RFP 24-01 District Marketing Program Needs Assessment

The state of Massachusetts, specifically the city of Somerville, has posted a Request for Proposals (RFP) for a District Marketing Program Needs Assessment. The procurement is seeking a contractor to conduct a comprehensive assessment of the marketing needs for the city's district. The selected vendor will be required to analyze the current marketing strategies, identify areas for improvement, and provide recommendations for a more effective district marketing program. Key deliverables include a detailed needs assessment report, a marketing program framework, and implementation recommendations. The selected vendor must demonstrate expertise in market research, marketing strategy development, and experience working with municipal governments. Proposals are due on August 2, 2023, and interested parties can obtain the bid documents by visiting www.somervillema.gov/procurement.

This contracting opportunity does not appear to have any set-aside designations or restrictions on the types of organizations that can respond. The city has not provided any information on incumbent vendors or current contractors. The RFP also does not specify a budget range or potential award value.