PGUN_eBook_PWS_AL_Rev.docx

SPECIFICATIONS & STATEMENT OF WORK

Parenting Guide to the Navy eBook and Support Services

1. Background

The United States Navy is immersed in cutting edge technology. As a result, it needs to target its recruiting efforts against prospects with science and technology backgrounds. The Navy recognizes that sailors of tomorrow benefit from understanding by their parents of what each Sailor can expect to encounter. The Navy Recruiting Command requires electronic copies of a comprehensive publication/guide whose content focuses on introducing or familiarizing parents and guardians to the life of the Navy sailor.

2. Objective

Navy's recruiting objective is to focus attention on the communications with parents of sailors with the objective of communicating the importance of understanding the daily life of a Sailor from boot camp through the Sailor’s career. The publication should cater to parents and guardians and comprehensively address a wide variety of subjects associated with the life of the Navy sailor, such as benefits, deployments, post-traumatic stress disorder, counseling, basic training, terminology, definitions of military acronyms and terms, naval history, ship class, culture, and daily operational procedures.

3. Specifications/Scope

A. Navy Recruiting Command needs 10,000 copies of “Parent’s Guide to the Navy” to distribute in FY19 to parents and/or guardians of future sailors. The vendor shall provide access to 10,000 electronic “Parent’s Guide to the Navy” books using electronic keys as a method of tracking. The books will be made available in the Google Play Store and the Apple Store. The mobile app is available for download free from the Google and Apple environments. Delivery will be made to Navy Recruiting Command no later than 30 days after date of award.

B. Key aspects of this partnership will include (12 continuous months):

· Provision of electronic keys for 10,000 electronic “Parent’s Guide to the Navy.” Within the mobile app, the vendor will set entitlement to “Parent’s Guide to the Navy” and related content by having its access determined by those who are provided a way to sign up via a landing page and granted access.

· Manage and update the landing page for signups and will provide that information to Navy Recruiting Command on a monthly basis.

· Monthly app utilization metrics that include User E-mail address and relationship to the Navy

· Navy START Guide and Delayed Entry Program (DEP) electronic content published within the app at no additional cost. The mobile app will make the book and related content available.

· Relevant accession content that is provided quarterly by the Commander, Navy Recruiting Command (CNRC) and updated in the app at no additional cost

· Addressing technical challenges promptly to ensure continuously content availability

· Provide maintenance of the mobile app, software updates across Google and Apple environments, publishing updates to the Parents Guide as well as managing access to the Parents guide within the delivery mechanism (the mobile app).

· Period of performance will commence upon issuance of purchase order for 12 months thereafter.