This firm fixed price purchase order was awarded by the Department of the Navy Bureau of Naval Personnel to Hobsons, Inc., a foreign-owned for-profit organization, for an Automated News Service Channels for Naval Academy Recruiting contract with a potential value of $134,901.00. The contract supports the U.S. Naval Academy and other naval education programs through specialized software platforms and databases that connect students, teachers, counselors, and parents. Hobsons has previously received other federal contract awards from the Department of the Navy and Department of Transportation to provide Naviance and Starfish software solutions for college planning, recruiting, and student retention initiatives. This contract did not have a set-aside designation.