As part of the economic development administration's (EDA) $750 million american rescue plan travel, tourism & outdoor recreation program, which provides $510 million in state tourism grants and…

Project Grant Awarded

Award ID
017915155
Recipient
Awarding agency
Obligated
$16,168,150

Award facts

Assistance listing
11.307 Economic Adjustment Assistance
Completion date
Not on record
Place of performance
Boston, MA 02108, USA

Award details come from USAspending.gov.

About this award

This $16.2 million Economic Development Administration project grant to the Commonwealth of Massachusetts, awarded under the Economic Adjustment Assistance (CFDA 11.307) program on November 15, 2021, funds tourism marketing and infrastructure projects across the state to rejuvenate leisure, business, and international travel in the post-pandemic period. Through five sub-awards totaling the full award amount, regional tourism councils and associations in Boston, Cape Cod, Central Massachusetts, Western Massachusetts, and Plymouth County will implement shoulder season marketing campaigns utilizing various media including digital, social media, print, broadcast and outdoor advertising. The campaigns aim to promote regional attractions and experiences to extend domestic tourism stays and visits from November through April 2023-2024. Infrastructure and asset development projects include craft beverage trails, photography/videography, and on-site tourism signage and materials across Massachusetts to enhance the visitor experience.

Description

As part of the economic development administration's (EDA) $750 million american rescue plan travel, tourism & outdoor recreation program, which provides $510 million in state tourism grants and $240 million in competitive tourism grants, this investment will support marketing, infrastructure, workforce and other projects to rejuvenate safe leisure, business, and international travel.

Subawards

Subrecipient Amount Awarded
North Of Boston Convention & Visitors Bureau The North of Boston and Greater Merrimack Valley RTCs have partnered with the Merrimack Valley Chamber of Commerce to develop a strategically focused… $1,000,000
Boston Public Market Association, Inc. The Rose Kennedy Greenway, the Boston Public Market, and ABC’s members work to create a walking city for visitors and residents, offering open… $1,000,000
Worcester Regional Tourism And Visitors Corporation The Central MA Super Region RTCs have joined forces to create a strong, unified approach to marketing their region. By launching campaigns that connect… $1,000,000
Greater Springfield Convention And Visitors Bureau, Inc. The RTCs of Western Mass propose a 2-year PR campaign highlighting indoor and outdoor activities during the shoulder season. Over-The-Top (streaming) ads and… $1,000,000
Subrecipient not on record USA Thanksgiving Celebration offer a tourism campaign using digital, social media, broadcast, and print featuring ‘SE MA Secrets’ that extend the… $1,000,000
Cape Cod Chamber Of Commerce This grant project collaboration between the Cape Cod, Martha’s Vineyard and Nantucket Island Chambers takes a multi-faceted approach to promoting its… $1,000,000

Quick answers

Who received award 017915155?

017915155 was awarded to The Commonwealth Of Massachusetts by Economic Development Administration (Department of Commerce) on November 15, 2021.

How much is award 017915155 worth?

$16,168,150 has been obligated on 017915155.

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