M00264-14-R-0020-0006_-_Amendment__3__6-4-14.doc

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION A - SOLICITATION/CONTRACT FORM

The required response date/time has changed from 16-Jun-2014 02:00 PM to 30-Jun-2014 02:00 PM.

SECTION H - SPECIAL CONTRACT REQUIREMENTS

The following have been modified:

SPECIAL PROVISIONS

H-1 WORKING ON GOVERNMENT INSTALLATIONS

H-1.1 The Contractor shall provide each employee with an identification badge, which identifies by photograph the individual as an employee of the Contractor. These badges shall be worn at all times and presented for examination upon the request from the KO, COR, QA Personnel, Military Police or any other Government official with a need to see the badge.

H-1.2 The Contractor and his employees shall be subject to all traffic, security and registration regulations for personnel and vehicles. Copies of current regulations may be obtained from the KO.

H-1.3 All contractor personnel attending meetings, answering Government telephones, working on site, where their contractor status is not known to third parties, must identify themselves as contractors, to include wearing ID badges, which identify them as contractor personnel. Unless otherwise directed by the COR, all documents produced or revised by contractors or developed through contractor participation must be marked as “contractor generated documents” or otherwise identified in a manner that discloses the contractor’s participation.

H-1.4 Only the KO has the authority to authorize deviations from the terms and conditions of this contract, including deviations from specifications and requirements. In the event the Contractor does deviate, without written approval of the KO, such deviations shall be at the risk of, and any cost related thereto shall be borne by the contractor. Any matter concerning a change to the scope, prices, terms, or conditions of this contract shall be referred to the KO.

H-1.5 The COR will be identified at time of award.

H.-1.6 The Contractor shall obtain and manage the minimum kinds of insurance during the performance of this contract as specified by FAR 28.307-2, Liability and/or 52.228-7, Insurance-Liability to Third persons.

H-2 TASK ORDERS

H-2.1 GENERAL. Orders for services or work described herein may be issued by the KO in accordance with requirements determined by the applicable Project Officer, at any time during the effective term of this contract. Except as otherwise provided in a specific task order, the Contractor shall furnish all materials and services necessary to accomplish the work specified within each task order issued hereunder. The provisions of this agreement apply to all task orders issued hereunder and to the extent that any inconsistency between task orders and this contract might take place, this contract shall take precedence. The Contractor agrees to accept and perform task orders negotiated with and issued by the KO within the scope of this contract during its term.

H-2.1.1 Fee: The Fixed Fee for each task order placed against this contract shall be expressed as a fixed dollar amount and be equal to the fee percentage of the basic contract, but in no case will the total amount paid for all invoices submitted exceed the firm fixed fee amount.

H-2.2 ORDERING PROCEDURES

H-2.2.1 Orders will be issued by the Contracting Officer in accordance with the Ordering clause of this contract (reference FAR 52.216-19, 22 and DFARS 252.216-7006, Section I).

H-2.2.2 The following procedures shall be used for negotiation of orders.

H-2.2.2.1 The KO will provide the Contractor with a copy of the notification of each proposed Order which will include a description of work to be performed and desired completion date.

H-2.2.2.2 The Contractor shall then:

(i) submit to the KO a brief technical discussion describing how the work will be performed;

(ii) submit a cost proposal identifying labor categories and number of hours within each category required for the performance of the proposed work;

(iii) identify and provide rationale for all non-labor cost elements required for performance; and

(iv) identify any Government property required for performance.

H-2.2.3 Upon receipt of the proposal, the KO will analyze the proposal and, if acceptable, issue an Order directing the Contractor to commence performance, or if the proposal is not fully acceptable as offered, negotiations shall be conducted prior to issuance of any Order.

H.2.2.4 In the event issues pertaining to a proposed work cannot be resolved to the satisfaction of the KO, the KO reserves the right to withdraw and cancel the proposed work. In such event, the Contractor shall be notified, via letter, of the KO’s decision. This decision shall be final and conclusive and shall not be subject to the Disputes clause or the Contract Disputes Act.

H.2.2.5 The Contractor is not authorized to commence performance prior to issuance of the task order by the KO.

H.3.1 Task Order Definition. The Contracting Officer may issue both Completion and Term Task Orders under this Contract in accordance with FAR 16.306(d).

H.4 ORGANIZATIONAL CONFLICT OF INTEREST

H.4.1 "Organizational Conflict of Interest" means that because of other activities or relationships with other persons, a person is unable or potentially unable to render impartial assistance or advice to the Government, or the person's objectivity in performing the contract work is or might be otherwise impaired, or a person has an unfair competitive advantage. "Person" as used herein includes Corporations, Partnerships, Joint Ventures, and other business enterprises.

H.4.2 The Contractor warrants that to the best of its knowledge and belief, and except as otherwise set forth in the contract, the Contractor does not have any organizational conflict of interest(s) as defined in paragraph (H-4.1).

H.4.3 It is recognized that the effort to be performed by the Contractor under this contract may create a potential organizational conflict of interest on the instant contractor or on a future acquisition. In order to avoid this potential conflict of interest, and at the same time to avoid prejudicing the best interest of the Government, the right of the Contractor to participate in future procurement of equipment and/or services that are subject of any work under this contract shall be limited as described below in accordance with the requirements of FAR 9.5.

H.4.4 The Contractor agrees that it shall not release, disclose, or use in any way that would permit or result in disclosure to any party outside the Government any information provided to the Contractor by the Government during or as a result of performance of this contract. Such information includes, but is not limited to, information submitted to the Government on a confidential basis by other persons. Further, the prohibition against release of Government provided information extends to cover such information whether or not in its original form, e.g., where the information has been included in Contractor generated work order or where it is discernible from materials incorporating or based upon such information. This prohibition shall not expire after a given period of time.

H.4.5 The Contractor agrees that it shall not release, disclose, or use in any way that would permit or result in disclosure to any party outside the Government any information generated or derived during or as a result of performance of this contract. This prohibition shall expire after a period of three years after completion of performance of this contract.

H.4.6 The prohibitions contained in subparagraphs (H-4.4) and (H-4.5) shall apply with equal force to any affiliate of the Contractor, any subcontractor, consultant, or employee of the Contractor, any joint venture involving the Contractor, any entity into or with which it may merge or affiliate, or any successor or assign of the Contractor. The terms of paragraph (H-4.8) of this Special Contract Requirement relating to notification shall apply to any release of information in contravention of this paragraph (H-4.6).

H.4.7 The Contractor further agrees that, during the performance of this contract and for a period three years after completion of performance of this contract, the Contractor agrees that it will not supply as a prime contractor, subcontractor at any tier, or consultant to a supplier to the Department of Defense, end product, service, or major component of an item or service, which was the subject of the specifications and/or work statements furnished under this contract. The services which is the subject of the work to be performed under this contract. This exclusion does not apply to any re-competition for those systems, components or services furnished pursuant to this contract. The Contractor shall, within 15 days after the effective date of this contract, provide the Contracting Officer in writing, a representation that all employees, agents, and subcontractors involved in the performance of this contract have been informed of the provisions of this clause. Any subcontractor that performs any work relative to this contract shall be subject to this clause. The Contractor agrees to place in each subcontract affected by these provisions the necessary language contained in this clause.

H.4.8 The Contractor agrees, that, if after award, it discovers an actual or potential organizational conflict of interest; it shall make immediate and full disclosure in writing to the Contracting Officer. The notification shall include a description of the actual or potential organizational conflict of interest, a description of the action which the Contractor has taken or proposes to take to avoid, mitigate, or neutralize the conflict, and any other relevant information that would assist the Contracting Officer in making a determination on this matter. Notwithstanding this notification, the Government may terminate the contract for the convenience of the Government if determined to be in the best interest of the Government.

H.4.9 Notwithstanding paragraph (H-4.8) above, if the Contractor was aware, or should have been aware, of an organizational conflict of interest prior to the award of this contract or becomes, or should become, aware of an organizational conflict of interest after award of this contract and does not make an immediate and full disclosure in writing to the Contracting Officer, the Government may terminate this contract for default.

H.4.10 If the Contractor takes any action prohibited by this requirement or fails to take action required by this requirement, the Government may terminate this contract for default.

H.4.11 The Contracting Officer's decision as to the existence or nonexistence of an actual or potential organizational conflict of interest shall be final.

H.4.12 The Contractor shall promptly notify the Contracting Officer, in writing, if it has been tasked to evaluate or advise the Government concerning its own products or activities or those of a competitor in order to ensure proper safeguards exist to guarantee objectivity and to protect the Government's interest.

H.4.13 The Contractor shall include this requirement in subcontracts of any tier which involve access to information or situations/conditions covered by the preceding paragraphs, substituting "subcontractor" for "contractor" where appropriate.

H.4.14 The rights and remedies described herein shall not be exclusive and are in addition to other rights and remedies provided by law or elsewhere included in this contract.

H.4.15 Compliance with this requirement is a material requirement of this contract.

H.5 RIGHTS IN TECHNICAL DATA – NONCOMMERCIAL ITEMS

H.5.1 Unlimited Rights. The Government shall be provided with at least unlimited rights or be assigned the intellectual property rights associated with or to any data items and materials created or developed in support of this contract, in accordance with the policy expressed in DFAR 252.227.7001, the requirements of DFAR Clause 252.227-7013, Rights to Technical Data – Noncommercial Items and/or DFARS Clause 252.227-7013, Technical Data – Commercial Items DFAR Clause 252.227-7015; provided, however, that the Rights in Special Works, DFARS Clause 252.227-7020 will take precedence. Proprietary models must not be used for any task order under this PWS/IDIQ without the specific, written approval, by the KO, prior to start of any work.

H.5.2 Government Data. No data created or provided expressly for this contract shall be used by the contractor for any purpose other than support and performance under this contract without the prior written permission of the KO. The contractor is obligated to protect from unauthorized use or disclosure all government confidential or classified material and government owned proprietary data obtained in the course of performance of services under government contract as long as such data remains proprietary, confidential, or classified. Any information obtained in the course of duties or the performance of services under this contract whereby information may be made available for use which relates to the technical data, trade secrets, processes, operations, style of work, or apparatus, or to the technical data, statistical data, amount or source of any income, profits, losses, or expenditures of any person, firm, partnership, corporation, or association is included in this clause. Contract personnel shall not publish, divulge, disclose or make known this information in any manner or to any extent not authorized by Commanding General, Marine Corps Recruiting Command.

H.6 NON-DISCLOSURE AGREEMENTS (NDA)

H.6.1 SPECIAL CONTRACT REQUIREMENT REGARDING NON-DISCLOSURE OF INFORMATION

H.6.1.1 In the course of performing this contract/order, the Contractor may be or has been given access to and/or entrusted with various forms of information/data from a wide variety of sources which the Contractor would not otherwise be entitled to be in possession of. The information/data may be in the form of Source Selection Information as defined in Federal Acquisition Regulation (FAR) 3.104-3 (e.g., source selection plans, contractor proposals before being made public, ranking of proposals); other nonpublic sensitive Government information such as: proprietary information (e.g., information submitted by a contractor and identified as “Business Sensitive” with a restrictive legend per FAR 52.215-1; advanced procurement information (e.g., future requirements, statements of work, and acquisition strategies); trade secrets and other confidential business information (e.g., confidential business information submitted by a contractor); Government attorney work product; information protected by the Privacy Act (e.g., social security numbers, home addresses and telephone numbers of Government employees) potential recruits and other individuals; and other sensitive information that would not be released by the Marine Corps under the Freedom of Information Act (e.g., program, planning and budgeting system information, workload data, and performance systems data). Data includes all data, information and software, regardless of the medium (e.g. electronic or paper) and/or format in which the data exists, and includes data that is derived from, based on, incorporates, includes or refers to such Source Selection, Business Sensitive and/or proprietary data (collectively referred to herein as “the data”).

H.6.2 This Special Contract Requirement Implements Defense FAR Supplement (DFARS) 252.204-7000, “DISCLOSURE OF INFORMATION.”

H.6.3 As a condition to receiving access to the data, the Contractor shall: (1) prior to having access to proprietary data, obtain the agreement of the applicable person or entity to permit access by the Contractor to such data; (2) use the data solely for the purpose of performing duties under this contract/order; (3) not discuss with, disclose, release, reproduce or otherwise provide or make available the data, or any portion thereof, to any employee of the Contractor unless and until such person has executed a copy of the individual non-disclosure agreement at Attachment (1) to this contract/order; (4) not discuss with, disclose, release, reproduce or otherwise provide or make available the data, or any portion thereof, to any non-Government person or entity (including, but not limited to any subcontractor, joint venture, affiliate, successor or assignee of the Contractor), unless the KO (and any company claiming the data is proprietary) have given prior written approval, and the person receiving the data has executed an individual non-disclosure agreement similar to that at Attachment (1) to this contract/order; (5) establish safeguards to protect such data or software from unauthorized use or disclosure; and (6) indoctrinate its personnel who will have access to the data as to the restrictions under which access is granted. Any other use, disclosure, release or reproduction is unauthorized and may result in substantial criminal, civil and/or administrative penalties to the Contractor or to the individual who violates this special contract requirement or non-disclosure agreement.

H.6.4 Appropriate restrictive legends will be included by the Contractor on any copies and reproductions made of all or any part of the data and any data that is derived from, based upon, incorporates, includes or refers to the data. When the Contractor’s need for such data ends, the data shall be returned promptly (within 10 business days) to the appropriate Government Program personnel. However, the obligation not to discuss, disclose, release, reproduce or otherwise provide or make available such data, or any portion thereof, shall continue, even after completion of this contract/order. Any actual or suspected unauthorized use, disclosure, release, or reproduction of such data or violation of this agreement, of which the company or any employee is or may become aware, will be reported promptly (within one business day) to the Contractor’s Program Manager, who will inform the KO within five (5) business days of receiving the report.

H.7 TALENT RELEASE

H.7.1 The contractor shall obtain a separate release instrument (see below) from each individual, viz. talent, whose name, voice, picture or character portrait is used in or who participates in or is employed in the creation and/or production of any advertisement, commercial, motion picture or television contract, and each such release instruments shall grant perpetual and unrestricted rights whereby the contractor and his heirs, executors, administrators, successors, or assigns shall own, free and clear of any claim on the part of the talent, all rights of any kind in the work or contribution of the talent, with the exception of rights relating to exhibition of profit. Each such release instrument shall enable the Government and others to reproduce, distribute, publish, exhibit and transmit in its entirety, or any portion thereof, any such advertisement, commercial, motion picture or television film or film strip, live or recorded television or radio spot, or other production, at any time and at any place, and by any method of medium such as publication, projection or transmission, electrical, mechanical or otherwise, including without limitation newspapers, periodicals, letters, magazines, books, slides, the internet and U.S. Government intranet(s), communications satellite systems, radio and television. As a prerequisite to the completion of any advertisement, commercial, motion picture or television film or film strip, live or recorded television or radio spot, or other production or any increment thereof, the contractor shall assign each such release instrument to the Government.

H.7.2 Each separate release instrument mentioned above shall include, but not be limited to, the grant of perpetual and unrestricted rights whereby the grantees are enabled, in any manner and for any purpose, in connection with any advertisement, commercial, motion picture or television film or film strip, live or recorded television or radio spot, or other production ordered hereunder, to use the name, photography, likeness, acts, poses, plays and appearances of or made by any talent; to record, reproduce, amplify and simulate the voice and all instrumental, musical and other sound effects produced by any talent; and to “double” or “dub” the voice, acts, poses, place and appearances, and all instrumental, musical and or other sound effects produced by any talent to such extent as may be desired.

H.7.3 Release Instrument Forms suitable for use in connection with performance under this contract may be obtained from the Government, upon request, or the contractor may use suitable release instrument forms of its choice that have been approved by the Contracting Officer.

H.8 EXISTING MUSICAL COMPOSITIONS

H.8.1 It is agreed that with respect to any musical composition not first produced or composed in the performance of work under this contract but which is incorporated into any motion picture, or television film or film strip, live or recorded television or radio spot, or other production furnished hereunder, the license granted under the “Rights in Data” clause of the contract shall be limited solely to the motion picture, or television film or film strip, live or recorded television or radio spot, or other production which incorporates such musical composition.

H.9 WORLD-WIDE MUSIC PERFORMANCE RIGHTS

H.9.1 When music is incorporated into any motion picture, or television film or film strip, live or recorded television or radio spot, or other production ordered hereunder, the contractor shall furnish the Government a world-wide music performance rights license which shall enable the Government and others to reproduce, distribute, publish, exhibit and transmit the motion picture, or television film or film strip, live or recorded television or radio spot, or other production, at any time, at any place, for any purpose, and by any method or medium of projection or transmission, such methods, or medium including without limitation those electrical, mechanical and otherwise, and including the internet and U.S. Government intranet(s), communications satellite systems, radio and television.

H.10 EXHIBITION RIGHTS

H.10.1 Any advertisement, commercial, motion picture or television film or film strip, live or recorded television or radio spot, or other production ordered hereunder will be exhibited or used by the Government or others on a non-sponsored or non-profit basis only. Proposals submitted hereunder shall include the cost of acquisition of only those rights or release instruments as are necessary for such non-sponsored or non-profit exhibitions.

H.11DELIVERY OF RELEASE INSTRUMENTS AND LICENSES

H.11 The contractor shall furnish, in duplicate, the release instruments and licenses required by the clauses of this contract and shall deliver such release instruments and licenses to the COR on or before the final delivery date of the advertisement, commercial, motion picture or television film or film strip, live or recorded television or radio spot, or other productions to which such release instruments and licenses relate.

H.12 REPRODUCTION MATERIALS

H.12.1 All end and finished products and all intellectual property rights shall become the property of the Government.

H.12.2 All mechanical devices produced by the contractor in the performance of this contract, such as electro-rates, engravings, and roto-prints shall be the property of and be delivered to the Government; however, the devices will remain in the custody of the contractor for the duration of the contract or any extension thereof.

H.12.3 All camera-ready materials, such as mechanicals and photos, in their entirety shall be the property of the Government. Photographs, slides, film footage, trims and cuts, excess to the final accepted product, shall be the property of the Government. All materials will be maintained by the contractor during the course of the contract, and turned over to a subsequent contractor by order of the Contracting Officer

H.13 DISSEMINATION OF INFORMATION (Also see, C.6.6)

H.13.1There shall be no release, dissemination or publication within or outside any Government agency, except within and between the contractor and subcontractors, of any information provided by the Government or any supplies developed under this contract or contained in the reports to be furnished pursuant to the contract without the prior written approval of the COR.

H.13.2 The Contractor shall include the above clause in all subcontracts.

H.14.1 Security Requirements. Contractor employees, or any representative of the contractor, shall abide by all Base security regulations and shall be subject to security and other related inspections, surveillance, and checks.

H.14.2 Installation Access and Physical Security. Contractor employees entering Marine Corps site or installations shall comply with all security requirements in effect during the contract periods and shall be subject to such security and other related inspections, surveillance and checks as may be deemed necessary. The contractor should contact the installation prior to beginning work on-site to ensure the contractor understands and can comply with individual installation security requirements. The contractor shall be responsible for ensuring all contractor employees performing work under this contract are eligible and authorized for installation access. At a minimum, the contractor should conduct a background check of all employees assigned to perform work on this contract.

Installation access will be denied to:

1) Any individual who is illegally present in the United States.

2) Any individual who is subject to an outstanding criminal warrant.

3) Any individual whose employment questionnaire contains false or fraudulent information.

Contractor employees and property shall be subject to search and seizure upon entering and leaving installations and facilities. The contractor shall comply with Government physical security plans in effect at all Government facilities where the contractor has its employees present. The contractor shall be responsible for keys (and their use) that are provided to the contractor by the Government. Contractor employees shall not duplicate or provide keys to unauthorized personnel, and shall implement procedures to prevent loss or misplacement of any Government property, especially keys and access cards.

The Government will provide assistance to the personnel supporting this requirement in obtaining installation, site and workplace access during the period of support. All access documentation will be returned to the Government at the completion of the support services. Compliance with all USMC communications regulations pertaining to access to e-mail and Internet activities is mandatory. Failure to comply with security requirements is grounds for termination. Government furnished identification shall be returned to the Government upon termination of an employee.

H.15.1 Access to and Disclosure of Information The contractor may require access to data and information proprietary to a Government agency, another Government contractor, or of such nature that its dissemination or use, other than as specified in this contract, would be adverse to the interests of the Government or others. Neither the contractor, nor contractor employees shall divulge or release data or information developed or obtained under performance of this contract, except to authorized Government personnel or upon written approval of the COR or designated representative. The contractor shall not use, disclose, or reproduce proprietary information bearing a restrictive legend, other than as specified in the contract.

H.15.2 Disclosure of information regarding operations and services of the activity to persons not entitled to receive it, or failure to safeguard any classified, proprietary or other similar items or information that may come to the contractor (or any persons under the contractor’s control) in connection with work under this contract, may subject the contractor, contractor’s agent, or employees to criminal liability under Title 18, Sections 793 and 798 and/or other sections of the United States Code. Neither the contractor nor the contractor’s employees shall disclose or cause to be disseminated, any information concerning the operations of the activity that could result in, or increase the likelihood of, the possibility of a breach of the activities’ security or interrupt the continuity of operations.

H.15.3 The contractor shall direct to the Project Officer/COR, all inquiries, comments, or complaints arising from matters observed, experienced, or learned as a result of, or in connection with the performance of this contract, the resolution of which may require the dissemination of official information.

H.15.4 Inquiries received by the contractor for work performed under this contract shall be referred to the Government for evaluation under the Freedom of Information Act (FOIA) of 1975, Public Law 93-502, 5 U.S.C., Section 552. The Government FOIA officer shall be responsible for determining whether such requests will be honored. The contractor will not release any information concerning the project to the public without written authorization from the Government.

H.15.5 INTENTIONALLY LEFT BLANK

H.15.6 The contractor shall not release any information (including photographs, files, public announcements, statements, denials, or confirmations) on any part of the subject matter of this contract, or any phase of any program hereunder, without the prior written approval of the Project Officer/COR. The contractor shall not release information regarding individuals without prior authority of the Project Officer/COR. Any documentation showing individuals’ names or other personal information will be controlled and protected. The provisions of the Privacy Act of 1974, Public Law 93-579, 5 U.S.C., Section 552a, shall apply.

H.16 EQUAL EMPLOYMENT OPPORTUNITY (EEO)

The Contractor shall comply with the following prescribed policies and procedures pertaining to nondiscrimination in employment by contractors and subcontractors as listed in FAR - Subpart 22.8 – Equal Employment Opportunity.

Contract Award will be depended upon approval of the Contractor’s Affirmative Action Program registered with The Office of Federal Contract Compliance Programs (OFCCP).

Offeror’s registered with the Department of Labor’s National-Pre-Award Registry shall provide their company name and address they are registered under. If the Offeror is not registered, they will need to provide the following information as an attachment to Volume I - Technical Volume.

The Offerors must provide the following information:

(i) Name, address, and telephone number of the prospective contractor and of any corporate affiliate at which work is to be performed.

(ii) Name, address, and telephone number of each proposed first-tier subcontractor with a proposed subcontract estimated at $10 million or more.

(iii) Information as to whether the contractor and first-tier subcontractors have previously held any Government contracts or subcontracts.

H.17 Continuation of Essential Contractor Services. All Offerors are required to include a written plan for the essential services identified, and to include at a minimum, the information detailed in DFAR provision 252.237-7024.

This will be included as an attachment to Volume III - Plans: Part C – Essential Services Plan.

H.18 ECMRA

Enterprise-Wide Contractor Manpower Reporting Application (ECMRA)

The contractor shall report ALL contract labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the US Marine Corps via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: https://doncmra.nmci.navy.mil. Reporting inputs will be for the labor executed during the period of performance during each Government Fiscal Year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Contractors may direct questions to the help desk, linked at: https://doncmra.nmci.navy.mil.

H.19 INTENTIONALLY LEFT BLANK

H.20 Mission-Essential Contractor Services

In accordance with DFARS 252.237-7023, The Government has identified the below list of services performed under this contract as essential contractor services in support of mission essential functions. The below listed essential contract services are identified in the referenced PWS sections C4 through C6:

Essential Service Plan: Many services essential to support mission essential functions are acquired under contract to provide reasonable assurances for the continuation of essential services provided by contractors during crisis situations. Mission essential functions are those functions that must be performed under all circumstances to achieve missions or responsibilities. Essential contractor services are those contractor performed services that support mission essential functions. To ensure that essential contractor services are maintained during crisis situations, the Government has determined the following tasks critical to the support of mission essential functions.

Brand Messaging. Awareness is measured and reported by the Joint Advertising Marketing and Research Studies (JAMRS) Office within the Office of the Secretary of Defense. JAMRS reports on each Service’s aided and unaided advertising awareness. The contractor shall leverage the Marine Corps Advertising Program as an effective tool to enhance USMC image, promote public awareness and support the recruiter.

The contractor shall implement creative design, development, and production of all media/advertisements (including, but not limited to, TV, radio, print including magazine and newspaper, on-line advertising, website and other interactive activities, video, and other electronic media).

The contractor shall coordinate media planning, placement, and purchase (including, but not limited to, TV, radio, print, on-line, interactive, video and other electronic modes).

The contractor shall develop and execute event/promotional programs intended to extend the advertising message through favorable publicity and create useful opportunities for 0recruiter interaction with prospects for military service and their adult influencers.

The contractor shall maintain a public relations campaign which involves developing and disseminating Public Service Announcements (PSAs) and executing similar promotional and image-building initiatives through free media channels.

Social Media Engagement Tools. The pervasiveness of social media platforms in prospects’ daily lives has effectively transformed sites like Facebook and YouTube into dominant media channels. To take advantage of these properties’ abilities to reach prospects with targeted, branded messaging, the contractor/MCRC manage a sophisticated social media engagement program, the objective of which is to grow and sustain active Marine Corps communities that build brand awareness and create advocacy, ultimately driving traffic to official web properties and generating leads. In addition to agency staff, several subcontractors provide ongoing community management and social publishing services that enable MCRC’s social properties to function 24/7.

Brand Activation. Provide compelling and effective recruiter support materials that assist recruiters in the sales process. Recruiter support materials are required to be compelling to the reader to ask for additional information and agree to interview with a recruiter. These products will be fielded and distributed based on the number of recruiters and the annual mission. For planning purposes there will be 3,000 Marine Corps Recruiters in FY13 with accessions of 40,000 new enlistments.

The contractor shall implement creative design, development, and production of all collateral material. Collateral material shall be printed through the Document Automation and Production Service (DAPS) and the Government Printing Office (GPO).

The contractor shall design/develop, warehouse, and distribute recruiter/sales support material to include, but not limited, to printed collateral materials (posters, pamphlets, brochures, etc.), promotional items to be used as incentives for event marketing or poolee programs (t-shirts, hats, water bottles, etc.) and incentive items to be used for direct response programs.

The contractor shall maintain a self-service inventory management, warehousing and distribution system of all sales collateral and promotional items that provides a means for the field to manage onsite inventory levels throughout the year. To allow for fast and efficient collateral and promotional item fulfillment, each MPA has the opportunity to place orders at appropriate times to correspond with their respective usage trends. The warehousing of MCRC’s sales collateral materials and promotional items is a 24/7 operation. The online ordering system is also available 24/7. This data or access to such data, and/or reports associated with such data, shall be provided to the COR upon request.

The contractor shall provide an international distribution system for recruiter/sales support material (i.e., pamphlets, stickers, etc.). Examples of distribution locations include the continental United States, Hawaii, Alaska, Guam, Puerto Rico, and U.S. Virgin Islands

Brand Relationship. Develop targeted lead generation products to influence an increasing number of qualified leads to recruiters as measured through delivery and conversion rates. Historically, lead generation efforts have delivered between 300,000 and 400,000 unique qualified leads that potentially could convert to contracts. Qualified leads represent age and education qualified candidates asking for more information and agreeing to meet with a recruiter. Conversion rates are a function of leads to enlistment/contracts.

The contractor shall maintain direct response activities encompassing, but not limited to direct mail (national and local).

The contractor shall develop and execute direct response programs, including the operation of fulfillment/lead processing systems.

The contractor shall provide database management, prospect relationship management, and other activities consistent with current and evolving advertising industry practices. The contractor shall be responsible for the hosting, operation, maintenance, and upgrading of the MCRC leads database system, which is a Government-owned database. The contractor shall also provide comprehensive support to demonstrate compliance with all Government laws and regulations related to privacy, information assurance requirements and related concerns.

The contractor shall operate, maintain, and upgrade state-of-the-art Internet websites for Marine Corps recruiting that are appealing and useful to the primary target audience, influencers of such targets, and diversity targets. The contractor shall also develop and execute internet/web-based plans.

The email service provider that supports and executes MCRC’s email marketing campaigns is an ongoing service that bills monthly.

A critical component of the lead generation program, fulfillment operations – the fulfillment and mailing of Marine Corps literature packages to responders, fulfilling their requests to receive more information on enlistment opportunities – are performed on a daily basis.

Data Entry Operations. This program is intended to maintain data entry support for BRCs, EAC Cards, undeliverable addresses and returned mail being provided to the vendor. Data entry operations are performed on a daily basis to ensure uninterrupted delivery of leads to recruiters.

Recruiter Supplied Name (RSN) Inputting. Through its data entry vendor, the contractor/MCRC shall provide RSN-inputting support until the MCRISS RSS tool is operational. RSN inputting is performed on a daily basis to ensure uninterrupted delivery of leads to recruiters.

Data Storage and Maintenance. The USMC marketing database and reporting environments grow with the hundreds of input sources received and maintained daily (incoming prospect/hand-raiser files, Management Unit Designator (MUD) files and Locator data, consumer record data, etc.). Managing this data requires a reliable, robust infrastructure comprised of the hardware necessary to house and execute essential processing for lead qualification, fulfillment and distribution, along with analytical scoring and campaign support. The hosting and maintenance of this data is a 24/7 operation.

Call Center. The contractor shall provide and manage call center operations in accordance with industry standards for such operations. The center shall consist of equipment and personnel necessary to answer calls to the Marine Corps’ 1-800-Marines telephone numbers.

The contractor shall capable of providing trained representatives 24 hours a day, 365 days a year, if needed, to handle incoming inquiries from prospects for both the active and reserve components. Call center service hours will be specified at the task order level. The Marine Corps receives an estimated 50,000 telephone calls per year on average via its toll-free numbers. The contractor is required to incorporate in the call center operations an Interactive Voice Response (IVR) system that operates in accordance with industry best practices.

The contractor shall quickly and efficiently respond to calls from prospects for additional information, and upon request be able to facilitate the transfer of the call to a Marine Recruiter during established business hours. The contractor shall identify and qualify callers based on established recruiting criteria as to their correct recruiting location, lead type, and interest levels. In addition, the call center shall be able to direct frequently asked questions of a non-recruiting nature to the correct source within the Marine Corps. Further, the contractor shall possess an ability to make outbound telemarketing calls as part of re-contact efforts.

The contractor shall implement and administer other screening/prospect relationship management resources and shall ensure quality control measures are in place and that the software used to monitor the call center are in keeping with industry best practices.

The contractor shall provide monthly management reports in accordance with CDRL A001 to ensure smooth functioning of call center operations and shall recommend improvements for efficiency to call center operations on a continuing basis. The contractor shall provide call volume reports for the purposes of analyzing call center volume and abandonment rates.

The contractor shall provide ancillary support services that include the maintenance of post office boxes, shipping of materials to the field, preparation and shipping of periodical reports, and storage of a large variety of items.

The contractor shall maintain, safeguard, and protect Call Center PII information based on current DoD and Department of Navy (DoN) rules and regulations. The contractor shall participate in the development of standard operation procedures for call center operations to address security requirements. The contractor shall ensure all necessary upgrades and updates are implemented to the call center process in accordance with emerging security requirements as dictated by best business practices or the direction of the Government, which takes precedence.

Brand Activation. Develop targeted lead generation products to influence an increasing number of qualified leads to recruiters as measured through delivery and conversion rates. Historically, lead generation efforts have delivered between 300,000 and 400,000 unique qualified leads that potentially could convert to contracts. Qualified leads represent age and education qualified candidates asking for more information and agreeing to meet with a recruiter. Conversion rates are a function of leads to enlistment/contracts.

The contractor shall maintain direct response activities encompassing, but not limited to direct mail (national and local).

The contractor shall develop and execute direct response programs, including the operation of fulfillment/lead processing systems.

The contractor shall provide database management, prospect relationship management, and other activities consistent with current and evolving advertising industry practices. The contractor shall be responsible for the hosting, operation, maintenance, and upgrading of the MCRC leads database system, which is a Government-owned database. he contractor shall also provide comprehensive support to demonstrate compliance with all Government laws and regulations related to privacy, information assurance requirements and related concerns.

The contractor shall operate, maintain, and upgrade state-of-the-art Internet websites for Marine Corps recruiting that are appealing and useful to the primary target audience, influencers of such targets, and diversity targets. The contractor shall also develop and execute internet/web-based plans.

The email service provider that supports and executes MCRC’s email marketing campaigns is an ongoing service that bills monthly.

A critical component of the lead generation program, fulfillment operations – the fulfillment and mailing of Marine Corps literature packages to responders, fulfilling their requests to receive more information on enlistment opportunities – are performed on a daily basis.

Account Management. The contractor shall maintain advertising support presence to support the MCRC field advertising requirements at the two (2) Regions and six (6) Districts. The two (2) Regions and six (6) Districts have their own local advertising plans, which are managed locally, and supplement the MCRC national advertising plan.

The contractor shall control costs, provide the most efficient use of the limited resources available, and provide and adhere to project schedules.

The contractor shall provide all necessary stewardship to manage MCRC programs in a professional manner, to include all intellectual property at the national, regional, and district levels. Such services include, but are not limited to, management of camera and voice talent expenses (i.e. royalties, release fees, etc.), legal approvals (both Government and contractor) of all advertising and promotional materials, catalogued storage of all advertising and promotional materials (furnished product, commercial outtakes, etc.), management of estimates, invoices and performance reports. Cataloging of all advertising and promotional materials must include detailed records of data and other intellectual property rights and image and other releases, licenses and/or assignments acquired from or for the benefit of the USMC, the nature and scope of such rights, limitations on future use, if any, and cost. The database for catalog storage must be searchable, in format compatible with MCRC systems, and returnable to the Government at the conclusion of the contract. (Also see, C.5.4.12.)

Information Technology (IT) Support. All IT support provided shall be state of the art, effective and comply with all Government regulations and information assurance requirements.

The contractor shall maintain an information technology system that allows for electronic communication and distribution of advertising plans, ongoing work, and initiatives between MCRC, contractor, and recruiting field representatives.

The contractor shall provide web hosting capability to MCRC for advertising web initiatives and lead processing systems and comply with DODI 8550.1.

Advertising Portal. The Ad Portal (http://adportal.marines.com) serves as a primary access point to a variety of contractor/MCRC-provided recruiter support tools available anytime, from anywhere. Agency staff provides the ongoing maintenance required of all of the 16 applications available via the Advertising Portal interface, which is accessed daily by recruiters. In addition, the Media Database application, which provides MPAs access to multiple paid and public service media contacts and outlets in order to support public service advertising and public relations efforts, requires the ongoing licensing of the data, which bills monthly.

Film Library. MCRC’s broadcast media assets (film and video, dating back to the 1970s), which assist in current production and, are warehoused in a physical storage archive (film library). To ensure proper preservation of the physical assets, all assets are stored in temperature and humidity controlled, 24-hour monitored security, FM200 fire suppression. The storage of MCRC’s film and video assets is a 24/7 operation.

Online Advertising Resource/Digital Asset Manager. The Online Advertising Resource (OAR) is an online repository that contains contractor/MCRC approved national brand resources, recruiting resources, and marketing assets to help support District recruiting efforts and missions. Available via the advertising portal, it offers instant high-resolution, print-ready PDF downloads of all assets in the OAR inventory. The Digital Asset Manager (DAM) is included in this application. The digitization and archiving of the digital video and photo libraries is an ongoing requirement as new content is collected. The hosting of the assets contained in the OAR and DAM is a 24/7 operation.

Campaign Management. The campaign management tool supports the Brand Activation program by providing campaign execution with more automated functionality, allowing complex campaign files to be pulled simultaneously across audiences. The hosting of the campaign management tool is a 24/7 operation and the licensing of the tool is ongoing and bills monthly.

Maintenance and Hosting for MCRC Web Properties. A critical component for both Brand Messaging and Brand Activation, as well as a primary call-to-action published and distributed to prospects via paid media, direct mail…