This Cooperative Agreement award from the United States Department of Agriculture's Foreign Agricultural Service under the Regional Agricultural Promotion Program (CFDA 10.618) provides $300,000.00 in funding to the National Watermelon Promotion Board. The purpose of the award is to conduct approved market development activities intended to foster expanded exports and market diversification for U.S. agricultural commodities and products. The funding will support strategic international marketing and trade promotion efforts to develop, maintain, and expand diverse commercial export markets for U.S. agricultural goods. The performance period for this award begins on February 10, 2025.
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