A03_FAR_13.106-3(b)(3)(i)_Justification_Redacted.pdf
PDF 113 KB Posted
- Attached to
- Comcast Cable Commercials Federal contract opportunity
- Solicitation number
- W912SV-18-Q-6025
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|---|---|---|
| A04_Wage_Determination_WD_15-4095_(Rev.-9).pdf | ||
| A07_Provisions_&_Clauses.pdf | ||
| A01_PWS_Cable_Advertising_(Eastern_MA).pdf |
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Simplified Acquisition Procedures (SAP) D M S
A O E
SOLICITATIONS MAY BE LIMITED TO ONE SOURCE ONLY IF THE CONTRACTING OFFICER DETERMINES THAT ONLY ONE SOURCE IS REASONABLY AVAILABLE. WHEN THE CUSTOMER DESCRIBES AN ITEM OR SERVICE, WHICH LIMITS THE AVAILABILITY TO ONE SOURCE, THE DETERMINATION MUST EXPLAIN WHY
THE ITEM OR SERVICE PROVIDER IS THE ONLY ONE THAT WILL MEET THE GOVERNMENT'S
REQUIREMENT. STATEMENTS SUCH AS "ONLY KNOWN SOURCE" OR "ONLY SOURCE WHICH CAN MEET
THE REQUIRED DELIVERY DATE" ARE INADEQUATE TO SUPPORT A SOLE SOURCE PURCHASE.
B N B
Y N
N CAGE P C Fund Type
O&M
NGREA
O
3. BRIEF DESCRIPTION OF SUPPLIES OR SERVICES REQUIRED AND
4. UNIQUE CHARACTERISTICS THAT LIMIT AVAILABILITY TO ONLY ONE SOURCE, WITH
THE REASON NO OTHER SUPPLIES OR SERVICES CAN BE USED:
Comcast Spotlight, Inc. / 1VZW0
The Massachusetts Air National Guard (MA ANG) Recruiting and Retention Office require digital video advertising with streaming television and video on demand. This advertising initiative will target the MA ANG goal demographic of young adults between the ages of 18-35. Coverage will be in Eastern Massachusetts, which includes north of Boston, Boston metropolitan, the South Shore, and Cape Cod. MA ANG video advertisements will run from late September 2018 to early March 2019 and total over 5,000,000 commercials.
Comcast Spotlight, Inc. has exclusive insertion rights on Xfinity.com to Comcast Subscribers. They have exclusive delivery to Comcast subscribers of premium digital video and digital TV. The exclusive insertion rights within Video on Demand TV affects all households, regardless of TV provider.
a. C O N b. C O S
In accordance with Federal Acquisition Regulation (FAR) 10.002(b)(1)(i)(A), cable advertising services are of a type customarily available in the commercial marketplace. There does not appear to be additional sources in the Eastern Massachusetts area with video insertion rights to streaming television, however, this justification will be publicly posted allowing for potential sources to respond.
The agency will perform market research to survey any changes that would affect competition prior to awarding new requirements.
Kirk Wetherbee Digitally signed by
WETHERBEE.KIRK.BARTLETT.JR.126535361
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