DCY-C-0184 Social Media and Website Advertisement

The Ohio Department of Children and Youth (DCY), acting on behalf of the Ohio Children's Trust Fund (OCTF), is seeking a qualified public relations or marketing firm to procure social media and website advertisement spots for the agency's Child Abuse Prevention Month campaign. The Request for Quote (RFQ) requires the selected vendor to develop a comprehensive marketing plan identifying social platforms and websites that will effectively reach the target audience across Ohio. Specific deliverables include procuring placements for the "Ensure They Shine" awareness campaign digital assets on various platforms, providing detailed analytics, and submitting narrative performance reports. Mandatory requirements stipulate that vendors must have completed at least five similar awareness campaign projects in the past two years, demonstrating experience across metropolitan and rural areas. Proposals must be submitted through OhioBuys by February 19, 2025, and consist of two components: a Proposed Work Plan and a Cost Quote. The campaign will target social media platforms including Facebook, Instagram, X, YouTube, and Pinterest, with marketing efforts concentrated from March 15 through April 30, 2025.

The contract has a maximum budget of $40,000 per state fiscal year, covering both media buys and administrative expenses, with a contract term extending through June 30, 2026, and an optional one-year renewal contingent upon Ohio General Assembly appropriations. While the RFQ does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises, vendors will be expected to provide comprehensive pricing across fiscal years 2025, 2026, and an optional 2027 year. The cost summary template emphasizes that all costs must be provided in U.S. Dollars, with no additional reimbursement for travel or related expenses. Vendors must integrate existing "Ensure They Shine" campaign assets that promote the message of children's potential and adult nurturing. The procurement allows for a potential total contract value of up to $120,000 over the potential three-year period, depending on annual appropriations and performance evaluations.