OhioMHAS Creative Services and Media Buying for FY25

The Ohio Department of Mental Health and Addiction Services (OhioMHAS) is seeking a qualified marketing and public relations agency to provide comprehensive creative services and media buying for fiscal year 2025. The procurement is a Request for Proposals (RFP) for a contractor to support mental health awareness campaigns, reduce stigma, and enhance public understanding of behavioral health resources. Required services include videography (creative direction, script writing, shooting, editing, animated graphics, sound design), strategic partnership facilitation, media buying and planning, and event coordination. Key deliverables must target diverse Ohio audiences and demonstrate behavioral change marketing expertise. The proposal is due on February 14, 2025, with an expected contract period from February 1, 2025 through June 30, 2025. Evaluation criteria include a total possible score of 1,075 points, with a minimum acceptable score of 650 points. Scoring will emphasize prior project experience (105 points), work plan (50 points), staffing plan (20 points), and cost proposal (20 points).

The RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. Contractors must meet several mandatory qualifications, including experience with government entities, knowledge of Ohio demographics and media consumption trends, and a proven track record of successful marketing campaigns. While no incumbent vendor is mentioned, the contract requires the selected agency to be highly adaptable and capable of supporting multiple campaigns across OhioMHAS initiatives. The RFP indicates the agency seeks a responsive partner able to collaborate effectively and provide strong reporting capabilities demonstrating return on investment. Although a specific budget range is not disclosed, the comprehensive scope of work suggests a significant investment in creative services and media management. Proposals must be submitted through the Ohio|Buys website, with cost proposals including detailed hourly or service-based rates for creative services, strategic planning, media management, and event coordination.