This federal contract award is for a purchase order issued by the Department of Homeland Security U.S. Coast Guard to Bobit Business Media Inc. for print advertising in a national law enforcement magazine called "POLICE" for six months and web banner advertising for one year. The total potential value of the contract is $25,103.40 and it is a firm fixed price contract. The contract does not have a set-aside designation. This advertising is likely intended to support the U.S. Coast Guard's efforts to recruit reserve applicants, as the award description notes it has been a helpful resource for reaching potential reserve applicants in the past.