SOL-121-16-000005.pdf

UKRAINE

4 Igor Sikorsky Street Kyiv, Ukraine, 04112

Tel: +380 (44) 521 5000 Fax: +380 (44) 521 5155 http://ukraine.usaid.gov

REGIONAL MISSION FOR

CYPRUS

Metochiou and Plutarchou Streets 2407 Engomi, Nicosia Cyprus (P.O. Box 24536, 1385 Nicosia Cyprus) Tel: +357 (22) 393 391; Fax: 393 923.

e-mail: nicosiausaid@state.gov http://cyprus.usembassy.gov

BELARUS

46 Starovilenskaya Street Minsk, Belarus, 220002 Tel: +375 (17) 210 1283 Fax: + 375 (17) 211 3032 http://belarus.usaid.gov

MOLDOVA

57/1 Banulescu Bodoni Street

ASITO Bldg 5th Fl Chisinau, Moldova, 2005

Tel: +373 (2) 237 460 ; Fax: 237 277 http://moldova.usaid.gov

Issuance Date: March 18, 2016 Deadline for Questions: March 24, 2016 – 06:00PM Kyiv Local Time Closing Date and Time: April 25, 2016 – 12:00PM Kyiv Local Time

Subject: Request for Proposals (RFP) No. SOL-121-16-000005 Reform Communications Program in Ukraine

Dear Prospective Offeror:

The United States Agency for International Development (USAID) Regional Mission for Ukraine, Belarus, Moldova and Cyprus, is seeking proposals from qualified companies and organizations interested in implementing the Reform Communications Program in Ukraine, as described in this solicitation.

You are invited to submit a proposal in accordance with the requirements of this RFP. This procurement shall be conducted through full and open competition, under which any type of organization (large or small commercial [for profit] firms, educational institutions, non-profit organizations) is eligible to compete. The procedures set forth in FAR Part 15 shall apply.

Subject to availability of funds, USAID contemplates award of a Cost-Plus-Fixed-Fee (CPFF) completion type contract. The maximum estimated cost of the contract (costs and fee), as further discussed in Section L, is between $800,000 and $1,000,000 covering a period of performance of six (6) months. Offerors must propose costs that are allocable, realistic and reasonable for the work. The cost proposal will be evaluated as part of the Best-Value procedure in determining contract award, including cost effectiveness of approaches to achieve the desired results.

Any amendments to this solicitation will be issued and posted on the FedBizOpps website (www.fbo.gov) along with the RFP. Offerors are encouraged to check the website periodically.

It is the responsibility of the Offeror to ensure that solicitation or any amendments to it has been received from Internet in its entirety and USAID bears no responsibility for data errors resulting from transmission or conversion processes.

By email only, please submit all questions about this RFP no later than March 24, 2016 06:00PM Kyiv, Ukraine local time at RFPKyiv@usaid.gov with a copy to Ms. Elena Parinova at http://ukraine.usaid.gov/ tel:%2B357%20%2822%29%2039%2033%2091 tel:%2B357%20%2822%29%2039%2039%2023 mailto:nicosiausaid@state.gov http://cyprus.usembassy.gov/ http://belarus.usaid.gov/ http://moldova.usaid.gov/ http://www.fbo.gov/ mailto:RFPKyiv@usaid.gov mailto:eparinova@usaid.gova

SOL-121-16-000005

Table of Contents

PART I - THE SCHEDULE

SECTION A - SOLICITATION/CONTRACT FORM

SECTION B - SUPPLIES OR SERVICES AND PRICES/COSTS

B.1 PURPOSE

B.2 CONTRACT TYPE

B.3 ESTIMATED COST, FIXED FEE, AND OBLIGATED AMOUNT

B.4 INDIRECT COSTS

B.5 CEILING ON INDIRECT COSTS

B.6 REIMBURSABLE COSTS

B.7 PAYMENT OF FIXED FEE

SECTION C - DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 OBJECTIVE AND GENERAL DESCRIPTION OF THE CONTRACT

C.2 BACKGROUND

C.3 PROGRAM OVERVIEW

C.4 TECHNICAL REQUIREMENTS

C.5 MONITORING

SECTION D - PACKAGING AND MARKING

D.1 AIDAR 752.7009 MARKING (JAN 1993)

D.2 BRANDING IMPLEMENTATION PLAN AND MARKING PLAN

SECTION E - INSPECTION AND ACCEPTANCE

E.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE

E.2 INSPECTION AND ACCEPTANCE

E.3 PERFORMANCE STANDARDS

SECTION F - DELIVERIES OR PERFORMANCE

F.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE

F.2 PERFORMANCE PERIOD

F.3 PLACE OF PERFORMANCE

F.4 KEY PERSONNEL

F.5 AUTHORIZED WORK DAY/WEEK

F.6 752.242-70 PERIODIC PROGRESS REPORTS (OCT 2007)

F.7 REPORING REQUIREMENTS

F.8 AIDAR 752.7005 SUBMISSION REQUIREMENTS FOR DEVELOPMENT EXPERIENCE

DOCUMENTS (SEP 2013)

SECTION G - CONTRACT ADMINISTRATION DATA

G.1 ADMINISTRATIVE CONTRACTING OFFICE

Reform Communications Program in Ukraine

G.2 CONTRACTING OFFICER’S AUTHORITY

G.3 CONTRACTING OFFICER’S REPRESENTATIVE

G.4 TECHNICAL DIRECTION

G.5 PAYING OFFICE

G.6 AIDAR 752.7003 DOCUMENTATION OF PAYMENT (NOV 1998)

G.7 ACCOUNTING AND APPROPRIATION DATA

SECTION H - SPECIAL CONTRACT REQUIREMENTS

H.1 LANGUAGE REQUIREMENTS

H.2 AUTHORIZED GEOGRAPHIC CODE

H.3 AIDAR 752.225-70 SOURCE AND NATIONALITY REQUIREMENTS (FEB 2012)

H.4 AIDAR 752.7007 PERSONNEL COMPENSATION (JULY 2007)

H.5 ADDITIONAL REQUIREMENTS FOR PERSONNEL COMPENSATION

H.6 CONTRACTOR’S PERSONNEL INTEGRITY IN FOREIGN ASSISTANCE

H.7 USAID PERSONNEL APPROVALS

H.8 AIDAR 752.7004 EMERGENCY LOCATOR INFORMATION (JULY 1997)

H.9 INSURANCE AND SERVICES

H.10 AIDAR 752.228-70 MEDICAL EVACUATION (MEDEVAC) SERVICES (JUL 2007)

H.11 LOGISTIC SUPPORT

H.12 CONSENT TO SUB-CONTRACT

H.13 ORGANIZATIONAL CONFLICT OF INTEREST

H.14 CONFLICTS OF INTEREST

H.15 EXECUTIVE ORDER ON TERRORISM FINANCING (MAR 2002)

H.16 REPRESENTATIONS AND CERTIFICATIONS

H.17 PROHIBITION OF ASSISTANCE TO DRUG TRAFFICKERS

H.18 PROHIBITION ON THE USE OF FEDERAL FUNDS TO PROMOTE, SUPPORT, OR

ADVOCATE THE LEGALIZATION OR PRACTICE OF PROSTITUTION– TIP ACQUISITION

(MAY 2007)

H.19 302.3.5.5 REPORTING OF FOREIGN TAXES (JULY 2007)

H.20 302.3.5.9 NONDISCRIMINATION (JUN 2012)

H.21 USAID DISABILITY POLICY (DECEMBER 2004)

H.22 302.3.5.21 USAID IMPLEMENTING PARTNER NOTICES (IPN) PORTAL FOR

ACQUISITION (JULY 2014)

H.23 302.3.5.22 SUBMISSION OF DATASETS TO THE DEVELOPMENT DATA LIBRARY

(DDL) (OCTOBER 2014)

H.24 ELECTRONIC PAYMENTS SYSTEM

H.25 DISCLOSURE OF INFORMATION

H.26 52.203-98, PROHIBITION ON CONTRACTING WITH ENTITIES THAT REQUIRE

CERTAIN INTERNAL CONFIDENTIALITY AGREEMENTS-REPRESENTATION (DEVIATION

2015-02)

H.27 52.203-99, PROHIBITION ON CONTRACTING WITH ENTITIES THAT REQUIRE

CERTAIN INTERNAL CONFIDENTIALITY AGREEMENTS (DEVIATION 2015-02)

Reform Communications Program in Ukraine

H.28 752.204-70 PARTNER VETTING PRE-AWARD REQUIREMENTS

H.29 ENVIRONMENTAL COMPLIANCE REQUIREMENTS

PART II - CONTRACT CLAUSES

SECTION I – CONTRACT CLAUSES

I.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE

I.2 52.216-7 ALLOWABLE COST AND PAYMENT (JUN 2013)

I.3 52.222-2 PAYMENT FOR OVERTIME PREMIUMS (JUL 1990)

I.4 52.222-35 - EQUAL OPPORTUNITY FOR VETERANS (JUL 2014)

I.5 52.222-36 - EQUAL OPPORTUNITY FOR WORKERS WITH DISABILITIES (JUL 2014) ... 52

I.6 52.229-8 TAXES - FOREIGN COST-REIMBURSEMENT CONTRACTS (MAR 1990)

I.7 752.211-70 LANGUAGE AND MEASUREMENT (JUN 1992)

I.8 752.7031 LEAVE AND HOLIDAYS (OCT 1989)

PART III - LIST OF DOCUMENTS, EXHIBITS, AND OTHER ATTACHMENTS

SECTION J - LIST OF ATTACHMENTS

PART IV - RESPRESNTATIONS AND INSTRUCTIONS

SECTION K - REPRESENTATIONS, CERTIFICATIONS, AND OTHER STATEMENTS OF

OFFERORS

K.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE

K.2 AIDAR 52.204-3 – TAXPAYER IDENTIFICATION (OCT 1998)

K.3 52.204-8 ANNUAL REPRESENTATIONS AND CERTIFICATIONS (DEC 2014)

K.4 REPRESENTATION BY CORPORATION REGARDING A DELINQUENT TAX LIABILITY

OR A FELONY CRIMINAL CONVICTION (DEVIATION OAA-DEV-14-02C) (AUGUST 2014)

K.5 52.209-5 CERTIFICATION REGARDING RESPONSIBILITY MATTERS (APR 2010)

K.6 52.209-7 INFORMATION REGARDING RESPONSIBILITY MATTERS (JUL 2013)

K.7 52.222-22 PREVIOUS CONTRACTS AND COMPLIANCE REPORTS (FEB 1999)

K.8 52.222-25 AFFIRMATIVE ACTION COMPLIANCE (APR 1984)

K.9 52.225-20 PROHIBITION ON CONDUCTING RESTRICTED BUSINESS OPERATIONS IN

SUDAN-CERTIFICATION (AUG 2009)

K.10 FAR 52.225-25 PROHIBITION ON CONTRACTING WITH ENTITIES ENGAGING IN

CERTAIN ACTIVITIES OR TRANSACTIONS RELATING TO IRAN—REPRESENTATION AND

CERTIFICATIONS (DEC 2012)

K.11 52.230-1 – COST ACCOUNTING STANDARDS NOTICES AND CERTIFICATION (MAY

2012) 66

K.12 52.230-7 – PROPOSAL DISCLOSURE-COST ACCOUNTING PRACTICE CHANGES (APR

2005) 69

K.13 INSURANCE - IMMUNITY FROM TORT LIABILITY

K.14 AGREEMENT ON, OR EXCEPTIONS TO, TERMS AND CONDITIONS

K.15 AIDAR 752.226-1 – DISADVANTAGED ENTERPRISE REPRESENTATION (APR 1991) .. 69

K.16 AUTHORIZED NEGOTIATORS

K.17 SIGNATURE

SECTION L - INSTRUCTIONS, CONDITIONS, AND NOTICES TO OFFERORS

Reform Communications Program in Ukraine

L.1 NOTICE LISTING SOLICITATION PROVISIONS INCORPORATED BY REFERENCE

L.2 52.215-1 INSTRUCTIONS TO OFFERORS—COMPETITIVE ACQUISITION (JAN 2004)

L.3 52.216-1 TYPE OF CONTRACT (APR 1984)

L.4 52.233-2 SERVICE OF PROTEST (SEP 2006)

L.5 GENERAL INSTRUCTIONS TO OFFERORS

L.6 INSTRUCTIONS FOR PREPARING TECHNICAL PROPOSAL

L.7 INSTRUCTIONS FOR PREPARING COST PROPOSAL

L.8 GOVERNMENT OBLIGATION

SECTION M - EVALUATION FACTORS FOR AWARD

M.1 GENERAL INFORMATION

M.2 SOURCE SELECTION

M.3 TECHNICAL EVALUATION CRITERIA

M.4 EVALUATION OF COST/BUSINESS PROPSAL

ATTACHMENT J.1 - SF-1420-17 CONTRACTOR BIOGRAPHICAL DATA SHEET

ATTACHMENT J.2 - LOGICAL FRAMEWORK

ATTACHMENT J.3 - PAST PERFORMANCE QUESTIONNAIRE *

ATTACHMENT J.4 - APPROVED REQUEST FOR CATEGORICAL EXCLUSION (RCE):

ATTACHMENT J.5 - COST MATRIX

1. THIS CONTRACT IS A RATED ORDER RATING PAGE OF PAGES

UNDER DPAS (15 CFR 700)

2. CONTRACT NUMBER 3. SOLICITATION NUMBER 4. TYPE OF SOLICITATION 5. DATE ISSUED 6. REQUISITION/PURCHASE NUMBER

SEALED BID (IFB)

NEGOTIATED (RFP)

7. ISSUED BY CODE 8. ADDRESS OFFER TO (If other than Item 7)

NOTE: In sealed bid solicitations "offer" and "Offeror" mean "bid" and "bidder".

9. Sealed offers in original and _____________________________ copies for furnishing the supplies or services in the Schedule will be received at the place specified in Item 8, or if hand carried, in the depository located in until local time _______________________ (Hour) (Date)

CAUTION - LATE Submissions, Modifications, and Withdrawals: See Section L, Provision No. 52.214-7 or 52.215-1. All Offers are subject to all terms and conditions contained in this solicitation.

A. NAME B. TELEPHONE (NO COLLECT CALLS) C. E-MAIL ADDRESS

AREA CODE NUMBER EXT.

(X) SEC. DESCRIPTION PAGE(S) (X) SEC. DESCRIPTION PAGE(S)

PART I - THE SCHEDULE PART II - CONTRACT CLAUSES

A SOLICITATION/CONTRACT FORM I CONTRACT CLAUSES

B SUPPLIES OR SERVICES AND PRICES/COSTS PART III - LIST OF DOCUMENTS, EXHIBITS AND OTHER ATTACH.

C DESCRIPTION/SPECS./WORK STATEMENT J LIST OF ATTACHMENTS

D PACKAGING AND MARKING PART IV - REPRESENTATIONS AND INSTRUCTIONS

E INSPECTION AND ACCEPTANCE

F DELIVERIES OR PERFORMANCE

G CONTRACT ADMINISTRATION DATA L INSTR., CONDS., AND NOTICES TO OFFERORS

H SPECIAL CONTRACT REQUIREMENTS M EVALUATION FACOTRRS FOR AWARD

K REPRESENTATIONS, CERTIFICATIONS AND OTHER

STATEMENTS OF OFFERORS

NOTE: Item 12 does not apply if the solicitation includes the provisions at 52.214-16, Minimum Bid Acceptance Period.

12. In compliance with the above, the undersigned agrees, if this offer is accepted within ____ calendar days (60 calendar days unless a different period is inserted by the Offeror) from the date for receipt of offers specified above, to furnish any or all items upon which prices are offered at the price set opposite each item, delivered at the designated point(s), within the time specified in the schedule.

13. DISCOUNT FOR PROMPT PAYMENT 10 CALENDAR DAYS (%) 20 CALENDAR DAYS (%) 30 CALENDAR DAYS (%) CALENDAR DAYS (%) (See Section I, Clause No. 52-232-8)

14. ACKNOWLEDGEMENT OF AMENDMENTS AMENDMENT NO. DATE AMENDMENT NO. DATE

(The offeror acknowledges receipt of amendments to the SOLICITATION for offerors and related documents numbered and dated:

CODE FACILITY 16. NAME AND TITLE OF PERSON AUTHORIZED TO SIGN OFFER 15A. NAME AND

ADDRESS OF

OFFEROR

(Type or print)

15B. TELEPHONE NUMBER 17. SIGNATURE 18. OFFER DATE

AREA CODE NUMBER EXT. 15C. CHECK IF REMITTANCE ADDRESS IS DIFFERENT FROM

ABOVE - ENTER SUCH ADDRESS IN SCHEDULE

19. ACCEPTED AS TO ITEMS NUMBERED 20. AMOUNT 21. ACCOUNTING AND APPROPRIATION

22. AUTHORITY FOR USING OTHER THAN FULL AND OPEN COMPETITION: 23. SUBMIT INVOICES TO ADDRESS SHOWN IN ITEM (4 copies unless otherwise specified)

10 U.S.C. 2304(a) ( ) 41 U.S.C. 253(c) ( )

24. ADMINISTERED BY (If other than Item 7) 25. PAYMENT WILL BE MADE BY CODE CODE

26. NAME OF CONTRACTING OFFICER (Type or print)

John F. Lord Regional Contracting Officer

27. UNITED STATES OF AMERICA 28. AWARD DATE

IMPORTANT - Award will be made on this Form, or on Standard Form 26, or by other authorized official written notice.

(Signature of Contracting Officer)

(REV. 9-97)

10. FOR INFORMATION CALL:

11. TABLE OF CONTENTS

STANDARD FORM 33

SOLICITATION, OFFER AND AWARD N/A

SOLICITATION

OFFER (Must be fully completed by Offeror)

AWARD (To be completed by Government)

X

03/18/2016 REQ-121-16-000019

USAID/Ukraine/Regional Contract Office Department of State 5850 Kyiv Pl.

Washington D.C. 20521-5850

See Section L of the RFP

See Section L

12:00PM(Kyiv LT) 04/25/2016

Ms. Elena Parinova Acquisition & Assistance Specialist +380-44 521-5438 eparinova@usaid.gov

See Attached Table of Contents

X 7

X 8-10

X 11-14

X 15-16

X 17

X 18-23

X 24-27

X 28-42

X 43-56

X 57

X 58-71

X 72-88

X 89-93

USAID/Ukraine/Regional Contract Office

USAID/Ukraine/Office of Financial Management

Reform Communications Program in Ukraine

SECTION B - SUPPLIES OR SERVICES AND PRICES/COSTS

B.1 PURPOSE

The purpose of this contract is for USAID to obtain services to implement a program entitled Reform Communications Program in Ukraine as described in detail in Section C, Statement of Work.

B.2 CONTRACT TYPE

This is a Cost-Plus-Fixed-Fee (CPFF) Completion type contract. For the consideration set forth in the contract, the contractor must provide the deliverables and outputs described in Section C and Section F.

B.3 ESTIMATED COST, FIXED FEE, AND OBLIGATED AMOUNT

(i) The estimated cost for the performance of the work required hereunder, exclusive of fixed fee, if any, is __________ [ TBD ]. The fixed fee, if any, is _________ [ TBD ]. The estimated cost plus fixed fee, if any, is ___________ [ TBD ].

(ii) Within the estimated cost plus fixed fee (if any) specified in paragraph (i) above, the amount currently obligated and available for reimbursement of allowable costs incurred by the Contractor (and payment of fee, if any) for performance hereunder is _________ [ TBD ]. The Contractor shall not exceed the aforesaid obligated amount.

(iii) Funds obligated hereunder are anticipated to be sufficient through _________ [ TBD ].

B.4 INDIRECT COSTS

Pending establishment of revised provisional or final indirect costs, allowable indirect costs shall be reimbursed on the basis of the following negotiated provisional or predetermined rates and the appropriate bases.

For the prime Contractor:

EFFECTIVE PERIOD INDIRECT COST RATES

TYPE FROM THROUGH

(a)

(b)

(c)

(d)

(e)

Base of Application

(b) (c)

For the major subcontractor(s) (defined as subcontractors expected to provide at least 15% of the

Reform Communications Program in Ukraine total dollar value of this contract):

EFFECTIVE PERIOD INDIRECT COST RATES

TYPE FROM THROUGH

(b) (c)

B.5 CEILING ON INDIRECT COSTS

[determination to include this clause in the contract will be made at the time of award in accordance with FAR 42.707(b)(i) ]

(a) Reimbursement for indirect costs shall be at final negotiated rates, but not in excess of the following ceiling rates:

For the prime Contractor:

INDIRECT COST RATES

(b) (c)

For the major subcontractor(s) (defined as subcontractors expected to provide at least 15% of the total dollar value of this contract):

INDIRECT COST RATES

Reform Communications Program in Ukraine

Base of Application (a) (b) (c)

(b) The government shall not be obligated to pay any additional amount on account of indirect costs above the ceiling rates established in the contract.

(c) This advance understanding shall not change any monetary ceiling, cost limitation, or obligation established in the contract.

(d) The Contractor will make no change in its established method of classifying or allocating indirect costs without the prior written approval of the Contracting Officer.

B.6 REIMBURSABLE COSTS

The U.S. dollar costs allowable will be limited to reasonable, allocable, and necessary costs determined in accordance with FAR 31 (Contract Cost Principles), FAR 52.216-7, “Allowable Cost and Payment,” FAR 52.216-8, “Fixed Fee,” FAR 52.232-20, “Limitation of Cost,” and FAR 52-232-22, “Limitation of Funds,” if applicable, and AIDAR 752.7003, “Documentation for Payment.”

B.7 PAYMENT OF FIXED FEE

(a) Fixed Fee under this Contract is [ TBD ]. USAID will pay a portion of the contractor’s fixed fee upon the receipt of the deliverables listed in Section F. The portion of fee allocated to each result/deliverable is listed in the table at F.6. In the event the contractor does not fulfill a deliverable/result, then the contractor will not be entitled to the corresponding fee.

(b) In accordance with FAR 52.216-8 “Fixed Fee”, USAID reserves the right to withhold a reserve not to exceed $100,000. The Contracting Officer shall release 75 percent of all fee withholds under this contract after receipt of an adequate certified final indirect cost rate proposal covering the year of physical completion of this contract, provided the Contractor has satisfied all other contract terms and conditions, including the submission of the final patent and royalty reports, and is not delinquent in submitting final vouchers on prior years’ settlements. The Contracting Officer may release up to 90 percent of the fee withholds under this contract based on the Contractor’s past performance related to the submission and settlement of final indirect cost rate proposals.

[END OF SECTION B]

Reform Communications Program in Ukraine

SECTION C - DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 OBJECTIVE AND GENERAL DESCRIPTION OF THE CONTRACT

USAID requires the services of a full-service public relations/communications/advertising firm to assist USAID in the conceptualization and execution of public awareness campaigns aimed at increasing the awareness of Ukrainian citizens of several reform initiatives underway in Ukraine.

C.2 BACKGROUND

Recent surveys and monitoring data from the National Reform Council have shown that a growing portion of the population are frustrated by the perceived lack of progress on key reforms in Ukraine.

Very little accurate information has been provided to the public (whether by the Government of Ukraine (GOU) or Ukrainian news outlets) in a digestible and comprehensible manner, creating the opportunity for misinformation and misunderstanding.

It is therefore unsurprising that these same surveys demonstrated that a small portion (approximately 25%) of the population understand the reforms taking place in Ukraine. What was surprising however, was that those same people (approximately 25% of the population) support the reform process and reported that they are willing to wait longer for the reforms to take place and to be implemented. Surveys show that if Ukrainians understand the reform process, they support the process and are willing to wait longer for reforms to bear fruit in Ukraine.

C.3 PROGRAM OVERVIEW

Through this activity, USAID seeks to increase Ukrainian public support of the reform process (goal). In order to meet this goal, two objectives have been determined as follows:

1) Citizens better understand the reforms that the Government of Ukraine (GOU) is undertaking.

There appears to be much confusion and misunderstanding among Ukrainians on how or even whether the Government is actively pursuing reforms. GOU ministries too often present varying and conflicting messaging, aimed more at defending their own more narrow interests than the broader and more strategic interests of the GOU or Ukrainians. In addition, competing political interest in an unstable and very competitive political climate are putting forth conflicting messages for tactical gain. As a result, many Ukrainians are unaware of the reforms that are taking place, their components, and the timelines for action.

2) Citizens better understand how reforms will improve their lives.

The GOU has not provided its citizens with a good understanding of the need for specific reforms and how those reforms are beneficial to the average Ukrainian citizen. Even when citizens see that reforms are bringing about change, they do not understand the benefits that they might receive.

Many Ukrainians are concerns that any change that might occur will primarily benefit entities close to the Government or special interests, such as oligarchs.

Mandatory cross-cutting considerations

The following cross-cutting considerations need to be incorporated throughout Contractors’ technical proposals.

GENDER AND INCLUSIVE DEVELOPMENT

A well-defined communications program requires in-depth analysis of audience perception of and reception to specific messaging. Information is perceived differently by different segments of the population and communications messages must be tailored to ensure that they either meet target audiences or are understood and appeal to the widest variety of population segments - including men, women, youth, elderly, IDPs, LGBTI communities, and people with disabilities. The Contractor must identify in the assessment and campaign strategy how it has tailored messaging to meet target audiences and also appeal to different population segments.

C.4 TECHNICAL REQUIREMENTS

The Contractor shall design and refine public awareness campaigns on reforms implemented in Ukraine. The Contractor shall be responsible for managing all the campaigns, including hiring research and polling firms, analyzing of polling results, conducting focus groups, utilizing production teams, as well as buying advertising space in Ukrainian print and broadcast media.

Specifically, the Contractor is required to fulfill the following tasks:

TASK 1: COMMUNICATIONS LANDSCAPE ASSESSED AND STRATEGIC

COMMUNICATIONS OPPORTUNITIES IDENTIFIED

(50% of effort)

To organize an effective communications program, there should first be an assessment that will map out the communications landscape and identify the strategic communications opportunities. This assessment will determine the key messages, audiences, sectors, and vectors for building a relevant and effective reform communications campaign. The assessment must be rooted in analysis (surveys, focus groups) and expertise from reform leaders and USAID implementing partners. As part of this assessment, the Contractor should review existing USAID surveys and research on public opinion. Existing surveys and research include, but are not limited to, the following:

1. Kiev International Institute of Sociology, Survey of Civic Activities, Attitudes to Reforms and Corruption, April 2015;

2. Internews, Ukrainians Turning Away from Russian Media in 2015, http://umedia.kiev.ua/english/media-research/699-ukrainians-turning-away-from-russian-media-in-2015-survey-finds.html#.VnqKCPmqo5g;

3. IFES, Two Years after Maidan: Ukrainians Committed to Democracy, Disappointed in Unmet Aspirations, September 30, 2105;

4. International Republican Institute, Public Opinion Survey Residents of Ukraine, September 7

- 21, 2015; National Democratic Institute, Opportunities and Challenges Facing Ukraine’s Democratic Transition, April 15 – May 16, 2015;

5. FAIR Justice Project, Public Opinion Survey on Democratic, Economic, and Judicial Reforms, Including Implementation of the Law on the Purification of Government, July 2015, http://www.fair.org.ua/index.php/index/library/7;

6. International Republican Institute, Ukrainian Municipal Survey, March 2-20, 2015;

7. UNITER Project, Corruption in Ukraine: Comparative Analysis of Nationwide Surveys of

2007, 2009, 2011 and 2015, November 2015;

8. Internews, Media Consumption in Ukraine, April 2015.

The assessment will review the National Reform Council's 18 reform areas – particularly agriculture, finance, procurement, energy, anti-corruption, - and determine which reforms could be amenable to a communications campaign. As part of the assessment work plan, the Contractor must elaborate the criteria that will be used to determine the viability of a reform for a communications campaign (such as reforms that benefit individuals and "speak" to citizens, reforms with recent and upcoming http://umedia.kiev.ua/english/media-research/699-ukrainians-turning-away-from-russian-media-in-2015-survey-finds.html%23.VnqKCPmqo5g http://umedia.kiev.ua/english/media-research/699-ukrainians-turning-away-from-russian-media-in-2015-survey-finds.html%23.VnqKCPmqo5g http://www.fair.org.ua/index.php/index/library/7

Reform Communications Program in Ukraine successes, reform personifiers, existing communications efforts, etc.). It is expected that the Contractor will need to use a mix of research, surveys, and focus groups to determine which reforms are most amenable to a communication campaign.

As part of the assessment, the Contractor will work with GOU counterparts to tailor messages and to test them through focus groups, surveys, media experts. The Contractor will work with media firms to create a list of appropriate vectors for messaging and provide a detailed costing of those potential vectors. The assessment must rank the 5 priority areas which would be most advantageous/strategic for a communications campaign. The Contractor will share its assessment of potential campaigns with stakeholders and donors in consultation with USAID and/or assist USAID in presenting them to other donors.

The assessment must contain the following sections:

1. Executive Summary (1 page)

2. Introduction (up to 1 pages)

3. Methodology (up to 2 pages)

a. methods used

b. criteria elaborated

4. Data Summary (up to 10 pages, not including graphics)

a. results of criteria

5. Draft Campaign Elements (separated by reform where appropriate) (up to 10 pages)

a. Identification of key audiences that should be targeted as part of the selected key reforms.

b. Draft list of key messages per selected reform tailored to specific audiences.

c. Draft list of platforms/vectors (costed) to deliver communications messages for each selected reform and audience.

d. Draft timeline of the communications campaigns.

e. Draft creation/elaboration of a common brand for GOU reforms.

f. Draft identification of indicators to measure public outreach (tailored to vector) and plan for continued monitoring.

6. Conclusion (up to 2 pages)

a. Ranking of the five reforms according to the elaborated criteria

b. Recommendation as to number and length of campaigns to be pursued (in line with available budget).

USAID, in consultation with the U.S. Embassy and GOU counterparts, will choose two to three communications campaigns for implementation. The remaining communication campaigns will be presented to relevant donors or GOU counterparts for potential implementation.

Timeline

Inbrief (within four days of award) – presentation to Mission on assessment workplan (methodology, strategic approach, timelines, deliverables).

Mission presentation (within 3 weeks of award) – presentation to Mission and stakeholders on draft assessment.

Draft assessment (within one week after outbrief) – Submission of draft communications

Reform Communications Program in Ukraine strategy/recommendations to Mission.

Final Strategy/assessment (within one week after Mission comments of draft strategy) – Submission of final communications strategy/recommendations to Mission.

Required Results

● Reform communications landscape mapped.

● Reform communications opportunities identified.

● Reform communications campaign drafted.

TASK 2: REFORM COMMUNICATIONS CAMPAIGNS IMPLEMENTED

(50% of effort)

Building on the assessment, the Contractor will develop two to three reform communications campaigns consisting of a variety of platforms and vectors, identified in the assessment. Campaigns should be designed in close coordination with GOU, CSO, USAID implementing partners, and donor stakeholders and utilize a variety of tools, audiences, messages, as identified in the strategy.

Draft Communications Campaign Deliverables

1. A schedule/timeline of all major events during the life of the campaign.

2. Drafts of all advertisements, billboards, messages, infographics, video storylines, outlines for placed articles, etc.

3. The names of targeted public events, newspapers, magazines, television/radio channels, television/radio shows, geographic locations, websites (with associated costs).

All campaign deliverables must be submitted to USAID to be reviewed, assessed, and approved or rejected in writing at least one week prior to inclusion in the public awareness campaign and or subcontract (for example, video shooting). Submissions must include an English translation.

Timeline

Draft Campaign (within one week of final Strategy) – Submission of draft campaign to Mission.

Final Campaign (within one week after Mission comments on draft campaign) – Submission of final communications campaign.

Campaign Launch (within one week of campaign approval)

Required Results

● Campaign launched

● Citizen knowledge of reform progress improved (Indicator: number of people receiving campaign message (disaggregated by demographic, location, campaign and vector))

C.5 MONITORING

To gauge the effects of outreach to citizens and target populations, the Contractor must incorporate monitoring mechanisms into the communications campaigns. Indicators should be designed as part

Reform Communications Program in Ukraine of the assessment phase and incorporated into assessing the effectiveness of the communications campaign. Use/expansion of existing monitoring efforts (such as the monitoring efforts of the National Reform Council) to reduce costs and redundancy are highly recommended.

Illustrative indicators

- % of Ukrainians who support the reform process (public survey from Contractor))

- % of Ukrainians who understand selected reform processes (public survey from Contractor))

- % of Ukrainians who understand how selected reform processes will improve their lives

(public survey from Contractor))

- number of people receiving campaign message (disaggregated by demographic, location, campaign and vector)

- Media penetration (Audience or viewership)

- # of social media hits/users/likes

- # of billboards, leaflets, television spots, public events

[END OF SECTION C]

Reform Communications Program in Ukraine

SECTION D - PACKAGING AND MARKING

D.1 AIDAR 752.7009 MARKING (JAN 1993)

(a) It is USAID policy that USAID-financed commodities and shipping containers, and project construction sites and other project locations be suitably marked with the USAID emblem.

Shipping containers are also to be marked with the last five digits of the USAID financing document number. As a general rule, marking is not required for raw materials shipped in bulk (such as coal, grain, etc.), or for semi-finished products which are not packaged.

(b) Specific guidance on marking requirements should be obtained prior to procurement of commodities to be shipped, and as early as possible for project construction sites and other project locations. This guidance will be provided through the cognizant technical office indicated on the cover page of this contract, or by the Mission Director in the Cooperating Country to which commodities are being shipped, or in which the project site is located.

(c) Authority to waive marking requirements is vested with the Regional Assistant Administrators, and with Mission Directors.

(d) A copy of any specific marking instructions or waivers from marking requirements is to be sent to the Contracting Officer; the original should be retained by the Contractor.

D.2 BRANDING IMPLEMENTATION PLAN AND MARKING PLAN

Branding Implementation Plan (BIP) and Marking Plan (MP) is not required for the Reform Communication Program in Ukraine.

[END OF SECTION D]

Reform Communications Program in Ukraine

SECTION E - INSPECTION AND ACCEPTANCE

E.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE

The following contract clauses pertinent to this section are hereby incorporated by reference (by Citation Number, Title, and Date) in accordance with the clause at FAR "52.252-2 CLAUSES INCORPORATED BY REFERENCE" in Section I of this contract. See FAR 52.252-2 for an internet address (if specified) for electronic access to the full text of a clause.

NUMBER TITLE DATE

52.246-3

FEDERAL ACQUISITION REGULATION

(48 CFR Chapter 1)

INSPECTION OF SUPPLIES – COST REIMBURSEMENT

MAY 2001

52.246-5 INSPECTION OF SERVICES – COST REIMBURSEMENT APR 1984

E.2 INSPECTION AND ACCEPTANCE

(a) USAID inspection and acceptance of services, reports, and other required deliverables or outputs should take place at:

USAID Regional Mission for Ukraine, Belarus, Moldova and Cyprus 4 Igor Sikorsky Street Kyiv 04112 Ukraine

(b) USAID reserves the right to inspect and accept any services, reports, and other required deliverables or outputs where the services are performed and where reports and deliverables or outputs are produced or submitted. The Contracting Officer has delegated authority to inspect and accept all services, reports, and required deliverables or outputs to the COR.

E.3 PERFORMANCE STANDARDS

USAID will evaluate the Contractor’s performance in accordance with FAR 42.15, corresponding USAID procedures, and the contractor’s adherence to the quality of reports described in Section F.

The Contracting Officer and the COR will jointly conduct the evaluation of the contractor’s overall performance. This evaluation will form the basis of the contractor’s permanent performance record under this contract.

[END OF SECTION E]

Reform Communications Program in Ukraine

SECTION F - DELIVERIES OR PERFORMANCE

F.1 NOTICE LISTING CONTRACT CLAUSES INCORPORATED BY REFERENCE

The following contract clauses pertinent to this section are hereby incorporated by reference (by Citation Number, Title, and Date) in accordance with the clause at FAR 52.252-2 “CLAUSES INCORPORATED BY REFERENCE" in Section I of this contract.

NUMBER TITLE DATE

(48 CFR Chapter 1)

52.242-15 STOP-WORK ORDER AUG1989

52.242-15 STOP-WORK ORDER ALTERNATE I APR 1984

(48 CFR Chapter 7)

752.242-70 PERIODIC PROGRESS REPORTS OCT 2007

F.2 PERFORMANCE PERIOD

The period of performance for this contract is six months, effective the date of the Contracting Officer’s signature on the cover page.

F.3 PLACE OF PERFORMANCE

The place of performance under this contract is Ukraine.

F.4 KEY PERSONNEL

(a) The following positions are considered Key Personnel under this program. All Key Personnel must be based in Kyiv for the life of the project, unless permission is granted in writing by the COR to base a position in another city. USAID encourages the use of Ukrainian staff as Key Personnel.

Name Position/Title

(TBD)_________ Project Director (TBD)_________ Assessment Team Leader / Senior Communications Specialist

(a) Prior to replacing any of the specified individuals, the contractor must immediately notify both the CO and the COR, preferably 30 days prior to the key personnel departure but at a minimum two (2) weeks in advance and must submit written justification (including proposed replacement or timeline to replace) in sufficient detail to permit evaluation of the impact on the program. No replacement of key personnel must be made by the contractor without the written consent of the

CO.

Summary of Requirements for Key Personnel

Reform Communications Program in Ukraine

Position Education Requirement

Years of Experience Language Ability

Project Director

Bachelor’s Degree* 10 Fluent Ukrainian and English oral and written language ability. Russian language ability highly preferred.

Assessment Team Leader / Senior Communications Specialist

Bachelor’s Degree*

5 Fluent Ukrainian and English oral and written language ability. Russian language ability highly preferred.

* See individual sections below for further explanation

The best candidates will combine strong technical and managerial skills with an understanding of the context, ability to communicate effectively with a range of persons, facilitation and negotiation skills, and commitment to the goals of the activity. USAID encourages the use of Ukrainian staff as Key Personnel.

The following key personnel are considered as essential for the overall management and success of the program:

Notwithstanding the other requirements listed under each key personnel position, the proposed key personnel team must collectively have the following skills:

• Extensive experience in communications, advertising and conducting marketing campaigns aimed at Ukrainian audiences. Substantive knowledge of public opinion methodologies and public opinion trends in Ukraine.

• Capability to devise messages on reforms that can change Ukrainian perceptions.

• Ability to negotiate preferential rates for both production and dissemination of public awareness campaign materials.

Project Director

The Project Director provides overall management, coordination, oversight on programmatic and operational side of the activity. This individual will be the key liaison with USAID, GOU, and all other stakeholders, sub-contractors, and other partners involved with the activity. Her/his primary responsibilities are aimed at providing overall leadership management and general technical direction of the entire activity, ensuring coherence between Tasks 1 and 2 in and timely achievement of the results defined in the Statement of Work. In particular, s/he will have overall responsibility to engage, negotiation with, and manage sub-contractors and/or individual consultants as necessary to design and implement the communications campaigns identified through the Task 1 assessment. This individual will be expected to identify issues and risks related to the activity implementation in a timely manner, and suggest appropriate activity adjustments to USAID in a timely fashion.

Education Requirements: A minimum of a Bachelor’s Degree (or foreign equivalent) in public relations/communications or a similar relevant field.

Experience Requirements: The candidate should have at least 10 years of relevant management, supervisory, technical experience working with activities that are of a similar scope and scale to this activity. The COP must have demonstrated ability to work in complex, politically fluid environment;

work across different cultures; and manage teams to achieve deadlines in a timely, customer-focused fashion. The Project Director must demonstrate competency in negotiation and communication skills.

Reform Communications Program in Ukraine

Specialized Knowledge/Skills Requirements: The Project director must have fluent written and oral Ukrainian and English competency; Russian language ability highly preferred.

Assessment Team Leader / Senior Communications Specialist

The Assessment Team Leader / Senior Communications Specialist assists the Project Director in the management of the various technical components of the activity, with a focus on rapid, professional, methodologically sound achievement of the Task 1 assessment. He/she must have experience in a range of methodologies to collect statistically-sound communications-related data - including but not limited to polling/surveys, focus groups, engaging experts, and audience research ; an awareness of the Ukrainian political and economic environment; and an ability to synthesize these considerations into coherent recommendations for stakeholders and draft communications materials. The successful candidate will have experience managing teams of research/communication professionals and the proven ability to communicate effectively with stakeholders/donors, both orally and in writing.

Education Requirements: A minimum of a Bachelor’s Degree (or foreign equivalent) in public relations/communications or a similar relevant field.

Experience Requirements: The candidate must have at least 10 years of relevant management, supervisory, technical experience conducting communications assessments, designing communications campaigns, and/or leading activities similar to the scale and scope of the Task 1 assessment. The COP must have demonstrated ability to work in complex, politically fluid environment; work across different cultures; and manage teams to achieve deadlines in a timely, customer-focused fashion. The Project Director must demonstrate competency in negotiation and communication skills.

Specialized Knowledge/Skills Requirements: The Assessment Team Leader / Senior Communications Specialist must have fluent written and oral Ukrainian and English competency; Russian language ability highly preferred.

(b) The key personnel identified above are considered essential to the work being performed under this contract. The Contractor will remain responsible for providing such key personnel for fulltime performance for the term of this contract unless otherwise agreed to by the Contracting Officer.

(c) The failure to provide the key personnel designated above will be considered nonperformance unless such failure exists beyond the control, and through no fault or negligence, of the Contractor.

(d) The Contractor must immediately notify the Contracting Officer and the COR of any key personnel’s departure and the reasons therefore.

(e) The Contractor must take steps to immediately rectify the departure of key personnel and will propose a substitute candidate for each vacated position along with an impact statement in

(f) The Contractor must not replace any of the key personnel without the written consent of the

Contracting Officer and the COR whether provided in advance or by ratification.

(g) USAID reserves the right to adjust the level of key personnel during the performance of this contract.

F.5 AUTHORIZED WORK DAY/WEEK

Reform Communications Program in Ukraine

The Selected Contractor is authorized to work five days in a week up to 40 hours of work in a week.

However, a 6-day workweek may be allowed for the short-term consultants not exceeding 120 days with prior written approval of the COR but no premium pay will be paid for sixth day.

F.6 752.242-70 PERIODIC PROGRESS REPORTS (OCT 2007)

(a) The contractor shall prepare and submit progress reports as specified in the contract schedule.

These reports are separate from the interim and final performance evaluation reports prepared by USAID in accordance with FAR 42.15 and internal Agency procedures, but they may be used by USAID personnel or their authorized representatives when evaluating the contractor's performance.

(b) During any delay in furnishing a progress report required under this contract, the contracting officer may withhold from payment an amount not to exceed US$25,000 (or local currency equivalent) or 5 percent of the amount of this contract, whichever is less, until such time as the contractor submits the report or the contracting officer determines that the delay no longer has a detrimental effect on the Government's ability to monitor the contractor's progress.

F.7 REPORING REQUIREMENTS

The Contractor shall submit the following planning and reporting documents to USAID. All documents shall be prepared in English and submitted electronically.

A. Work Plan

Within 14 calendar days of the issuance of award the Contractor shall submit the Work Plan to the USAID COR for review and written approval. The Contractor will incorporate any required revisions into a final work plan no later than 7 calendar days after receipt of COR’s comments. The Work Plan will describe in details how the Contractor intends to organize its work under the SOW and achieve expected results within the activity timeframe. The Work Plan shall include the description and delivery schedule of the pre-program, implementation, and post-program activities.

Any revisions to the Work Plan shall require the COR approval. USAID reserves the right to review and re-approve the Working Plan quarterly or on an as-needed basis. The Work Plan will allow USAID and the Contractor to monitor performance as appropriate.

B. Reporting

1. Monthly Reports

Within 14 days after the reporting period, the Contractor shall submit monthly performance reports to the COR. These reports must summarize the outcomes of the Contractor’s activities during the particular reporting period, document any program accomplishments or progress towards results during the reporting period, compare those results to the planned tasks in the Work Plan, and discuss any potential constraints that might prevent the Contractor from meeting agreed upon targets and benchmarks.

2. Final Performance Report

Within 30 calendar days of the completion of this Contract, the Contractor will submit to the USAID COR a detailed final report. This report will include, but not be limited to: a financial report showing, by line item, the amounts obligated and disbursed; a listing of the major activities; a summary of the accomplishments achieved under this contract; a discussion of problems

Reform Communications Program in Ukraine encountered and how they were rectified; a discussion where objectives were not achieved; lessons learned; suggestions concerning possible future, follow-on programs; final indicator data. The Contractor will submit the final report to COR and CO via email.

3. Additional Reports or Documents

The Contractor may infrequently be asked to respond to ad hoc requests for data, only by the USAID COR or Contracting Officer.

F.8 AIDAR 752.7005 SUBMISSION REQUIREMENTS FOR DEVELOPMENT

EXPERIENCE DOCUMENTS (SEP 2013)

(a) Contract Reports and Information/Intellectual Products.

(1) Within thirty (30) calendar days of obtaining the contracting officer representative's approval, the contractor must submit to USAID's Development Experience Clearinghouse (DEC) one copy each of reports and information products which describe, communicate or organize program/project development assistance activities, methods, technologies, management, research, results and experience. These reports include: Assessments, evaluations, studies, technical and periodic reports, annual and final reports, and development experience documents (defined as documents that:

(i) Describe the planning, design, implementation, evaluation, and results of development assistance; and

(ii) Are generated during the life cycle of development assistance programs or activities. The contractor must also submit copies of information products including training materials, publications, videos and other intellectual deliverable materials required under the Contract Schedule. The following information is not to be submitted:

(A) Time-sensitive materials such as newsletters, brochures or bulletins.

(B) The contractor's information that is incidental to award administration, such as financial, administrative, cost or pricing, or management information.

(2) Within thirty (30) calendar days after completion of the contract, the contractor must submit to the DEC any reports that have not been previously submitted and an index of all reports and information/intellectual products referenced in paragraph (a)(1) of this clause.

(b) Submission requirements. The contractor must review the DEC Web site for the most up-to-date submission instructions, including the DEC address for paper submissions, the document formatting and the types of documents to be submitted. The submission instructions can be found at:

https://dec.usaid.gov.

(1) Standards. (i) Material must not include financially sensitive information or personally identifiable information (PII) such as social security numbers, home addresses and dates of birth. Such information must be removed prior to submission.

(ii) All submissions must conform to current USAID branding requirements.

(iii) Contract reports and information/intellectual products can be submitted in either electronic (preferred) or paper form. Electronic documentation must comply with Section 508 of the Rehabilitation Act of 1973.

https://dec.usaid.gov/

Reform Communications Program in Ukraine

(iv) The electronic submissions must consist of only one electronic file, which comprises the complete and final equivalent of the paper copy.

(v) Electronic documents must be in one of the National Archives and Records Administration (NARA)-approved formats as described in NARA guidelines related to the transfer of permanent E-records.

(See http://www.archives.gov/recordsmgmt/initiatives/transfer-to-nara.html).

(2) Essential bibliographic information. Descriptive information is required for all contractor products submitted. The title page of all reports and information products must include the contract number(s), contractor name(s), name of the USAID contracting officer's representative, the publication or issuance date of the document, document title, (if non- English, provide an English translation of the title), author name(s), and development objective or activity title (if non-English, provide a translation) and associated number, and language of the document (if non-English). In addition, all hard copy materials submitted in accordance with this clause must have, attached as a separate cover sheet, the name, organization, address, telephone number, fax number, and internet address of the submitting party.

[END OF SECTION F]

http://www.archives.gov/recordsmgmt/initiatives/transfer-to-nara.html

Reform Communications Program in Ukraine

SECTION G - CONTRACT ADMINISTRATION DATA

G.1 ADMINISTRATIVE CONTRACTING OFFICE

(a) The Administrative Contracting Office is the USAID/Ukraine, Regional Contracting Office

(RCO), which can be contacted at the following addresses:

USAID Regional Mission for Ukraine, Belarus, Moldova and Cyprus Regional Contracting Office Attn: Mr. John F. Lord, Regional Contracting Officer jlord@usaid.gov 4 Sikorsky Street

(b) The Contractor will submit any questions concerning the administration of this contract to the Contracting Officer through the COR unless a situation warrants urgent attention or the COR is indisposed.

(c) The Contractor assumes the sole responsibility to inform the Contracting Officer of any requests that will affect any and all sections of the contract

G.2 CONTRACTING OFFICER’S AUTHORITY

The Contracting Officer is the only person authorized to make or approve any changes in the requirements of this contract and notwithstanding any provisions contained elsewhere in this contract, the said authority remains solely in the Contracting Officer.