Direct Marketing Services

Added: Feb 19, 2015 10:03 am This Sources Sought Notice is for informational and planning purposes only and shall not be construed as a solicitation or as an obligation or commitment by the Government. This notice is intended strictly for market research. The purpose of this Sources Sought notice is to determine interest and capability of potential qualified small businesses relative to the North American Industry Classification Code (NAICS) 541613 Marketing Consulting Services.

The U.S. Military Academy (USMA) West Point, NY is seeking a well-qualified enrollment management consultancy firm that possesses proven experience providing direct-marketing services in the higher education industry, and be skilled with managing every phase of the direct-marketing lifecycle including planning strategy; developing materials; designing and producing media (print and digital); coordinating campaign execution from inception through process evaluation, and recommending best practices for future campaigns.

Interested sources are requested to submit an email delineating qualification, capabilities, and experience for providing these services. Sources must sufficiently demonstrate the capability to perform these services and must provide detailed experience and qualifications in all previous work pertinent to this effort. Please include your business size with your submittal.

This is not a Request for Proposal or an announcement of a solicitation and no solicitation package exists at this time. Your responses will be used solely for market research purposes of the Government. The Government will not pay for any materials provided in response to this notice and submittals will not be returned to the sender.

The applicable North American Classification System (NAICS) 541613 Marketing Consulting Services. The small business size standard is $15.0M. Responses due are to be submitted by e-mail to andrew.redfern@usma.edu. The information requested must be received no later than 12:00 pm Eastern on 26 February 2015.