New Jersey Transit Bus Advertising

Question 2: On Appendix A, the form lists quantity 1 JOB ____ EACH. Are you requesting the cost for space of 1 king ad, and the cost of production of 1 king ad?

Response 2: The line item below is the production costs associated with all King ads the contractor proposes for that county. We are requesting Base Year costs and Option Year costs.
CLIN 0001 - Bergen Annual Ad Production Cost 1 JOB Base YR________ OY1__________

The line item listed below is for the actual quantity and placement costs for Kind ads in the specified county. Again, we are requesting Base Year and Option Year costs.
CLIN 0002 - Bergen Annual Transit KING Ad ____ EACH Base YR________ OY1__________

Question 3: If the National Guard is looking for pricing for multiple posters in each market can they provide a number of posters they are looking for in each market, a total budget for the 52 week campaign, or showing size? Or in the past how many signs have they purchased in each county or in total, and what was the budget?

Response 3: In a previous award for Transit Advertising, W912KN-15-P-0046, the award amount was $149,974.90. The award covered several counties. The range of King ads for that award was between 50-80.