Attachment_A_SOW_SaaS_Press_Management_Tool__9-23.pdf

PC-16-Q-116

SaaS Press Relations Management Tool Attachment A

ATTACHMENT A

Statement of Work

1.0 INTRODUCTION

The Peace Corps sends the best and brightest Americans abroad on behalf of the United States to tackle the most pressing needs of people around the world. Volunteers work at the grassroots level to develop sustainable solutions that address challenges in education, health, economic development, agriculture, environment and youth development. Through their service, volunteers gain a unique cultural understanding and a life-long commitment to service that positions them to succeed in today's global economy. Since President John F. Kennedy established the Peace Corps in 1961, nearly 220,000

Americans of all ages have served in 140 countries worldwide. For more information, visit peacecorps.gov and follow us on Facebook and Twitter.

2.0 STATEMENT OF WORK

2.1 Background

The Peace Corps, Office of Communications supports the agency’s mission by promoting awareness of cross-cultural exchange and disseminating information on its programs. The Office of Communications pitches stories to various news and media outlets and receives significant earned media throughout the year. To assist with this function, the Office of Communications requires a Software-as-a-Service Press

Relations Management tool.

2.2 Scope

The scope of this delivery order includes the following services: compilation of accurate media lists, distribution of press releases, and monitoring/analysis of media coverage across major outlets including broadcast and video.

2.3 Technical Requirements

2.3.1 Media Contact Database

Contact management database with accurate, up-to-date information to create lists of media contacts that can be combined, exported, and saved as necessary. The database shall have detailed journalist profile and contact information as well as access to editorial calendars. The database shall include local press, monthly magazines, and national news outlets.

2.3.2 Press Release Distribution

Fully automated process for distribution of press releases (up to 25 per month), with a customizable template that is easy-to-view in varying formats.

2.3.3 On-Demand Media Monitoring

On-demand monitoring of all national print, online, TV and radio media outlets. The service shall provide an unlimited number of press clips each day, with a function to monitor a variety of key search terms and view news alerts via email notifications. Broadcast and video coverage shall be accessible via online streaming and captions.

https://peacecorps.gov/ https://www.facebook.com/peacecorps https://twitter.com/PeaceCorps

PC-16-Q-116

SaaS Press Relations Management Tool Attachment A

2.3.4 Email Campaigns and Analytics

Distribution of up to 60 press releases each month to media contacts, with tracking to determine click-through rates of press releases.

2.3.5 Archiving

Archival of an unlimited number of press clips and media lists in the online system.

2.3.6 User Slots

This service shall allow at least two users to be logged in simultaneously. This service shall also allow the

Peace Corps flexibility to assign user slots by department (for instance, users assigned to department A will not interfere with department B’s simultaneous login).

2.3.7 Technical Assistance

Account management and technical assistance shall be provided on an ongoing basis as outlined by the

Service Level Agreement. At least two training sessions shall be available for end users each year, as scheduled by the Peace Corps technical Point of Contact.

2.4 Deliverables

Deliverable Description Due Date/Frequency

Invoice

At a minimum, the invoice shall include:

- Subscription details

- Period of billing

Annual

Software-as-a-Service

Press Relations

Management Tool

Functionality as described in sections

2.3.1 through 2.3.6 24/7 access via browser

Account Management and Technical

Assistance

Account management and technical assistance; at least two training sessions provided to end users

As directed by Peace Corps

COR/technical Point of Contact

2.5 Period of Performance

The period of performance (POP) of this delivery order will consist of one base period of 12 month and four option periods of 12 months each. The base period of performance of this delivery order is from the effective date of award through twelve months thereafter.

2.6 Place of Performance

The place of performance will be at Contractor facilities. Travel will not be required and will not be reimbursed under this delivery order.