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FVAP Marketing and Communications Support Federal contract opportunity
Solicitation number
H98210-15-R-0030
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Defense Human Resources Activity

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Section SF 1449 - CONTINUATION SHEET

ITEM NO
SUPPLIES/SERVICES
ESTIMATED QUANTITY
UNIT
UNIT PRICE
ESTIMATED AMOUNT
4
Each

Marketing & Communications Services

FFP

DO NOT PROPOSE - The Schedule is provided for informational purposes only. The Government anticipates approximately four task orders per contract year. See the Addendum to FAR 52.212-1, Instructions to Offerors.

FOB: Destination

PURCHASE REQUEST NUMBER: HQ057951260002000

ESTIMATED

NET AMT

ITEM NO
SUPPLIES/SERVICES
EST . QUANTITY
UNIT
UNIT PRICE
AMOUNT

Travel and Related Expenses

COST

DO NOT PROPOSE - The Government will include a Not-To-Exceed amount at contract award.

ESTIMATED COST

ITEM NO
SUPPLIES/SERVICES
ESTIMATED QUANTITY
UNIT
UNIT PRICE
ESTIMATED AMOUNT
4
Each
OPTION
Marketing & Communications Services

FFP

DO NOT PROPOSE - The Schedule is provided for informational purposes only. The Government anticipates approximately four task orders per contract year. See the Addendum to FAR 52.212-1, Instructions to Offerors.

ESTIMATED

ITEM NO
SUPPLIES/SERVICES
EST . QUANTITY
UNIT
UNIT PRICE
AMOUNT
OPTION
Travel and Related Expenses

COST

ESTIMATED COST

ITEM NO
SUPPLIES/SERVICES
ESTIMATED QUANTITY
UNIT
UNIT PRICE
ESTIMATED AMOUNT
4
Each
OPTION
Marketing & Communications Services

FFP

DO NOT PROPOSE - The Schedule is provided for informational purposes only. The Government anticipates approximately four task orders per contract year. See the Addendum to FAR 52.212-1, Instructions to Offerors.

ESTIMATED

ITEM NO
SUPPLIES/SERVICES
EST . QUANTITY
UNIT
UNIT PRICE
AMOUNT
OPTION
Travel and Related Expenses

COST

ESTIMATED COST

ADDENDUM TO SF1449

ADMINISTRATIVE INFORMATION

A. POINTS OF CONTACT:

Contracting Officer:

TBD at contract award

4800 Mark Center Drive, Suite 06J25-01

Alexandria, VA 22350-1300

Email: TBD

Contract Specialist:

John R. Rowland

4800 Mark Center Drive, Suite 06J25-01

Alexandria, VA 22350-1300

Email: john.r.rowland10.civ@mail.mil

Contracting Officer's Representative:

TBD at contract award

(COR)

Address: TBD

Email: TBD

The COR is not authorized to make any commitments or changes that will affect price, quality, quantity, delivery or any other terms and conditions of the contract. Reference DFARS clause 252.201-7000 (Contracting Officer’s Representative).

B. CONTRACT TYPE: Contract award type shall be a Firm-Fixed Price, Requirements Contract. The Government anticipates approximately four task orders per contract year.

C. PERIOD OF PERFORMANCE: The Period of Performance is date of contract award through 12 months with two 12-month option periods.

D. SECTION 508 ACCESSIBILITY STANDARDS:

The following Section 508 Accessibility Standard(s) are applicable to this acquisition.

Technical Standards

1194.22 - Web Based Intranet and Internet Information and Applications

1194.24 - Video and Multimedia Products

Functional Performance Criteria is the minimally acceptable standards to ensure Section 508 compliance.

Functional Performance Criteria

1194.31 - Functional Performance Criteria

(END OF ADDENDUM)

PERFORMANCE WORK STATEMENT (BASIC CONTRACT)

FVAP’S MARKETING AND COMMUNICATIONS SUPPORT REQUIREMENT

1.0

INTRODUCTION

The Federal Voting Assistance Program (FVAP) requires nonpartisan communications, integrated marketing, and advertising services.

2.0

BACKGROUND

FVAP seeks to increase voter and stakeholder awareness of the Uniformed and Overseas Citizens Absentee Voting Act (UOCAVA) and federal military voter laws and responsibilities. Federal election and military voting assistance law requires FVAP to distribute information about voter registration and absentee ballot request and promote the use of back-up ballot measures. Surveys of absent military and overseas citizen voters frequently show that they need more awareness of FVAP’s services and resources. Pursuant to the authority in Title 52, United States Code, Section 20304(c), FVAP seeks to better reach these voters and notify them of the services and resources available to assist their absentee voting experience with improved outreach techniques, messages and information. An annual report to Congress that describes the effectiveness of FVAP’s voter assistance program requires FVAP to research and evaluate data to improve FVAP’s outreach efforts.

3.0

SCOPE

3.1.

The Contractor shall provide all personnel, equipment, materials and management to create and provide integrated nonpartisan marketing, branding, and communications. This includes advertising, direct, database and interactive marketing, public relations, media planning, voter assistance education, research, and data analysis.

3.2.

The Government will issue Task Orders to obtain services under this contract. Each Task Order will include specific requirements for that Task Order. This Performance Work Statement (PWS) describes the types of services that may be required under this contract.

4.0 REQUIREMENTS The Contractor shall:

4.1.

Provide Program Management Support Services, to include:

4.1.1.

Program Management for the contract, its employees and their assigned activities. Provide weekly updates/reports on all deliverables via excel documents to the Contracting Officer’s Representative (COR) via email. Report and monitor each project’s deadlines, milestones and status of actions. Provide additional updates as requested by Government within the specified timeframe. The weekly updates/reports include, when required, paid media buys and their results.

4.1.2.

Completely document talent contracts, music rights and any information that resolves legal issues to broadcast, use and distribute broadcast products to any audience at any time. Broadcast products created and produced shall become the property of FVAP, outright, and provided to FVAP. See www.fvap.gov/info/outreach for examples.

4.2.

Media Planning and Buy. Integrate planning and execution of programs across multiple media mediums. Provide support for FVAP to evaluate current strategies and tactics from nonpartisan media and messaging perspectives.

4.2.1.

Provide expert recommendations with media mix and spending, media planning, creative content development, and evaluation.

4.2.1.1. Integrate media planning and buying functions across a full array of traditional media forms, integrated and emerging media forms, and direct marketing. Provide media measurement techniques to help FVAP evaluate the effectiveness and efficiency of its media buy(s).

4.2.1.2. Plan and place approved media campaigns that target FVAP’s audiences: military members, their families and overseas citizens for the 2016 and 2018 federal elections. Execute media buy(s) per Government-approved media plan(s) based upon the availability of funds. See Technical Exhibit A for FVAP’s previous media purchases and results since 2010.

4.2.1.3. Plan and place approved print, digital, and social media advertising and other forms of interactive media. This includes new and emergent technologies, for example, social media outlets, mobile applications, tablet media, blogs, podcasts, and livestreams.

4.2.1.4. Place, monitor, and update approved search placements on Search engines (e.g., Google and Yahoo!) for FVAP.gov.

4.2.2.

Update existing and create new print, digital, and social media ads and other emerging media platforms.

4.2.2.1. Oversee all production work, to include creative development, location and studio filming, and talent acquisition.

4.2.2.2. Produce media ads in multiple sizes/formats as deemed appropriate for the initiative as discussed with FVAP.

4.2.3.

Provide performance guarantees with media sources. Pursue make-good advertising placements if actual performance does not meet agreed upon guarantees.

4.2.4.

Measure Integrated Media Effectiveness. Employ advertising industry effectiveness measures in media planning, placement and evaluation. This includes reach and frequency, cost-per-thousand, audience composition, audited circulation data, editorial profiles and ratings. Use these effectiveness measures to determine the most cost-effective media to reach FVAP target audiences. Conduct post-buy analyses that compare actual results to the media plan(s).

4.2.4.1 Establish metrics reports that provide path analyses of the advertising effort(s). Leverage tracking features of FVAP’s Google Analytics tool to track data as specified in Task Orders. FVAP will provide Google Analytics data.

4.3.

Market Research, Studies and Reports. Conduct market research, special studies, analysis and reporting. Review, revise, analyze, report on and develop customized market/media research and special studies to support FVAP. See http://www.fvap.gov/info/reports-surveys/search-reports-surveys for examples of prior surveys/studies.

4.3.1.

Conduct market research that answers basic questions about absentee voter thoughts and concerns. Independently recruit research participants, unless otherwise requested and provided by the Government.

4.3.2.

Provide various types of market research services:

4.3.2.1. Conduct focus groups and individual interviews and surveys either telephone, in-person, and electronic/Internet.

4.3.2.2. Prepare and distribute surveys.

4.3.2.3. Assist FVAP to generate actionable insights from research results and information.

4.3.2.4. Gather strategic insights from FVAP-conducted surveys of military, spouses and Voting Assistance Officers. Review survey data to gather insights on barriers, opinions and tactics for these groups. Present findings to FVAP.

4.3.2.5. Create executive survey notes for public release. Examples of current executive notes can be found at: http://www.fvap.gov/uploads/FVAP/Reports/2014_FVAP_Research_Note_1_Final_April_11_2014.pdf

4.3.2.6. Conduct user testing on previously created and newly created outreach materials that identifies nonpartisan language, assesses readability, comprehension and organization.

4.3.2.7. Prepare required administrative packages for review and approval by FVAP for licensing by the Department of Defense and Office of Management and Budget (OMB) pursuant to the Paperwork Reduction Act as necessary. This includes supporting applications for information collection along with contact strategy supporting documentation. OMB clearance typically requires approximately 120 days. Do not collect data without OMB approval and clearance. To plan and schedule data collection, devote sufficient time and resources to timely complete the clearance process. See DOD Information Collection guidance at http://www.dtic.mil/whs/directives/collections/index.html.

4.3.2.8. Provide executive summaries of complex research. Interpret election survey data from FVAP and outside agencies to provide a comprehensive summary easily read by the general public. Find prior research with examples of executive summaries at http://www.fvap.gov/info/reports-surveys/search-reports-surveys.

4.4.

Communication Tools. Provide educational communication tool recommendations and content management that explain complex absentee voting procedures. Communication tools recipients include Voting Assistance Officers (VAOs), Installation Voter Assistance Offices (IVA Offices), Local Election Officials (LEOs), voter advocacy organizations and overseas absentee voters. Develop communications tool microsites and promotion sites.

4.4.1.

Design and create outreach products to teach and present FVAP initiatives and services to stakeholders. Examples can be found at www.FVAP.gov/info/outreach.

4.4.2.

Research and inform FVAP of best practices in adult education that assess stakeholders’ apprehension about FVAP training and communications services.

4.4.3.

Develop, update, and interactively host educational communication tool modules. Current training modules educate Voting Assistance officers and Election Officials on their duties and responsibilities with assisting UOCAVA voters. Existing training can be found at http://www.fvaptraining.com/FVAPTraining/.

4.4.4.

Develop and maintain a host environment that supports:

a. Windows Server 2008 R2 Standard

b. Microsoft IIS 7.5

c. Custom web application and web services built using Microsoft ASP.Net 4.0

d. Microsoft SQL Server 2008

e. Training Modules packaged for the web (mostly html and JavaScript)

4.4.5.

Develop and maintain up to three websites to include information technology resources and web hosting capabilities. Currently, FVAP has one website, www.FVAP.gov, maintained by the Government.

4.5.

Public Relations. Plan, coordinate and execute Public Relations (PR) outreach programs/services to help FVAP address and defuse voter assistance issues and support FVAP-approved marketing campaigns. Services involve:

4.5.1.

Raise awareness of FVAP and the absentee voting resources it offers to military members, their families and overseas citizens. Promote FVAP advertising and other marketing initiatives that keep brand-positioning in mind. For historical references, see http://www.fvap.gov/info/outreach.

4.5.2.

Coordinate and execute all media services. Include wire releases, press release distribution, and the collection of broadcast clippings with news wire services and media clippings services and tracking pixels.

4.5.3.

Assist with cross-Service speaking engagements on PR-related issues and strategies. Identify and pitch spokespersons for potential speaking engagements, provide PR guidance and speaker training. Historically, FVAP engaged in Pentagon press conferences, blogger roundtables, and media engagements with outlets such as CNN, Washington Times, Politico, New York Times and NPR.

4.5.4.

Develop and produce press releases, public affairs guidance, press kits, interactive presentations and other media materials. Historical references of FVAP’s volume or range of media/press-related needs required in election years can be viewed at http://www.defense.gov/home/features/2012/0912_vote/ and http://www.defense.gov/home/features/2012/0912_vote/FVAP-2012Election.pdf.

4.5.5.

Develop, maintain, and update existing crisis communications plans in consultation with the Government and work with FVAP to resolve issues that arise.

4.6.

Communications Services. Provide the following types of communications services:

4.6.1.

Develop and update nonpartisan collateral materials that promote or augment FVAP marketing, media and awareness efforts. This includes pamphlets, magazines, booklets, brochures, leaflets, newsletters, newspaper advertisements, catalogs, printed and electronic displays, exhibit materials, posters. Existing materials are at http://www.fvap.gov/info/outreach.

4.6.2.

Develop trade show/exhibits, conference, and event-planning services; consumer promotion and event marketing; and multicultural target marketing for FVAP staff attendance. FVAP historically participates at military-focused exhibits to speak directly with active duty military members, increase awareness of resources and dispel common absentee voting myths. Attendance varies from less than a hundred to more than 30,000 from 1-3 days. FVAP anticipates future participation at exhibits that draw a heavily active duty audience rather than retired military or drilling/non-activated Reservists/Guardsmen. For example, FVAP participated at:

· Surface Navy Association National Symposium in Crystal City, VA

· Reserve Officers Association National Convention in Long Beach, CA

· Association of the United States Navy in Alexandria, VA

· Air Force Association Air and Space Conference in Washington, DC

· Association of Naval Services Officers in Fort Belvoir, VA

· Modern Day Marine in Quantico, VA

· Association of the United States Army Annual Meeting and Exposition in Washington, DC

4.7.

Production Services. Provide all commercial production services required for the execution of FVAP integrated branding marketing and communications programs. This includes research, advertising, interactive marketing, TV and radio broadcast and public relations. Production capabilities include all forms of art and graphic design services; commercial photography and videography services (film, digital and videotape); and interactive marketing production (website, CD-ROM, radio recording).

4.7.1.

Revise, edit, and deliver materials in the media format and file agreed upon by the Government as necessary to reach the audiences via multimedia. File types requires iterations in both imperial and metric standards due to the domestic and overseas military and civilian locations in which they will show.

4.8.

Creative Development. Provide creative work that fully embraces the FVAP mission and that is well conceived to execute multi-disciplinary marketing communications programs. Produce creative work across various media that is based on relevant planning insights. Creative development comes from a thorough assessment and a determination of the message that needs to be communicated. Creative development for broadcast, internet and social media campaigns includes (1) copy platforms (2) advertising campaigns based on single idea/theme (3) unique selling proposition, brand image, dramatic elements and (4) brand positioning.

4.8.1.

Produce and distribute collateral and marketing materials. Shipping instructions will be provided at the Post-Award Conference.

4.8.2.

Develop a brand-positioning campaign to execute across multiple integrated marketing disciplines.

4.9.

Participate in a Post-Award Conference.

This meeting shall provide an introduction between the Contractor personnel and Government personnel who will be involved with the contract. The meeting shall provide the opportunity to discuss technical, management and security issues. The Post Award Conference will aid both the Government and Contractor in achieving a clear and mutual understanding of all requirements and identify and resolve any potential issues. Be prepared to discuss any items requiring clarification and gather information as necessary to support each deliverable. Provide a written summary of the Post-Award Conference.

4.10.

Hours of Operation. All meetings must be concluded by 5 p.m. Eastern Time, Monday to Friday. FVAP is closed on federal holidays. See http://www.opm.gov/policy-data-oversight/snow-dismissal-procedures/federal-holidays/#url=2015.

5.0.

CONTRACTOR MANPOWER REPORTING

The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for FVAP via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Contractors may direct questions to the help desk at help desk at: http://www.ecmra.mil 6.0.

CONTRACTOR TRAVEL

6.1.

Contractor costs for Government authorized travel are included in this contract. All travel shall be in accordance with FAR 31.205-46 and applicable travel regulations (Joint, Federal or Standardized). Contractor payment claims shall include applicable documentation to support actual costs incurred (e.g. airfare and hotel/lodging receipts) as well as any receipts valued at or above $75.00. Failure to provide appropriate documentation may result in loss of reimbursement of travel expenses.

6.2.

Travel may be required to provide in-person meeting with FVAP or for audio/visual support as specified in individual Task Orders. Travel may be within the continental United States (CONUS) or outside the continental United States (OCONUS). Historically, FVAP required contractor travel to conduct photo and video shoots on-location in support of Public Service Announcement and other collateral creation.

7.0

GOVERNMENT FURNISHED PROPERTY/EQUIPMENT/INFORMATION (GFP/GFE/GFI)

The Government will provide digital files from previous work to assist in adherence to current branding, as well as access to Google Analytics and existing training modules as necessary.

8.0

SECURITY

The Contractor shall:

8.1 Establish appropriate administrative, technical, and physical safeguards to protect any and all nonpublic Government data to ensure the confidentiality, integrity, and availability of government data. The Contractor and all Contractor personnel with access to or responsibility for nonpublic Government data under this contract shall:

8.1.1 Comply with:

DoD Instruction (DoDI) 8500.1, Cybersecurity

The Privacy Act (5 U.S.C. 552a)

DoD 5400.11-R, and DoD Directive 5400.11, DoD Privacy Program

8.2 Immediately report to the discovery of any Privacy breach first to the DMDC CIO/ Privacy Office and secondly to the COR.

8.3 Perform offsite work with Personally Identifiable Information (PII) only on systems and platform information technology systems (PIT) that meet Risk Management Framework (RMF) (formerly Defense Information Assurance Certification and Accreditation Process (DIACAP)) for DoD Information Technology (IT) requirements. Systems previously certified under DIACAP must be current but cannot exceed an authority to operate (ATO) date later than October 2016. Such information systems and PIT systems will be updated on an on-going basis to continue to meet applicable RMF requirements. Systems must have and maintain an Authority to Operate (ATO) or if acceptable to the Government, if under DIACAP an Interim Authority to Operate (IATO) not to exceed the October 2016 time frame.

8.4 Contractor systems and information networks that receive, transmit, store, or process nonpublic Government data must be accredited according to DoDI 8510.01 "Risk Management Framework for DoD IT” (RMF) (formally DIACAP) and comply with annual Federal Information Security Management Act (FISMA) security control testing. All systems subject to RMF must present evidence of authorization in the security plan, Security Assessment Report (SAR) Plan of Action and Milestones (POA&M) and authorization decision document or show that the system has successfully went through the Risk Management Framework Process in order to integrate information security and risk management activities into the system’s life cycle. The RMF decision must be current and cannot exceed a 3 year timeframe. Evidence FISMA compliance must be presented in the form of a POA&M. The Contractor will be responsible for the cost of RMF processes and FISMA testing required for any Contractor owned and operated network, facility and/or application processing DoD information.

9.0

QUALITY CONTROL

The contractor shall implement and maintain a Quality Control Plan (QCP) to ensure work performed conforms to the scope of work and meets the requirements under this PWS. The QCP shall, at a minimum provide a method for performing inspections; identifying, correcting and preventing problems/defective service; addressing customer complaints, and improving the quality of services over the life of the contract.

10.0

QUALITY ASSURANCE

10.1.

The Government reserves the right to perform inspections and surveillance to evaluate the Contractor’s compliance to the contract terms and performance of the requirements in the PWS. The Government will make every effort to ensure that the surveillance methods described below are conducted in an objective, fair, and consistent manner.

10.1.1.

Periodic Surveillance. This action occurs when the COR or other Government official observes a deficiency. Examples include evidence from accidents, incidents, or delays. Regardless of where in the line-of-duty the COR observes contractual procedures not being followed, he/she has an obligation to document and report the deficiency to the Contracting Officer.

10.1.2.

Customer Complaint Surveillance. This action is instituted when the COR receives a complaint from a stakeholder regarding contractor service. The COR will obtain the complaint in writing and then conduct an investigation to determine its validity. If the complaint is deemed valid, the COR will immediately notify the contracting Officer for action. The COR will notify both the Contract Manager and the complainant of the Government’s response to their complaint.

10.2.

Contract Discrepancy Report (CDR). In the event of unsatisfactory contractor performance, the COR or CO will issue a CDR that will explain the circumstances and findings concerning the incomplete or unsatisfactory service. The contractor shall acknowledge receipt of the CDR and respond in writing as to how he/she shall correct the unacceptable performance and avoid a recurrence. The Government will review the contractor's corrective action response to determine acceptability and will use any completed CDR as part of an overall evaluation of Contractor performance when determining present or future contractual actions.

11.0.

APPLICABLE DOCUMENTS

Document
Web link
DoDI 3216.02, Protection of Human Subjects and Adherence to Ethical Standards in DoD Supported Research, dated November 8, 2011
http://dtic.mil/whs/directives/corres/pdf/321602p.pdf
DoDI 1100.13, DoD Surveys, dated January 15, 2015
http://dtic.mil/whs/directives/corres/pdf/110013p.pdf
DoD 5400.11, DoD Privacy Program, dated October 29, 2014
http://dtic.mil/whs/directives/corres/pdf/540011p.pdf
DoD 5400.11-R, DoD Privacy Program, dated May 14, 2007
http://dtic.mil/whs/directives/corres/pdf/540011r.pdf
FVAP Outreach Materials
http://www.fvap.gov/info/outreach
Media Overview
http://www.defense.gov/home/features/2012/0912_vote

http://www.defense.gov/home/features/2012/0912_vote/FVAP-2012Election.pdf

DOD Information Collection guidance
www.dtic.mil/whs/directives/collections/index.html
Training Modules
www.fvaptraining.com/FVAPTraining

(END OF PERFORMANCE WORK STATEMENT)

TECHNICAL EXHIBIT A

FVAP’s PREVIOUS MEDIA PURCHASES AND RESULTS (2010, 2012, AND 2014)

Print Media:
Digital Media:
Total:
$256,250
$250,000
$506,250
Medium
Delivered Impressions
Click-through rate
Digital site
9.7MM
0.12%
Digital Site
40.4MM
0.20%
Facebook
20.0MM
0.11%
Totals
70.1MM
0.11 - 0.20%
Print Media:
Digital Media:
Total:
$254,000
$375,000
$629,000

Flight 1: Digital Results

Impressions delivered
50,074,505
Clicks
182,919
Click-through rate
0.37%

Flight 2: Digital Results

Impressions delivered
78,453,071
Clicks
218,098
Click-through rate
0.28%

Flight 2: Facebook Results

Impressions delivered
5,952,381
Clicks
253,581
Click-through rate
4.26%
Print Media:
Digital Media:
Facebook:
Total:
$259,113
$394,887
$33,000
$687,000

Digital Results

Impressions delivered
98,705,530
Clicks
158,267
Click-through rate
0.12%

Facebook Results

Impressions delivered
32,630,714
Clicks
180,152
Click-through rate
3.50%

(END OF EXHIBIT)

CLAUSES INCORPORATED BY REFERENCE

52.203-3
Gratuities
APR 1984
52.203-6 Alt I
Restrictions On Subcontractor Sales To The Government (Sep 2006) -- Alternate I
OCT 1995
52.203-12
Limitation On Payments To Influence Certain Federal Transactions
OCT 2010
52.204-4
Printed or Copied Double-Sided on Postconsumer Fiber Content Paper
MAY 2011
52.204-7
System for Award Management
JUL 2013
52.204-10
Reporting Executive Compensation and First-Tier Subcontract Awards
JUL 2013
52.209-6
Protecting the Government's Interest When Subcontracting With Contractors Debarred, Suspended, or Proposed for Debarment
AUG 2013
52.209-9
Updates of Publicly Available Information Regarding Responsibility Matters
JUL 2013
52.209-10
Prohibition on Contracting With Inverted Domestic Corporations
DEC 2014
52.212-1
Instructions to Offerors--Commercial Items
APR 2014
52.212-4
Contract Terms and Conditions--Commercial Items
DEC 2014
52.219-6
Notice Of Total Small Business Set-Aside
NOV 2011
52.219-8
Utilization of Small Business Concerns
OCT 2014
52.219-9 Alt I
Small Business Subcontracting Plan (OCT 2014) Alternate I
OCT 2001
52.219-14
Limitations On Subcontracting
NOV 2011
52.219-16
Liquidated Damages-Subcontracting Plan
JAN 1999
52.219-28
Post-Award Small Business Program Rerepresentation
JUL 2013
52.222-3
Convict Labor
JUN 2003
52.222-21
Prohibition Of Segregated Facilities
APR 2015
52.222-24
Preaward On-Site Equal Opportunity Compliance Evaluation
FEB 1999
52.222-26
Equal Opportunity
APR 2015
52.222-35
Equal Opportunity for Veterans
JUL 2014
52.222-37
Employment Reports on Veterans
JUL 2014
52.222-40
Notification of Employee Rights Under the National Labor Relations Act
DEC 2010
52.222-50
Combating Trafficking in Persons
MAR 2015
52.222-54
Employment Eligibility Verification
AUG 2013
52.223-18
Encouraging Contractor Policies To Ban Text Messaging While Driving
AUG 2011
52.224-1
Privacy Act Notification
APR 1984
52.224-2
Privacy Act
APR 1984
52.225-13
Restrictions on Certain Foreign Purchases
JUN 2008
52.225-25
Prohibition on Contracting with Entities Engaging in Certain Activities or Transactions Relating to Iran-- Representation and Certifications.
DEC 2012
52.229-3
Federal, State And Local Taxes
FEB 2013
52.232-11
Extras
APR 1984
52.232-33
Payment by Electronic Funds Transfer--System for Award Management
JUL 2013
52.233-3
Protest After Award
AUG 1996
52.233-4
Applicable Law for Breach of Contract Claim
OCT 2004
52.239-1
Privacy or Security Safeguards
AUG 1996
52.242-13
Bankruptcy
JUL 1995
52.244-6
Subcontracts for Commercial Items
APR 2015
52.246-4
Inspection Of Services--Fixed Price
AUG 1996
52.246-25
Limitation Of Liability--Services
FEB 1997
52.253-1
Computer Generated Forms
JAN 1991
252.201-7000
Contracting Officer's Representative
DEC 1991
252.203-7000
Requirements Relating to Compensation of Former DoD Officials
SEP 2011
252.203-7002
Requirement to Inform Employees of Whistleblower Rights
SEP 2013
252.204-7000
Disclosure Of Information
AUG 2013
252.204-7003
Control Of Government Personnel Work Product
APR 1992
252.204-7004 Alt A
System for Award Management Alternate A
FEB 2014
252.204-7011
Alternative Line Item Structure
SEP 2011
252.204-7012
Safeguarding of Unclassified Controlled Technical Information
NOV 2013
252.205-7000
Provision Of Information To Cooperative Agreement Holders
DEC 1991
252.209-7004
Subcontracting With Firms That Are Owned or Controlled By The Government of a Country that is a State Sponsor of Terrorism
DEC 2014
252.219-7003 ALT I (Dev)
Small Business Subcontracting Plan (DoD Contracts) (Deviation 2013-O0014) Alternate I
OCT 2014
252.223-7004
Drug Free Work Force
SEP 1988
252.225-7012
Preference For Certain Domestic Commodities
FEB 2013
252.226-7001
Utilization of Indian Organizations and Indian-Owned Economic Enterprises, and Native Hawaiian Small Business Concerns
SEP 2004
252.227-7020
Rights In Special Works
JUN 1995
252.232-7003
Electronic Submission of Payment Requests and Receiving Reports
JUN 2012
252.232-7010
Levies on Contract Payments
DEC 2006
252.237-7010
Prohibition on Interrogation of Detainees by Contractor Personnel
JUN 2013
252.243-7001
Pricing Of Contract Modifications
DEC 1991
252.243-7002
Requests for Equitable Adjustment
DEC 2012
252.247-7023
Transportation of Supplies by Sea
APR 2014

ADDENDUM TO 52.212-1

INSTRUCTIONS TO OFFERORS

OFFERORS SHOULD NOTE THE FOLLOWING IMPORTANT INFORMATION REGARDING PROPOSAL SUBMISSION:

1. SAM: Any Offeror that submits a proposal in response to this solicitation must be registered in the System for Award Management (SAM), in accordance with FAR Clause 52.232-33 and DFARS Clauses 252.201-7000 and 252.204-7004 Alt A, prior to contract award. Registration information can be found at: https://www.sam.gov/portal/public/SAM/.

2. Communication: Solicitation information and amendments will be posted to the Federal Business Opportunities website at www.fbo.gov. Offerors may email written questions requesting clarification of the Request for Proposal (RFP) to the Contract Specialist, John R. Rowland, at john.r.rowland10.civ@mail.mil. No information concerning this solicitation or requests for clarification will be provided in response to telephone calls. Questions will be received up to 10:00AM Eastern on June 4, 2015. Questions received after this time and date may not be answered.

3. Proposal Submissions: All proposal submissions in response to this solicitation must be received no later than the date and time specified on the SF1449. No electronic submissions will be accepted. For mailed submissions, Offerors must submit notification to the Contract Specialist via email five days in advance of proposal delivery. This email notification shall also include a tracking number for the package. Submit proposals to the address below:

DHRA PSO

Attn: John R. Rowland Solicitation No. H98210-15-R-0030

4800 Mark Center Drive, Suite 06J25-01

Alexandria, VA 22350

NOTE: If hand delivering proposal, contact the Contract Specialist via email at least two business days prior to the due date for delivery instructions.

Proposal: Proposals shall be submitted in two separate volumes as follows:

A. VOLUME I – Business and Pricing: Offerors shall submit one hard copy of Volume I. There is no page limit for this volume. This volume shall include:

i. Signed copy of the Standard Form 1449, with blocks 17 and 30 completed.

ii. Signed copy of the Standard Form 30 of any amendments issued against this RFP.

iii. Offeror’s DUNS number, Cage Code, and Tax ID number.

iv. Completed Representations and Certifications of Offeror (FAR Clause 52.212-3 Alt I) and all fill-in clauses that require an offeror’s response.

v. A document certifying the Offeror’s compliance with DIACAP/RMF or, if the Offeror does not currently have certification, a plan demonstrating how the Offeror will obtain certification required to perform.

vi. The Offerors Price Proposal, to include:

· Labor Categories for Base Performance Work Statement (PWS): As supporting documentation, Offerors shall provide the following for the Base and Option periods:

a. All labor categories anticipated for completing the tasks of the requirement detailed in the Basic Contract’s PWS.

b. A description of the skills, experience and services applicable for each labor category.

c. Fully burdened labor rates for each identified labor category.

d. A cross-walk for the proposed labor categories to the major tasks of the Basic Contract’s PWS.

Note: Offerors shall not propose any pricing information against the SF1449 Schedule (pages 3-5).

· Task Order I Pricing: This solicitation includes a Task Order of work expected to be completed under this contract (see Attachment A). The Government anticipates awarding Task Order I at the time the basic contract is awarded. The period of performance for Task Order I shall be effective date of order award through 12 months.

Offerors shall submit a price proposal for Task Order I, which shall be annotated to the corresponding attachment. In addition to the information below, the price proposal for the task shall include the proposed labor categories, hours, and fully burdened labor rates for the requirement detailed in the Task Order’s PWS.

TASK ORDER I

CLIN #
DESCRIPTION
QTY
UNIT
UNIT PRICE
AMOUNT
0001
Marketing & Communications Services
0001AA
Program Management Support
12
Months
0001AB
Market Research & Reporting
12
Months
0001AC
Courseware Hosting
12
Months
0001AD
Communication Tools
0001AE
Design and Print Collateral Materials
0001AF
Media Planning & Advertising Materials
0001AG
Media Buy: Not To Exceed $700,000.00
0001AH
Collateral Material Shipping
0002
Travel - Do not propose

TOTAL PROPOSED PRICE – TASK ORDER I (excluding travel)

B. VOLUME II – Technical: Offerors shall submit one original and three hard copies of Volume II. This volume shall include and separately address the items below within the page limitation detailed at item (iv):

i. Technical Proposal: This section shall address the technical requirements of the Basic Contract’s PWS and Evaluation Factors (Attachment B).

ii. Quality Control (QCP) and Project Management Plans (PMP): Offerors shall provide draft copies of each Plan in accordance with the Basic Contract’s PWS and Evaluation Factors.

iii. Task Order I: Offerors shall submit a technical proposal addressing the requirements detailed within Task Order I’s PWS. The proposal shall be annotated to the corresponding attachment.

iv. Page Limitation: In total, the page count for this volume shall not exceed 60 single-sided pages, inclusive of all cover pages, cover letters, tables of contents, appendices, exhibits, attachments, addendums, etcetera. Any pages in excess of the page limits will not be evaluated. Margins shall not be less than ½ inch. Font may be Times New Roman or Arial with not less than eleven pitch.

Note: Item (v) below does not count toward the page limit.

v. Past Performance References: Offerors shall submit up to five relevant and recent past performance references, for work completed as a prime contractor, utilizing the Past Performance Relevancy Questionnaire (PPRQ) at Attachment C. Complete and submit one PPRQ per reference.

(END OF INSTRUCTIONS TO OFFERORS)

CLAUSES INCORPORATED BY FULL TEXT

52.203-2 CERTIFICATE OF INDEPENDENT PRICE DETERMINATION (APR 1985)

(a) The offeror certifies that --

(1) The prices in this offer have been arrived at independently, without, for the purpose of restricting competition, any consultation, communication, or agreement with any other offeror or competitor relating to –

(i) Those prices,

(ii) The intention to submit an offer, or

(iii) The methods of factors used to calculate the prices offered:

(2) The prices in this offer have not been and will not be knowingly disclosed by the offeror, directly or indirectly, to any other offeror or competitor before bid opening (in the case of a sealed bid solicitation) or contract award (in the case of a negotiated solicitation) unless otherwise required by law; and

(3) No attempt has been made or will be made by the offeror to induce any other concern to submit or not to submit an offer for the purpose of restricting competition.

(b) Each signature on the offer is considered to be a certification by the signatory that the signatory --

(1) Is the person in the offeror's organization responsible for determining the prices offered in this bid or proposal, and that the signatory has not participated and will not participate in any action contrary to subparagraphs (a)(1) through (a)(3) of this provision; or

(2) (i) Has been authorized, in writing, to act as agent for the following principals in certifying that those principals have not participated, and will not participate in any action contrary to subparagraphs (a)(1) through (a)(3) of this provison ______________________________________________________ (insert full name of person(s) in the offeror's organization responsible for determining the prices offered in this bid or proposal, and the title of his or her position in the offeror's organization);

(ii) As an authorized agent, does certify that the principals named in subdivision (b)(2)(i) above have not participated, and will not participate, in any action contrary to subparagraphs (a)(1) through (a)(3) above; and

(iii) As an agent, has not personally participated, and will not participate, in any action contrary to subparagraphs (a)(1) through (a)(3) of this provision.

(c) If the offeror deletes or modifies subparagraph (a)(2) of this provision, the offeror must furnish with its offer a signed statement setting forth in detail the circumstances of the disclosure.

(End of Provision)

52.209-7 INFORMATION REGARDING RESPONSIBILITY MATTERS (JULY 2013)

(a) Definitions. As used in this provision--

Administrative proceeding means a non-judicial process that is adjudicatory in nature in order to make a determination of fault or liability (e.g., Securities and Exchange Commission Administrative Proceedings, Civilian Board of Contract Appeals Proceedings, and Armed Services Board of Contract Appeals Proceedings). This includes administrative proceedings at the Federal and State level but only in connection with performance of a Federal contract or grant. It does not include agency actions such as contract audits, site visits, corrective plans, or inspection of deliverables.

Federal contracts and grants with total value greater than $10,000,000 means--

(1) The total value of all current, active contracts and grants, including all priced options; and

(2) The total value of all current, active orders including all priced options under indefinite-delivery, indefinite-quantity, 8(a), or requirements contracts (including task and delivery and multiple-award Schedules).

Principal means an officer, director, owner, partner, or a person having primary management or supervisory responsibilities within a business entity (e.g., general manager; plant manager; head of a division or business segment; and similar positions).

(b) The offeror ( ) has ( ) does not have current active Federal contracts and grants with total value greater than $10,000,000.

(c) If the offeror checked “has” in paragraph (b) of this provision, the offeror represents, by submission of this offer, that the information it has entered in the Federal Awardee Performance and Integrity Information System (FAPIIS) is current, accurate, and complete as of the date of submission of this offer with regard to the following information:

(1) Whether the offeror, and/or any of its principals, has or has not, within the last five years, in connection with the award to or performance by the offeror of a Federal contract or grant, been the subject of a proceeding, at the Federal or State level that resulted in any of the following dispositions:

(i) In a criminal proceeding, a conviction.

(ii) In a civil proceeding, a finding of fault and liability that results in the payment of a monetary fine, penalty, reimbursement, restitution, or damages of $5,000 or more.

(iii) In an administrative proceeding, a finding of fault and liability that results in--

(A) The payment of a monetary fine or penalty of $5,000 or more; or

(B) The payment of a reimbursement, restitution, or damages in excess of $100,000.

(iv) In a criminal, civil, or administrative proceeding, a disposition of the matter by consent or compromise with an acknowledgment of fault by the Contractor if the proceeding could have led to any of the outcomes specified in paragraphs (c)(1)(i), (c)(1)(ii), or (c)(1)(iii) of this provision.

(2) If the offeror has been involved in the last five years in any of the occurrences listed in (c)(1) of this provision, whether the offeror has provided the requested information with regard to each occurrence.

(d) The offeror shall post the information in paragraphs (c)(1)(i) through (c)(1)(iv) of this provision in FAPIIS as required through maintaining an active registration in the System for Award Management database via https://www.acquisition.gov (see 52.204-7).

(End of provision)

52.212-2 EVALUATION--COMMERCIAL ITEMS (OCT 2014)

(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers:

SEE ATTACHMENT B

(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. Evaluation of options shall not obligate the Government to exercise the option(s).

(c) A written notice of award or acceptance of an offer, mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer's specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.

(End of provision)

52.212-3 OFFEROR REPRESENTATIONS AND CERTIFICATIONS--COMMERCIAL ITEMS (MAR 2015)

The Offeror shall complete only paragraph (b) of this provision if the Offeror has completed the annual representations and certification electronically via the System for Award Management (SAM) Web site accessed through http://www.acquisition.gov. If the Offeror has not completed the annual representations and certifications electronically, the Offeror shall complete only paragraphs (c) through (p) of this provision.

(a) Definitions. As used in this provision --

“Economically disadvantaged women-owned small business (EDWOSB) Concern” means a small business concern that is at least 51 percent directly and unconditionally owned by, and the management and daily business operations of which are controlled by, one or more women who are citizens of the United States and who are economically disadvantaged in accordance with 13 CFR part 127. It automatically qualifies as a women-owned small business eligible under the WOSB Program.

"Forced or indentured child labor" means all work or service-

(1) Exacted from any person under the age of 18 under the menace of any penalty for its nonperformance and for which the worker does not offer himself voluntarily; or

(2) Performed by any person under the age of 18 pursuant to a contract the enforcement of which can be accomplished by process or penalties.

Highest-level owner means the entity that owns or controls an immediate owner of the offeror, or that owns or controls one or more entities that control an immediate owner of the offeror. No entity owns or exercises control of the highest level owner.

Immediate owner means an entity, other than the offeror, that has direct control of the offeror. Indicators of control include, but are not limited to, one or more of the following: Ownership or interlocking management, identity of interests among family members, shared facilities and equipment, and the common use of employees.

Inverted domestic corporation means a foreign incorporated entity that meets the definition of an inverted domestic corporation under 6 U.S.C. 395(b), applied in accordance with the rules and definitions of 6 U.S.C. 395(c).

Manufactured end product means any end product in product and service codes (PSCs) 1000-9999, except--

(1) PSC 5510, Lumber and Related Basic Wood Materials;

(2) Product or Service Group (PSG) 87, Agricultural Supplies;

(3) PSG 88, Live Animals;

(4) PSG 89, Subsistence;

(5) PSC 9410, Crude Grades of Plant Materials;

(6) PSC 9430, Miscellaneous Crude Animal Products, Inedible;

(7) PSC 9440, Miscellaneous Crude Agricultural and Forestry Products;

(8) PSC 9610, Ores;

(9) PSC 9620, Minerals, Natural and Synthetic; and

(10) PSC 9630, Additive Metal Materials.

Place of manufacture means the place where an end product is assembled out of components, or otherwise made or processed from raw materials into the finished product that is to be provided to the Government. If a product is disassembled and reassembled, the place of reassembly is not the place of manufacture.

Restricted business operations means business operations in Sudan that include power production activities, mineral extraction activities, oil-related activities, or the production of military equipment, as those terms are defined in the Sudan Accountability and Divestment Act of 2007 (Pub. L. 110-174). Restricted business operations do not include business operations that the person (as that term is defined in Section 2 of the Sudan Accountability and Divestment Act of 2007) conducting the business can demonstrate--

(1) Are conducted under contract directly and exclusively with the regional government of southern Sudan;

(2) Are conducted pursuant to specific authorization from the Office of Foreign Assets Control in the Department of the Treasury, or are expressly exempted under Federal law from the requirement to be conducted under such authorization;

(3) Consist of providing goods or services to marginalized populations of Sudan;

(4) Consist of providing goods or services to an internationally recognized peacekeeping force or humanitarian organization;

(5) Consist of providing goods or services that are used only to promote health or education; or

(6) Have been voluntarily suspended.

Sensitive technology--

(1) Means hardware, software, telecommunications equipment, or any other technology that is to be used specifically--

(i) To restrict the free flow of unbiased information in Iran; or

(ii) To disrupt, monitor, or otherwise restrict speech of the people of Iran; and

(2) Does not include information or informational materials the export of which the President does not have the authority to regulate or prohibit pursuant to section 203(b)(3) of the International Emergency Economic Powers Act (50 U.S.C. 1702(b)(3)).

Service-disabled veteran-owned small business concern--

(1) Means a small business concern--

(i) Not less than 51 percent of which is owned by one or more service-disabled veterans or, in the case of any publicly owned business, not less than 51 percent of the stock of which is owned by one or more service-disabled veterans; and

(ii) The management and daily business operations of which are controlled by one or more service-disabled veterans or, in the case of a service-disabled veteran with permanent and severe disability, the spouse or permanent caregiver of such veteran.

(2) Service-disabled veteran means a veteran, as defined in 38 U.S.C. 101(2), with a disability that is service-connected, as defined in 38 U.S.C. 101(16).

"Small business concern" means a concern, including its affiliates, that is independently owned and operated, not dominant in the field of operation in which it is bidding on Government contracts, and qualified as a small business under the criteria in 13 CFR Part 121 and size standards in this solicitation.

Small disadvantaged business concern, consistent with 13 CFR 124.1002, means a small business concern under the size standard applicable to the acquisition, that--

(1) Is at least 51 percent unconditionally and directly owned (as defined at 13 CFR 124.105) by--

(i) One or more socially disadvantaged (as defined at 13 CFR 124.103) and economically disadvantaged (as defined at 13 CFR 124.104) individuals who are citizens of the United States; and

(ii) Each individual claiming economic disadvantage has a net worth not exceeding $750,000 after taking into account the applicable exclusions set forth at 13 CFR 124.104(c)(2); and

(2) The management and daily business operations of which are controlled (as defined at 13.CFR 124.106) by individuals, who meet the criteria in paragraphs (1)(i) and (ii) of this definition.

Subsidiary means an entity in which more than 50 percent of the entity is owned--

(1) Directly by a parent corporation; or

(2) Through another subsidiary…

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