MTCC SOW_updated.pdf

UNITED STATES MARINE CORPS

Marine Forces Special Operations Command

Support to MARSOF Team Commanders Course

Statement of Work

1.0. Introduction. Marine Forces Special Operations Command (MARSOC), has a requirement for contract support for a strategic communications course covering 2 days and providing 16 hours of classroom instruction, as well as access to 8-10 hours of on-line instruction for up to 16

MARSOC members attending the MARSOF Team Commander Seminar. The purpose of this requirement is to provide direct support to the seminar students in pre-mission training, and mission execution. The period of performance for the base year would be for three courses: one course in June 2020, October 2020, and the third to be determined between June-October 2020.

Three additional option years 2021-2023 would have two courses per year each occurring during the month of June and October.

2.0. Background. MARSOC has the requirement to provide formal training to those select

Marines attending the seminar in order to provide qualified Special Operations Officers to the command. The unit specifically charged with this responsibility is the U.S. Marine Corps

Marine Raider Training Center (MRTC), Team Commander Seminar.

3.0. Scope. The focus of this required communication training is on improving the individual’s ability to deliver verbal and written information clearly and concisely, with a level of detail commensurate with the time available and available attention of the person receiving the information.

3.1. Participants will be prepared to develop and deliver brief communication summaries in diverse applications where they can confidently, consistently and concisely deliver impactful, mission-driven information to inform, update and influence key military and non-military audiences both at home and abroad. The duration of the course will be 16 hours of in-class instruction, along with 8-10 hours of online e-learning exercises.

3.2. Instruction will target the following specific verbal applications: delivering the unit’s elevator speech that outlines the core organizational narrative (i.e., unique value delivered in area of responsibility), as well as providing concise situation reports (sit-reps), strategic plans, in-progress reviews, team updates, meeting agendas and summaries, mission briefs, e-mails and creative product and campaign pitches.

3.3. The communication training approach shall be based on experiential and adult-learning methodologies that emphasize numerous practical exercises, minimal lecturing and frequent opportunities for debriefing, individual feedback and personal coaching. Presentation materials do not include PowerPoint as a primary teaching vehicle. A series of entertaining and educational videos are provided to exemplify insights and applications in action.

3.4. Specific skills targeted and enhanced include the following: mind mapping, trimming, headlining (i.e., BLUF approach), active listening, storytelling, and conversational communication tone.

3.5. Course materials will include a published textbook on the value and technique of concise communication that aligns closely with the course agenda. Participants shall utilize printed mind map handouts, as well as written tips and technique handouts that support the practical course of instruction.

3.6. The communication training style is a mix of techniques and experiences from the following skill areas: journalism, corporate communications, entrepreneurial marketing and military communications.

3.7. Course instructors shall have extensive experience in narrative storytelling, concise message development and strategic communication briefing methods for both corporate and military clients.

3.8. After each course, participants are given specific assignments to sustain course instruction through an e-learning platform that includes practical exercises instructional videos and interactive challenges. Provider shall also supply a library of short podcast episodes that highlight course content and other insights to sustain learning for individual consumption between and after courses.

3.9. There shall be a reporting system for instructors to check individual participant progress and sustainment over a 6-month period for each and share with organization leadership to gauge progress and address shortcomings.

4.0. Applicable Directives. N/A

5.0. Performance Requirements. The contracted service provider shall provide for a strategic communications course covering 2 days and providing 16 hours of classroom instruction, as well as access to on-line instruction for up to 16 MARSOC members attending the MARSOF Team

Commanders Seminar. The dates of the three courses in 2020 will be two days during June

(estimated to be 10-11 June 2020), two days in October (estimated 21-22 October 2020), and the third course for 2020 will be pre-coordinated at minimum 30 days prior to execution with instructors estimated between July-Oct 2020. The following three years 2021-2023, two courses per year during the months of June and October with classroom-based instruction. MARSOC will coordinate with instructors 4 weeks in advance for the instructors to modify the course to focus-in on mission specific objectives.

5.1. No changes are allowed to this contract without the written permission of the Contracting

Officer.

6.0. Personnel Requirements. Contractor provide instructors with expertise in strategic, concise communication to include over 15 years business/industry experience in marketing; experienced marketing executive desired.

7.0. MRTC Deliverables. N/A.

8.0. Contractor Deliverables. Course content to include: How to trim what you say and write;

how to headline (gain and keep audience); different between Telling vs Selling; how to prepare and provide executive summaries; how to conduct active listening; how to maintain attention management; how to prepare concise emails / meetings; creating a value proposition (specific using MARSOC’s background and potential audiences); how to pitching an idea; how to manage tough conversations; facilitating a meeting / meeting agenda design. Contractor also provide each student with a guidebook and notebook to manage and master communication and one year access to online e-learning. Contractor provide facility for instruction within 200 miles of Stone Bay, NC.

9.0. Potential Increase in Required Services. There is no potential for increase in required services.

10.0. Government Furnished Equipment, Material, and Work Space. N/A.

11.0. Travel. Travel will be executed by those students attending the course and will be unit funded.

12.0. Point of Contacts. The Point of Contact for this matter is:

WILL BE IDENTIFIED AT CONTRACT AWARD

13.0. Government Representatives for Event:

WILL BE IDENTIFIED AT CONTRACT AWARD

14.0. Quality Control Plan:

14.1. Quality Control Plan. The Contractor shall establish and maintain a complete Quality

Control Plan to ensure the requirements of the contract are provided as specified. One copy of the contractor's Quality Control Plan shall be provided to the Contracting Officer upon request.

14.2. Quality Assurance. The government will evaluate the contractor’s performance under this contract based on the inspection of the services clause. The government will record all observations. When an observation indicates defective performance, the designated Government

Representative will request the contractor's representative to initial the observation. The designated Government Representative for this contract is: WILL BE IDENTIFIED AT

CONTRACT AWARD.

14.3. Performance Evaluation Meetings. The contractor may be required to meet with a designated

Government Representative and the Contracting Officer during the first month of the contract.

Meetings will be as often as necessary thereafter as determined by the Contracting Officer.

However, at the contractor’s request, a meeting will be held whenever a Contract Discrepancy

Report is issued. The written minutes of these meetings shall be signed by the contractor's manager, contracting officer and designated Government Representative. Should the contractor not concur with the minutes, the contractor shall state any areas of non-concurrence in writing to the Contracting Officer within ten (10) calendar days of receipt of the signed minutes.

15.0. Warranty: None.

16.0. Acceptance: Acceptance of the contractor’s work under this order shall be at the sole discretion of the Performance Monitor appointed from the MRTC SOTC-4 who will evaluate

The Brief Lab Period Of Instruction. Acceptance will be documented using the Wide Area

Workflow – Receipt & Acceptance (WAWF-RA). If the course is unacceptable, the government will notify the Contracting Service Owner, who shall coordinate with the Government

Representative to determine the corrective action to be taken.

17.0. Period of Performance:

Base Year: 27 Apr 2020 – 4 Apr 2021

Option Year 1: 5 Apr 2021 – 4 Apr 2022

Option Year 2: 5 Apr 2022 – 4 Apr 2023

Option Year 3: 5 Apr 2023 – 4 Apr 2024