SOW.pdf

DTPH5617P00037

JUNE 2017

U.S. Department of Transportation Pipeline and Hazardous Materials Safety Administration (PHMSA)

Statement of Work

811 Outreach at Washington Nationals Park

STATEMENT OF WORK

BACKGROUND

PHMSA, an agency within the Department of Transportation (DOT), has responsibility for the regulation of hazardous materials transportation by highway, rail, air, water and pipeline.

PHMSA is the primary federal regulatory agency responsible for ensuring that the Nation's 2.6 million miles of natural gas and hazardous liquid pipelines are safe, reliable, and environmentally sound. PHMSA seeks to raise awareness among the general public about the importance of calling 811 before digging projects to reduce pipeline incidents. Damages to pipelines during digging projects are a leading cause of pipeline accidents that hurt or kill people.

A call to 811 is the simplest and most effective way to prevent damage to underground facilities during digging projects.

According to a June, 2016 survey conducted by the Common Ground Alliance under a Cooperative Agreement with PHMSA, 811 awareness is gradually increasing. From 2015 to 2016, 811 awareness rose from 40% to 45% among respondents who are likely to dig in the near future. Under the Cooperative Agreement, the Common Ground Alliance also publishes an annual analysis of excavation damage data submitted by stakeholders across the nation. Since 2010 the analysis consistently shows that a call to 811 prior to an excavation project prevents damage in 99% of the cases. Additionally, PHMSA data shows that damage rates are also gradually decreasing. Gas distribution damage rates have decreased from 3.8/1000 locate request tickets to 3.1/1000 locate requests from 2010 to 2016.

While data shows improvement in damage prevention, more education is needed. Given that a call to 811 prevents damage in 99% of cases, it is appropriate to continue our efforts to reach out to those likely to dig.

PURPOSE/OBJECTIVE

The Pipeline and Hazardous Materials Safety Administration (PHMSA), Office of Pipeline Safety seeks the services of a firm to provide 811 awareness messaging at Washington Nationals Stadium, LLC in August, 2017.

SCOPE OF WORK

The work is to produce and display 811 educational signage at Washington Nationals Stadium, LLC on the Home Plate Pad, the out-of-town scoreboard and during in-park replays. The work also includes activation space at Washington Nationals Stadium, LLC for PHMSA outreach to attendees, and a 15-second radio spot for 30 games. Work will also include the monitoring and reporting results of the effort.

The quoter must be available to provide all support in accomplishing the tasks outlined in the SOW in a timely manner. The quoter must provide a designated lead and, where appropriate, additional staff for any tasks or subtasks. The quoter lead and additional staff must have the appropriate knowledge, skills and abilities to bring the specified PHMSA program to satisfactory completion.

TASKS

PHMSA requires 811 advertisements displayed at Washington Nationals Stadium, LLC (in case of rainout, schedule change, or switch in TV coverage, signage will run during next available home game).

• Home Plate Pad signage:

a. Sign is behind home plate, measures at least 34" by 33"

b. Nine games to include 8/11/17

• Out-of-town scoreboard signage

a. 1/2 inning per game that includes full-board animated opening and static image during the inning game play

b. Nine games to include 8/11/17

• In-park replays: Videoboard slate identifying DOT (811) as the presenting sponsor of replays for the upcoming inning, for nine games to include 8/11/17.

PHMSA also requires on-site activation space at Washington Nationals Stadium, LLC to educate fans about the importance of calling 811 before digging before the game on August 11, 2017.

PHMSA requires one 15-second radio spot for 30 Nationals baseball games, to include the game occurring on August 11, 2017, to be aired on the Nationals Radio Network.

Additional specifications for these tasks are included in the June 2, 2017 proposal submitted by the Washington Nationals Stadium, LLC.

DELIVERABLES

• Produce and display the following:

o Home Plate Pad signage:

Sign is behind home plate, measures at least 34" by 33" Nine games to include 8/11/17 o Out-of-town scoreboard signage 1/2 inning per game that includes full-board animated opening and static image during the inning game play Nine games to include 8/11/17 o In-park replays: videoboard slate identifying DOT (811) as the presenting sponsor of replays for the upcoming inning.

Nine games to include 8/11/17

• Coordinate with PHMSA for on-site activation space on the main concourse at Washington Nationals Stadium, LLC to educate fans about the importance of calling 811 before digging before the game on August 11, 2017.

• Produce and air one 15-second radio spot for 30 Nationals baseball games, to include the game occurring on August 11, 2017, to be aired on the Nationals Radio Network.

Additional specifications for these tasks are included in the June 2, 2017 proposal submitted by the Washington Nationals Stadium, LLC.

• Within 30 days of the completion of the work outlined in the SOW, the quoter shall provide a report that includes, at a minimum, a summary of the work accomplished, impressions reached, and an accounting of expended funds.

PLACE OF PERFORMANCE

Washington Nationals Stadium, LLC 1500 S Capitol St SE Washington, DC, 20003-3599

PERIOD OF PERFORMANCE

PHMSA anticipates the period of performance to be the third quarter of calendar year 2017.

INVOICING

The quoter will invoice PHMSA upon completion of all tasks and acceptance of all the deliverables by the government. The quoter must submit invoices in accordance with requirements and must prepare and submit reports in accordance with the reporting requirements.