Attachment_4._SOW___2_(SPPA_Reports).pdf

ATTACHMENT 4: SOW # 2 (SPPA Reports)

9/12/2017

BPA TASK ORDER

STATEMENT OF WORK

Survey for Public Participation in the Arts (SPPA) Reports

SECTION B

SUPPLIES/SERVICES AND PRICES

B.1 GENERAL

As part of its Strategic Plan for 2014-2018, the National Endowment for the Arts (NEA) has pledged “to promote public knowledge and understanding about the contributions of the arts” (Strategic Goal 3). In pursuit of this goal, the NEA’s Office of Research & Analysis (ORA) seeks to 1) identify and cultivate new and existing data sources in the arts; 2) investigate the value of the U.S. arts ecosystem and the impact of the arts on other domains of American life; and 3) elevate the public profile of arts-related research. The development of a 2017 Survey of Public Participation in the Arts (SPPA) First Look Report and Comprehensive Report will strengthen ORA's ability to achieve these goals.

The NEA seeks a contractor to prepare analyses of arts participation data from the 2017 Survey for Public

Participation in the Arts (SPPA): a First Look Report and a Comprehensive Report.

1) Development of a First Look Report:

This shall include: an introduction to the survey and report; topline findings from 2017; a brief comparison with 2012 SPPA findings, including subgroup comparisons as appropriate; a general conclusions section; a methodology section; and charts, graphs, and other visualizations. This will serve as an introductory brochure to the Comprehensive Report.

2) Development of a Comprehensive Report:

This shall include: an executive summary; discussion of findings; long-term trend analysis, where appropriate; inclusion of charts, graphs, and other visualizations; and technical appendices. This

Comprehensive Report will build on the First Look Report but will provide richer and more thorough statistics, analyses, and contextualization.

https://www.arts.gov/sites/default/files/NEAStrategicPlan2014-2018.pdf

B.2. PRICING

NOTE: Offerors must submit proposals for both elements of this solicitation (i.e., for both the First Look

Report and the Comprehensive Report).

ITEM

No.

SUPPLIES OR SERVICES QTY UNIT UNIT PRICE AMOUNT

First Look Report*

1 Lot $ $

0002 Comprehensive Report*

1 Lot $ $

*As described in this RFP

FIRM FIXED PRICE GRAND TOTAL*:

(Not to Exceed)

*Notes:

1. All-inclusive figure (including, but not limited to, any and all overhead, related costs, travel, etc.).

2. The NEA is a federal agency and exempt from sales tax.

3. Vendors shall expand on/include additional pricing/related information as needed.

4. Pricing submitted must use unit prices (hourly rates, etc.) provided in response to the BPA solicitation; these unit prices must track back to the overall BPA pricing.

B.3 CONTRACT TYPE & TERM

B.3.1 Contract Type

Firm-fixed price task order.

B.3.2 Contract Term

Period of Performance: 15 Months*

*The start date for the period of performance is flexible and may be adjusted based on NEA staff and contractor schedules. The contractor shall adhere to the delivery schedule in Section F which allows for a total of 12 months for the work required; the period of performance stated above allows for 4 additional months for unforeseen delays during the contract, external factors, public holidays, etc.

Location: The majority of work shall be conducted at the contractor’s place of work. Some meetings or work sessions may take place at the National Endowment for the Arts, which is located at 400 7th St. SW, Washington, D.C. 20506.

SECTION C

DESCRIPTION/SPECIFICATIONS/STATEMENT OF WORK

C.1 GENERAL BACKGROUND

The Survey of Public Participation in the Arts (SPPA) is the single most important periodic study overseen by the NEA. It produces the largest nationally representative dataset that currently exists on adults’ arts participation habits in the U.S. The most recent SPPA was conducted by the U.S. Census

Bureau in July 2017 as a supplement to the Current Population Survey (CPS) (see Attachment 1).

Comparable national surveys of the adult population’s participation in the arts were conducted for the

NEA in 1982, 1985, 1992, 1997, 2002, 2008, and 2012. Although the survey was fielded by the U.S.

Census Bureau in each of those years except 1997, it previously was a supplement to the CPS only in

2002, 2008, 2012, and 2017. These data allow policymakers, researchers and arts administrators to assess how the nature of adults’ participation in the arts has changed over time. Data from previous SPPA surveys have been widely used by policymakers and scholars because of their unique scope and statistical precision.

The 2017 SPPA provides measures of participation in the arts and other cultural activities from a nationally representative sample of adults ages 18 and older. The 2017 questionnaire maintains many of the valued “trend” questions asked in 2012 and prior years in the first core module in order to track trends in participation, but it also included significant departures from how the survey was structured in the past.

A second core module approached questions of arts engagement from a new perspective, including a different method for responding to frequency questions as well as additional items not collected from respondents in past waves. The 2017 SPPA also included five additional modules that focused on A) consuming art via electronic media; B) performing art; C) creating visual art and writing; D) other leisure activities; and E) arts education, arts access, and opportunity. These modules probed more deeply into how frequently people engage with the arts, particularly in terms of arts creation and consumption of the arts through media; the locations in which respondents attended the arts; motivations for arts attendance;

as well as whether respondents felt that they had access to the arts and to information about the arts, among other examples. Many of the questions in Modules A-E are similar to those found in the 2012

SPPA, and but new questions were also added. Respondents were randomly assigned to one of the two core modules, and then randomly assigned to two of the five additional modules.

The sample design is such that, in addition to the capability of making national estimates, it will also be possible to generate estimates for sub-regions of the nation and for approximately 32 individual states and

11 large metropolitan areas. Thus, researchers, policymakers and arts administrators are able to study the patterns of participation across various population subgroups and to look for correlates of participation in artistic and other cultural activities at the national, regional, state, and local levels. It is anticipated that the data from this study will better enable policymakers and arts administrators to make essential decisions based on such things as the size and characteristics of arts audiences and of populations actively creating or learning art in 2017.

SPPA data are typically used to conduct analyses in order to describe levels and trends in arts participation rates in the U.S. Several NEA Research Reports that have published results from the surveys are available at https://www.arts.gov/artistic-fields/research-analysis/publications.

In addition, the NEA Arts Data Profiles offer introductions to art-related datasets through summary statistics, tables, visualizations, and links to other tools and resources https://www.arts.gov/artistic-fields/research-analysis/arts-data-profiles.

http://www.icpsr.umich.edu/icpsrweb/NADAC/studies/35527 http://www.icpsr.umich.edu/icpsrweb/NADAC/studies/35168?paging.startRow=51 https://www.arts.gov/artistic-fields/research-analysis/publications https://www.arts.gov/artistic-fields/research-analysis/arts-data-profiles https://www.arts.gov/artistic-fields/research-analysis/arts-data-profiles

The results of the most recent survey, the 2012 SPPA, were summarized in Research Report #58, A

Decade of Arts Engagement: Findings from the Survey of Public Participation in the Arts, 2002–2012. In addition, many NEA Research Reports, Brochures, Arts Data Profiles, and Notes have resulted from the general findings based on SPPA data. Prominent examples are: Reading on the Rise: A New Chapter in

American Literacy; State and Regional Differences in Arts Participation: A Geographic Analysis of the

2008 SPPA; Art-Goers in Their Communities: Patterns of Civic and Social Engagement; Arts Education in America: What the Declines Mean for Arts Participation; Age and Arts Participation: A Case against

Demographic Destiny; Audience 2.0: How Technology Influences Arts Participation, and Beyond

Attendance: A Multi-Modal Understanding of Arts Participation.

It is anticipated that the First Look Report produced under this task order will be most comparable in content and length to Arts Participation 2008: Highlights from a National Survey, but could be broader in scope and include additional analyses on trends and new data collected in the 2017 SPPA. It is also anticipated that the Comprehensive Report produced will be most comparable in content and length to

How a Nation Engages with Art: Highlights from the 2012 Survey of Public Participation in the Arts

(SPPA) or A Decade of Arts Engagement: Findings From the Survey of Public Participation in the Arts, 2002–2012. Both the First Look Report and the Comprehensive Report will provide results from the 2017

SPPA in a concise, readable form accessible to a wide readership. ORA intends to make the final deliverables available to the public through the NEA’s web site and/or other NEA designated websites.

C.2 PROJECT SCOPE

The contractor shall create a First Look Report (approximately 30-50 pages of text, tables, and visualizations) and Comprehensive Report (approximately 100 to 150 pages of text, tables, and visualizations with additional appendices of material) of the 2017 SPPA. These products, as described in the tasks and deliverables below, will enable the NEA and other researchers to examine arts participation rates for adults in the United States. The Comprehensive Report is to present and discuss reliable national estimates of the rate arts participation rates in the United States, but also explore responses as a function of socio-demographic, geographic, and other contextual characteristics that are captured elsewhere by the

CPS.

First Look Report

The goal of First Look Report is to present high level and reliable national estimates of arts participation rates in the United States. The First Look Report shall include an introduction to the survey, “top of the line” findings and other key findings; a conclusions section; a methodology section; and charts, graphs, and other visualizations. The First Look report should include some comparisons with 2012 SPPA data.

Comprehensive Report

The Comprehensive Report shall analyze and report on the 2017 SPPA data, and it will reflect the analysis of a combined data file that includes historical SPPA data. Comparisons to the 2002, 2008, and

2012 SPPA results will be particularly valuable since they too were conducted by the U.S. Census Bureau as supplements to the CPS. The Comprehensive Report shall include an executive summary; an explanation of research motivations, research questions, and analytical approaches, a synthesis of previous literature; a discussion of findings; a discussion of strengths, limitations, and future directions for research; charts, graphs, and other visualizations; and technical appendices, not necessarily all in the order presented.

The NEA’s Office of Research & Analysis (ORA) intends to make the final deliverables (First Look

Report and Comprehensive Report) available to the public through the NEA's web site and/or other NEA https://www.arts.gov/publications/decade-arts-engagement-findings-survey-public-participation-arts-2002-2012.

https://www.arts.gov/publications/decade-arts-engagement-findings-survey-public-participation-arts-2002-2012.

https://www.arts.gov/sites/default/files/ReadingonRise.pdf https://www.arts.gov/sites/default/files/ReadingonRise.pdf https://www.arts.gov/publications/state-and-regional-differences-arts-participation-geographic-analysis-2008-sppa https://www.arts.gov/publications/state-and-regional-differences-arts-participation-geographic-analysis-2008-sppa https://www.arts.gov/publications/art-goers-their-communities-patterns-civic-and-social-engagement https://www.arts.gov/sites/default/files/2008-SPPA-ArtsLearning.pdf https://www.arts.gov/sites/default/files/2008-SPPA-ArtsLearning.pdf https://www.arts.gov/sites/default/files/2008-SPPA-Age.pdf https://www.arts.gov/sites/default/files/2008-SPPA-Age.pdf https://www.arts.gov/publications/audience-20-how-technology-influences-arts-participation.

https://www.arts.gov/sites/default/files/2008-SPPA-BeyondAttendance.pdf https://www.arts.gov/sites/default/files/2008-SPPA-BeyondAttendance.pdf https://www.arts.gov/publications/arts-participation-2008-highlights-national-survey-0 https://www.arts.gov/publications/how-nation-engages-art-highlights-2012-survey-public-participation-arts-sppa https://www.arts.gov/publications/how-nation-engages-art-highlights-2012-survey-public-participation-arts-sppa https://www.arts.gov/publications/decade-arts-engagement-findings-survey-public-participation-arts-2002-2012 https://www.arts.gov/publications/decade-arts-engagement-findings-survey-public-participation-arts-2002-2012 affiliated websites. Contractor will follow NEA style guide and incorporate edits and feedback from the

ORA as requested.

For more details on each deliverable, see Section C.3 Detailed Specifications.

C.3 DETAILED SPECIFICATIONS

The contractor shall perform the following tasks:

C.3.1 Project Kick-off Meeting

The contractor shall attend a kick-off meeting with the Contracting Officer, the Project Director, other

ORA representatives, to discuss the project’s purpose and goals; the SPPA background and history;

notable concepts, themes, and trends in recent research about arts participation, and to clarify logistical and technical issues regarding the contract. The NEA will present supplementary material, raw data, documentation, and resources that will support in part the completion of subsequent tasks. Meeting time will not exceed two (2) hours. This meeting may take place on-site or via videoconference or teleconference. Within one week of the kick-off meeting, the contractor shall prepare and submit a memorandum summarizing the discussion and any decisions reached.

C.3.2 Timeline/Work Plan/ Communications

The contractor shall prepare a detailed timeline and work plan for accomplishing the tasks and deliverables of the project, incorporating input from the kick-off meeting. The contractor shall first submit a draft timeline and work plan for review by the project director following the kick-off meeting.

Following the receipt of feedback from the project director, the contractor shall prepare and submit a final timeline and work plan, which will include a meeting schedule and a schedule for all deliverables inclusive of multiple drafts and deliverable review periods. Other core components of the work plan include an analytical plan, which describes all analytical methods (to the extent possible), a plan for reporting, which proposes outlines for the two report deliverables; and a quality control plan, which provides for a review of statistical analyses undertaken as part of this contract by an analyst external to the project team and documentation of this quality control review. Other components may be added to the work plan at the contractor’s discretion pending the Project Director’s approval (for all changes within the scope of this statement of work - changes outside the scope of work must be reviewed and approved by the Contracting Officer). The work plan shall include participation in regular teleconferences with the

NEA Project Director and preparation of minutes documenting such meetings; minutes are expected to be submitted to the Project Director for approval and must be submitted within three (3) business days of each meeting. In addition to regularly scheduled meetings, ad-hoc meetings may be required; the NEA will provide the contractor with at least two (2) business days of notice for an ad-hoc meeting.

C.3.3 Submit a rough draft of the First Look Report and proposed table of contents for the

Comprehensive Report

The contractor shall submit a rough draft of the First Look Report to include:

a) An introduction to the survey;

b) An introduction to the report;

c) Preliminary statistics of proposed “top of the line” statistics and other key statistics;

d) Preliminary charts, graphs, and other visualizations;

e) A conclusions section; and

f) A methodology section.

Submit any raw data files and logs of data management and analysis codes created.

The contractor also shall submit a proposed table of contents for the Comprehensive Report to include proposed charts, graphs, and other visualizations.

The contractor shall schedule video/teleconferences as needed to review the materials submitted for this deliverable with the Project Director and the ORA team. The contractor shall anticipate up to three (3) rounds of feedback from the Project Director on the First Look Report draft.

C.3.4 Submit second rough draft of the First Look Report

With feedback and approval provided by the Project Director within approximately 30 business days from the delivery of C.3.3, produce the second draft of the First Look Report; this draft should include any requested revisions and also confirmation that the quality assurance/quality control check has been completed for all materials for the First Look Report. The contractor shall anticipate up to three (3) rounds of feedback from the Project Director on the First Look Report draft.

C.3.5 Submit a rough draft of the Comprehensive Report

The contractor shall submit a rough draft of the Comprehensive Report, to include preliminary statistics, tables, and charts, but exclude any technical appendices.

Submit any raw data files and logs of data management and analysis codes created.

The contractor shall schedule video/teleconferences as needed to review the materials submitted for this deliverable with the Project Director and the ORA team. The contractor shall anticipate up to three (3) rounds of feedback from the Project Director on the Comprehensive Report draft.

C.3.6 Submit third rough draft of the First Look Report

With feedback and approval provided by the Project Director within approximately 30 business days from delivery of C.3.4, produce the third draft of the First Look Report; this draft should include any requested revisions.

C.3.7 Submit second rough draft of the Comprehensive Report

With feedback and approval provided by the Project Director within approximately 30 business days from delivery of C.3.5, produce the second draft of the Comprehensive Report; this draft should include any requested revisions and confirmation that quality assurance/quality control check has been completed for all materials for the First Look Report.

C.3.8 Submit final version of First Look Report

With feedback provided by the Project Director within 10 business days on deliverable C.3.6, the contractor is expected to provide the final draft of the First Look Report and any supplementary material for approval by the Project Director.

The contractor shall:

Submit a final draft copy of the First Look Report, including any additional supplementary material. All tables, graphs, charts, and data visualizations should be submitted as appendices and in a separate file(s) from the First Look Report.

Submit all final raw data files and logs of data management and analysis codes;

Submit easy to use data files. The format of these data files will be determined by the Project

Director.

Submit final confirmation that quality assurance/quality control check has been completed for all materials for the First Look Report.

The Project Director will provide final approval of the deliverables after reviewing the First Look Report, any supplementary materials, and the accompanying statistics, as well as conducting a cross-check of the numbers and references provided in each deliverable. The contractor shall schedule video/teleconferences as needed to review the materials submitted for this deliverable with the Project Director and the ORA team.

C.3.9 Submit third rough draft of the Comprehensive Report

With feedback and approval provided by the Project director within approximately 20 business days from delivery of C.3.7, produce the third draft of the Comprehensive Report; this draft should include any requested revisions. This should also include a technical appendix that covers the strengths and weaknesses of the 2017 SPPA questionnaire and methodology, as well as lessons learned. The appendix will be up to 30 pages in length, consisting of a 2-page executive summary, and 3-4 pages addressing each module of the questionnaire (the lessons learned appendix will only undergo one revision prior to finalization; an example of this appendix will be provided after award).

C.3.10 Submit final version of Comprehensive Report

With feedback provided by the Project Director within 10 business days on deliverable C.3.9, the contractor is expected to provide the final draft of the Comprehensive Report and any supplementary material for approval by the Project Director.

The contractor shall:

Submit a final draft copy of the Comprehensive Report, including any additional supplementary material. All tables, graphs, charts, and data visualizations should be submitted as appendices and in a separate file(s) from the Comprehensive Report.

Submit all final raw data files and logs of data management and analysis codes;

Submit easy to use data files. The format of these data files will be determined by the Project

Director.

Submit final confirmation that quality assurance/quality control check has been completed for all materials for the Comprehensive Report.

The Project Director will provide final approval of the deliverables after reviewing the Comprehensive

Report, any supplementary materials, and the accompanying statistics, as well as conducting a cross-check of the numbers and references provided in each deliverable. The contractor shall schedule video/teleconferences as needed to review the materials submitted for this deliverable with the Project

Director and the ORA team.

C.3.11 Final quality assurance and quality control prior to NEA publication

The NEA anticipates releasing the First Look Report and the Comprehensive Report in Fiscal Year 2019.

From the final submission of C.3.8 and C.3.10, the contractor shall be available to provide ad-hoc requests for quality assurance and quality control for information submitted for C.3.8 and C.3.10 until one month after the First Look Report and the Comprehensive Report are released by the NEA. In the event that the NEA has clarification questions on any statistics, documentation, or other deliverables provided in C.3.8 and C.3.10, the contractor shall provide a response to requests within 5-10 business days depending on the nature and significance of the request.

C.4 BPA Terms and Conditions

All terms, conditions, guidance, and clauses included in the BPA solicitation apply to this task order, including (but not limited to) those for the following areas:

Inspection & Acceptance

Travel

Data Ownerships / Permissions / Etc.

Information Technology / Software Requirements

SECTION F

DELIVERIES OR PERFORMANCE

F.1 Delivery Schedule

The contractor shall adhere to the delivery schedule for primary task deliverables presented below:

# Task Task Description Due Date (From Award or Start

Date for the Period of

Performance, whichever comes later)

1 C.3.1 Kick-off meeting 14 days (2 weeks)

2 C.3.2 Revise timeline and work plan 21 days (3 weeks)

3 C.3.2 Minutes of regularly scheduled teleconferences

Monthly or more frequently

4 C.3.3 First Look Report: Draft 1

Comprehensive Report: proposed table of contents

3 months

5 C.3.4 First Look Report: Draft 2 6 months

6 C.3.5 Comprehensive Report: Draft 1 5 months

7 C.3.6 First Look Report: Draft 3 8 months

8 C.3.7 Comprehensive Report: Draft 2 8 months

9 C.3.8 First Look Report: Final Deliverable

9 months

10 C.3.9 Comprehensive Report: Draft 3 11 months

11 C.3.10 Comprehensive Report: Final Deliverable 12 months

12 C.3.11 Ad-hoc Requests From submission of C.3.8, C.3.10 to one month after NEA release

The contractor shall adhere to the delivery schedule above which allows for a total of 12 months for the work required; the period of performance stated in Section B allows for 4 additional months for unforeseen delays.

SECTION J

LIST OF ATTACHMENTS

Attachment Title Description Details

5 2017 SPPA

Instrument

The SPPA instrument.

(Dated 9/12/2017; 37 pgs.)

NOTE: Attachments 1 - 3 and 5 are outlined in the master BPA solicitation (see BPA, Section 12).

SECTION L

INSTRUCTIONS, CONDITIONS AND NOTICES TO OFFERORS

1. Proposals

Responses to this SOW must be separate from responses to the overall BPA solicitation or any other SOW under the BPA. Responses must be CLEARLY MARKED to indicate which document it is a response to.

Proposals shall be no more than 8 pages, single spaced, in 12-point font. This page limit is exclusive of resumes, appendices, and all other attachments and supplemental materials. The NEA is open to alternative approaches than that proposed in this solicitation. Submissions shall include at a minimum each of the following:

The offeror’s understanding of the project and proposed approach through a discussion of the rationale and purpose of the project;

The offeror’s technical approach to completing the tasks and deliverables associated with this project, including a description of intended work for each task and a work schedule by task including timeline for deliverables.

Contractor’s relevant experience and past performance and qualifications for proposed personnel, including subcontractors. Resumes for all key personnel must be submitted as an appendix. The contractor’s past performance must be verified by the provision of three references, including phone number and email address.

Submit 2-3 relevant work samples that demonstrate the contractor’s ability to develop easy-to-read technical reports for a general audience, conduct analyses of data sets, develop data visualizations, and develop other work relevant to the required tasks.

2. Pricing Data

Pricing: Include a detailed cost breakdown table that identifies the labor hours by personnel for each task, total cost by task, and total cost for the contract. The cost breakdown provided must be sufficient to allow the Government to evaluate the price and individual cost components. Pricing submitted must use unit prices (hourly rates, etc.) provided in response to the BPA solicitation; these unit prices must track back to the overall BPA pricing.

3. Budget

The NEA’s estimated budget for this project is up to $75,000.00.

4. Attachments

Please see the attachment to this statement of work for reference while drafting responses.

SECTION M

EVALUATION FACTORS FOR AWARD

For each evaluation factor, a point scoring system will be used to rank all proposals, using a total rating scale of 100 points. The evaluation will include four (4) major areas:

1. Contractor's Understanding of the Project & Proposed Approach (30 points)

2. Technical Approach (30 points)

3. Qualifications (30 points)

4. Pricing Data (10 points)

In order to select the winning proposal:

Proposals will be evaluated by a technical evaluation team in accordance with a 'best value' evaluation method.

Each proposal evaluated will be given a score for each evaluation criteria listed above, ranging from 0 points to the maximum allowable for each category.

Category scores will be summed up to receive a total score for each proposal to determine the proposal providing the best value.

Additionally, the NEA may rank offerors from best to worst by making paired comparisons, trading off the marginal differences in capability and price. If one offeror has both the better capability and the lower price, then that offeror will be the better value. If one offeror has the better capability and the higher price, the technical evaluation team will decide whether the marginal difference in capability is worth the marginal difference in price. If the technical evaluation team considers the better capability to be worth the higher price, then the more capable, higher-priced offeror will be the better value. If not, then the less capable, lower-priced offeror will be the better value.

EVALUATION CRITERIA

1. Contractor's Understanding of the Project & Proposed Approach (30 points)

The proposal shall demonstrate:

a. An understanding of the aims of the project and the NEA's needs;

b. Knowledge and a clear understanding of the NEA itself;

c. An understanding of the SPPA methodology and data; and

d. Experience in working rapidly, effectively, and accurately, producing key deliverables within relatively short time-spans; ability to process high volumes of information and insights and produce compelling, actionable work-plans and recommendations.

e. Ability to communicate survey research findings in a compelling manner using a combination of text and tables or visualizations.

2. Technical Approach (30 points)

The proposal shall include a data analysis plan, quality control plan, and data management plan that shall include:

a. Proposed research questions and analytical approach that demonstrate the research interests of the NEA;

b. A description of the types of statistical analyses that will be conducted, and why;

c. A discussion of any significant limitations posed by any of the data sources and strategies for addressing them;

d. A discussion of how any raw and manipulated data will be maintained and stored, as well as any data logs that include syntax, .do files, or other scripts to run statistical analyses will be maintained and stored in order to ensure the validity and reliability of the data and statistical methods; and

e. A description of the quality control plan ensuring third-party review and documentation of statistical analyses, including a discussion of methods for verifying and replicating the data analyses and accompanying results.

3. Qualifications (30 points)

a. Qualifications of project manager, of other project staff, and/or outside consultants or advisors, and availability of organizational supporting services and staff.

b. Degree to which the personnel demonstrate knowledge and experience with analysis of large, complex federal data sets, especially the SPPA, to provide descriptive statistics such as frequencies and trends.

c. Degree to which the personnel have qualifications demonstrating data visualization expertise.

d. Degree to which the personnel have qualifications demonstrating experience writing high-quality, easy-to-understand analytical reports for public dissemination to a general, non-technical audience.

Demonstration of qualifications includes work samples, resumes or C.V.s, and professional references that can attest to the criteria. See Section L for requirements on work samples and references.

4. Pricing Data (10 points)

The proposed budget is appropriate to the administration of the project. The Government will evaluate the contractor’s proposed prices to make a determination that the costs are fair and reasonable in relation to the services provided. The contractor shall provide a reasonable breakdown of their costs to allow the Government to make an assessment of the various components of the overall price. The breakdown shall clearly identify and provide costs by key personnel and task as well as the breakdown between labor costs and other direct costs.

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