This federal Project Grant award from the U.S. Department of Agriculture (USDA) National Institute of Food and Agriculture (NIFA) under the Agriculture and Food Research Initiative (AFRI) program (CFDA 10.310) provides $595,176 to The Ohio State University to conduct research aimed at improving the reliability and discriminability of sensory and consumer testing methodologies for new food and beverage product prototypes. The project will utilize immersive technologies to reintroduce contextual information into testing in order to better understand how product liking and choice are influenced by environmental cues and social interactions. This research seeks to improve the predictive power of sensory and consumer data to enable better-informed product development decisions, leading to more successful new product launches, significant cost savings, and reduced waste. The project period runs from Sep 1, 2024 to Aug 31, 2027.
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