A01_PWS_Cable_Advertising_(Eastern_MA).pdf

PERFORMANCE WORK STATEMENT (PWS)

FOR

CABLE ADVERTISING (Eastern Massachusetts)

1.0 General:

1.1 Scope: Services non-personal. The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to provide cable advertising services for the Massachusetts Air National Guard (MA ANG) Recruiting and Retention campaign.

1.2 Background. The MA ANG Recruiting and Retention Office require digital video advertising with streaming television and video on demand. This advertising initiative will target the MA ANG goal demographic of young adults between the ages of 18-35.

1.3 Period of Performance (POP): 6 months after award of contract

1.4 General Information:

1.4.1 Place and Performance of Services: Coverage will be in Eastern Massachusetts, which includes north of Boston, Boston metropolitan, the South Shore, and Cape Cod. MA ANG video advertisements will run from late September 2018 to early March 2019 and total over 5,000,000 commercials.

1.4.2 Quality Control (QC). The contractor shall develop and maintain an effective QC program to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QC program is the means by which it assures itself that its work complies with the requirements addressed in this PWS. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary.

1.4.3 Quality Assurance (QA). The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)).

1.4.4 Contract Manager (CM): The contactor shall provide a CM who shall ensure performance under this contract. The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract.

1.4.5 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing work under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in Federal Acquisition Regulation (FAR) Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO and in the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

2.0 Government Roles and Responsibilities:

2.1 The Contracting Officer (KO) is the only individual with the authority to authorize changes within this project that will have an effect on the scope and/or monetary value (increase or decrease) of contract.

2.2 The Technical Representative is the individual authorized by the Contracting Officer at contract award to perform specific technical or administrative functions on contracts. The key role of the Technical Representative is to observe, document, and communicate contractor performance to both the KO and Contractor. The Technical Representative does NOT have authority to change the terms and conditions of the contract. The Technical Representative does not have authority to take any action, either directly or indirectly, that would change the pricing, quantity, quality, place of performance, delivery schedule, or any other term and condition of the contract, or to direct the accomplishment of effort that goes beyond the scope of the PWS in the contract. When, in the opinion of the contractor, the Technical Representative requests efforts outside the existing scope of the contract, the contractor shall promptly notify the KO in writing. The contractor under such direction shall take no action until the KO has resolved the issue or has otherwise issued a modification to the contract.

2.2.1 In the absence of the Technical Representative (due to reasons such as leave, illness, and official travel), all responsibilities and functions assigned to the Technical Representative shall be the responsibility of the KO until an alternate is assigned.

3.0 Contract Performance Requirement.

3.1 The contractor shall provide cable advertising services for the MA ANG Recruiting and Retention campaign to include:

3.1.1 Xfinity Auto Play Video (555,400 monthly commercials), Premium Digital Video (142,300 monthly commercials), and Premium Digital Television (140,090 monthly commercials).

3.2 Payment Requirements.

3.2.1 In accordance with FAR 52.212-1(k), prospective awardees shall have an active Cage Code prior to award of a government contract. In accordance with FAR 52.212-3, prospective awardees shall have completed the Online Representations and Certifications. To register for a Cage Code or to complete Online Representations and Certifications, go to the System for Award Management (SAM) at https://www.sam.gov/portal/public/SAM/.

3.2.2 Contractor must not be debarred, suspended, proposed for debarment, excluded or disqualified under the non-procurement common rule, or otherwise declared ineligible from receiving Federal contracts, certain subcontracts, and certain Federal assistance and benefits. The Government will not issue an award to any business identified as debarred, or otherwise disqualified as identified above.

3.2.3 Contractors interested and capable of obtaining contract award must register with the Wide Area Work Flow (WAWF) located at https://wawf.eb.mil/. Contractors are required to create and submit invoices electronically through WAWF and receive payment via electronic funds transfer (EFT) for supplies or services rendered. WAWF is a secure Web-based system for electronic invoicing, receipt and acceptance.

The WAWF application enables electronic form submission of invoices, government inspection, and acceptance documents in order to support DoD’s goal of moving to a paperless acquisition process.

https://www.sam.gov/portal/public/SAM/ https://wawf/

3.2.4 The Contractor shall submit invoice consistent with the format of the contract line items. Contractor shall submit invoice within five (5) calendar days after the completion of each performance period.

3.2.5 The Government will review the invoice and reject or authorize payment as applicable through

WAWF.

3.2.6 The contract payment terms shall be made in accordance with established discounted terms.

Contractor is encouraged to provide additional discounts when submitting their invoice.

3.3 Contractor Manpower Reporting (CMR). The Office of the Assistant Secretary of the Army (Manpower & Reserve Affairs) operates and maintains a secure Army data collection site where the Contractor shall report ALL Contractor manpower (including subcontractor manpower) required for performance of this contract. The contractor shall completely fill in all the information in the format using the following web address http://www.ecmra.mil/.

3.3.1 The required information includes: (1) Contracting Office, KO, COR; (2) Contract number, including task and delivery order number; (3) Beginning and ending dates covered by reporting period; (4) Contractor's name, address, phone number, e-mail address, identity of Contractor employee entering data;

(5) Estimated direct labor hours (including sub-Contractors); (6) Estimated direct labor dollars paid this reporting period (including sub-Contractors); (7) Total payments (including sub-Contractors); (8) Predominant Federal Service Code (FSC) reflecting services provided by Contractor (and separate predominant FSC for each sub-Contractor if different); (9) Estimated data collection cost; (10) Organizational title associated with the Unit Identification Code (UIC) for the Army Requiring Activity (the Army Requiring Activity is responsible for providing the Contractor with its UIC for the purposes of reporting this information); (11) Locations where Contractor and sub-Contractors perform the work (specified by zip code in the United States and nearest city, country, when in an overseas location, using standardized nomenclature provided on website); (12) Presence of deployment or contingency contract language; and (13) Number of Contractor and sub-Contractor employees deployed in theater this reporting period (by country).

3.3.2 As part of its submission, the Contractor shall provide the estimated total cost (if any) incurred to comply with this reporting requirement. Reporting period shall be the period of performance not to exceed 12 months ending 30 September of each government fiscal year and must be reported by 31 October of each calendar year.

4.0 Definitions and Acronyms.

4.1 Definitions.

4.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

4.1.2 CONTRACTING OFFICER. A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

http://www.ecmra.mil/

4.1.3 DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

4.1.4 DELIVERABLE. Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

4.1.5 KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

4.1.6 PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

4.1.7 QUALITY ASSURANCE. The Government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

4.1.8 QUALITY ASSURANCE SURVEILLANCE PLAN. An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

4.1.9 QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

4.1.10 SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privet of contract with the subcontractor.

4.1.11 TECHNICAL REPRESENTATIVE. An employee of the U.S. Government designated by the KO to monitor contractor performance. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

4.2 Acronyms.

4.2.1 AF Air Force

4.2.2 ANG Air National Guard

4.2.3 CM Contract Manager

4.2.4 CMR Contractor Manpower Reporting

4.2.5 DA Department of the Army

4.2.6 DFARS Defense Federal Acquisition Regulation Supplement

4.2.7 DOD Department of Defense

4.2.8 EFT Electronic Funds Transfer

4.2.9 EST Eastern Standard Time

4.2.10 FAR Federal Acquisition Regulation

4.2.11 KO Contracting Officer

4.2.12 POC Point of Contact

4.2.13 POP Period of Performance

4.2.14 PRS Performance Requirements Summary

4.2.15 PWS Performance Work Statement

4.2.16 QA Quality Assurance

4.2.17 QAP Quality Assurance Program

4.2.18 QASP Quality Assurance Surveillance Plan

4.2.19 QC Quality Control

4.2.20 QCP Quality Control Program

4.2.21 SAM System for Award Management

4.2.22 TE Technical Exhibit

4.2.23 USAF United States Air Force

4.2.24 WAWF Wide Area Work Flow

TECHNICAL EXHIBIT 1

Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and shall compare contractor performance to the Acceptable Quality Level (AQL).

PWS Paragraph Task Performance Standard Acceptable Quality Levels (AQL)

Surveillance Method / By Whom

3.1 & 3.1.1 The contractor shall provide cable advertising services for the MA ANG Recruiting and Retention campaign.

Xfinity Auto Play Video (555,400 monthly commercials), Premium Digital Video (142,300 monthly commercials), and Premium Digital Television (140,090 monthly commercials).

Defects/deficiencies observed shall be corrected by the contractor within 3 calendar days.

Technical Representative

TECHNICAL EXHIBIT 2

Deliverables Schedule

Deliverable Frequency Number of Copies

Medium/Format Submit To

3.2 Payment

Requirements

Monthly upon completion of performance

N/A Electronic Submission in

WAWF

https://wawf.eb.mil/

3.3 Contractor Manpower

Reporting (CMR)

October of each year upon completion of performance

N/A Electronic Submission https://cmra.army.mil https://wawf.eb.mil/ https://cmra.army.mil/