Phase_I_2014_RFP_1_16_14.docx

U.S. Department of Education Institute of Education Sciences

SMALL BUSINESS INNOVATION RESEARCH PROGRAM

PHASE I

PROGRAM SOLICITATION FOR FY 2014

REQUEST FOR PROPOSALS

RFP Number: ED-IES-14-R-0009

PRIORITY 1: Education Technology Products Used by Students or Teachers (or other Instructional Personnel) in Authentic Education Settings

PRIORITY 2: Education Technology Products Used by Infants, Toddlers, or Students With or At Risk for Disabilities, or Teachers (or other Instructional Personnel, Related Services Providers, or Family Members) in Early Intervention or Special Education Settings

ISSUE DATE: February 6, 2014

CLOSING DATE: March 24, 2014 2:00 P.M., Eastern Time

Additional SBIR Funding Opportunities for R/R&D of Education Technology Products

· The SBIR program at the National Science Foundation (NSF) accepts applications for the development of education technology products through its education topic area. For more information, see here.

· The SBIR Program at the U.S. Department of Transportation’s (USDOT) 14.1 Solicitation includes one education-related topic from the Federal Highway Administration. To view the solicitation and topic please visit the USDOT's SBIR website see here. The 14.1 Solicitation will be open February 4, 2014 and will close April 4, 2014.

PHASE I

TABLE OF CONTENTS

Top

IV. Method of Selection and Evaluation Criteria……………………………………………….……………..20 V. Considerations…………………………………………………………………………………………….……………..23

X. Appendices to the Proposal

D. Similar or Related Awards or Proposals………………………………………………………..43 E. Phase I Budget……………………………….…………………………………………….……………...44

IES SBIR 2014 Phase I RFP a

U.S. DEPARTMENT OF EDUCATION

INSTITUTE OF EDUCATION SCIENCES

SMALL BUSINESS INNOVATION RESEARCH (SBIR) PROGRAM SOLICITATION

FY 2014

PHASE I

REQUEST FOR PROPOSALS RFP# ED-IES-14-R-0009

I. PROGRAM OVERVIEW

A. Introduction The purpose of the Small Business Innovation Research (SBIR) program is to stimulate technological innovation in the private sector, strengthen the role of small business in meeting the U.S. Department of Education’s (ED or Department) research and development needs, increase the commercial potential of ED-supported research results, and improve the return on investment from Federally-funded research for economic and social benefits to the Nation. The Department invites qualified small business firms to submit a Phase I proposal under this program solicitation. This solicitation is for proposals to develop an education technology product for use by students or teachers (or other instructional personnel) in education, or an education technology product for use by infants, toddlers, or students with or at risk for disabilities, or teachers (or other instructional personnel, related services providers, or family members) in early intervention or special education. Firms with strong research or research and development (R/R&D) capabilities in education technology in the priority areas listed within are encouraged to participate. Consultative or other arrangements between such firms and universities or other nonprofit organizations are permitted, but the small business must serve as the contractor.[footnoteRef:1] [1: Note: Such arrangements may be permitted as long as they do not affect the small business size, status, or eligibility of the prime awardee as provided for in Definitions – “Small Business Concern.”]

B. SBIR Program Description and Award Levels The SBIR program consists of three phases, as described below. The current solicitation is for submitting a Phase I proposal in 2014.

Phase I – Phase I is to determine, insofar as possible, the scientific or technical merit of ideas submitted under the SBIR program. The proposal should concentrate on R/R&D that will establish the feasibility of the technological approach, a prerequisite for further ED support in Phase II. Awards are for periods up to 6-months in amounts up to $150,000.

Phase II – Phase II is to expand on the results of and to further pursue the development of Phase I projects. Phase II is the principal R/R&D effort. It requires a more comprehensive plan that outlines the effort in detail and describes the commercial potential of the product or tool. Awards are for periods up to 2-years in amounts up to $900,000.

Both the Phase I and Phase II award may include a reasonable profit/fee.

Fast-Track (Phase I & II) option – A Fast-Track proposal is a single proposal that contains both Phase I and Phase II activities. Through the Fast-Track option, the Department intends to fund meritorious proposals that have a high potential for the commercialization of technological products that contribute to improved outcomes in education. By incorporating a submission and review process in which the key activities of Phase I and Phase II are submitted and reviewed concurrently, Fast-Track has the potential to minimize any funding gap between the Phase I and Phase II periods. For more information and for instructions on how to submit a Fast-Track proposal, view the Department’s 2014 Fast-Track solicitation ED-IES-14-R-0003 here.

NOTE: In order to apply for Fast-Track funding, offerors must submit both 1) a full Phase I proposal under this solicitation and 2) a Fast-Track proposal under solicitation ED-IES-14-R-0003.

C. Authorization The “Small Business Reauthorization Act of 2011” (the “Act”) was enacted on December 31, 2011. The Act requires certain agencies, including ED, to establish SBIR programs by reserving a statutory percentage of their extramural research and development budgets to be awarded to small business concerns for R/R&D through a uniform, highly competitive, three-phase process. The Act further requires the Small Business Administration (SBA) to issue policy directives for the general conduct of the SBIR programs within the Federal Government.

The most recent Small Business Innovation Research Policy Directive Notice was published in the “Federal Register” Vol. 77, No. 151 on January 8, 2014. It is also available at: https://www.federalregister.gov/articles/2014/01/08/2013-31374/small-business-innovation-research-program-policy-directive The SBIR policy directive guides the information and requirements set forth in this proposal package.

The design of the Institute’s SBIR program is in accordance with the Small Business Administration (SBA) SBIR Program Policy Directive dated October 18, 2012. The SBIR policy directive guides the information and requirements set forth in this proposal package. Please go to http://www.sbir.gov/about/sbir-policy-directive to read the SBIR Policy Directive issued by the Small Business Administration.

D. Offeror Eligibility Each organization submitting a proposal must qualify as a small business concern as defined by the SBA. The definition of a small business concern is included in “Definitions” (see Section II). In addition, the primary employment of the principal investigator must be with the small business firm at the time of award and during the conduct of the proposed research. That is, more than one-half of the principal investigator’s working time must be spent with the small business firm during the period of performance. Also, for both Phase I and Phase II the R/R&D work must be performed in the United States. “United States” means the 50 states, the territories and possessions of the Federal Government, the Commonwealth of Puerto Rico, the District of Columbia, the Republic of the Marshall Islands, the Federated States of Micronesia, and the Republic of Palau.

Joint ventures are permitted, provided that the business entity created qualifies as a small business in accordance with the Small Business Act, 15 U.S.C. 631. For Phase I, the proposing firm must perform at least two-thirds of the research and/or analytic effort. Furthermore, the total of all consultant fees, facility leases or usage fees, and other subcontracts or purchase agreements may not exceed onethird of the total contract price. For Phase I, the proposing firm must perform at least two-thirds of the research and/or analytic effort. Furthermore, the total of all consultant fees, facility leases or usage fees, and other subcontracts or purchase agreements may not exceed onehalf of the total contract price.

Phase I to Phase II Transition Benchmark. Section 4(a) of the SBIR Policy Directive calls for each Federal agency participating in SBIR to set a Phase I to Phase II transition rate benchmark in response to Section 5165 of the SBIR Reauthorization Act of 2011. The rate is the minimum required ratio of past Phase II/Phase I awards that an awardee firm must maintain to be eligible for a new Phase I award from a particular agency. The benchmark will apply to those Phase I applicants that have received 20 or more Phase I awards Program-wide. Small businesses can view their transition rate on www.sbir.gov upon completion of registration. When logging in, the Phase I to Phase II transition rate will be displayed in the welcome screen. The ED SBIR benchmark uses a five-year period and counts an applicant’s total number of Phase I awards over the last five fiscal years, excluding the most recently completed fiscal year; and the total number of Phase II awards over the last five fiscal years, including the most recently completed year. The ED SBIR Phase I to II Transition Benchmark as published in the Federal Register is: For all SBIR Program Phase I contract applicants that have received 20 or more Phase I awards over the 5-year period, the ratio of Phase II awards received to Phase I awards received must be at least 0.25.

ED staff will examine all SBIR proposals with the above considerations in mind. If it appears that an offeror organization does not meet the eligibility requirements, ED will request an evaluation by the SBA. Under circumstances in which eligibility is unclear, ED will not make an SBIR award until the SBA provides a determination.

E. Key Dates and Award Information ED is required under P.L. 106-554 to participate in the SBIR program. The Government’s obligation is contingent upon the availability of appropriated funds from which payments are made. ED is not bound by the estimates given in this solicitation. The number of Phase I awards shall be determined based on the number of high quality proposals that are submitted and the availability of funds. It is expected that ED will announce the Phase I awards on the Federal Business Opportunities website by June 21, 2014. All offerors shall receive notification and reviewer evaluations from ED approximately two weeks after the announcement on the Federal Business Opportunities website. The project start date shall be July 7, 2014. Successful offerors have up to six months to carry out the proposed Phase I effort. NOTE: Prior to the posting of the awards on the Federal Business Opportunities website, offerors should not contact ED personnel with questions regarding the timing of the announcement.

G. Important Notices Award Limits: This Department has an award limit of $150,000 for Phase I in 2014. The Department is under no obligation to fund any specific proposal or make any specific number of awards in a given research priority area. The Department is not responsible for any monies expended by an offeror before an award.

H. Executive Order 13329: Manufacturing-Related Innovation Executive Order 13329 states that continued technological innovation is critical to a strong manufacturing sector of the United States economy. The U.S. Department of Education’s SBIR Program encourages innovative manufacturing-related projects, as defined by the Executive Order.

I. Report Fraud, Waste and Abuse The Office of Inspector General Hotline at the U.S. Department of Education accepts tips from all sources about potential fraud, waste, abuse, and mismanagement in Department of Education programs. The reporting individual should indicate that the fraud, waste, and/or abuse concerns an SBIR grant or contract, if relevant.

http://www2.ed.gov/about/offices/list/oig/hotline.html

J. AGENCY CONTACT

All questions must be directed in writing to Contract Specialist, Thomas Smith. Any responses would be posted as an amendment to the solicitation on FedBizOpps. The Government cannot guarantee that questions submitted after February 20, 2014, 2 P.M. ET, will receive a response.

Thomas Smith Email: Thomas.Smith@ed.gov

NOTE: Prior to the posting of the awards on the Federal Business Opportunities website, offerors are advised to not contact ED personnel with questions regarding the timing of the announcement.

II. DEFINITIONS

The Small Business Administration (SBA) developed the following definitions relevant to the Small Business Innovation Research (SBIR) Program.

(a) Act. The Small Business Act (15 U.S.C. 631, et seq.), as amended.

(b) Additionally Eligible State. A State in which the total value of funding agreements awarded to SBCs (as defined in this section) under all agency SBIR Programs is less than the total value of funding agreements awarded to SBCs in a majority of other States, as determined by SBA's Administrator in biennial fiscal years and based on the most recent statistics compiled by the Administrator.

(c) Applicant. The organizational entity that qualifies as an SBC at all pertinent times and that submits a contract proposal or a grant application for a funding agreement under the SBIR Program.

(d) Affiliate. This term has the same meaning as set forth in 13 CFR part 121—Small Business Size Regulations, §121.103, What is affiliation? Further information about SBA’s affiliation rules and a guide on affiliation is available at www.SBIR.gov and www.SBA.gov/size.

(e) Awardee. The organizational entity receiving an SBIR Phase I, Phase II, or Phase III award.

(f) Commercialization. The process of developing products, processes, technologies, or services and the production and delivery (whether by the originating party or others) of the products, processes, technologies, or services for sale to or use by the Federal government or commercial markets.

(g) Cooperative Agreement. A financial assistance mechanism used when substantial Federal programmatic involvement with the awardee during performance is anticipated by the issuing agency. The Cooperative Agreement contains the responsibilities and respective obligations of the parties.

(h) Covered Small Business Concern. A small business concern that:

(1) was not majority-owned by multiple venture capital operating companies (VCOCs), hedge funds, or private equity firms on the date on which it submitted an application in response to a solicitation under the SBIR program; and

(2) is majority-owned by multiple venture capital operating companies, hedge funds, or private equity firms on the date of the SBIR award.

(i) Eligible State. A State: (1) where the total value of SBIR and Small Business Technology Transfer (STTR) Program awards made to recipient businesses in the State during fiscal year 1995 was less than $5,000,000 (as reflected in SBA's database of fiscal year 1995 awards); and (2) that certifies to SBA's Administrator that it will, upon receipt of assistance, provide matching funds from non-Federal sources in an amount that is not less than 50% of the amount of assistance provided.

(j) Essentially Equivalent Work. Work that is substantially the same research, which is proposed for funding in more than one contract proposal or grant application submitted to the same Federal agency or submitted to two or more different Federal agencies for review and funding consideration; or work where a specific research objective and the research design for accomplishing the objective are the same or closely related to another proposal or award, regardless of the funding source.

(k) Extramural Budget. The sum of the total obligations for R/R&D minus amounts obligated for R/R&D activities by employees of a Federal agency in or through Government-owned, Government-operated facilities. For the Agency for International Development, the “extramural budget” must not include amounts obligated solely for general institutional support of international research centers or for grants to foreign countries. For the Department of Energy, the “extramural budget” must not include amounts obligated for atomic energy defense programs solely for weapons activities or for naval reactor programs. (Also see §7(i) of this Policy Directive for additional exemptions related to national security.)

(l) Feasibility. The practical extent to which a project can be performed successfully.

(m) Federal Agency. An executive agency as defined in 5 U.S.C. §105, and a military department as defined in 5 U.S.C. 102 (Department of the Army, Department of the Navy, Department of the Air Force), except that it does not include any agency within the Intelligence Community as defined in Executive Order 12333, §3.4(f), or its successor orders.

(n) Federal Laboratory. As defined in 15 U.S.C. §3703, means any laboratory, any federally funded research and development center, or any center established under 15 U.S.C. §§ 3705 & 3707 that is owned, leased, or otherwise used by a Federal agency and funded by the Federal Government, whether operated by the Government or by a contractor.

(o) Funding Agreement. Any contract, grant, or cooperative agreement entered into between any Federal agency and any SBC for the performance of experimental, developmental, or research work, including products or services, funded in whole or in part by the Federal Government.

(p) Funding Agreement Officer. A contracting officer, a grants officer, or a cooperative agreement officer.

(q) Grant or Contract. A financial assistance mechanism providing money, property, or both to an eligible entity to carry out an approved project or activity. A grant or contract is used whenever the Federal agency anticipates no substantial programmatic involvement with the awardee during performance.

(r) Innovation. Something new or improved, having marketable potential, including: (1) development of new technologies: (2) refinement of existing technologies: or (3) development of new applications for existing technologies.

(s) Intellectual Property. The separate and distinct types of intangible property that are referred to collectively as “intellectual property,” including but not limited to: (1) patents; (2) trademarks; (3) copyrights; (4) trade secrets; (5) SBIR technical data (as defined in this section); (6) ideas; (7) designs; (8) know-how; (9) business; (10) technical and research methods; (11) other types of intangible business assets; and (12) all types of intangible assets either proposed or generated by an SBC as a result of its participation in the SBIR Program.

(t) Joint Venture. See 13 C.F.R. §121.103(h).

(u) Key Individual. The principal investigator/project manager and any other person named as a “key” employee in a proposal submitted in response to a program solicitation.

(v) Principal Investigator/Project Manager. The one individual designated by the applicant to provide the scientific and technical direction to a project supported by the funding agreement.

(w) Program Solicitation. A formal solicitation for proposals issued by a Federal agency that notifies the small business community of its R/R&D needs and interests in broad and selected areas, as appropriate to the agency, and requests proposals from SBCs in response to these needs and interests. Announcements in the Federal Register or the GPE are not considered an SBIR Program solicitation.

(x) Prototype. A model of something to be further developed, which includes designs, protocols, questionnaires, software, and devices.

(y) Research or Research and Development (R/R&D). Any activity that is:

(1) A systematic, intensive study directed toward greater knowledge or understanding of the subject studied;

(2) A systematic study directed specifically toward applying new knowledge to meet a recognized need; or

(3) A systematic application of knowledge toward the production of useful materials, devices, and systems or methods, including design, development, and improvement of prototypes and new processes to meet specific requirements.

(z) Small Business Concern. A concern that meets the requirements set forth in 13 C.F.R. §121.702.

(aa) Socially and Economically Disadvantaged SBC (SDB). See 13 CFR part 124, Subpart B.

(bb) Socially and Economically Disadvantaged Individual. See 13 C.F.R. §§ 124.103 & 124.104.

(cc) SBIR Participants. Business concerns that have received SBIR awards or that have submitted SBIR proposals/applications.

(dd) SBIR Technical Data. All data generated during the performance of an SBIR award.

(ee) SBIR Technical Data rights. The rights an SBIR awardee obtains in data generated during the performance of any SBIR Phase I, Phase II, or Phase III award that an awardee delivers to the Government during or upon completion of a Federally-funded project, and to which the Government receives a license.

(ff) Subcontract. Any agreement, other than one involving an employer-employee relationship, entered into by an awardee of a funding agreement calling for supplies or services for the performance of the original funding agreement.

(gg) Technology Development Program.

(1) the Experimental Program to Stimulate Competitive Research of the National Science Foundation as established under 42 U.S.C. 1862g;

(2) the Defense Experimental Program to Stimulate Competitive Research of the Department of Defense;

(3) the Experimental Program to Stimulate Competitive Research of the Department of Energy;

(4) the Experimental Program to Stimulate Competitive Research of the Environmental Protection Agency;

(5) the Experimental Program to Stimulate Competitive Research of the National Aeronautics and Space Administration;

(6) the Institutional Development Award Program of the National Institutes of Health; and

(7) the Agriculture and Food Research Initiative (AFRI).of the Department of Agriculture.

(hh) United States. Means the 50 states, the territories and possessions of the Federal Government, the Commonwealth of Puerto Rico, the District of Columbia, the Republic of the Marshall Islands, the Federated States of Micronesia, and the Republic of Palau.

(ii) Women-Owned SBC (WOSB). An SBC that is at least 51% owned by one or more women, or in the case of any publicly owned business, at least 51% of the stock is owned by women, and women control the management and daily business operations.

III. CONTRACT PROPOSAL PREPARATION INSTRUCTIONS AND REQUIREMENTS

A. Proposal Requirements The Department is concerned with the scientific and technical merit of all of the research it supports and the relevance of the research for improving the education system and student outcomes. Proposals to the Department under the SBIR program should present a sound scientific and technical approach to the R/R&D of an education technology product for the purpose of improving early childhood or student outcomes, or teacher or caregiver practices. The proposal must be self-contained and written with the care and thoroughness accorded to papers for publication.

Proposals submitted to the Department's SBIR program must be responsive to the Department's SBIR program priorities. The proposal should serve as the base for new commercial education technology products or tools that may benefit the public. A firm must not propose market research, patent proposals, or litigation. Proposals for the development of proven concepts toward commercialization or for market research should not be submitted because such efforts are considered the responsibility of the private sector.

B. Protection of Information in Proposals It is ED’s policy to use information included in proposals for evaluation purposes only and to protect such information from unauthorized use or disclosure. Although this policy does not require that the proposal bear a notice, protection can be assured only to the extent that the legend specified in the “Rights in Data – SBIR Program” is applied to those data that constitute trade secrets or to other commercial or financial information that is confidential or privileged. Other information may be afforded protection to the extent permitted by law, but ED assumes no liability for use and disclosure of information to which the legend has not been appropriately applied.

C. Content and Formatting Requirements This Phase I program solicitation is designed to reduce the investment of time and money required by small firms in preparing a proposal. The proposal will be rejected if it does not conform to the requirements listed below.

1. What to Include, Page Limitations, and Page Numbering

a. Section III.E. Project Narrative – Key Information, Abstract, Certifications, and Legend This section must be no more than 3 pages in length and numbered as pages i, ii, and iii.

b. Section III.F. Project Narrative – Technical Content This section must be no more than 15 pages in length. Pages should be numbered consecutively beginning with the first page of this section numbered as "1." Any references, figures, charts, graphs, tables, or screen shots must be included within this 15-page section.

c. Section X. Appendices Offerors must include the required information in Section X. Appendices B, C, E, F, and G are required for all offerors. Appendices A “Prior Phase II Awards” and D “Similar Awards or Proposals” are required for offerors with previous awards that fit the criteria listed within.

2. General Format To ensure that the text is easy for reviewers to read and that all offerors have the same amount of available space in which to describe their projects, offerors must adhere to the page, type size, and format specifications for the entire proposal narrative, including footnotes.

a. Page and margin specifications For the purpose of proposals submitted under this solicitation, a “page” is 8.5 inches x 11 inches, with 1 inch margins at the top, bottom, and both sides.

b. Spacing Single space all text in the proposal narrative, including titles, headings, footnotes, quotations, references, and captions, as well as all text in charts, tables, figures, and graphs.

c. Type specifications (font specifications) Type must conform to the following requirements:

· The height of the letters must not be smaller than 12 point.

· Type density, including characters and spaces, should be no more than 15 characters per inch (cpi). For proportional spacing, the average for any representative section of text should not exceed 15 cpi.

· Type size must yield no more than 6 lines of type within a vertical inch.

· Standard black type must be used for text to permit photocopying.

· Offerors must check the type size using a standard device for measuring type size, rather than relying on the font selected for a particular word processing/printer combination.

d. Figures, charts, and graphs The proposal can contain color figures, charts, or graphs, but it must contain only material that reproduces well when printed out or photocopied in black and white. Such figures, charts, or graphs must be included within this 15-page section.

D. Phase I Proposal Guidance To avoid any misunderstanding, offerors should be aware that proposals not satisfying all the required instructions will be returned to the proposing organization without review. Returned proposals may not be resubmitted with or without revision under this program solicitation.

1. Contractor Registration on SAM Before ED can award a contract to a successful offeror under this solicitation, the offeror must be registered in the System for Award Management (SAM) database. The SAM website allows Federal Government contractors or firms interested in conducting business with the Federal Government to provide basic information on business capabilities and financial information. The Online Representations and Certifications (ORCA) site located at http://orca.bpn.gov has been relocated to SAM. Offerors are required to register and input their Representations and Certifications in https://www.sam.gov/. Please contact the SAM site directly for technical support. ED does not provide technical support for SAM. Offerors that do not have a current registration in SAM.gov at the time of award will be excluded from the competition.

· To register in SAM, go to http://www.sam.gov.

2. Contractor Certifications In addition to registering in SAM and the SBA Company Registry, offerors must complete the certifications contained in Appendix G of this document. Offers submitted without completed Appendix G certifications are not eligible for award. Offerors shall submit one copy of the completed certifications with the proposal. This should be a separate document from the proposal and will not be counted as part of the page limit for Section III. F. Project Narrative – Technical Content.

3. SBA Company Registry All offerors to the SBIR program are required to register at the SBA Company Registry (http://sbir.gov/registration) prior to application submission and attach proof of registration. Completed registrations will receive a unique SBC Control ID and .pdf file. If offerors have previously registered, you are still required to attach proof of registration. The SBA Company Registry recommends verification with SAM, but a SAM account is not required to complete the registration. In order to be verified with SAM, your email address must match one of the contacts in SAM. If you are unsure what is listed in SAM for your company, you may verify the information on the SAM site. Confirmation of your company's DUNS is necessary to verify your email address in SAM. Follow these steps listed below to register and attach proof of registration to your application.

a. Navigate to the SBA Company Registry (http://sbir.gov/registration).

b. If you are a previous SBIR awardee from any agency, search for your small business by Company Name, EIN/Tax ID, DUNS, or Existing SBIR Contract/Grant Number in the search fields provided. Identify your company and click “Proceed to Registration”.

c. If you are a first time applicant, click the New to the SBIR Program (http://sbir.gov/firm_user_register) link on lower right of registry screen.

d. Fill out the required information on the “Basic Information” and “Eligibility Statement” screens.

e. Press “Complete Registration” on the lower right of the “Eligibility Statement” screen and follow all instructions.

f. Download and save your SBA registry PDF locally. The name will be in the format of SBC_123456789.pdf, where SBC_123456789 (9 digit number) is your firm’s SBC Control ID.

g. A copy of the completed SBA Company Registration for your organization must be submitted as part of your Phase I Budget.

E. Project Narrative – Key Information, Priorities, Abstract, Certifications, Statements and Legend All of the “E. Project Narrative” components (1 through 6) must be included within pages i, ii, and iii of the Phase I proposal. No other cover pages are permitted to precede page i.

1. Key Information for the Phase I Proposal A) Solicitation Number: ED-IES-14-R-0009 B) Small Business name:

C) Project Title:

D) Small Business Address and Phone:

E) Small Business Website:

F) Small Business DUNS Number:

G) North American Industry Classification System Code (NAICS):

H) Typed name, signature, title, contact information (address, phone, and email) and date of signature for the Principal Investigator:

I) Typed name, signature, title, contact information and date of signature for a representative authorized to represent the small business concern in negotiations:

J) List the names and professional affiliations for each key member:

2. Priorities Select one (not both) priority area. See Section IX. for additional information on the Priority Areas.

PRIORITY 1: Education Technology Products Used by Students or Teachers (or Other Instructional Personnel) in Authentic Education Settings

PRIORITY 2: Education Technology Products Used by Infants, Toddlers, or Students With or At Risk for Disabilities, or Teachers (or other Instructional Personnel, Related Services Providers, or Family Members) in Authentic Early Intervention or Special Education Settings

3. Abstract The offeror must provide an abstract with the following two components. Nothing in this section should be proprietary or confidential.

· Technical abstract limited to 200 words.

· A summary of the commercial potential of the product or tool if development were completed as described above limited to 100 words.

4. Certifications The offeror must respond to the following certifications required by the Small Business Administration.

· Small Business Certification – Does the offeror certify that it is a small business concern and meets the definition as stated in the program solicitation or that it will meet that definition at the time of award?

Yes No

The next four (4) items are for statistical purposes only.

· Socially and Economically Disadvantaged SBC Certification – Does the offeror qualify as a socially and economically disadvantaged SBC and meet the definition as stated in this program solicitation?

Yes No

· Woman-owned SBC Certification – Does the offeror qualify as a woman-owned SBC and meet the definition as stated in this program solicitation?

Yes No

· HUBZone-owned SBC Certification – Does the offeror qualify as a HUBZone-owned SBC and meet the definition as stated in this solicitation?

Yes No The website listed below contains information about the SBA’s HUBZone program:

http://www.sba.gov/hubzone/

· Service Disabled Veteran Owned Small Business Certification – Does the offeror qualify as a Service Disabled Veteran Owned Small Business?

Yes No

· Manufacturing-Related Project Certification – If R/R&D from an eventual Phase II award leads to a completed product or tool, is it possible that this product or tool will be manufactured (e.g. production) on a wide scale basis?

Yes No In cases where there is a tie in the award selection process, ED will give priority to projects that are manufacturing-related. (This “tie-breaker” specification allows the ED program to apply an additional preference without compromising the quality standards or established criteria of the program.)

5. Statements The offeror must respond to the following statements required by the Small Business Administration.

· Duplicate Research Statement – The offeror and/or principal investigator (choose one: “has” or “has not”) submitted proposals/proposals for essentially equivalent work under other Federal program solicitations (choose one: “has” or “has not”) received other Federal awards for essentially equivalent work? (Identify proposals and/or awards in “Appendix C. Similar or Related Awards or Proposals.”)

· Disclosure Permission Statement – Will the offeror permit the Government to disclose the title and technical abstract page of the proposed project, plus the name, address, and telephone number of the corporate official of the offeror’s firm, if the proposal does not result in an award, to concerns that may be interested in contacting you for further information?

Yes No

6. Legend for Proprietary Information Information contained in unsuccessful proposals will remain the property of the offeror. The Government may, however, retain copies of all proposals. Public release of information in any proposal submitted will be subject to existing statutory and regulatory requirements.

If proprietary information provided by an offeror in a proposal constitutes a trade secret, proprietary commercial or financial information, confidential personal information, or data affecting national security, it will be treated in confidence to the extent permitted by law. This information must be clearly marked by the offeror with the term "confidential proprietary information” and the following legend must appear in this section of the proposal:

“These data shall not be disclosed outside the Government and shall not be duplicated, used, or disclosed in whole or in part for any purpose other than evaluation of this proposal. If a contract is awarded to this offeror as a result of (or in connection with) the submission of these data, the Government shall have the right to duplicate, use, or disclose the data to the extent provided in the contract and pursuant to applicable law. This restriction does not limit the Government’s right to use information contained in the data if it is obtained from another source without restriction. The data subject to this restriction are contained in pages (insert page number here) of this proposal.”

The use of any other legend is unacceptable to the Government and may constitute grounds for removing the proposal from further consideration without assuming any liability for inadvertent disclosure. The Government will limit dissemination of such information to/within official channels.

F. Project Narrative – Technical Content Note: The project narrative constitutes the main body of the Phase I proposal for Priority 1 and Priority 2 proposals. The project narrative must be titled "Project Narrative – Technical Content" and shall begin on page "1".

1. Significance

a. Problem Describe the education problem that the proposed product is intended to address and justify the importance of investing in R/R&D to solve this problem.

b. The product, its implementation, and the intended outcomes Describe the product that would be fully developed in Phase I and Phase II. Specify the intended user of this product (e.g., middle school social studies students, parents of preschool children with autism). Describe the critical components of this product and any additional materials required to support implementation (e.g., student or teacher handbooks). Describe how this product will function once completed.

Describe how this product would be implemented in the intended an education delivery setting (e.g., classroom, guidance counselor office, after school program) or an authentic early intervention or special education setting (e.g., special education classroom, supplemental education service, home setting for students with or at risk or disabilities). For example, would this product replace, supplement, or be integrated within existing practice as an intervention, or would it alter instructional approaches? Describe the expected level of resources and why this product’s implementation will be feasible for users given their resource constraints (e.g., time, funds, schedules).

Specify the intended outcomes that would come from using this product (e.g., improve vocabulary, improve understanding of Civil War battles, improved teaching efficiency, improve career readiness, improve understanding of computer science).

c. The theory of change, and theoretical and empirical support Describe why you believe the intended product will lead to its intended outcomes, and the sequence of steps that will be required in order to achieve these outcomes. For example, how is the product grounded and supported by theory? What data from past studies show that the proposed products or its components can be expected to have the intended outcomes? Explain the theoretical and empirical basis for the product in sufficient detail so that reviewers will understand the reasoning behind your product. It is often helpful to include a diagram that shows how the product will lead to improvements in student or teacher performance and that distinguishes between short- and long-term outcomes. For instance, a product designed to help students learn statistics may begin by showing them how it is used to predict the performance of a favorite baseball team. In turn, the perceived relevance of the material may lead students to devote more time to studying the subject, which in turn may lead to improved test scores in statistics. This logical sequence is referred to as a Theory of Change.

For products designed to directly affect the teaching and learning environment and, thereby, indirectly affect student outcomes, offerors should be clear in the theory of change to identify the short-term outcomes that this product is designed to affect (e.g., teacher practices) and how these short-term outcomes are to impact the longer-term student outcomes intended to be improved.

d. Related R/R&D by the project team Describe previous R/R&D conducted by the project team that is directly related to the proposed product. Describe how this previous R/R&D guides and provides a foundation for the proposed effort.

· For proposals to add a new and unique component to an existing product, the offeror (1) must justify the need for the additional component, (2) must detail prior research on the existing product, including usability, feasibility, fidelity of implementation, and evidence that the product in its current form shows promise for improving outcomes, and (3) may include results from concept testing where users (e.g., students, teachers, service providers) provide feedback after viewing mock-ups detailing the proposed product with the new component and its intended implementation.

· For proposals to fully develop a product on the basis of a prototype that is already developed, the offeror (1) must detail prior research on the prototype’s usability and initial feasibility when used by students or teachers and (2) may include results from concept testing where users (e.g., students, teachers, service providers) provide feedback after viewing mock-ups detailing the proposed product and its intended implementation.

· For proposals where no previous development work has occurred, the offeror may include results from concept testing where users (e.g., students, teachers, service providers) provide feedback after viewing mock-ups detailing the proposed product and its intended implementation.

e. Similar products or typical practices Describe similar products or current typical practices in the proposed area. Summarize the relevant research that is available on these products or practices. Describe why the proposed product will be sufficiently different from and better than current products or practices. In doing so, describe shortcomings of the current products or practices and why the proposed product will not suffer from the same shortcomings.

f. Potential commercial application After the product is fully developed through Phase I and II R/R&D, describe how it will be commercialized in the private sector marketplace. This description should include examples of how the product will be disseminated to potential end-users and revenue strategies to sustain the product over time.

NOTE: In Appendix H, offerors may include up to three (3) letters to endorse the significance of the product and the plans for its commercialization in the private market. See Appendix H for further information.

2. Phase I Technical Objectives

a. Phase I R/R&D objectives State the specific objectives of the Phase I R/R&D effort. Clearly identify each of the critical components of the prototype that will be developed in Phase I and what work will be completed in order to have a fully functioning prototype. The Phase I R/R&D objectives should include activities to test the usability of the prototype and the initial feasibility of the product concept with the intended end-user.

b. Project period Explain how the proposed objectives will be accomplished within a 6-month period. A timeline should be included.

3. Phase I Work Plan Offerors should provide a detailed plan of the technological R/R&D activities that will occur in Phase I, including what will be done, where it will be done, and how it will be carried out. The Phase I R/R&D plan should address the objectives detailed in Section III.F.2. (Phase I Technical Objectives). Offerors should make clear how the work plan addresses each of the objectives.

a. Development of the prototype As part of the plan, offerors should describe the R/R&D procedures through which a prototype will be developed and fully functioning (e.g., usability). Offerors should also describe the procedures that will be used to test and refine the prototype. For such research, offerors should describe how and when data will be collected, the characteristics of the sample (e.g., students, teachers), and the procedures for analyzing data.

b. Research on the usability of the prototype and the initial feasibility of the product concept At the end of the Phase I period, offerors should describe the research process that will be used to demonstrate the usability (or functioning) of the prototype when it is used by the anticipated end user (e.g., student, teacher, guidance counselor, speech therapist), and to assess the initial feasibility of the prototype and the full product concept after being presented to end users.

Such research might involve conducting a small pilot test of the prototype being used in a classroom to determine if the prototype functions in the way that it is intended (usability), and whether users are attentive and engaged when they use the prototype in the context of understanding the full product concept and its intended implementation (initial feasibility). Offerors might also include a think-aloud study in which a small sample of intended end-users provides feedback on what they are thinking as they use the prototype and as they see additional plans for the fully developed product. Such studies can help developers, for example, identify instructions that are not clear, determine if users will click on links to obtain additional information, detect trouble spots that users have difficulty navigating, or determine if the full product concept is missing a necessary component that was not originally planned. Pilot studies should include a small sample of individuals who are like those for whom the fully developed product is intended.

To describe the usability and initial feasibility research, offerors should include the following details:

Research questions. Offerors should pose clear, concise hypotheses or research questions (e.g., Does the prototype function as intended? Are users able to follow the instructions for using the prototype? Are users engaged in the material when using the prototype or when viewing the full product concept? After testing the prototype and seeing plans for the full development of the product, do users believe the product could be successfully implemented and that the product has potential for improving user outcomes?).

Sample. Describe the population (e.g., students, instructors) and the setting (e.g., laboratory, school, child-care facility) that will be used in the R/R&D activities to develop the prototype and to assess the usability and initial feasibility of the prototype.

NOTE: Offerors must include one letter of agreement from an authentic education setting or an authentic early intervention or special education setting for participation in research should the proposal be awarded. This letter should be no longer than one (1) page, and is to be included in Appendix B.

Measures. Describe the measures that will be used in this research and where appropriate, include information on reliability and validity of instruments.

Procedures. Describe when and how data will be collected to determine the usability and initial feasibility of the prototype. Include a clear and detailed description of the data analysis procedures. For quantitative data, specific statistical procedures must be described. The relation between hypotheses, and the independent and dependent measures should be clear. For qualitative data, the specific methods used to index, summarize, and interpret data must be delineated.

In concluding this section, offerors should discuss how the Phase I R/R&D will provide a foundation for the Phase II R/R&D effort.

c. Potential Problems Describe any potential problem areas that are anticipated in Phase I and provide alternative strategies that would be considered in such circumstances.

4. Project Team – Biographical Summary of Each Key Project Personnel Within this section in the 15-page narrative, offerors must list and provide a short biographical summary for each member of the project team, including consultants.

In the summary of the principal investigator, describe educational qualifications and experience that is most relevant to the proposed project. Describe why this individual is capable of managing the proposed project.

In the summary of the qualifications of each of the remaining key personnel, describe the role of each individual in the project, describe their relevant experience, and demonstrate that their time commitment is large enough to complete their work.

The project team should have expertise in education technology, education theory and practice, education (or special education) research, research methods for the development and research of education technology (including experience performing research in education settings), and in the commercial application of education or technology-related products.