SOW PFPA Outreach Video final 030811.doc

Pentagon Force Protection Agency

Video Statement of Work (SOW)

1. Introduction/Background

The Pentagon Force Protection Agency (PFPA) is a civilian Defense Agency within the Department of Defense charged with protecting and safeguarding the occupants, visitors, and infrastructure of the Pentagon, Navy Annex and other assigned Pentagon facilities. This critical mission is accomplished with law enforcement officers (United States Pentagon Police), criminal investigative and protective services agents; threat management agents; chemical, biological, radiological, nuclear and explosives technicians; and anti-terrorism/force protection and physical security personnel. PFPA provides a variety of services to its customers to include emergency services, parking management, lock installation/services, classified waste disposal, access control, building pass issuance, emergency escape mask issuance / training, mail screening, and law enforcement.

PFPA is still not a recognized agency to much of the general public, the law enforcement community, and even the Department of Defense. To help make PFPA better known, the Office of Public Affairs is undertaking an outreach campaign during the next couple years. Part of the campaign will be two professional videos (long and short) to highlight PFPA’s critical mission, how it was created, the challenges of protecting the Pentagon, the history of Pentagon security, and the future of the Agency. The long version will be suitable for a variety of audiences; general public, law enforcement, other government employees. The short version will show the broad scope of what PFPA employees do on a day-to-day basis and serve as a teaser before a briefing or conference.

2. Summary of Requirement

The incumbent will work with the PFPA Office of Public Affairs to highlight PFPA’s critical mission, how it was created, the challenges of protecting the Pentagon, the history of Pentagon security, and the future of the Agency.

3.1 During the pre-production phase, develop an approach for; A) a five to seven minute high quality video and B) a 90 second “teaser” focused on capturing the audience’s attention with dramatic music and video/photos. It is intended to show the broad scope of what PFPA employees do on a day to day basis.

3.2 Develop complete storyboards and scripts for A and B.

3.3 During the production and post-production phases, complete filming and editing of video production needed for the finished products. The selected source will use footage of PFPA personnel in action instead of hired actors. PFPA personnel will be readily available for interviews. Filming timeframes could change based on weather or if an incident occurs.

3.4 The entire project should take no more than 15 weeks. Filming times will be subject to changes such as the weather, but should take no more than two weeks.

3. Proprietary Rights:

The Government shall have unlimited rights to all documents/material produced under this contract. All documents and materials, to include B-roll footage, graphics, audio, music, sound effects, source codes and digital video editor files, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

4. Requirements

The contractor shall provide the following:

3.1 Pre-Production (Four weeks)

i. One week after award of contract: Planning meetings with customer prior to commencement of work.

ii. Week 2: Preparation of Treatment Document to describe video’s purposes, content points, field video shooting, narrator identification, and proposed work schedule.

iii. Week 3: Preparation of audio/visual script, including two rewrites.

iv. Week 4: Graphic story boarding for 5-7 Minute Version and 90 Second “Teaser” to solicit feedback on the proposed graphic look and feel of the show. These include examples of series open and close, main titles, transition graphics, credits, reinforcing word cues, etc. Graphics shall complement existing PFPA branding.

3.2 Production (Seven Weeks)

i. Five to Seven Minute Video:

1. Week 5: Location walk-through and field video shooting in the National Capital Area - locations to be determined in consultation with customer. Customer presence during the shoot is required. Primary location for video shooting will be the Pentagon Reservation.

2. Week 6: Location Videotaping in High Definition (at least HD720p quality) to obtain the highest quality imagery

3. Week 7: Updated draft script of first cut at what the audience would hear in the presentation.

4. Week 8: First video “string-out”: A rough assembly of edited sound bites and (if used) narration where you can hear and see the video for the first time in its native form.

5. Week 9: Second through final off-line video edits. Final sequence and length will be agreed on by customer. Music and graphics added to the presentation.

6. Week 10: Sound mixing and sweetening with the addition of sound and musical effects.

7. Week 11: Final color correction, broadcast QC, and provision of show and dubbing masters (Last deliverables of the “A (long)” version)

ii. 90 Second “Teaser”

1. Week 5: Field video shooting in the National Capital Area - locations to be determined in consultation with customer. Customer presence during the shoot is required. Primary location for video shooting will be the Pentagon Reservation.

2. Week 6: Location Videotaping in High Definition (at least HD720p quality) to obtain the highest quality imagery

3. Week 7: Updated draft script of first cut at what the audience would hear in the presentation.

4. Week 8: First video “string-out”: A rough assembly of edited sound bites and (if used) narration where you can hear and see the video for the first time in its native form.

5. Week 9: Second through final off-line video edits. Final sequence and length will be agreed on by customer. Music and graphics added to the presentation.

6. Week 10: Sound mixing and sweetening with the addition of sound and musical effects.

7. Week 11: Final color correction, broadcast QC, and provision of show and dubbing masters (Last deliverables of the “A (long)” version)

3.3 Post-Production (Four weeks)

i. Week 12: Seven days of video editing using commercially available software, integrating Hi Def footage (at least HD720p quality) with graphics, music, sound effects, narration, and subtitling w/ audio description.

ii. Six licensed music selections, all pre-approved by PFPA.

iii. Library footage: Included in this cost estimate is existing stock footage of the Pentagon (including footage from September 11, 2001) many Federal buildings, and iconic landmarks in the Washington DC area, chem/bio/nuclear training exercises in the National Capital Region, as well as footage from foreign countries. Such footage contained in the contractor’s library of video footage will be provided at no additional charge to PFPA. Contractor may procure suitable footage from other agencies or contractors, but this expense will be born by the production company under the original terms of the contract. PFPA logos/graphics will be provided upon request by the contractor.

iv. Week 13: Review of Final Video for approval: The contractor shall coordinate with the COR a showing of the final video.

v. Week 15: Master DVD deliverable with 10 copies. Contractor will also convert the master file to .wmv or .mpg format for PFPA’s use in other media, i.e. Power Point, CD-ROM and on the web.

vi. All media to be archived on a hard drive if customer wishes to modify their show after a few years and for quick access to making these changes. Contractor will use only commercially available software.

5. Deliverables

3.1 Five to Seven minute master DVD deliverable with 10 copies. Contractor will also convert the master file to .wmv or .mpg format for PFPA’s use in other media, i.e. Power Point, CD-ROM and on the web. Property of Pentagon Force Protection Agency disclaimer.

3.2 90 Second “teaser” master DVD deliverable with 10 copies. Contractor will also convert the master file to .wmv or .mpg format for PFPA’s use in other media, i.e. Power Point, CD-ROM and on the web. Property of Pentagon Force Protection Agency disclaimer.

3.3 Contractor will provide all master edit files to the customer.

3.4 All media to be archived on a hard drive if customer wishes to modify their show after a few years and for quick access to making these changes.

6. Organization

Pentagon Force Protection Agency Office of Public Affairs 9000 Defense Pentagon, room 5B890 Washington, DC 20301