WIC breastfeeding peer counselors(o)

The Department of Agriculture Food and Nutrition Service awarded the North Carolina Department of Health and Human Services $3.171 million on October 1, 2025, under the WIC Special Supplemental Nutrition Program for Women, Infants, and Children (CFDA 10.557) to support breastfeeding peer counselor services in North Carolina.

The award funds peer counselor positions and related activities that promote and support breastfeeding among income-eligible pregnant, breastfeeding, and postpartum women, infants, and children up to age five who are determined to be at nutritional risk. This is a formula grant component of the broader WIC program, which provides supplemental nutritious foods, nutrition education, and health care referrals to eligible participants.

The period of performance runs from October 1, 2025, through September 30, 2027. Performance occurs statewide in North Carolina. NC DHHS Central Administration Division administers the award as the state designated WIC agency, distributing federal WIC resources across all 100 North Carolina counties through local agencies and community partners. The agency's WIC portfolio encompasses multiple sub-awards totaling over $200 million in combined food and administrative expenses.