RFQ_Solicitation_H92240-16-Q-1011_2-29final.doc

H92240-16-Q-1011

COMBINED SYNOPSIS/SOLICITATION

This is a COMBINED SYNOPSIS/SOLICITATION for commercial items prepared in accordance policies and procedures using FAR Subpart 12.6, Streamlined Procedures for Evaluation and Solicitation for Commercial Items; and FAR Part 13.5, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation on FedBizOpps; quotes are being requested and a written formal solicitation will not be issued.

Solicitation is issued as a request for quotation (RFQ). The agency intends to award a Firm-Fixed-Price contract for software as defined in this RFQ.

The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2005-86-2, effective 01 February 2016 and DFARS Change Notice 20160216. Participating vendors must be registered at www.sam.gov.

PROVISIONS AND CLAUSES

The following PROVISIONS AND CLAUSES apply to this acquisition and will be incorporated into any resultant contract.

52.212-1 Instructions to Offerors-Commercial Items ADDENDUM

(m) Quote Preparation and Submission Instructions.

(1) Offerors may submit written questions during the quote preparation period. All questions must be received no later than 3:00pm (Pacific) on 07 March 2016 to allow adequate time to prepare and issue esponses to all Offerors prior to the date and time set for receipt of quotes. NSWC will continue to accept written questions up to the closing time of the solicitation; however, time may not permit responses to those questions. Only written questions will receive a response. It is required that each question should include the document name, document date, specific page, paragraph, clause or other definitive citation requiring clarification. All questions and quotes shall be directed to the Contracting Office by email, citing at a minimum “H92240-16-Q-1011” in the subject line at the following address: WARCOM-contracts@navsoc.socom.mil. No quote may be submitted through www.fbo.gov.

(2) Offerors may provide Brand Name or (equal) product in accordance with the Product Description identified herein, as long as they meet the salient physical, functional, or performance characteristics that “equal” products must meet as specified within this solicitation. All offers that contain other than name brand items shall contain a detailed product description, clearly identifying the item by Brand name, if any and make or model number. This product description may be in the form of either a commercial catalog or technical data. However, simply stating a manufacture and part number is not considered a detailed product description and shall not be considered meeting these submission requirements. This description shall be detailed enough in order for the evaluation outlined in FAR 52.212-2 specified herein to take place and detailed enough to determine equality with the name brand product. Submitted Technical Descriptions shall not be longer than two (2) pages per item. At the discretion of the Contracting Officer, descriptions that are submitted on more than two pages per item may cause an offer to be rejected as non-responsive and offers may be deemed unacceptable.

(3) Offerors must clearly identify any exception to the solicitation terms and conditions and provide complete accompanying rationale in their quote.

(4) Quotes shall be submitted in accordance with the instructions herein, and non-conformance with the specified required content may be cause for rejection of the quote. The quote shall be valid for no less than 90 days from the date of RFQ closing.

(n) Quote Format And Content. Electronic quotes shall contain separate files for each volume. Individual emails shall not exceed 10 MB and no zip files will be accepted. The quote page format will be 8 1/2” x 11” except for fold-outs used for charts, tables, or diagrams, which may not exceed 11” x 17”. A page is defined as one face of a sheet of paper containing information. Type shall not be less than 12 pitch. Elaborate formats or color presentations are not desired or required.

52.212-2 Evaluation -- Commercial Items (JAN 1999):

(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose quote conforming to the solicitation will be most advantageous to the Government, price and other factors considered.

The following factors shall be used to evaluate quotes are in descending order of importance:

Technical: The Government will evaluate the technical quote on an ACCEPTABLE/UNACCEPTABLE basis. The technical quote will be evaluated to determine if the required product meets or exceeds technical capabilities of the brand name or (equal) salient physical, functional, or performance characteristics. Those quotes that do not meet the solicitation requirements will not be evaluated further and will be eliminated from award consideration.

Price: The evaluated price will be determined using the quantities in Attachment 1.

Technical is equal to Price.

(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options, to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. Evaluation of options shall not obligate the Government to exercise the option(s).

(c) A written notice of award or acceptance of an offer mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer’s specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.

(End of Provision)

52.212-3 OFFEROR REPRESENTATIONS AND CERTIFICATIONS--COMMERCIAL ITEMS (Aug 2015)

The offeror shall complete only paragraphs (b) of this provision if the Offeror has completed the annual representations and certification electronically via the System for Award Management (SAM) Web site accessed through http://www.acquisition.gov . If the Offeror has not completed the annual representations and certifications electronically, the Offeror shall complete only paragraphs (c) through (p) of this provision and submit with quote.

52.212-5 CONTRACT TERMS AND CONDITIONS REQUIRED TO IMPLEMENT STATUTES OR

EXECUTIVE ORDERS--COMMERCIAL ITEMS (APR 2015)

(a) The Contractor shall comply with the following Federal Acquisition Regulation (FAR) clauses, which are incorporated in this contract by reference, to implement provisions of law or Executive orders applicable to acquisitions of commercial items:

(1) 52.209-10, Prohibition on Contracting with Inverted Domestic Corporations (Dec 2014)

(2) 52.233-3, Protest After Award (AUG 1996) (31 U.S.C. 3553).

(3) 52.233-4, Applicable Law for Breach of Contract Claim (OCT 2004) (Public Laws 108-77, 108-78 (19 U.S.C. 3805 note)).

(b) The Contractor shall comply with the FAR clauses in this paragraph (b) that the contracting officer has indicated as being incorporated in this contract by reference to implement provisions of law or Executive orders applicable to acquisitions of commercial items:

(End of Clause)

52.217-7 -- Option for Increased Quantity -- Separately Priced Line Item. (Mar 1989)

The Government may require the delivery of the numbered line item, identified in the Schedule as an option item, in the quantity and at the price stated in the Schedule. The Contracting Officer may exercise the options. by written notice to the Contractor as indicated in the table below. Delivery of added items shall continue at the same rate that like items are called for under the contract, unless the parties otherwise agree.

(End of Clause) 52.233-2 Service Of Protest (SEP 2006)

(a) Protests, as defined in section 33.101 of the Federal Acquisition Regulation, that are filed directly with an agency, and copies of any protests that are filed with the Government Accountability Office (GAO), shall be served on the Contracting Officer (addressed as follows) by obtaining written and dated acknowledgment of receipt from:

Contracting Officer

2000 Trident Way, Bldg 624

San Diego, CA 92155

Warcom-contracts@navsoc.socom.mil

(b) The copy of any protest shall be received in the office designated above within one day of filing a protest with the GAO.

(End of provision)

52.252-1 SOLICITATION PROVISIONS INCORPORATED BY REFERENCE (FEB 1998)

This solicitation incorporates one or more solicitation provisions by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. The offeror is cautioned that the listed provisions may include blocks that must be completed by the offeror and submitted with its quotation or offer. In lieu of submitting the full text of those provisions, the offeror may identify the provision by paragraph identifier and provide the appropriate information with its quotation or offer. Also, the full text of a solicitation provision may be accessed electronically at this/these address(es):

www.farsite.hill.af.mil http://www.arnet.gov/far/ http://www.acqnet.gov/far (End of provision)

52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this/these address(es):

www.farsite.hill.af.mil http://www.arnet.gov/far/ http://www.acqnet.gov/far (End of clause)

252.232-7006 WIDE AREA WORKFLOW PAYMENT INSTRUCTIONS (MAY 2013)

(a) Definitions. As used in this clause--

Department of Defense Activity Address Code (DoDAAC) is a six position code that uniquely identifies a unit, activity, or organization.

Document type means the type of payment request or receiving report available for creation in Wide Area WorkFlow (WAWF).

Local processing office (LPO) is the office responsible for payment certification when payment certification is done external to the entitlement system.

(b) Electronic invoicing. The WAWF system is the method to electronically process vendor payment requests and receiving reports, as authorized by DFARS 252.232-7003, Electronic Submission of Payment Requests and Receiving Reports.

(c) WAWF access. To access WAWF, the Contractor shall--

(1) Have a designated electronic business point of contact in the System for Award Management at https://www.acquisition.gov; and

(2) Be registered to use WAWF at https://wawf.eb.mil/ following the step-by-step procedures for self-registration available at this Web site.

(d) WAWF training. The Contractor should follow the training instructions of the WAWF Web-Based Training Course and use the Practice Training Site before submitting payment requests through WAWF. Both can be accessed by selecting the “Web Based Training” link on the WAWF home page at https://wawf.eb.mil/.

(e) WAWF methods of document submission. Document submissions may be via Web entry, Electronic Data Interchange, or File Transfer Protocol.

(f) WAWF payment instructions. The Contractor must use the following information when submitting payment requests and receiving reports in WAWF for this contract/order:

(1) Document type. The Contractor shall use the following document type(s).

(Contracting Officer: Insert applicable document type(s). Note: If a “Combo” document type is identified but not supportable by the Contractor's business systems, an “Invoice” (stand-alone) and “Receiving Report” (stand-alone) document type may be used instead.)

(2) Inspection/acceptance location. The Contractor shall select the following inspection/acceptance location(s) in WAWF, as specified by the contracting officer.

(Contracting Officer: Insert inspection and acceptance locations or “Not applicable”.)

(3) Document routing. The Contractor shall use the information in the Routing Data Table below only to fill in applicable fields in WAWF when creating payment requests and receiving reports in the system.

Routing Data Table* TO BE COMPLETED UPON CONTRACT AWARD

Field Name in WAWF

Data to be entered in WAWF

Pay Official DoDAAC

Issue By DoDAAC

Admin DoDAAC

Inspect By DoDAAC

Ship To Code

Ship From Code

Mark For Code

Service Approver (DoDAAC)

Service Acceptor (DoDAAC)

Accept at Other DoDAAC

LPO DoDAAC

DCAA Auditor DoDAAC

Other DoDAAC(s)

(*Contracting Officer: Insert applicable DoDAAC information or “See schedule” if multiple ship to/acceptance locations apply, or “Not applicable.”)

(4) Payment request and supporting documentation. The Contractor shall ensure a payment request includes appropriate contract line item and subline item descriptions of the work performed or supplies delivered, unit price/cost per unit, fee (if applicable), and all relevant back-up documentation, as defined in DFARS Appendix F, (e.g. timesheets) in support of each payment request.

(5) WAWF email notifications. The Contractor shall enter the email address identified below in the “Send Additional Email Notifications” field of WAWF once a document is submitted in the system.

(Contracting Officer: Insert applicable email addresses or “Not applicable.”)

(g) WAWF point of contact. (1) The Contractor may obtain clarification regarding invoicing in WAWF from the following contracting activity's WAWF point of contact.

(Contracting Officer: Insert applicable information or “Not applicable.”)

(2) For technical WAWF help, contact the WAWF helpdesk at 866-618-5988.

(End of clause)

The following SOFARS provision and clauses apply to this acquisition:

5652.201-9002 AUTHORIZED CHANGES ONLY BY CONTRACTING OFFICER (2005)

The Contractor shall not comply with any order, direction or request of Government personnel unless it is issued in writing and signed by the Contracting Officer, or is pursuant to specific authority otherwise included as part of this contract. Except as specified herein, no order, statement, or conduct of Government personnel who visit the contractor’s facilities or in any other manner communicates with Contractor personnel during the performance of this contract shall constitute a change under the Changes clause in Section I. In the event the Contractor effects any change at the direction of any person other the Contracting Officer, the change will be considered to have been made without authority and no adjustment will be made in the contract price to cover any increase in cost incurred as a result thereof. The address and telephone number of the Contracting Officer will be provided in the award.

(End of Clause)

5652.204-9002 INSTRUCTIONS FOR THE USE OF ELECTRONIC CONTRACTS (2007)

In accordance with DoD policy, this solicitation and the resulting contract will be executed and documented through electronic means. As a result, the use of the terms "documented," "copy," "printed," "in writing," or "written" within this document shall refer to all electronically transmitted documents that will become part of the electronic contract file and an official government record. Any reference to official signatures and signed documents shall refer to electronic signatures. Whenever an electronic signature is used it shall have the full force and effect as a handwritten signature.

(End of Clause)

5652.204-9003 DISCLOSURE OF UNCLASSIFIED INFORMATION AND NOTIFICATION REQUIREMENTS FOR CYBER SECURITY BREACHES (JUN 2013)

(a) On September 21, 2001, the Department of Defense designated Headquarters US Special Operations Command (USSOCOM) a sensitive unit, as defined by Title 10 United States Code (USC) Section 130b (10 USC 130b). In keeping with this designation, unclassified information related to USSOCOM military technology acquisitions managed by USSOCOM or any of its component commands, will be designated Controlled Unclassified Information (CUI). As such, the contractor hereby unequivocally agrees that it shall not release to anyone outside the Contractor’s organization any unclassified information, regardless of medium (e.g., film, tape, document, contractor’s external website, newspaper, magazine, journal, corporate annual report, etc.), pertaining to any part of this contract or any program related to this contract, unless the Contracting Officer has given prior written approval. Furthermore, any release of information which associates USSOCOM, Special Operation Forces (SOF), or any component command with an acquisition program, contractor, or this contract is prohibited unless specifically authorized by USSOCOM.

(b) Request for approval shall identify the specific information to be released, the medium to be used, and the purpose for the release. The contractor shall submit the request to the Contracting Officer at least 45 days before the propose date for release for approval. No release of any restricted information shall be made without specific written authorization by the Contracting Office.

(c) The protection of sensitive but unclassified data reflecting Special Operations technologies, personnel, plans, and business associations requires due diligence on the part of those in possession of such information. The application of appropriate security measures to ensure the safekeeping of USSOCOM and company proprietary data, intellectual property, and personnel data is the responsibility of all parties who have access to such information. All contractors supporting USSOCOM are required to inform the Contracting Officer within three business days of when there has been a breach or successful penetration of the contractor’s network(s) or information system(s). Breaches include unauthorized intrusions of the contractor’s server(s) from external parties whether through introduction of malware, hacking, the compromise of access passwords, or any other unauthorized access or compromise. Breaches also include the physical loss of storage media such and disks, hard drives, thumb drives, laptops or other devices which contain duplicates of information contained on the contractor’s data systems, or the willful or accidental transmission, copying or posting of contract information which has not been specifically authorized by the Contracting Officer. Estimates of damage and mitigation strategies will be submitted to the Contracting Officer within a period following the breach specified and agreed upon by the Contractor and the Contracting Officer.

(d) The Contractor shall include a similar requirement to this clause in each subcontract under this contract. Subcontractors shall submit request for authorization to release and notifications related to cyber security breaches through the prime contractor to the Contracting Officer.

(e) The Contractor further understands that Title 18 USC Section 701 specifically prohibits the use of the USSOCOM emblem or logo in any medium (e.g., corporate website, marketing brochure, newspaper, magazine, etc.) unless authorized in writing by USSOCOM. Forward any request to use the USSOCOM emblem or logo through the Contracting Officer.

(End of Clause)

5652.233-9000 INDEPENDENT REVIEW OF AGENCY PROTESTS (2013)

All protests shall be submitted through the Contracting Officer. A request for an independent review of the protest decision shall be made through the Contracting Officer to the HCD/FCO. If the HCD/FCO is the Contracting Officer, submit the request in accordance with FAR 33.103(d)(4) to: Chief, SOF-AT&L-KM or SOF-AT&L-KX as appropriate, 7701 Tampa Point Blvd., MacDill AFB, FL 33621, Fax (813) 826-7504.

NOTE: Quotes received without the completed copy of the provision at FAR 52.212-3 or completed SAM representation may be considered non-compliant. Vendors must be registered in the System for Award Management (SAM) to be eligible for award.

ATTACHMENT

Attachment 1 – Pricing Spreadsheet Product Description

Naval Special Warfare Command

Inbound Automated Marketing Platform

1. DESCRIPTION OF REQUIREMENT: Contractor shall provide one Hubspot Enterprise License software, Brand Name or Equal. Contractor shall also provide Onboarding services and customer technical support. Industry equivalent substitution products are authorized. Proposed industry equivalents shall satisfy the following salient characteristics and capabilities:

2.

An advanced, web-based marketing platform which integrates and features the entire marketing funnel process with at least the following capabilities: Blogging; Search Engine Optimization; Social Media (Facebook, etc.); Websites; Lead Management of contacts; creation of Landing Pages; customized dynamic Calls To Action; Marketing Automation to provide follow-up email to contacts; Email personalization; and Analytics for traffic sources and insights into contact online activity.

2.1.1 Capacity for 10,000 contacts (individual records of potential candidates or influencers) per month.

2.1.2 Unlimited site visits.

2.1.3 Unlimited subdomains.

2.1.4 Email send limit of 100,000 per month.

2.1.5 Blogging with search engine optimization (SEO) recommendations, analytics, integrated social publishing, and mobile optimization.

2.1.6 Social media monitoring, publishing, and analytics.

2.1.7 SEO keywords and links.

2.1.8 Calls-to-Action, including Smart Calls-to-Action and A/B Testing.

2.1.9 Landing Pages, including forms, mobile optimization, smart fields, smart content, progressive profiling, and A/B testing.

2.1.10 Lead Management, with segmentation, custom lead scoring, predictive lead scoring and event-based segmentation and scoring.

2.1.11 Email Marketing, with optimization, testing, list building, and A/B testing.

2.1.12 Calendar with tasks to plan and assign content and run campaigns across all channels.

2.1.13 Marketing Automation, with branching, email lead nurturing, templates and event-based triggers.

2.1.14 Analytics, with goal tracking, campaigns, personas, sources, page analytics, landing page analytics, attribution reports, and contacts reports.

2.1.15 The Contractor shall provide the following Onboarding services as follows:

2.1.15.1 General technical set-up guidance consisting of: JavaScript installation, initial contact import, development of one email template based on an existing design, guidance on CRM integration, and training for technical team.

2.1.15.2 One-on-one assistance with an implementation specialist to help configure the software and build a project plan for launching the first campaign

2.1.15.3 Review the roles and responsibilities, and customer obligations

2.1.15.4 Contractor shall coordinate with designated Government Contracting Officer’s

Representative (or other designated Government Representative) within 15 days of contract award to establish a mutually agreed upon date for onboarding.

2.1.15.5 Contractor shall provide a two-day on-site training seminar led by a marketing consultant and a technical consultant. The on-site training will focus on campaign strategy and product training at Scout Team offices.

2.1.15.6 Contractor shall coordinate with designated Government Contracting Officer’s

Representative (or other designated Government Representative) within 15 days of contract award to establish a mutually agreed upon date of training.

3. SECURITY: Contractor-provided web-based software tool shall comply with DoD regulations concerning Protection of Personally Identifiable Information (PII). PII will be contained only on systems that meet Department of Defense Information Assurance Certification and Accreditation Process (DIACAP) requirements and will be updated on an on-going basis to continue to meet DIACAP requirements. Systems must have and maintain an Authority to Operate (ATO) or if acceptable to the government, an Interim Authority to Operate (IATO).

4. QUALITY ASSURANCE: The Government reserves the right to perform inspections and surveillance to evaluate the Contractor’s compliance to the contract terms to include proper delivery of quantity and type of goods. The Government will make every effort to ensure that the surveillance methods used are conducted in an objective, fair, and consistent manner.

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