REDACTED_JA_.pdf

JUSTIFICATION FOR OTHER THAN FULL AND OPEN COMPETITION < SAT

FOR BRAND NAME JUSTIFICATION

PARATURE ENTERPRISE SUBSCRIPTION

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REFERENCES:

The purpose of this document is to obtain necessary approvals for a brand name acquisition in accordance with FAR 6.302-1. Competition is limited to only one responsible manufacturer, and no other supplies or services will satisfy agency requirements.

DOCUMENTATION:

(1) Requiring Activity:

a. Requesting Activity

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b. Contracting Activity

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(2) Supplies or services being procured:

XXXXXXXXXXXXX is seeking software to manage customer tickets received on corporate social media like

XXXXXXX The product must allow 20 users to receive and answer customer comments through tickets that can be routed through a customized workflow before they are posted onto the page. Software must provide knowledge management capabilities for users to search and use previously approved comments and content. Software should also allow XXXXX users the ability to chat live with customers and will offer customized standards for reporting on effectiveness and efficiency of ticket resolution. Other capabilities include monitoring and tracking, analytics, knowledge management, customer support, and quality control. The contract will be for one base year plus two option years.

The estimated cost of this acquisition is:

Base Period: June 1, 2016 - May 31, 2017 = XXXXXXX

Option Year 1: June 1, 2017 - May 31, 2018 = XXXXXX

Option Year 2: June 1, 2018 - May 31, 2019 = XXXXXX

(3) Reason that this is a brand name procurement (i.e., proposed contractor's unique qualifications, etc.):

Parature was selected for DFAS because it was the only software that could capture customer comments, categorize them, and work to fit our XXXX strategy. This software also enabled XXXX to use multiple users with a varied and flexible level of access to respond to customers. Parature also enables XXXX to create a workflow approval process which can coincide with our XXXX requirements. The team did personally speak with another contractor, XXXXXXXXXXXXXXXXXXXXXXX. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

The research for XXXXXXXX, another XXXXXX competitor, was all XXXXXXXXXXXXXXXXXXXXXXX.

At present, both companies have changed. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX.

Parature provides XXXXX the functionality and workflow required, as well as, it is the most cost effective at

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(4) Market survey (indicate if any other firms were contacted or expressed interest)

Market research was conducted for the purpose of seeking as many potential sources as possible. Although the

Parature is the sole manufacturer and provider of the product, there are not multiple distributors with the required maintenance and support available on the open market that are 8(a) vendors. A Request for Quote (RFQ) will be issued directly to the 8(a) vendor XXXXXXXXX.

The following sources were contacted for pricing and availability information:

Market research was conducted by contacting the previous awardee XXXXXX in which they provided a complete cost breakdown for the base and option years.

Base Period: June 1, 2016 - May 31, 2017 = XXXXXX

Option Year 1: June 1, 2017 - May 31, 2018 = XXXXX

Option Year 2: June 1, 2018 - May 31, 2019 = XXXXX

(5) Technical requirements personnel certification

I hereby certify that this justification is made in good faith, that the supporting data and information are accurate and complete to the best of my knowledge and belief, and that I would not be making this request if it were feasible to fully compete this requirement. I further certify that this request is not the result of lack of advanced planning or a desire to expend funds while those funds are still available.

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(6) Price Reasonableness Determination:

In determining a fair and reasonable price, the Contracting Officer will evaluate a more detailed breakdown from a formal Independent Government Cost Estimate (IGCE). The detailed estimate will provide estimated pricing for the curreent FY and potential option years. Additionally, price comparisons will be accomplished by comparing the current estimated pring to the previous effort XXXXXXXXXXXXXXX

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Though this product may be available from multiple authorized resellers competition this effort is limited to

8(a) vendors in which XXXXXX will be solicited exclusively. Based on market research, it is anticipated that open market pricing will be fair and reasonable.

Leveraging DFAS’ current use of the Manufacturers product, along with contract history price comparison, the contracting officer is confident in obtaining the best value for DFAS.

(7) Contracting Officer’s certification

I hereby certify that this justification is made in good faith, that the supporting data and information are accurate and complete to the best of my

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