Marketplace Outreach Database System (MODS)
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- RFQ-CMS-2023-230969
- Agency
- Centers for Medicare and Medicaid Services Department of Health and Human Services
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- 47QTCA18D002T-75FCMC23F0109 Federal contract award
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- Washington, District of Columbia 20043, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The contract involves BlueLabs Analytics providing support to the Centers for Medicare & Medicaid Services’ (CMS’) Direct Response team for year-round campaign efforts. The contractor will manage CMS' MODS database marketing and direct response tactics, including targeted email, SMS/text, autodial, and direct mail, and will also support outreach efforts that may be educational, customer service, or ad-hoc in nature. The contract, number 47QTCA18D002T, was awarded to an unknown vendor for an undisclosed amount on July 31, 2023, for a period of approximately 15 months.
Services and products to be provided:
- Database system management
- Data analytics capabilities
- Direct response tactics including targeted email, SMS/text, autodial, and direct mail
- Support for year-round campaign efforts
- Support for various outreach efforts (educational, customer service, ad-hoc)
Notice text
This task order is for a continuation to support the Centers for Medicare & Medicaid Services’ (CMS’) Direct Response team on year-round campaign efforts. BlueLabs Analytics will utilize expertise in database system management and data analytics capabilities to oversee CMS’ MODS database marketing and direct response (DR) tactics, including targeted email, SMS/text, autodial and direct mail in support of the Marketplace consumer experience. The Contractor shall identify and propose staff with proven specialized experience and expertise in managing a marketing database for the purpose of conducting segmented direct response outreach such as email, SMS/text, autodial and/or direct mail. In addition to supporting direct response outreach efforts for the Marketplace’s annual Open Enrollment period, the Contractor shall support year-round efforts that may include
outreach that is educational, customer service or ad-hoc in nature.
The Unwinding campaign efforts are not tied to a specific open enrollment period, but to a period of
approximately 15 months, at the discretion of the Secretary, following the end of the PHE as declared by
the Secretary. CMS will work in partnership with states, federal agencies and community-based
organizations to ensure consumers are aware of the steps they need to take to maintain coverage.
Awarded contract 47QTCA18D002T to unknown vendor for unknown amount on 2023-07-31.
Attachments
| File | Type | Posted |
|---|---|---|
| OAGM Limited Source Justification_MODS_Final.pdf |
On GovTribe
Work this opportunity on GovTribe
- Track it in your pipeline
- Find teaming partners
- Similar opportunities
- Ask GovTribe AI about this opportunity