College Board Sole Source Exemption

The State University of New York has issued a sole-source exemption for College Board, a leading enrollment management platform, for a contract covering services related to "name buying" - the practice of acquiring contact information of standardized test-takers for targeted outreach campaigns. This procurement is not a traditional solicitation or sealed bid request, but rather a direct procurement through a sole-source exemption. The contract will cover comprehensive tools that connect educational institutions with prospective students and families, leveraging data, technology, research, and strategic approaches. The procurement spans all New York State counties and will be effective from June 1, 2025, through May 31, 2027. While the solicitation does not outline specific evaluation criteria, the sole-source nature suggests College Board was selected based on unique capabilities in student engagement and data acquisition technologies.

No specific set-aside designations or restrictions on responding organizations were mentioned in the procurement notice. The sole-source exemption indicates that College Board is the exclusive provider for these specific services, which effectively limits competitive bidding. No incumbent vendors or current contractors were referenced, nor were details provided about existing infrastructure or integration requirements. The notice does not specify a precise award value or budget range for the contract. Interested parties with questions or comments about this sole-source procurement are advised to contact the designated representative for the State University of New York. The notice will remain active in the NYS Contract Reporter until June 18, 2025, providing a brief window for potential inquiries or observations about the procurement process.