THE CITY OF IRVING POLICE DEPARTMENT IS REQUESTING $85,105 IN GRANT FUNDS TO EXPAND RECRUITING EFFORTS ENSURING WE OBTAIN THE MOST QUALIFIED CANDIDATES AND POTENTIAL OFFICERS. AS A RECIPIENT OF A COPS MICROGRANT IN FY24, THIS REQUEST BUILDS ON SUCCESSES AND ALLOCATES FUNDING FOR EQUIPMENT AND VARIOUS MEDIA SERVICES TO ATTRACT APPLICANTS THROUGH TARGETED EFFORTS. THIS PROJECT WILL SERVICES TO HAVE A PROFESSIONAL RECRUITING PHOTOS AND SHORT VIDEOS CREATED WHICH CAPTURE THE ESSENCE OF POLICING AND SERVING THE PUBLIC. THIS IS VITAL TO COMMUNICATE THE IMPORTANCE OF THE JOB, BENEFITS TO THE PERSON AND COMMUNITY, AND THE DEPARTMENT'S COMMITMENT TO THOSE WE SERVE. IN ADDITION, THE PROJECT WILL UTILIZE FUNDING TO PURCHASE PROFESSIONAL QUALITY EQUIPMENT TO SUPPORT IN-HOUSE RECRUITING CONTENT PRODUCTION. FINALLY, THE AGENCY WILL OBTAIN TARGETED RECRUITING ADVERTISING SEGMENTS ON DIGITAL PLATFORMS.