Google Adwords

The Food and Drug Administration seeks to procure Google AdWords services through a competitive 8(a) set-aside contract. The contractor shall manage FDA's existing Google AdWords account to develop and execute online and mobile advertising campaigns promoting agency initiatives. Key deliverables include handling media purchases, providing benchmarking data and analytics, and training on new AdWords features. Proposals will be evaluated based on the offeror's experience, past performance, and price. The due date for proposals is May 17, 2021.

This opportunity is designated as an 8(a) set-aside under NAICS code 541810 and PSC code R499. The base period of performance is from July 19, 2021 through July 18, 2022 to be performed in Silver Spring, Maryland. The contract includes optional one-year extensions and has an estimated value between $100,000-$500,000 annually. The contractor must submit monthly reports detailing media purchases from the prior month to ensure FDA's continued access to its existing AdWords account data and campaign continuity.