Digital Marketing Agency

CommUnityCare, a central Texas community health center located in Austin, is seeking a digital marketing agency to manage comprehensive digital marketing services through RFP 2025-01-001. The procurement targets a vendor capable of executing multi-channel digital marketing campaigns across Google Ads, paid social media, display advertising, and connected TV platforms like SlingTV and Hulu. Specific deliverables include campaign management, strategic guidance, creative development, and reporting, with a primary focus on driving appointment bookings and increasing brand awareness for their sexual health program IDEALhealth. The target audience includes lower-income populations, LGBTQ communities, women, Latinx, Black, MSM, and transgender individuals aged 18-24 in the Austin area. Evaluation criteria will assess healthcare industry experience (20 points), digital marketing expertise (25 points), communication strategy (20 points), proposed project budget (20 points), industry reputation (10 points), and business model (5 points). Key procurement dates include questions due by January 22, 2025, question responses by January 29, 2025, and final proposals due February 17, 2025, at 2:00 PM Central Time, with submission requiring one original proposal, five copies, and one electronic copy on flash drive.

The contract does not specify explicit set-aside designations, though vendors must complete HUB (Historically Underutilized Business) forms as part of their submission. Successful bidders must demonstrate HIPAA compliance and be willing to sign a Business Associate Agreement. The contract term is one year with three optional one-year renewals and an annual budget of $80,000, which includes an additional $10,000 monthly Google Grant specifically for Google Ads. Vendors must possess multilingual content capabilities, initially in Spanish and English, with potential expansion to Pashtu, Arabic, and Vietnamese. Performance metrics will focus on lead generation, including phone calls, QR code scans, cost per lead, and website traffic, with initial weekly reporting potentially transitioning to monthly once campaigns stabilize. Proposing agencies must have proven experience with healthcare organizations, particularly non-profits and Federally Qualified Health Centers (FQHCs), and demonstrate familiarity with healthcare-specific regulatory requirements.