Funding opportunity number: L24AS00081 funding opportunity goals: natural areas association (NAA) proposes to produce up to five short, educational documentaries that explore the power of native…

The Bureau of Land Management's Plant Conservation and Restoration Management program (CFDA 15.245) has awarded a $571,531.51 Cooperative Agreement to the Natural Areas Association to produce up to five short, educational documentaries that explore the power of native plants through the eyes of conservation and restoration heroes. The award period runs from August 26, 2024 to November 1, 2027. The key objectives of this film series are to remedy "plant blindness", celebrate conservation successes, center underrepresented voices, illuminate cross-sector partnerships, and inspire the next generation of scientists and stewards. The documentaries will aim to increase public awareness of the essential value of native plants for ecological, economic, and cultural resilience in diverse environments.

Funding opportunity number: L24AS00081 funding opportunity goals: natural areas association (NAA) proposes to produce up to five short, educational documentaries that explore the power of native plants through the eyes of unsung conservation and restoration heroes actively working to protect biodiverse ecosystems. This film series will seek to remedy plant blindness and raise public awareness of the essential value of native plants for ecological, economic, and cultural resilience in diverse environments. Goals of this educational film series are to: . Remedy plant blindness by increasing understanding of and support for native seeds and plants as foundational elements to resilient ecosystems, global food security, culture, and collective wellbeing. . Celebrate conservation and restoration successes by showing innovative strategies to maintain biodiversity and work with genetically diverse, locally adapted seeds and plants in various ecoregions. . Center the lived experiences of people who are underrepresented in media coverage of land management, botany, and ecology, including women and people of color. . Illuminate the interconnections between sectors in protecting and repairing land, including partnerships of community-based organizations, tribal nations, federal state government agencies, nonprofits, researchers, landowners, farmers, ranchers, and others. . Inspire the next generation of scientists and stewards, helping recruit young people into conservation and restoration careers.