Funding will be used to launch a public lands stewardship and conservation awareness campaign campaign to establish an understanding and ethic for recreating on bureau of land management lands with…

Funding will be used to launch a public lands stewardship and conservation awareness campaign campaign to establish an understanding and ethic for recreating on bureau of land management lands with visitation rapidly rising to these areas, this campaign will provide compelling messaging that will enhance and increase public awareness about how to respectfully and safely experience the national conservation lands and other lands managed by the bureau of land management funding will be directed to our social impact consultant on the campaign alongside key creative content deliverables as outlined in this proposal, in addition to covering the applicant s conservation lands foundation staff time to successfully manage the campaign the expected result will inspire a nationally recognized sense of community around public land stewardship and awareness grounded in equity and access, and uplifting indigenous perspectives and stories this project directly aligns with the following national level department of interior priorities to invite increased recreational access for all americans, especially for diverse populations and those near urban areas to encourage enjoyment of BLM managed public lands and waters enhance and increase responsible recreation messaging protect and enhance BLM s multiple use and national landscape conservation system values consistent with their designations enhance collaboration between federal agencies to communicate and educate users and visitors disseminate information about management designations and their values to a wider audience, leading to a stronger conservation ethic and supporting capacity building strengthen the government to government relationship with sovereign tribal nations and center equity and environmental justice additionally, this project is in strong alignment with the DOI equity action plan, especially as IT pertains to strengthening partnerships and improving information and outreach in particular, the campaign will establish new partnerships and establish a public education and awareness campaign that normalizes the idea that public lands are for everyone and emphasizes how to use them in a way that is responsible and respectful to indigenous cultures, while also increasing urban and under resourced communities awareness of recreational opportunities on BLM managed lands