Road Ready Advertising

Notice of Intent to Sole Source
Solicitation Number: W912LC-19-Q-0066

Sole Source FAR Reference:
FAR 13.106-3(b)(3)(i)

A SOLICITATION WILL NOT BE POSTED.

The Government intends to proceed with this sole source action. The NAICS code is 541810. The size standards defined by the U.S. Small Business Administration is $15.0M.

THIS NOTICE IS NOT A REQUEST FOR COMPETITIVE PROPOSALS OR QUOTATIONS. Interested concerns must show clear and convincing evidence that competition of this requirement would be advantageous to the Government. All responsible sources may submit a capability statement, proposal or quote to the contracting officer before the notice end date.

If no affirmative written responses are received by 6:00 AM (Mountain) on Jun 28th, 2019 an award will be made without further notice.

Oral communications are not acceptable in response to this notice. A determination by the Government not to compete this proposed requirement is solely within the discretion of the Government. Electronic responses and question shall be submitted via email to michael.b.furtney.mil@mail.mil. The Colorado Army National Guard is not responsible for any costs incurred by responding to this notice.

Colorado Army National Guard intends to award a sole-source, firm-fixed price contract with JF Griffin Publishing LLC., 148 Main St, Williamstown, MA 01267-2604. The purpose of this acquisition is to advertise in the Colorado Department of Motor Vehicles' (DMV) publication known as The Parents Supervised Driving Program.

Description
1) Purpose:
The Colorado Army National Guard (COARNG) Recruiting and Retention Battalion (RRB) has a requirement to advertise in the Colorado Department of Motor Vehicles' (DMV) publication known as The Parents Supervised Driving Program. COARNG will be marketing directly to our target market which will enhance efforts to recruit new Soldiers into the Colorado Army National Guard.

2) Scope of Work:
Products will be printed and delivered shall include:
• 60,000 Driving Program guides
• Integrated Branding
• Road Ready App Branding

3) Specifications:
• COARNG Brand and Call to action on front cover of Program
• Sponsor Message with COARNG Brand and Call to Action
• COARNG mention on all pages stating "with support from COARNG"
• Two Full Page ads
• COARNG Brand and Call to action on tables of content page
• COARNG Brand and Call to action on page after the driving log
• COARNG Brand and Call to action as a bottom banner/footer on the skills pages (Pages 4-11 and 25-33)
• COARNG will receive a 25% advertising share on the Road Ready Mobile App(screen takeover ads)
• (4) quarterly emails will be sent on COARNG's behalf to all CO based Road Ready App users
• COARNG will receive a 100% SOV (shares of voice), 300 x 250 PIXEL banner ad on the HTML version of the guide
• COARNG will have the option to add content (articles, videos, links etc) to the "resources" page on the HTML version of the guide
• Deliver driving program guide to all Colorado Division of Motor Vehicles (DMV) locations.
• Delivery of the driving program guide, The Parents Supervised Driving Program, must be completed to all DMV locations no later than 30 Sep 2019. If exercised, two 1 year options will have delivery no later than 30 Sep 2020 and 30 Sep 2021 respectively. All other included advertising must be established no later than 30 Sep 2019 and renewed no later than 30 Sep 2020 and 30 Sep 2021 respectively if options are exercised.

4) Special Conditions
• COARNG will provide advertising materials to the vendor no later than 16 August unless otherwise arranged.

5) Delivery address:
• Every Department of Motor Vehicle office in Colorado will receive the publication known as "The Parents Supervised Driving Program".

6) Payment-Payment terms and schedule etc.
a. Vendor/Contractor must Invoice through Wide Area Workflow (WAWF)
b. Vendor must be registered in WAWF in order to submit an invoice
i. https://wawf.eb.mil/

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