BUS_AD_SOW_II.pdf

Statement of Work

Reference: NGR 601-1, 7-8 and 7-10

For: RECRUITING AND RETENTION BATTALION – NEW JERSEY ARMY NATIONAL

GUARD

1. Location: Request a contract vendor be provided for North, South and Central Jersey.

2. PROJECT: Mobile Advertising on Buses.

3. Scope of Work:

Vendor will provide advertising on public transportation buses, coordinating with customer for approval of all ad design prior to placement. The government shall reserve the right to increase or decrease the advertising schedule if needed with the additional option(s) as needed

Vendor will offer advertisements in a minimum of three (3) varying sizes. Sizes will include:

o Full wrapped buses – minimum size of 108 inches high by 480 inches high on both sides of the bus and a minimum of 94 inches high and 104 inches wide on the rear of the bus.

o Partially wrapped buses – minimum size of 108 inches high by 212” wide on one side of the bus.

o Small wraps – minimum of 30 inches high by 144 inches wide on one side of the bus.

Of the above mentioned sizes for the advertisements, the vendor will provide no fewer than two (2) Full wrapped buses, ten (10) Partially wrapped buses and fifty (50) Small wrapped buses.

Vendor will be able to provide coverage in parts of South, Central and North Jersey.

o South coverage will include routes in the following counties: Cape May, Atlantic, Cumberland, Salem, Gloucester, Camden, Burlington and Ocean o Central coverage will include routes in the following counties: Monmouth, Mercer, Somerset and Middlesex o North coverage will include routes in the following counties: Union, Morris, Essex, Hudson, Bergen and Passaic

Vendor will provide coverage in Bergen, Middlesex, Essex, Hudson, Monmouth, Ocean, Union, Camden and Passaic counties. The reason is two-fold:

o All of these counties have over 500,000 residents and constitute nearly 67% of the entire population of New Jersey.

To maximize viewer impressions, the vendor will have an annual ridership of no less than 500,000 passengers. A majority of the marquee commuter buses must be actively on various routes between 0700 and 1900 Monday thru Friday.

Vendor will be responsible for the installation and removal of advertisements.

Vendor will include ALL production costs, including modifications to the artwork requested by the New Jersey Army National Guard, in its bid.

At the conclusion of the advertising campaign, the vendor will allow for an option to extend the program, at the sole discretion of the New Jersey Army National Guard. Providing there are no changes to the existing artwork, the extension would come with NO ADDITONAL production or installation costs.

Advertising Coverage Requirements:

North Region:

To maximize the advertising opportunities in these areas, the vendor shall provide coverage with no less than two (2) Full wrapped buses, five (5) Partially wrapped buses and thirty (30) Small wrapped bus.

To maximizes viewer impressions, the routes/roads that these buses travel should include but not be limited to NJ Route 3, Route 7, Route 10, Route 23, Route 46, Route 80, Route 120 and the New Jersey Turnpike

Central Region:

To maximize the advertising opportunities in these areas, the vendor shall provide coverage with no less than three (3) Partially wrapped buses and ten (10) Small wrapped bus.

To maximizes viewer impressions, the routes/roads that these buses travel should include but not be limited to NJ Route 1, Route 9, Route 22 and the New Jersey Turnpike.

South Region:

To maximize the advertising opportunities in these areas, the vendor shall provide coverage with no less than two (2) Partially wrapped buses and ten (10) Small wrapped bus.

To maximizes viewer impressions, the routes/roads that these buses travel should include but not be limited to NJ Route 38, Route 45, Route 70, I-76, the Atlantic City Expressway and the New Jersey Turnpike.