High School Digital Advertising

Notice of Intent to Sole Source
Solicitation Number: W912LC-19-Q-0067

Sole Source FAR Reference:
FAR 13.106-3(b)(3)(i)

A SOLICITATION WILL NOT BE POSTED.

The Government intends to proceed with this sole source action. The NAICS code is 541850. The size standards defined by the U.S. Small Business Administration is $15.0M.

THIS NOTICE IS NOT A REQUEST FOR COMPETITIVE PROPOSALS OR QUOTATIONS. Interested concerns must show clear and convincing evidence that competition of this requirement would be advantageous to the Government. All responsible sources may submit a capability statement, proposal or quote to the contracting officer before the notice end date.

If no affirmative written responses are received by 6:00 AM (Mountain) on Jun 21st, 2019 an award will be made without further notice.

Oral communications are not acceptable in response to this notice. A determination by the Government not to compete this proposed requirement is solely within the discretion of the Government. Electronic responses and question shall be submitted via email to michael.b.furtney.mil@mail.mil. The Colorado Army National Guard is not responsible for any costs incurred by responding to this notice.

Colorado Army National Guard intends to award a sole-source, Firm-Fixed Price contract with School Space Media Denver LLC, 710 Kipling St STE 100, Lakewood, CO 80215-8006. The purpose of this acquisition is to purchase advertising with portable and static digital signage in high schools across metro Denver and along the Front Range.

Description
1. Purpose: The Colorado Army National Guard (COARNG) Recruiting and Retention Battalion (RRB) has a requirement to advertise with portable and static digital signage in high schools across metro Denver and along the Front Range at 46 schools and to be seen at over 1,300 events per year. RRB must market directly to our target high school market at sports events. This will enhance RRB's efforts to recruit new Soldiers into the Colorado Army National Guard.

2. Period of Performance: 27 Months ( one base and two option school years):

20 August 2019 - 31 May 2022

3. Place of Performance: Digital advertising at 46 unique high schools at multiple venues across metro Denver, schools will include:
District School Address City State Zip
Aurora Aurora Central 11700 E. 11th Ave Aurora CO 80010
Aurora Gateway 1300 S. Sable Blvd Aurora CO 80012
Aurora Hinkley 1250 Chambers Rd. Aurora CO 80011
Aurora Rangeview 17599 E Iliff Ave Aurora CO 80013
Cherry Creek Cherokee Trail 25901 E Arapahoe Rd. Aurora CO 80016
Cherry Creek Cherry Creek 9300 E Union Ave Greenwood Village CO 80111
Cherry Creek Eaglecrest 5100 S. Picadilly St. Centennial CO 80015
Cherry Creek Grandview 20500 E Arapahoe Rd. Aurora CO 80016
Cherry Creek Overland 12400 E Jewell Ave Aurora CO 80012
Cherry Creek Smoky Hill 16100 E Smoky Hill Rd. Aurora CO 80015
Denver Abraham Lincoln 2285 S. Federal Blvd Denver CO 80219
Denver Denver East 1600 City Park Esplanade Denver CO 80206
Denver Denver North 2960 Speer Blvd Denver CO 80211
Denver Denver West 951 Elati St Denver CO 80204
Denver Northfield 5500 Central Park Blvd Denver CO 80238
Denver George Washington 655 S. Monaco Pkwy Denver CO 80224
Denver John F. Kennedy 2855 S. Lamar St. Denver CO 80227
Denver South High School 1700 E Louisiana Ave Denver CO 80210
Denver Thomas Jefferson 3950 S. Holly St Denver CO 80237
Douglas County Castle View 5254 N Meadows Dr. Castle Rock CO 80109
Douglas County Chaparral 15655 Brookstone Dr. Parker CO 80134
Douglas County Douglas County 2842 Front St Castle Rock CO 80104
Douglas County Highlands Ranch 9375 Cresthill Ln Highlands Ranch CO 80130
Douglas County Legend 22219 Hilltop Rd. Parker CO 80138
Douglas County Mountain Vista 10585 Mountain Vista Ridge Highlands Ranch CO 80126
Douglas County Ponderosa 7007 E. Bayou Gulch Rd. Parker CO 80134
Douglas County Rock Canyon 5810 McArthur Ranch Rd. Highlands Ranch CO 80124
Douglas County ThunderRidge 1991 W Wildcat Reserve Pkwy Highlands Ranch CO 80129
Jeffco Alameda 1255 S. Wadsworth Blvd Lakewood CO 80232
Jeffco Arvada 7951 W 65th Ave Arvada CO 80004
Jeffco Arvada West 11595 Allendale Dr. Arvada CO 80004
Jeffco Bear Creek 9800 W. Dartmouth PL Lakewood CO 80227
Jeffco Chatfield 7227 S. Simms St. Littleton CO 80127
Jeffco Columbine 6201 S. Pierce St. Littleton CO 80123
Jeffco Conifer 10441 County Road 73 Conifer CO 80433
Jeffco Dakota Ridge 13399 W Coal Mine Ave Littleton CO 80127
Jeffco D'Evelyn 10359 W. Nassau Ave Denver CO 80235
Jeffco Evergreen 29300 Buffalo Park Rd. Evergreen CO 80439
Jeffco Golden 701 24th Street Golden CO 80401
Jeffco Green Mountain 13175 W Green Mountain Dr. Lakewood CO 80228
Jeffco Jefferson 2305 Pierce St. Edgewater CO 80214
Jeffco Lakewood 9700 W. 8th Ave Lakewood CO 80215
Jeffco Pomona 8101 W. Pomona Dr Arvada CO 80005
Jeffco Ralston Valley 13355 W 80th Ave Arvada CO 80005
Jeffco Standley Lake 9300 W 104th Ave Westminster CO 80021
Jeffco Wheat Ridge 9505 W. 32nd Ave Wheat Ridge CO 80033

District POC:
District Address City State Zip Phone Number
Aurora 15701 E 1st Ave Aurora CO 80011 303-367-3060
Cherry Creek 4700 S. Yosemite St Greenwood Village CO 80111 303-773-1184
Denver 1860 Lincoln St. Denver CO 80203 720-423-3200
Douglas County 620 Wilcox St. Castle Rock CO 80104 303-387-0100
Jeffco 1829 Denver West Drive Golden CO 80401 303-982-6500

4. Contractor's Responsibilities:
a. On-site LED digital signage (Portable and/or static). Provide advertising digital signage at 46 unique high schools and multiple venues across metro Denver. The COARNG will provide a graphic/logo and pre-produced commercials that must be displayed for 15 seconds, at least 10 instances per event at a minimum of 1,300 events total. Advertising shall be placed in locations that allow local audience to see the advertisements being displayed in stadiums and arenas. Eligible events include football, soccer, basketball, lacrosse, track and field, volleyball, and wrestling.
b. Provide a quarterly [advertising] schedule for each event, per location, 15 days prior to each semester start date in order for the COARNG to conduct quality assurance.
c. Must provide an electronic and internet based recording of each event in order for the government representative to verify advertising performance. Provide an end of month report regarding details on when/where the graphic/logo will be displayed within each recording no later than the fifth of the following month. Provide online access to replays of each game the National Guard advertising appears.
d. Provide weekly highlights of high school events on broadcast television displaying the Colorado Army National Guard logo and/or message (Call to Action)

5. COARNG Responsibilities:
a. Provide graphic/logo/Message-Call to Action for digital signage ads
b. Provide two different 15 second pre-produced commercials

6. Quality Assurance (QA)
The Government shall evaluate the contractor's performance in accordance with the Quality Assurance Surveillance Plan (QASP) to ensure that the contractor has performed in accordance with the performance standards.

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