Cooperative Agreement 1215A5092

This $312,544 Project Grant was awarded by the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The grant funding will support the development of a new international farmers market in West Boise, Idaho, to be operated by the non-profit organization Jannus, Inc. Key activities include planning, partnership development, marketing, staffing, operational infrastructure, and technology implementation to...

The Department of Agriculture's Agricultural Marketing Service awarded Planting Justice $703,025 under the Farmers Market and Local Food Promotion Program to establish new market access opportunities for small local growers in the Bay Area through September 2024. The project will operate a farmers' market truck serving stops in Oakland and Richmond, establishing market access for at least five growers and serving an estimated 15,600 customers annually. A weekly farmers' market will also be...

The Field & Fork Network Inc. received a $306,845 project grant award from the United States Department of Agriculture Agricultural Marketing Service through the Farmers Market and Local Food Promotion Program (FMLFPP) to support the Niagara Falls City Market in New York. As the largest competitive grant program of the USDA's Local Agriculture Market Program, FMLFPP aims to develop, coordinate and expand local and regional food systems. Under this three-year award ending September 2029,...

The Department of Agriculture Agricultural Marketing Service awarded a $316,077 Project Grant under the Farmers Market and Local Food Promotion Program to Pajaro Valley Community Health Trust. The grant will sustain and build the capacity of El Mercado farmer's market over three years by doubling foot traffic, agricultural producers, and average gross sales. Activities will focus on increasing foot traffic through consumer marketing and engagement and growing the number of participating...

The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $120,583 Farmers Market and Local Food Promotion Program (CFDA 10.175) project grant to the Montavilla Farmers Market (MFM) in Portland, Oregon. The grant will fund a marketing and communications initiative to promote MFM's year-round winter market operations. Key objectives include increasing customer counts, expanding awareness of winter produce, and boosting direct producer-to-consumer sales. The project aims to...

The Council On The Environment Inc., doing business as the Council On The Environment Of New York City, received a $860,293.26 three-year Project Grant award from the U.S. Department of Agriculture's Agricultural Marketing Service to support regional farm viability and equitable access to locally grown foods in New York City through September 2024. The grant funding will support the Council's continued development of innovative models under the USDA Farmers Market and Local Food Promotion...

The Pacific Coast Farmers' Market Association (PCFMA) received a $536,434 Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to develop and implement video marketing strategies promoting home cooking and farmers' market purchases. PCFMA operates 30 farmers' markets in California and will use live and recorded recipe demonstration videos distributed through email, social media,...

The Rhode Island Food Policy Council (RIFPC) was awarded a $627,209 project grant from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP). The grant will support RIFPC's efforts to build upon a previous 2020 FMLFPP planning grant to further develop, coordinate and expand local and regional food systems in Rhode Island through September 2029. Specifically, the project aims to initiate and expand...

The Iowa Food Foundation (IFF) was awarded a $135,931 Project Grant from the US Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP). Through this funding, IFF will develop tools to address barriers to online shopping for local foods and rapidly expand adoption of these solutions. Specifically, IFF will use the Iowa Food Coop as a test site for a new open source online shopping cart platform tailored for food cooperatives....

The Department of Agriculture Agricultural Marketing Service awarded a $310,822.41 project grant to Market Umbrella ORG through the Farmers Market and Local Food Promotion Program (FMLFPP) to support and promote local direct producer-to-consumer marketing for farmers markets in Louisiana. Specifically, the funding will be used from September 2022 to September 2025 to develop marketing strategies for local food producers and expand resources and sales opportunities through Crescent City...