QUESTIONS_AND_ANSWERS_-_Lead_Generation.docx

QUESTIONS AND ANSWERS

Lead Generation Services

DTMA9117Q00012

The FBO posting states: …Pricing shall include all costs necessary to accomplish the services in the statement of work (including but not limited to: overhead, general and administrative, profit, insurance, transportation, labor hours, equipment and supplies). Provide an estimated period of performance to complete each project.

1. Is there any expected travel for this position? If so, is there a historical (or a plug number) that offerors can use for our final calculations?

No expected travel

2. Please confirm the contractor is responsible for furnishing all required supplies for this position. If there is GFE, what would the Government be supplying (e.g., office space, workstation, etc.)?

No required supplies/equipment/furnishings

3. According to the SOW, the period of performance is for 6 months but the FBO record asks that the contractor “provide an estimated period of performance to complete each project.” Please confirm that the period of performance is for 6 months. Further, please confirm what is meant by “an estimated period of performance to complete each project.”

Project completion depends on when the vendor publishes/provides leads for the recruitment cycle.

4. The government says the period of performance is for six months from the start date with an option to extend. Is there a specified time limit for the extension option?

Project completion depends on when the vendor publishes/provides leads for the recruitment cycle.

5. What all information qualifies a lead – Assuming name address phone number… current high school, SAT scores, GPA, what else?

Would also include gender, race, DOB

6. How many leads required a month or term of contract? Is there a KPI involved?

Number based on price per lead

7. Is there geographic requirements, such as more leads in certain states or cities?

We will provide geographic requirements upon award of contract)

8. Is there a required number of diversity leads?

We will require a diverse population of leads)

9. Is there a required number of women versus men leads?

We will require a diverse population of leads

10. Assuming we will see quite a few 18 year old applicants, is there a criminal background requirement for leads?

No

11. What type of volume goals do you have on these leads?

The volume would be dependent on price per lead

12. Are there any targeting parameters you can share on the idea leads?

(scholar athlete leaders, etc...)

. We are targeting students that have indicated an interest in military service and engineering curriculums.

13. Is the intent for the vendor to conduct the lead searches of the Government's qualified databases of college-seeking high school students OR is the intent for the vendor to conduct lead searches of industry platforms and provide the leads to USMMA?

The intent is for the vendor to provide leads based on the vendor's mechanism.

14. Are there historic volume or spend levels associated with this work to assist vendors in determining workload?

The going rate for a lead is about 37 cents. Typically there is about a $100 charge each time the vendor provides a new set of leads. Additional service provided would increase the cost per lead. The number of leads will be dependent on the cost per lead, which the vendor should establish.

15. Is there a set number of leads required for the vendor to produce? I am not seeing volume requirements on any of the documents.

We will require a diverse population of leads)

16. Is this a new requirement? If not, who is the incumbent?

Yes, this is a new requirement

17. What is the contract award number for the last award for this requirement?

There is no previous contract

18. What is the anticipated contract award date?

An estimate of two to three weeks after the closing date

19. The SOW mentions recruiting priorities. What are the U.S. Merchant Marine Academy's recruiting priorities?

20. The SOW mentions the service to perform should provide multi-faceted lead generating searches that successfully identify high school students in various categories. In this scenario, what is the definition of multi faceted?

Having many facets or aspects

21. What is the number of leads required for the last contract year and what number is required for the upcoming three years.

We will require a diverse population of leads)

22. What is the length of the anticipated contract award?

Project completion depends on when the vendor publishes/provides leads for the recruitment cycle.

23. Is the anticipated contract award Firm Fixed Price?

Yes, a firmed-fixed-price award