Exploration tool kit for communicating with young adults NASA, synonymous with the legacy of leadership in space exploration, is seeking to reach new audiences, especially those who were BOM after the…
Ended Grant For Research Awarded Last action
- Contract number
- NNX08AB25G
- Awardee
-
Art Center College Of Design UEI H14MY7ENHRT1
- Awarding agency
-
Shared Services Center
National Aeronautics and Space Administration
- Obligated
- $250,000
Award facts
- Contract value 100% obligated
- $250,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- Not on record
- PSC
- U009 Education/Training- General
- Set-aside
- No set-aside
- Competition
- Not Competed · 0 offers Only One Source
- Pricing
- Other
- Place of performance
- Pasadena, CA 91103, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $250,000 |
Description
Exploration tool kit for communicating with young adults NASA, synonymous with the legacy of leadership in space exploration, is seeking to reach new audiences, especially those who were BOM after the legendary' apollo moon missions, to build broad public support for its vital programs and fiiture plans for space exploration. A recent study by NASA's office of strategic communications reveals that though there is near universal awareness and enormous general appreciation ofnasa, there is currently very little specific knowledge of its missions or ambitions. This translates into low excitement and a lack of perceived relevance with the general public. The millennial generation - teens and tweens born after 1982 - in particular have little or no frame of reference about NASA's present goals and accomplishments. Art center college of design, working with guidance from the jet propulsion laboratory, proposes to address ways to effectively reach this new generation of citizens. Because art center students are part of this critical audience, they are in a unique position to identify compelling ideas, and devise strategies to translate NASA's messages in new and engaging ways. The overarching goal will be to demonstrate a stylistic 'tool kit' applicable for additional public outreach uses by NASA and its centers. Art center is an intemational leader in art and design education. The college offers undergraduate and graduate degrees in a wide range of disciplines, as well as public programs offering design education to all ages and levels of experience. Fundamental to art center's core curricula is a commitment to social and cultural engagement and giving students the tools and skills with which to effect change and address real-world issues. Art center is located in pasadena, california.
Quick answers
Who was awarded contract NNX08AB25G?
NNX08AB25G was awarded to Art Center College Of Design by Shared Services Center (National Aeronautics and Space Administration) on October 22, 2007.
How much is contract NNX08AB25G worth?
The government has obligated $250,000 on NNX08AB25G.
Was contract NNX08AB25G competed?
The extent of competition for NNX08AB25G was not competed. The government received 0 offers.
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