Amendment_0001,_to_RFPH9821018R0025_22_Jun_18.pdf

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83)

Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to:

1) Provide responses questions by incorporating Attachment #3

2) Incorporate PWS Revised 22 Jun 18

3) Amend Instructions to the Offerors

4) Amend Attachment 1, Evaluation Criteria and

5) Replace Attachment B, Spec Sheet/Product Item List (PIL), w ith a new Attachment B, dated 22 Jun 18

1. CONTRACT ID CODE PAGE OF PAGES

S 1 32

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 22-Jun-2018

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X H9821018R0025

X 9B. DATED (SEE ITEM 11)

07-Jun-2018

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE

RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

22-Jun-2018

CODE

DEFENSE HUMAN RESOURCES ACTIVITY

4800 MARK CENTER DRIVE,

SUITE 06J25-01

ALEXANDRIA VA 22350-4000

H98210 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

H9821018R0025

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 1449 - CONTINUATION SHEET

The following have been added by full text:

ATTACHMENT 3

Attachment 3

DEFENSE PERSONNEL AND FAMILY SUPPORT CENTER (DPFSC)

Marketing, Advertising, and Fulfillment Services

FBO Solicitation Number: H9821018R0025

Questions and Answers

Q1. Whether companies from Outside USA can apply for this?

(Like, from India or Canada)

A1: Please refer back to the Addendum to FAR Clause 52.212-1, Instructions to Offerors at

1.1.2 (a).

Q2. Whether we need to come over there for meetings?

A2: Refer to Paragraph 7.0 of the Performance Work Statement (PWS).

Q3. Can we perform the tasks (related to RFP) outside USA?

(Like, from India or Canada)

A3: No.

Q4. Can we submit the proposals via email?

A4: No electronic submissions will be accepted. Refer back to FAR Clause 52.212-1, Instructions to Offerors at 1.1.2 (b).

Q5. Can you provide the incumbent name and annual amount tied to the current agreement?

A5: Exhibit Arts, LLC. The Government will only provide the total value of the current contract. The total value is: $5,852,220.54.

Q6. This solicitation appears to be a consolidation of work performed by several DPFSC contractors under separate program-specific contracts. Who is/are the incumbent(s) for these services from each program office (i.e., CAP, ESGR, FVAP, ORP, and TVPO)?

A6: For ESGR and ORP, the incumbent is Exhibit Arts, LLC. For FVAP, the incumbent is Fors

Marsh Group. For CAP, the incumbent is Xicon Solutions LLC. For TVPO, the incumbent is

Archimedes Global, Inc.

Q7. Section 3.2 of the Performance Work Statement (PWS) states that “FVAP and CAP requirements are optional. Fulfillment products and services associated with these programs may potentially be needed in the base and option periods.” However, Attachment C, “CLIN Structure,” only identifies CLINs for Optional FVAP Labor, PIL, and ODCs; it does not include similar CLINs for Optional CAP tasks. Under which

CLINs/tasks should the Optional CAP Labor, PIL, and ODCs be discussed and priced?

A7: The CAP mission is supported in accordance with Fulfillment services listed in Section 4.0.

Optional CLIN pricing for CAP is not required.

Q8. We understand past performance references must be for work performed as a prime contractor, not as a subcontractor. If an offeror’s proposal includes a subcontractor teaming partner, can that partner’s past performance references be included as long as the partner performed the cited work as a prime contractor? If so, is there a limit on the number of references which must be submitted by the prime offeror versus the offeror’s subcontractor teaming partner(s)?

A8: No. Refer back to the Addendum to FAR Clause 52.212-1, Instructions to Offerors.

Q9. Section 2.4 states “the removal of obstacles and challenges that hinder successful execution of multi-level election experiences”. Can you provide clarification and/or a definition of the term “multi-level election experiences”?

A9: Multi-level election experiences refers to all levels of federal voting such as congressional and presidential. FVAP works to raise awareness and resolve obstacles in the absentee voting process.

Q10. Section 4.6.4.2 provides requirements for tradeshow and conference support. Will there be trade show support requirements for FVAP, ORP, or TVPO or will the 7 events be only for ESGR?

A10: Currently, there is a projection for trade show support for six events for ESGR which volunteers provide manpower and one trade show support for ORP which full-time staff provide manpower. TVPO has no projected conferences and/or tradeshows.

Q11. How many user accounts will be required for the online store for each of the supported programs? (Call Center, CAP, ESGR, FVAP, ORP, Strategic Communications, and TVPO)

A11: DPFSC requires eight administrative accounts, 130 budget user accounts, and 205 credit card customers (ESGR).

Q12. Fulfillment Reports –Section 4.11.2 provides a list of fulfillment reports. The introductory statement identifies all reports as bi-weekly. The bulleted list is a combination of bi-weekly and monthly reports. Section 5.0 Deliverables divides reports into two groups:

bi-weekly and monthly. Please confirm the frequency for each report listed under Section

4.11.2.

A12: All reports shall be provided on a monthly basis.

Q13. Section 3.2 states that “CAP requirements are optional, and services may potentially be needed in the base and option periods”. Please provide the quantity/types of services that may be required to support the CAP program for each period?

A13: See A7.

Q14. The Product Information List does not include any items for TVPO. Can you provide a list of advertising and marketing materials required for this program?

A14: TVPO does not anticipate additions to the PIL.

Q15. FVAP apparel is not included on the PIL but is included in the list of samples. Do we need to provide a price quote for FVAP apparel?

A15: No FVAP apparel quote is required.

Q16. Please provide a description of all logo and decoration requirements for apparel included in the PIL.

A16: TVPO has no apparel requirement. For ESGR, as the shirt is worn, the DoD logo is on top and the authorized ESGR logo directly underneath on the left side. For ORP, the YRRP logo is the left side with no DoD logo. Please visit www.FVAP.gov for examples of FVAP logo. CAP currently does not possess a logo.

Q17. Will shirt requirements be consistent among all users or are there unique requirements for each program?

A17: Shirt requirements will be consistent among all users for all programs, with exception of program logos.

http://www.fvap.gov/

Q18. Does the Government require pricing for items on PIL that are blank or have zero annual sales? If yes, should our proposal show just a unit price for blank or zero order items?

A18: Yes. The Government requests pricing as unit price and PIL total amount.

Q19. Please specify which awards require presentation boxes?

A19: Lifetime Achievement Award, Spirit of Volunteerism, Pro-Patria Award, Wall Mount

Statement of Support, Twice the citizen, Roche Award, Extraordinary Employer Support Award, Outstanding Contributor Award, Dignitary Award, ESGR Coin

Q20. Section 4.1.2 refers to compliance with the Buy American Act. Section 4.1.2.1 relates to warehouse requirements for PIL items. Section 4.1.3 refers to warehouse and distribution activities. Should section 4.1.2.1 be changed to 4.1.3.1?

A20: No

Q21. Section 4.8.3 states “tracking and statistics reports on returned email shall be provided to the government NET 30 days after email distribution or as requested”. This requirement is not included in Section 5.0 Deliverables.

A21: This PWS requirement has been removed from the PWS. Please refer to the updated PWS which is incorporated into this amendment to the solicitation.

Q22. 4.8.3 Does Accessions and Promotions electronic mailings require the contractor to handle PII – and if so is this system included in RMF?

A22: See A21.

Q23. Please clarify what items can be included in CLIN 0002 RMF/IT Labor. Does this

CLIN include items such as the following:

a. RMF required Hosting Costs

b. Cost related to 3rd party assessment

c. Development Costs for System Modifications

A23: All costs related for RMF compliance and Information Technology operations and maintenance are to be included in CLIN 0002 RMF/IT Labor.

Q24. PWS Section 8.1.1 states “Comply with DoD 6025.18-R, DoD Health Information

Privacy Regulation”.

a. Will the winning offeror be required to process, store, transmit or view protected health information (PHI)?

b. If yes, please identify 1) the data types, and 2) in what form will the winning offeror interact with the PHI (e.g. paper, email, website, et al.)

A24: No. Section 8.1 of the PWS has been revised to remove DoD 6025.18-R, DoD Health

Information Privacy Regulation.

Q25. Will the Government accept Contractor Performance Acceptance Reporting System ratings as a substitute for the Past Performance Relevancy Questionnaire?

A25: No

Q26. Will the Government accept a past performance submission from a team member where the team member performed the work as a Prime contractor and the work is relevant to this solicitation?

A26: No, see A8.

Q27. Volume II Technical Proposal is limited to 35 pages inclusive of Table of Contents, Appendices, Attachments, etc.

a. Would the Government consider excluding TOC from page count?

b. Is the cover page included in the page count?

c. Given the complex nature of the requirements for RFM compliant online store, would the Government consider exempting system diagrams from page count?

A27: The page limit for Volume II – Technical has been increased to 45 single-sided pages.

Table of contents, cover page, appendices, attachments, etc. are inclusive of this total page count.

The Government will only review up to the 45 th page of this volume.

Q28. For CLIN 0004 Other Direct Cost (0004), is this CLIN Cost-plus-incentive-fee, Cost-plus-award-fee, or cost-plus-fixed-fee?

A28: CLIN 0004 is a cost reimbursement CLIN.

Q29. Section 4.2.4 of the RFP states “provide for enhanced online store design”. Can the contractor include government requested web design costs related to this requirement in the Other Direct Costs?

A29: The web design costs should be included in CLIN 0002 RMF/IT Labor.

Q30. Section 2.0 Requirements for Sample Items states “Offerors shall submit a document self-certifying that all products from the Sample List and the DPFSC Product Items List

(PIL) are in accordance with the Buy American Act, IAW FAR Part 25 and DFARS Part

225”. Should the self-certification document be included with the samples or within the proposal response? If the document is to be included in the proposal response, in what volume should it be included?

A30: The self-certification document must be included within the proposal response. The self-certification shall be incorporated into Volume I – Business and Pricing. Please see the updated

Instructions to Offerors.

The following have been modified:

Attachment B

DPFSC Spec Sheet and

Product Item List (PIL)

See external Attachment B, dated 22 June 2018, 13 pages, as it is not compatible with the contract writing system

FAR CLAUSE 52.212-1 ADDENDUM

Instructions to Offerors -- Commercial Items (Jan 2017)

1.0 General Instructions for Request for Proposal (RFP)

(a) The offeror’s proposal must include all data and information requested by this Instruction to Offerors (ITO) and must be submitted in accordance with these instructions. The offeror shall be compliant with the requirements as stated in the Performance Work Statement (PWS).

(b) The proposal shall be clear, concise, and shall include sufficient detail for effective evaluation and for substantiating the validity of stated claims. The proposal should not simply rephrase/parrot or restate the

Government’s requirements but rather shall provide convincing rationale and approach to address how the offeror intends to meet these requirements. Offerors shall assume that the Government has no prior knowledge of their facilities and experience. Offerors shall also assume the Government will base its evaluation on the information presented in the offeror's proposal.

(c) This acquisition will be a Firm-Fixed Price Contract using NAICS code 541890 (Other Services Related to

Advertising) and advertised as a 100% small business set-aside. The period of performance is 6-months from date of award with four 12-month option periods.

(d) Payment will be made through the Wide Area Workflow (WAWF) application in accordance with DFARS clause 252.232-7006, Wide Area Workflow Payment Instructions.

(e) This is an all-or-none requirement. Incomplete proposals will be deemed unresponsive and will not be evaluated. The Offeror agrees to hold the prices in its offer firm for 120 calendar days from the date specified for receipt of offers, unless another time is specified in an amendment to the RFP.

(f) The Government will retain one copy of all unsuccessful proposals, in accordance with FAR Subpart

4.805 (Government Contract Files).

1.1 General Information

1.1.1 Communication with the Government

Offerors may email written questions requesting clarification of the RFP to the Contracting Officer, Robert

Freeman and the Contract Specialist, George Tamayo at: robert.c.freeman42.civ@mail.mil and george.s.tamayo.civ@mail.mil respectively. No information concerning this RFP or requests for clarification will be provided in response to telephone calls. Questions will be received up to 11:00 a.m. Eastern on 14 June

2018. Questions received after this time and date will not be answered.

1.1.2 Proposal Submissions

OFFERORS SHOULD NOTE THE FOLLOWING IMPORTANT INFORMATION REGARDING

PROPOSAL SUBMISSION:

a) SAM: Any Offeror that submits a proposal in response to this solicitation must be registered in the System for

Award Management (SAM), in accordance with FAR Clauses 52.204-7, 52.232-33 and DFARS Clause 252.204-

7004 Alt A prior to award. Registration information can be found at: https://www.sam.gov/portal/public/SAM/.

b) Proposal submissions in response to this solicitation must be received no later than 11:00 a.m. Eastern on 9

July 2018. No electronic submissions will be accepted. Submit proposals to the mailing address below and marked as follows:

DHRA/PK

Attn: Robert Freeman and George Tamayo

4800 Mark Center Drive West Tower, Suite 03E25

Alexandria, VA 22350-4000

DPFSC Fulfillment

RFP #: H9821018R0025

The outside of envelopes and/or boxes used for shipment should also be marked as follows:

“FOR OFFICIAL USE ONLY

TO BE OPENED BY ADDRESSEE ONLY

SOURCE SELECTION INFORMATION – SEE FAR 2.101 & 3.104”

NOTE: If hand delivering a proposal, contact the Contract Specialist, George Tamayo, at george.s.tamayo.civ@mail.mil, via email at least five business days prior to the due date for delivery instructions.

****THIS RFP REQUIRES A PHYSICAL SUBMISSION OF SAMPLE ITEMS****

(c) Proposal: Sample Items shall be submitted with propoasls, per with instructions below and IAW

Attachment A.

1) Proposals shall be submitted in three separate volumes as follows:

A. VOLUME I – Business and Pricing Offerors shall submit one hard copy Volume I, and one electronic copy (on CD) of this volume. DO NOT SUBMIT THUMB DRIVES FOR ANY VOLUME. This volume shall include:

mailto:robert.c.freeman42.civ@mail.mil mailto:george.s.tamayo.civ@mail.mil https://www.sam.gov/portal/public/SAM/ mailto:george.s.tamayo.civ@mail.mil

i. Offeror Information: Company Name, Address, Point of Contact Information and Phone Number, CAGE code, DUNS Number, Tax Identification Number (TIN), Business Size, and GSA Schedule

Contract Number.

ii. Completed Representations and Certifications of Offeror (FAR Clause 52.212-3 Alt I).

iii. Price Proposal: This section shall include:

A completed Schedule (CLIN Structure). Pricing shall be Firm-Fixed-Price, and include unit price, amount and net amount, by CLIN as applicalble.

The proposed labor categories, hours and fully burdened labor rates for the Base and all

Option periods.

A brief description of each proposed labor category.

Offerors shall provide pricing for all items listed on the Product Item List (PIL) in

Attachment B. Provide unit price, total amount for each line item and total amount for complete PIL inventory.

Identify any price discounts included in the pricing proposal.

Offerors shall also use the pricing template at Attachment C of this solicitiaton.

iv. Provide Buy American Act (BAA) Certification.

Price Evaluation Approach: The Government will evaluate offers for award purpose by adding the total of all CLIN prices, including all options. The offeror’s total price for the purpose of evaluation shall include the base period, 1st option, 2nd option, 3rd option, 4th option.

The optional six (6) month period of performance utilizing FAR 52.217-8 shall not be considered part of the offeror’s total price. This optional six month period shall be used by adding one-half of the fourth option year proposed price.

Note: The Option to Extend Services utilizing FAR 52.217-8 is generally utilized at the end of the last option period, however, if exercised after a different option period (e.g. base, options 1-3), the optional six month period shall be priced at the preceding option year proposed price in accordance with FAR

52.217-8.

B. VOLUME II – Technical: Offerors shall submit one original, three hardcopies, and one electronic copy

(on CD) of this volume which shall include, and address items B (i-ii) below. The total page count for this volume shall not exceed 45 single-sided pages, inclusive of any table of contents, appendices, attachments etc. The Government will only review up to the 45 th page of this volume, therefore, any pages beyond will not be evaluated. Margins shall not be less than ½ inch. Font may be Times New Roman or Arial with not less than eleven pitch.

i. Technical Proposal: This section shall address the Offeror’s technical capability of meeting the requirements the PWS and Evaluation Factors (Attachment 1).

ii. The proposal shall address the following elements: Technical Approach and Methodology, Project Management Plan, and Staffing Plan, Risk Management Framework (RMF), and

Transition of Contract Services: Offerors shall provide approaches to these elements in accordance with the Evaluation Factors (See Attachment 1).

C. VOLUME III – Past Performance: one original, three hardcopies, and one electronic copy (on CD) of this volume which shall include:

i. Past Performance References: Offerors shall submit no more than three relevant Past

Performance references. All references shall address current projects or those completed within the last four years by the Offeror as a prime contractor.

For each reference being submitted, complete and include a Past Performance Relevancy

Questionnaire (PPRQ) found at Attachment 2. Complete and submit one PPRQ per reference.

If an Offeror submits more than one contract for each reference, those contracts will not be reviewed by the Government.

The Government will utilize the references submitted to obtain additional performance information on the Offeror. Past Performance as a subcontractor will not be reviewed.

Should the Offeror possess no relevant past performance, a written statement shall be provided by the Offeror so indicating. In this case, the Offeror will not be evaluated favorably or unfavorably on past performance and will be assigned a rating of Unknown Confidence.

The offeror is reminded that the Government reserves the right to award this effort based on the initial proposal, as received, without discussion.

1.2.2 Electronic Reference Documents

All referenced documents for this solicitation are available on the Federal Business Opportunities (FedBizOpps) website at http://www.fedbizopps.gov. Potential offerors are encouraged to subscribe for real-time e-mail notifications when information has been posted to the website for this solicitation.

1.2.3 Oral Presentations

Oral presentations will not be permitted.

1.2.4 Amendments to Solicitation

If this Request for Proposal (RFP) is amended, all terms and conditions that are not amended remain unchanged.

Offerors shall acknowledge receipt of any amendment to this request by the day and time specified in the amendment(s).

1.3 Organization/Number of Copies/Page Limits

The offeror shall prepare the proposal as set forth in the Proposal Organization Table (Table 1 below). The titles and contents of the volumes shall be as defined in this table, all of which shall be within the required page limits and with the number of copies as specified in Table 1.3. The volumes identified in the table shall be separately bound in three-ring, loose-leaf binders. The contents of each proposal volume are described in the ITO paragraphs as noted in the table below:

Table 1

Proposal Organization

VOLUME

ITO Paragraph

Number

VOLUME TITLE COPIES PAGE LIMIT

I 1.1.2 (c) A Business and Pricing

1 Hard Copy;

1 Compact Disc (read-only)

NO Thumb Drives

No Page Limit http://www.fedbizopps.gov/

II 1.1.2 (c) B Technical Proposal

4 Hard Copies;

1 Compact Disc (read-only)

45 pages inclusive of

Table of Contents, Appendices, Attachments, Etc.

III 1.1.2 (c) C Past Performance

4 Hard Copies;

1 Compact Disc (read-only)

No Page Limit

1.3.1 Pricing Related Data

All pricing data shall be addressed ONLY in the Price Proposal Volume. Electronic Format will be in Excel.

1.3.2 Cross-Referencing

The proposal volumes shall be written on a stand-alone basis so that its contents may be evaluated without cross referencing to another volume. Information required for proposal evaluation which is not found in its designated volume will be assumed to have been omitted from the proposal.

1.3.3 Indexing

Each volume shall contain a detailed table of contents to delineate the subparagraphs within that volume. Tab indexing shall be used to identify sections and will not count against page limitations.

1.3.4 Title Page

Each volume must include a title page. The title pages must show the following:

(a) Solicitation Number

(b) Name, address, telephone numbers, and e-mail address of the offeror

1.3.5 Binding and Labeling

Each volume of the proposal shall be separately bound in a three-ring, loose leaf binder permitting the volume to lie flat when open. Staples shall not be used. A cover sheet shall be bound in each book, clearly marked as to volume number, title, copy number, solicitation identification, and the offeror's name. The same identifying data should be placed on the spine of each binder. Be sure to apply all appropriate markings including those prescribed in accordance with FAR 3.104-4, Disclosure, Protection, and Marking of Contractor Bid or Proposal Information and

Source Selection Information.

1.3.6 Electronic Proposals

Electronic offers, alone, will not be accepted. However, each offeror is required to submit an identical electronic copy of their proposal on a CD (read-only) no later than the required proposal due date. The CD shall be in addition to the required number of hard copies designated in Table 1 above. The content and page size of electronic copies must be identical to the hard copies. The outside of the CD or the CD jacket must be labeled to correspond with the hard copies. For electronic copies, indicate volume number and title, and use separate files to permit rapid location of information. The electronic copies of the proposal shall be submitted in a format readable by Microsoft (MS)

Office 2010, or newer, suite of applications. In the event that hard copies and electronic copies of a proposal are submitted and if there are any discrepancies between the hard copies and electronic copies of the proposal, the hard copies will be used for evaluation.

1.3.9 Late Proposals

Late proposals will not be accepted and will be processed in accordance with FAR 52.212-1(f) Late

Submissions, Modifications, Revisions, and Withdrawals of Offers.

2.0 Requirements for Sample Items

2.1 This RFP requires delivery of physical samples/merchandise and marketing materials to the DHRA/PK address cited above. Items delivered shall correspond to the specifications and quantity in Attachment A. Sample items from Attachment A must comply with the Buy American Act in accordance with (IAW) the Federal Acquisition

Regulations (FAR) FAR -- Part 25 Foreign Acquisition, and Defense Federal Acquisition Regulation Supplement

(DFARS) Part 225. The sample item submittals will be evaluated based on Pass/Fail Criteria in Attachment 2 of the

Solicitation—Evaluation Factors, Criteria, and Rating Methods. Offerors receiving a rating of “Fail” will not be evaluated under the Technical factor and will not be further considered, and ineligible, for award. Only offerors receiving a rating of “Pass” for sample items will go forward and be evaluated under the Technical Factor

IAW Attachment 2.

(a) Buy American Act (BAA) Certification: Offerors shall submit, in Volume I, a document self-certifying that all products from the Sample List and the DPFSC Product Items List (PIL) are in accordance with the Buy

American Act, IAW FAR Part 25 and DFARS Part 225. Failure to provide the Buy American Act certification will result in your proposal being non-responsive and no further consideration will be given.

A non-responsive proposal will NOT be further evaluated under the Technical Factor IAW Attachment 2.

NOTE TO POTENTIAL OFFERORS: Sample items and PIL items shall be end products manufactured in the United States IAW DFARS Subpart 225. These products are integral to

Department of Defense (DoD)/U.S. Employer engagements. BAA compliant items are vital when engaging employers to develop and promote supportive work and voter environments for uniformed service members. PIL items are used in outreach, recognition, and educational opportunities. These

BAA compliant PIL items aid U.S. Employer interactions and the DPFSC mission when presented to recognize employer support, resolving voter informational gaps, resolving service member/Reserve

Component employment conflicts. PIL items are also presented to promote, advance, and to aid in instilling a culture of career-ready service members employed by American businesses.

2.2 VOLUME II, Factor I – Technical:

2.2.1 Offerors will be rated at the factor level for Technical Factor I will be assigned one overall a Technical

Rating in accordance with Paragraph 5.1 of Attachment 1. A proposal rated as “Unacceptable” for this factor will not be further evaluated for Past Performance, and will not be considered for award.

2.3 VOLUME III, Factor II – Past Performance Proposal:

2.3.1 Recent and Relevant Contracts: The offeror shall provide no more than three (3) recent examples of relevant past contracts using the PPRQ at Attachment 2. Recency is expressed as a time period during which past performance references are considered relevant. To be recent, the past performance effort being submitted for evaluation must have occurred within the last four (4) years from the date of issuance of this solicitation. (Submit one PPRQ per contract reference). The Government will consider each offeror’s current and relevant record of performance in supplying products and services as a prime contractor. Each

PPRQ past performance reference submitted will receive a relevancy rating using the Past Performance

Relevancy Ratings, in accordance with Paragraph 5.2.1 of Attachment 1. Past performance relevancy will consider how each present/past performance effort submitted involved essentially the same scope (number of task/extent/size or range of contract) and magnitude (dollar amount analogous to this effort) of effort and complexities (the degree of details and difficulties relating to what) this solicitation requires.

2.3.2 Performance Confidence Assessments: The Performance Confidence Assessment will be in accordance with Paragraph 5.2.2 of Attachment 1. In the case of offerors for which there is no information on past contract performance or where past contract performance information is not available, the offeror may not be evaluated favorably or unfavorably on the factor of past contract performance.

2.3.3 The Government reserves the right to obtain information on its own, relative to each of the present and past performance PPRQ reference, in addition to information provided by the offeror. The offeror’s past performance may be reviewed and evaluated through the use of systems such as past performance information may be obtained from any other sources available to the Government, to include, but not limited to, the Past Performance Information

Retrieval System (PPIRS), Federal Awardee Performance and Integrity Information System (FAPIIS), or other databases; the Defense Contract Management Agency; and interviews or questionnaires with/from Program

Managers, Contracting Officers, and Fee Determining Officials or other sources known to the Government.

(END OF INSTRUCTIONS TO OFFERORS)

FAR CLAUSE 52.212-2 ADDENDUM

ATTACHMENT 1

1.0. INTRODUCTION.

1.1. The Government will evaluate all proposals in accordance with the factors and criteria established in the Source

Selection Plan (SSP) and in the Request for Proposal (RFP). The criteria provide the basis upon which each evaluation will be based, are established before receipt of the proposals, and are intended to ensure that the evaluation will be a structured process employing equitable measures. Proposals will be evaluated and a contract awarded under the Full Tradeoff approach, to the responsible Offeror whose offer is considered the most advantageous to the Government, price and other factors considered.

1.2. The Government intends to evaluate proposals and make award without discussions. The Government reserves the right to conduct discussions if the Contracting Officer later determines discussions to be necessary.

1.3 Offerors are cautioned that “parroting” of the PWS with a statement of intent to perform does not reflect understanding of the requirement or capability to perform. Typographical errors are indicative of a lack of attention to detail and may result in a weakness noted against the proposal.

1.4. Pass/Fail Pass/Fail Factor will be used. This procurement will utilize a two-phase approach. If Offerors pass the below, Offerors will move forward to the Technical Evaluation. If Offerors fail any portion of the below, Offerors will not be evaluated further.

Pass/Fail Criteria for Sample Items:

o Offerors must submit physical samples/merchandise and marketing materials with proposals, as detailed in Attachment A to DHRA/PK for evaluation.

o Samples must conform to the specifications in Attachment A, in quantity, description, finished size, color, pages, stock, and type of finish. An offeror who does not meet the specifications in one or more areas of any given item from the Attachment A sample list will receive a rating of Fail.

Evaluation Factors, Criteria, and Rating Methods

Full Tradeoff o An offeror who omits one or more items or fails to provide any samples from the Attachment A sample list will receive a rating of Fail for this Pass/Fail criteria.

o Sample items from Attachment A must comply with the Buy American Act in accordance with

(IAW) the Federal Acquisition Regulations (FAR) FAR -- Part 25 Foreign Acquisition, and

Defense Federal Acquisition Regulation Supplement (DFARS) Part 225.

o Buy American Act (BAA) Certification: Offerors shall submit a document self-certifying that all products from the Sample List and the DPFSC Product Items List (PIL) are in accordance with the

Buy American Act. Failure to provide the Buy American Act certification will result in the proposal being non-responsive and no further consideration will be given. Offerors that do not meet part of all of the established certification will receive a rating of “Fail” and will be ineligible for award, and will not be further evaluated.

o An offeror submitting Attachment A sample item(s) that do not meet the BAA criteria will receive a rating of Fail.

2.0. EVALUATION FACTORS

2.1. Technical.

2.1.1. The purpose of the technical factor is to assess the offeror’s proposed approach, as detailed in its proposal, to satisfy the Government’s requirements. There are many aspects which may affect an offeror’s ability to meet the solicitation requirements to include technical approach, risk, management approach, personnel qualifications, facilities, and others. The evaluation of risk is related to the technical assessment.

2.1.2. Risk assesses the degree to which the offeror’s proposed technical approach for the requirements of the solicitation may cause disruption of schedule, increased costs, degradation of performance, the need for increased

Government oversight, or the likelihood of unsuccessful contract performance. Risk will be assessed as one aspect of the technical factor rating.

2.1.3. Offerors shall provide eight product samples as directed by this solicitation. All products must comply with the Buy American Act of 1933 and close adherence to any product specifications provided. Those offerors not meeting this criteria will be deemed unacceptable and will not be further evaluated.

2.1.4. Any proposal receiving a rating of “Unacceptable” is deemed to have a risk that is so high that award cannot be made against the proposal and the proposal will not be further evaluated for Past Performance.

2.2. Past Performance.

2.2.1. The Past Performance Evaluation results in an assessment of the offeror’s probability of meeting the solicitation requirements, based on past performance information as a prime contractor. The Performance

Confidence Assessment rating is assessed as an overall factor after evaluating aspects of the offeror’s past performance, focusing on performance that is relevant to the technical factors and cost or price.

2.2.2. Recency refers to the state or quality of being current (within the last four years). The more recent the contract, the greater the likelihood that the offeror has the capacity to perform in a like manner. Information regarding contract performance that is recent and has a logical connection with the matter under consideration indicates relevancy.

3.0. EVALUATION FACTOR CRITERIA

3.1. Criteria for Technical Factor

Element A: Technical Approach and Methodology

By addressing each portion of the PWS listed below, proposals shall describe and demonstrate the offeror's understanding of the requirement by explaining the offeror’s assessment of the objectives to be accomplished and presenting the offeror’s methodology for accomplishing the required contract performance, which must include how the offeror proposes to satisfy the performance requirements and the offeror’s solutions for any assessed performance challenges.

The government will evaluate the offeror’s approach for:

- Para 4.1. Fulfillment Services

- Para 4.2. Risk Management Framework (RMF) compliance

- Para 4.3. Product Items List (PIL) processing

- Para 4.4. Process Shipments

- Para 4.5. Customer Service Inquiries

- Para 4.6. Marketing Services/Projects

- Para 4.8. Patriot Award Certificates

- Para 4.10. Transition of Contract Services

- Para 8.0. Security

Element B: Project Management Plan

The proposal shall describe the offeror’s approach for providing complete program management support that shall fully integrate, manage, control, and document all phases of the contract requirements. Proposals shall describe the project management and quality control plans and demonstrate the offeror’s approach for providing the corporate resources necessary to ensure and maintain service quality levels, staffing levels, training and risk management.

The Project Management Plan that will ensure compliance with PWS para 4.1 concerning management of the

Product Items List (PIL), adherence to the BAA, warehouse management, and inventory control; para 4.2 concerning RMF compliance and online customer account management; para 4.3 concerning order management;

para 4.4 concerning shipping; para 4.5 concerning customer service operations; para 4.6 concerning branding, marketing, graphic support, and conference/exhibit life cycle support; para 4.8 concerning management of awards;

4.10 concerning orderly transition of contract service; and para 8.0 concerning Government data integrity and confidentiality, information systems RMF compliance and action plans, DoDD 8140.01Cyber Workforce

Management compliance, provision of technical information required for verification of security compliance, information systems authorization as DoD IS or PIT systems, and information security continuous monitoring protocols.

Element C: Staffing Plan

The proposed approach shall meet the minimum requirements of PWS section 4.12 and demonstrate how the offeror’s staffing plan for Program Management, Warehouse and Inventory Management, Shipping, and RMF compliance in accordance with PWS paragraphs 4.0, 5.0, and 8.0. The technical approach shall provide labor categories, experience and skill level of proposed personnel, labor hours, and a crosswalk to the PWS requirements.

Element D: Risk Management Framework (RMF)

The proposal shall demonstrate the offeror’s understanding of PWS sections: 4.2, 8.0 through 8.8, 14 and 15 and the ability to apply Risk Management Framework (RMF) to Department of Defense (DoD) and federal information systems as described in National Institute of Standards and Technology (NIST) SP 800-37 as well as the proper

Assessment and Accreditation (A&A) procedures defined in the NIST SP 800-115. Additionally, the offeror shall demonstrate that proposed personnel engaged in or supporting the RMF are appropriately trained and possess professional certifications consistent with DoD Directive 8140.01 and supporting issuances.

ELEMENT E: Transition of Contract Services

The proposal shall demonstrate how the offeror’s transition of contract services plan supports their technical approach by providing how they will meet with the current contract provider in Wichita, KS, conduct a joint inventory, and ship current warehouse government owned stock property to the new offeror’s location, and contact and arrange for shipping of applicable Voting Assistance Forms from General Service Administration (GSA) locations to new offeror’s location. Additionally, the offeror shall demonstrate that they have tested their supply chain management processes and systems, the full functionality of their ordering processes and systems, and a crosswalk to the PWS requirements.

3.3. Criteria for Past Performance Factor Confidence Assessment. The Government will conduct a past performance evaluation based on the offeror’s previous performance of major or critical aspects of the requirement to determine the probability of the offeror successfully performing the solicitation requirements.

3.3.1. The Government will consider each offeror’s demonstrated current and relevant record of performance in supplying products and services as a prime contractor.

3.3.2. In conducting the performance risk evaluation, the Government may use data provided by the offeror and data obtained from other sources it considers current and accurate, including the Past Performance Information Retrieval

System (PPIRS).

3.4. Criteria for Price Factor. The Government anticipates that adequate price competition will establish a fair and reasonable price. However, if the Government does not receive adequate price competition, it will evaluate price proposals to ensure price reasonableness of the services being provided to the Government, considering the specific terms and conditions and relevant commercial practices.

4.0. ORDER OF IMPORTANCE.

4.1. Proposals will be evaluated based on best value to the Government using the trade-off approach. For this solicitation, factors are listed below in descending order of importance. Price will be evaluated separately and will not be scored.

1. Technical

2. Past Performance

3. Price

4.2. Technical and Past Performance, when combined, are significantly more important than cost or price.

5.0. RATING METHODS

5.1. Technical Factor: One of the following ratings will be assigned:

TECHNICAL RATINGS

Rating Definition

Outstanding The proposal exceeds stated requirements, as reflected through an innovative and/or comprehensive approach. The response is complete in terms of the basic content and level of information the Government seeks for evaluation. There is a high probability of success and minimal risk that this Offeror would fail to meet the quantity, quality, and schedule requirements. Minor weaknesses, if any, need not be corrected to make award.

Acceptable The proposal meets the stated requirements. The response is considered complete in terms of the basic content and level of information the Government seeks for evaluation. There is a reasonable probability of success and little risk that this Offeror would fail to meet the quantity, quality, and schedule requirements. Minor weaknesses, if any, may not need to be corrected to make award.

Marginal The proposal does not clearly meet the requirements and has not demonstrated an adequate approach and understanding of the requirements. The proposal has one or more weaknesses which are not offset by strengths. Risk of unsuccessful performance is high.

Unacceptable The proposal fails to meet the stated requirements. The response is considered deficient in terms of basic content and level of information the Government seeks for evaluation . The degree of risk is so high that an award cannot be made against the proposal. Any proposal receiving this rating will not be further evaluated.

5.2. Past Performance Factor – Relevancy and Confidence Assessment:

5.2.1. One of the following Relevancy ratings will be assigned:

PAST PERFORMANCE RELEVANCY RATINGS

Rating Definition

Very Relevant Present/past performance effort involved essentially the same scope and magnitude of effort and complexities this solicitation requires.

Relevant Present/past performance effort involved similar scope and magnitude of effort and complexities this solicitation requires.

Somewhat Relevant Present/past performance effort involved some of the scope and magnitude of effort and complexities this solicitation requires.

Not Relevant Present/past performance effort involved little or none of the scope and magnitude of effort and complexities this solicitation requires.

5.2.2. The combination of relevancy and recency, and performance documented by the information collected by the

Government, results in the selection of a performance confidence assessment as outlined below.

PERFORMANCE CONFIDENCE ASSESSMENTS

Rating Description

Substantial

Confidence

Based on the offeror’s performance record, the Government has a high expectation that the offeror will successfully perform the required effort.

Satisfactory

Confidence

Based on the offeror’s performance record, the Government has an expectation that the offeror will successfully perform the required effort.

Limited Confidence Based on the offeror’s performance record, the Government has a low expectation that the offeror will successfully perform the required effort.

No Confidence Based on the offeror’s performance record, the Government has no expectation that the offeror will successfully perform the required effort.

Unknown

Confidence

No relevant performance record is available or the offeror’s performance record is so sparse that no meaningful confidence assessment rating can be reasonably assigned.

5.3. Price Factor: Price proposals will not receive an adjectival rating.

(END OF ATTACHMENT 1)

LIST OF ATTACHMENTS

List of Attachments

Attachment 1…Evaluation Factors

Attachment 2…Past Performance Relevacny Questionaire (PPRQ)

Attachment 3…Questions and Answers…6 pages

Attachment A…List of Sample Items

Attachment B…Spec Sheet/Product Item List (PIL)…dated 22 Jun 18…13 pages

Attachment C…Price Schedule (CLIN Structure)

PERFORMANCE WORK STATEMENT

PERFORMANCE WORK STATEMENT (PWS)

for

Defense Personnel and Family Support Center (DPFSC)

Marketing, Advertising, and Fulfillment Services

22 June 2018

1.0 INTRODUCTION

DPFSC requires comprehensive fulfillment and fully integrated advertising and marketing service to support the

Call Center; Computer/Electronics Accommodations Program (CAP); Employer Support of the Guard and Reserve

(ESGR); Federal Voting Assistance Program (FVAP); Office of Reintegration Programs (ORP); Strategic

Communications; and the Transition to Veterans Program Office (TVPO).

2.0 BACKGROUND

2.1 This is an ongoing requirement in support of DPFSC programs whose mission is to develop and promote supportive work and voter environments for uniformed service members through outreach, recognition, and educational opportunities that increase awareness of applicable laws, and resolves voter informational gaps and employment conflicts.

2.1.1 The contractor shall provide supplies and services for on-going sustainment of the DPFSC Fulfillment services program in support of the CAP, FVAP, ORP, TVPO and ESGR missions. As such, the contractor will provide program management and execution services for the Product Items List. For CAP, these events and services are authorized in accordance with DoDI 6025.22, Assistive Technology (AT) for Wounded, Ill, and Injured Service

Members which provides support for an interdependent AT system between DoD Human Resources Activity’s

(DoDHRA) Computer/Electronic Accommodations Program (CAP), the Military Health System (MHS), and the

Recovery Coordination Program. For FVAP, these services are authorized in accordance with DoDI Instruction

1000.04, Federal Voting Assistance Program (FVAP),10 USC 1566 and 52 USC 20301 (Uniformed and Overseas

Citizens Absentee Voting Act) which mandates the provision of informational material to the voting public in order to enhance informed voting decisions. For ORP, these events are mandated by Public Law 110-181, Section 582, Yellow Ribbon Reintegration Program and DoDI 1342.28, DoD Yellow Ribbon Reintegration Program (YRRP) which directs the Services to provide information and referral to applicable reintegration programs and services for

Service members and their families during the deployment cycle. For TVPO, Department of Defense Instruction

(DoDI) 1332.35, Transition Assistance for Military Personnel; Title 10 United States Code, Chapter 58- Benefits and Service for Members being Separated or Recently Separated; and, Veterans Opportunity to Work (VOW)to Hire

Heroes Act of 2011, guide the requirements of the program. For ESGR, these events are mandated by DoD

Instruction (DoDI) 1205.22, Employer Support of the Guard and Reserve (ESGR).

2.2 CAP provides assistive technology and accommodations to support individuals with disabilities and wounded, ill and injured Service members throughout the Federal Government in accessing information and communication technology. CAP pursues this mission by being responsive to customer needs by providing appropriate and justified assistive technology, accommodations and support services to eligible customers.

2.3 ESGR is a national program whose mission is to develop and promote supportive work environments for

Service members in the Reserve Components through outreach, recognition, and educational opportunities that increase awareness of applicable laws, and resolve employment conflicts between the Service members and their employers. ESGR pursues this mission through recruiting and organizing volunteers to carry the employer support message at the local level. This requirement directly supports approximately 4,000 volunteers in the 50 states, the territories of Guam, Puerto Rico, U.S. Virgin Islands, and the District of Columbia who serve Service members from all Reserve Component, employers, and their families.

2.4 FVAP’s mission is to support the uniformed services, their families and overseas citizens with absentee voting.