DCF RFP 2223 018 - RFI Implementer 2022.11.04.pdf

DCF RFP 2223 018 1 of 35 (PMT-05-2021) Effective 6/24/2021

STATE OF FLORIDA

DEPARTMENT OF CHILDREN AND FAMILIES

OFFICE OF CHILD AND FAMILY WELL-BEING

AND

OFFICE OF COMMUNICATIONS

REQUEST FOR PROPOSAL

DCF RFP 2223 018

Responsible Fatherhood Initiative: Development and Implementation

Release Date: NOVEMBER 4, 2022

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TABLE OF CONTENTS

SECTION 1. INTRODUCTION

1.1 Introduction to the Procurement

1.2 Term of the Agreement

1.3 Contact Person and Procurement Officer

1.4 Official Notices

1.5 Protests

SECTION 2. SOLICITATION PROCESS

2.1 General Overview of the Process

2.2 Limitations on Contacting Department Personnel and Others

2.3 Timeline

2.4 Woman--, Veteran--, and Minority-owned Small Businesses Participation

2.5 Written Questions and Department Answers

2.6 Receipt of Proposals

2.7 Form PUR 1001

2.8 Department’s Discretion

SECTION 3. SPECIFICATIONS

3.1 Definitions

3.2 Minimum Programmatic Specifications

3.3 Minimum Financial Specifications

3.4 Composition of the Contract

3.5 Order of Precedence

3.6 Supporting Documentation

SECTION 4. INSTRUCTIONS FOR RESPONDING TO THE SOLICITATION

4.1 How to Submit a Proposal

4.1 Contents of the Proposal

4.2 Content of the Financial Proposal

4.3 Public Records and Trade Secrets

SECTION 5. THE SELECTION METHODOLOGY

5.1 Selection Criteria

5.2 Evaluation Phase Methodology

APPENDIX I: CERTIFICATE OF SIGNATURE AUTHORITY

APPENDIX II: VENDOR’S CERTIFICATIONS

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APPENDIX III: QUESTION SUBMITTAL FORM

APPENDIX IV: SUBCONTRACTOR LIST

APPENDIX V: PROGRAM STATEMENT

APPENDIX VI: PROPOSED COST FOR SERVICES

APPENDIX VII: LOGIC MODEL

APPENDIX VIII: STANDARD CONTRACT PART 1

APPENDIX IX: STANDARD CONTRACT PART 2

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SECTION 1. INTRODUCTION

1.1 Introduction to the Procurement

The Department of Children and Families (Department), Office of Child and Family Well- Being and Office of Communications, is seeking not-for-profit organization(s) (Vendors) that specializes in marketing and communications to develop and implement a full campaign around the Department’s Responsible Fatherhood Initiative (initiative), as well as assist with related Request for Applications (RFA) grant activities. This initiative is a statewide program to provide support and resources to Florida fathers to promote involvement in the lives of their children.

In the United States, one out of four children grow up in a household without a father.

Research has found that fathers play a unique role in producing positive outcomes for children. Children raised in father-absent homes are more likely, on average, to abuse drugs and alcohol, show signs of antisocial and delinquent behavior, and drop out of high school.

While the Fatherhood Initiative serves to inspire all men to be strong, resilient fathers, the target population of fathers to receive information and resources from this program include those facing unemployment, incarceration, and housing instability and who may be recipients of public benefits.

There are two key components that the Department is seeking in this RFP. Part A – Campaign and Initiative, and Part B – Technical Assistance and Training. See the Department’s Standard Contract Part 2.

Any person interested in participating must comply with the terms of this solicitation.

1.2 Term of the Agreement

The anticipated start date of the resulting contract is February 15, 2023. The anticipated duration of the contract is February 15, 2023, through February 14, 2026. Renewal, if any, shall comply with s. 287.057(13), F.S.

1.3 Contact Person and Procurement Officer

The sole contact point for communication (which will only be accepted in writing) regarding this solicitation is:

Jessica Koburger Procurement Officer Florida Department of Children and Families Jessica.Koburger@myflfamilies.com

1.4 Official Notices

All notices, decisions, intended decisions, addenda (including Notices of Intent to Award), and other matters relating to this solicitation will be posted on the Department of Management Services (DMS) Vendor Information Portal (VIP) located at:

mailto:Jessica.Koburger@myflfamilies.com

DCF RFP 2223 018 5 of 35 https://Vendor.myfloridamarketplace.com

It is the responsibility of Vendors to check VIP for addenda, notices of decisions and other information or clarifications to this solicitation. Posting on VIP is the only official notice for determinations of timeliness of protests (see 1.5).

1.5 Protests

Any protest concerning this solicitation shall be made in accordance with sections 120.57(3) and 287.042(2), F.S., and Rule Chapter 28-110, Florida Administrative Code (F.A.C.).

Failure to file a protest within the time prescribed in section 120.57(3), F.S., or failure to post the bond or other security required by law within the time allowed for filing a bond shall constitute a waiver of proceedings under Chapter 120, F.S.

Notices of Protest must be filed with the Clerk of Agency Proceedings (Agency.Clerk@myflfamilies.com).

SECTION 2. SOLICITATION PROCESS

2.1 General Overview of the Process

Proposals from responsible and responsive Vendors are eligible for evaluation. By submitting a proposal, the Vendor agrees to each of the certifications listed in this solicitation unless otherwise indicated.

The Department may request Vendor presentations.

2.2 Limitations on Contacting Department Personnel and Others

In accordance with s 287.057(23) F.S., “respondents to this solicitation or persons acting on their behalf may not contact, between the release of the solicitation and the end of the 72-hour period following the agency posting the notice of intended award, excluding Saturdays, Sundays, and state approved holidays, any employee or officer of the executive or legislative branch concerning any aspect of this solicitation, except in writing to the Procurement Officer or as provided in the solicitation documents. Violation of this provision may be grounds for rejecting a proposal.”

2.3 Timeline

Activity Date Time Eastern

Address Section Reference

Solicitation advertised and released on VIP:

November 4, NA VIP Electronic Posting site:

https://Vendor.myfloridamarketplace.com

1.4

Written questions must be received by:

November 16, 11:00

AM

See Section 1.3 2.6

Department’s response to questions:

November 29, NA VIP Electronic Posting site:

https://Vendor.myfloridamarketplace.com

2.6 https://vendor.myfloridamarketplace.com/ mailto:Agency.Clerk@myflfamilies.com https://vendor.myfloridamarketplace.com/

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Activity Date Time Eastern

Address Section Reference

Sealed proposal must be received by the Department:

December 9, 2:00

PM

See Section 1.3 2.7

*Proposal opening:

December 9, 3:00

PM

Computer, tablet or smartphone.

https://meet.goto.com/SolicitationAdmini stration You can also dial in using your phone.

United States (Toll Free): 1 866 899 4679 United States: +1 (571) 317-3116 Access Code: 687-621-357

2.7.3

Posting of intended contract award:

December 23, NA DMS VIP Electronic Posting site:

https://Vendor.myfloridamarketplace.com

5.2.5

Effective date of contract:

February 15, NA N/A 1.2

*All meetings noted with an asterisk (*) are public meetings.

2.4 Woman--, Veteran--, and Minority-owned Small Businesses Participation

Woman--, Veteran--, and Minority-owned Small Businesses are encouraged to participate in any scheduled conferences, conference calls, or pre-solicitation meetings. All Vendors shall be accorded fair and equal treatment. For questions about registering to identify your Small Business as a Woman--, Veteran--, or Minority-owned Small Businesses visit:

https://www.dms.myflorida.com/agency_administration/office_of_supplier_diversity_osd

2.5 Written Questions and Department Answers

Vendor questions for which binding Department answers are desired must be addressed as permitted in Section 1.3, using the template provided in APPENDIX III, and received by the Procurement Officer on or before the dates and time specified in Section 2.3.

2.6 Receipt of Proposals

Due to health implications and sensitivity to COVID-19, the Department prefers proposals be sent by electronic means (email). The electronic submission must comply with the following requirements:

The Vendor shall submit an electronic version of the proposal in response to this solicitation (including all required documents) in PDF format as an attachment to an email sent to the Procurement Officer’s email address provided in Section 1.3. The software used to produce the electronic file must be Adobe portable document format (“pdf”), version 6.0 or higher.

The Department must be able to be open and view the proposal utilizing Adobe Acrobat. In the event that the electronic file attachment is too large to be submitted in a single email, the Vendor may utilize multiple emails so long as all required documents are delivered to the Procurement Officer by or before the date and time specified in Section 2.3. The Department https://meet.goto.com/SolicitationAdministration https://meet.goto.com/SolicitationAdministration tel:+18668994679,,687621357 tel:+15713173116,,687621357 https://www.dms.myflorida.com/agency_administration/office_of_supplier_diversity_osd

DCF RFP 2223 018 7 of 35 can allow up to 100 MB for incoming attachments. The Vendor email system must also allow for a 100 MB attachment. Zipping attachments will reduce file sizes.

2.6.1 Proposal Deadline

Proposals must be received by the Procurement Officer no later than the date and time and at the address provided in Section 2.3. Facsimile or electronic transmissions of proposals will not be accepted. Vendors are exclusively responsible for timely delivery of sealed proposals to the Procurement Officer.

2.6.2 Proposal Withdrawal and Amendment

Vendors may withdraw, or withdraw and replace, previously submitted sealed proposals on or before the date and time specified for sealed proposals to be received by the Department.

2.6.3 Binding Proposal

Vendors are bound by their proposals until the latter of 60 calendar days after the proposal opening or the closing of all opportunities for protest or appeal.

2.6.4 Cost of Preparation of Proposal

The Department will not pay any costs incurred in responding to this solicitation.

2.7 Form PUR 1001

The standard “General Instructions to Respondents” Form PUR 1001 (10/06) is hereby incorporated into this solicitation by reference as if fully recited herein. In the event of any conflict between Form PUR 1001 and this solicitation, the terms of this solicitation shall take precedence over Form PUR 1001, unless the conflicting term is required by Florida law, in which case the term contained in Form PUR 1001 shall take precedence. Form PUR 1001 is available at:

http://www.dms.myflorida.com/media/purchasing/pur_forms/1001_pdf.

2.8 Department’s Discretion

2.8.1 The Department may:

2.8.1.1 Determine whether a Vendor is responsible, as defined in section 287.012, Florida Statutes;

2.8.1.2 Waive minor irregularities when doing so would be in the best interest of the State of Florida;

2.8.1.3 Withdraw the solicitation or reject all proposals at any time;

2.8.1.4 Select more than one Vendor for the commodities and contractual services encompassed by this solicitation;

2.8.1.5 Withdraw or amend its Notice of Award;

2.8.1.6 Award contract(s) for a reduced scope of the commodities and contractual services encompassed by this solicitation.

SECTION 3. SPECIFICATIONS

http://www.dms.myflorida.com/media/purchasing/pur_forms/1001_pdf

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3.1 Definitions

See STANDARD CONTRACT PART 2, Exhibit A, Section A-1 for contract definitions.

3.2 Minimum Programmatic Specifications

The selected Vendor(s) shall perform the tasks outlined in the Department’s STANDARD CONTRACT PART 1 AND PART 2 (APPENDIX VIII and APPENDIX IX) in accordance with all terms therein.

3.3 Minimum Financial Specifications

The selected Vendor(s) shall be compensated in the manner set forth in APPENDIX IX– STANDARD CONTRACT PART 2 in accordance with all terms therein.

3.3.1 Funding Sources

This contract will be funded 100% by General Revenue.

The Department reserves the right to expand services after the contract is executed, based on the availability of funds.

3.3.2 Allowable Costs

The allowable costs for these services will include costs related to the development and implementation of the Responsible Fatherhood Initiative, Section 409.1464, F.S.

Expenditures shall meet the minimum requirements established by the Department of Financial Services, Division of Accounting and Auditing, Bureau of Auditing, Reference Guide for State Expenditures, which is available at the Department of Financial Services website.

3.3.3 No Cost-of-Living Increases

The Department does not fund Cost-of-Living increases.

3.4 Composition of the Contract

The contract awarded as a result of this solicitation will be composed of:

3.4.1 Department’s Standard Contract

The Department’s Standard Contract Part 1 contains general contract terms and conditions required by the Department for all Vendors. In addition, the Department’s Standard Contract Part 2 contains additional contract terms and conditions governing the performance of work, the clients to be served, required deliverables, performance standards, and compensation.

3.4.2 Form PUR 1000

Form PUR 1000 is incorporated by reference into the Department’s Standard Contract. In the event of any conflict between Form PUR 1000 and this solicitation, the terms of this solicitation shall take precedence over Form PUR 1000, unless the conflicting term is required by Florida law, in which case the term contained in Form PUR 1000 shall take precedence. Form PUR 1000 is available at:

https://www.dms.myflorida.com/business_operations/state_purchasing/state_age ncy_resources/state_purchasing_pur_forms https://www.dms.myflorida.com/business_operations/state_purchasing/state_agency_resources/state_purchasing_pur_forms https://www.dms.myflorida.com/business_operations/state_purchasing/state_agency_resources/state_purchasing_pur_forms

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3.4.3 Other Attachments or Exhibits

All other attachments and exhibits to the contract referenced in this solicitation shall also be part of the resulting contract, if any; and

3.4.4 Vendor Proposal

The Vendor’s proposal and any additional submittals, if incorporated into or attached to the contract.

3.5 Order of Precedence

In the event of conflict within any two or more documents within the contract documents listed in 3.4, the earlier listed document shall control (e.g. 3.4.2. will control over 3.4.3).

3.6 Supporting Documentation

This table lists the supporting documentation, and the associated link to download the supporting documentation.

Subject Description Link

Section 409.1464, F.S., Responsible Fatherhood Initiative

Section 8. of House Bill (HB) 7065, Development and implementation of the Responsible Fatherhood Initiative campaign https://www.flsenate.gov/Sessi on/Bill/2022/7065/BillText/er/ PDF to HB 7065

National Responsible Fatherhood Clearinghouse

Media campaign materials available on the National Responsible Fatherhood Clearing house https://www.fatherhood.gov/au thors/national-responsible-fatherhood-clearinghouse

Department of Financial Services Website

Location of current Reference Guide for State Expenditures

Florida Department of Financial Services (myfloridacfo.com)

SECTION 4. INSTRUCTIONS FOR RESPONDING TO THE SOLICITATION

4.1 How to Submit a Proposal

4.1.1 Number of Copies Required and Format for Submittal

Vendors shall submit their proposal, pursuant to Section 2.6, Receipt of Proposals.

Electronic signatures are acceptable. The proposal submitted to the Department must contain an original signature of an official authorized to bind the Vendor to the proposal. If applicable, one redacted copy of the proposal, identical to the original copy and clearly labeled as redacted, must also be submitted.

4.1.2 Sealed Proposals

The email sent to the Procurement Officer’s email address provided in Section 1.3, Contact Person and Procurement Officer, must include the title of the proposal, the solicitation number, the Vendor's name, and identification of enclosed documents.

https://www.flsenate.gov/Session/Bill/2022/7065/BillText/er/PDF https://www.flsenate.gov/Session/Bill/2022/7065/BillText/er/PDF https://www.flsenate.gov/Session/Bill/2022/7065/BillText/er/PDF https://www.flsenate.gov/Session/Bill/2022/7065/BillText/er/PDF https://www.fatherhood.gov/authors/national-responsible-fatherhood-clearinghouse https://www.fatherhood.gov/authors/national-responsible-fatherhood-clearinghouse https://www.fatherhood.gov/authors/national-responsible-fatherhood-clearinghouse https://www.myfloridacfo.com/ https://www.myfloridacfo.com/

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4.1.3 Proposal Format

Proposals must be typed, single-spaced, on 8 1/2” x 11” format. Pages must be numbered in a logical, consistent fashion. Figures, charts, and tables should be numbered and referenced by number in the text. The proposal must be submitted in accordance with Section 4.2, Contents of Proposal, and Section 4.3, Content of the Financial Proposal.

4.2 Contents of the Proposal

4.2.1 Title Page

The first page of the proposal shall be a Title Page that contains the following information:

4.1.1.1 Title of solicitation;

4.1.1.2 Solicitation number;

4.1.1.3 Vendor’s name and federal tax identification number;

4.1.1.4 Name, title, telephone number, email address and mailing address of person who can respond to inquiries regarding the proposal; and

4.2.2 TAB 1: TABLE OF CONTENTS

4.2.3 TAB 2: SPECIFICATIONS

Specifications for this solicitation:

4.2.3.1 Signature Authority

Include a signed certificate (APPENDIX I), completing either Section A (or providing a corporate resolution or other duly executed certification issued in the Vendor’s normal course of business) or Section B, demonstrating the person signing the proposal, and its statements and certifications, is authorized to make such representations and to bind the Vendor.

4.2.3.2 Vendor Certifications

Include the Vendor Certifications Form (APPENDIX II) signed by the person named in the Certificate of Signature Authority as the Authorized Representative of the Vendor and with “true” checked next to each of the Certifications (a) through (f).

4.2.3.3 Program Statement

Include the Program Statement (APPENDIX V) signed by the person named in the Certificate of Signature Authority as the Authorized Representative of the Vendor and affirming that the Vendor is a not-for-profit and has history and experience of focusing on responsible fatherhood, including providing online resources to fathers, and engaging fathers, father figures, and children through community-based and school-based events to encourage responsible fatherhood. The Vendor shall not be considered for this RFP if the Vendor does not meet this requirement.

4.2.4 TAB 3: EXECUTIVE OVERVIEW

Provide a brief executive overview demonstrating an understanding of the solicitation purpose and the needs specified in this solicitation. The Executive Overview includes a

DCF RFP 2223 018 11 of 35 brief description of the Vendor’s organization, leadership credentials, approach for Scope of Work services, management of Performance Specifications, and means of completing Deliverables as defined in the Department’s STANDARD CONTRACT

PART 2 (APPENDIX IX).

4.2.4.1 Approach and Capabilities.

4.2.4.1.1 Describe Vendor’s approach and philosophy, including mission statement, core values, and vision.

4.2.4.1.2 Describe Vendor’s organization and governance structure, depicting clear lines of authority including corporate affiliations; describe how the structure represents a lean, efficient, and effective administrative model; describe experience and achievements in developing a governance model is designed to avoid conflicts of interest.

4.2.4.1.3 Describe the Vendor’s organizational capacity to manage a statewide initiative and successfully carry out the requirements of this RFP.

4.2.4.1.4 Describe the Vendor’s ability to collaborate with other relevant agencies of state government and private organization to develop and implement the initiative.

4.2.4.1.5 Create a logic model using the table displayed in APPENDIX XII. The logic model is a graphical representation of Vendor’s program. The logic model needs to show the relationship among the resources (inputs) and activities, to the deliverables (outputs) and performance measures (outcomes) that the program will produce, under the contract.

Propose at least three (3) outcome-based performance measures to achieve for each fiscal year of SFY 2022-2023; 2023-2024; 2024-2025; and 2025-2026. The Department may incorporate the proposed outcome-based performance measures in the contract.

4.2.4.1.6 Provide information which will demonstrate the Vendor’s and subcontractor(s)' ability to successfully complete the work described in this solicitation and its appendices, attachments, exhibits, and referenced supporting documentation. The Vendor’s and any proposed subcontractor(s)’ information shall be shown separately. See the Department’s Standard Contract Part 2, Section C-2.3.

4.2.4.2 Part A – Campaign and Initiative

4.2.4.2.1 Describe the Vendor’s ability to develop and implement the initiative which must, at minimum:

4.2.4.2.1.1. Include website and other related electronic resources that will allow a father to obtain information about effective parenting, identify areas in which support would enable him to enhance his ability to be an effective father, and be connected to such support, including but not limited to, support provided by organizations receiving grants under section 409.1465, F.S;

4.2.4.2.1.2. Propose elements of the website the Vendor will include on the website, outside of those listed in section C-1.1.9 of the Standard Contract Part 2;

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4.2.4.2.1.3. Propose (#) of hits to the website per month and (#) of hits to the website per year once the website successfully launches and is visible to the public. This number will be incorporated in the contract and the Vendor will be responsible for reporting the actual numbers, as required by the contract.

4.2.4.2.1.4. Use appropriate materials from the fatherhood media campaign available through the National Responsible Fatherhood Clearinghouse;

4.2.4.2.1.5. Create the Department-approved campaign name, logo, and slogan;

4.2.4.2.1.6. Print and deliver/ship printed outreach and marketing materials for public events.

4.2.4.2.1.7. Experience in conducting market research, establishing campaign objectives, and identifying target audiences for campaign development.

4.2.4.2.1.8. Marketing and advertising experience of the organization in conducting statewide campaigns.

4.2.4.2.1.9. Relevant work and service experience by the individual(s) that would be working on the Fatherhood Initiative advertising and marketing campaign.

4.2.4.2.1.10. Experience in creating print, television, digital content, still photos, video, digital stories, and social media elements and public events, campaign services, media buying, and may include appearances by and involvement from public figures and influencers, to effectively convey messaging.

4.2.4.2.1.11. Provide a timeline of events to create and implement a mass media marketing and advertising campaign.

4.2.4.2.1.12. Propose a rolling production schedule for the videos, per section C-

1.1.7 of the Standard Contact Part 2.

4.2.4.2.1.13. Experience in promoting fatherhood initiatives through outreach or advertising.

4.2.4.2.2 Propose the number (#) of Media Impression per month and (#) of Media Impressions per year the campaign will receive. These numbers will be incorporated in the contract and the Vendor will be responsible for reporting the actual numbers, as required by the contract (See Department’s Standard Contract Part 2).

4.2.4.2.3 Describe the Vendor’s ability to accomplish the Department’s goals:

4.2.4.2.3.1. Goal 1. Raise levels of awareness of the importance of fathers in the lives of their children through a branded marketing and advertising campaign using facts and resources from the Department and the National Responsible Fatherhood Clearinghouse (link).

4.2.4.2.3.2. Goal 2. Create awareness of a Florida grant program for community organizations throughout the state to apply for https://www.fatherhood.gov/authors/national-responsible-fatherhood-clearinghouse

DCF RFP 2223 018 13 of 35 grants from the Department to develop Fatherhood programs at the local level.

4.2.4.2.3.3. Goal 3. Recognize June as Responsible Fatherhood Month in Florida via marketing materials for community partners to use in promotional activities (online, events, etc.).

4.2.4.3 Part B – Training and Technical Assistance

4.2.4.3.1 Describe the Vendor’s full comprehension of the scope of the work to develop and implement the initiative.

4.2.4.3.1.1. Describe the types of TA and training the Vendor will offer to assist the Department related to best practices for implementing the state-wide campaign to raise levels of awareness of the importance of fathers in the lives of their children and assist the Department in developing outcomes measures to measure the campaign effectiveness.

4.2.4.3.1.2. Describe experience the Vendor has in providing similar services for similar projects. Describe the outcomes of those projects based on the TA and training the Vendor provided.

4.2.4.3.2 Provide a description of the Vendor experience in the RFA and grant writing processes, specifically regarding the grant application process.

Describe any prior RFA/grant experience and provide the number of years of experience.

4.2.4.3.3 Describe the Vendor’s previous experience in providing TA and training to grantees.

4.2.4.3.3.1. Describe the Vendor’s approach to offering training and TA to organization apply for grant funds (grant funds listed Section 1.1.1 herein) and grant recipients to help the organizations meet their goals. The goal of this training and TA is to enable each awarded organizations to provide measurable high-quality effective services and to strengthen the awarded organizations’ capacity to obtain additional non-state funding in the future.

4.2.4.3.3.1.1. Describe a methodology and tool for

evaluating the efficacy of all training and TA provided. This analysis will be reported in the Progress Report.

4.2.4.3.3.1.2. Propose a performance measure is to

qualitatively and quantitatively measure the effectiveness of the training facilitated by the Vendor to the training participants. The performance measure will be measured on a monthly basis. See Attachment 2, Standard Contract Part 2.

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4.2.4.3.3.1.3. Describe a plan to evaluate and report

readiness of small not-for-profit organizations to provide high quality effective services and long-term sustainability. See Section C-1.2.3.5, Standard Contract Part 2.

4.2.4.3.3.2. Topics for TA and training shall be focused on application and grant writing process, best practices for implementing programs and non-profit management, and grant data and reporting requirements for outcomes measures. The Provider shall determine the specific training needed by the small not-for-profit organizations and may directly provide or subcontract for such training and TA.

Additional TA services may include performing site visits on behalf of the Department at the locations of the small not-for-profit organizations receiving state grant awards.

4.2.4.3.4 Describe the Vendor’s ability to accomplish the Department’s goals:

4.2.4.3.4.1. Goal 4. Support the awarded small not-for-profit organizations to enable them to provide measurable high-quality effective services and to strengthen the awarded small not-for-profit organizations’ capacity to obtain additional non-state funding in the future.

4.2.4.4 Additional Corporate Information

In addition to the other information described above, the Vendor and the subcontractor(s) shall provide:

4.2.4.4.1 Full legal name and its associated Federal Employer Identification Number (FEIN), or Social Security Number if a FEIN is not required

4.2.4.4.2 Proof of registration with MFMP

4.2.4.4.3 Country and state of incorporation

4.2.4.4.4 Principal place of business

4.2.4.4.5 Description of the Vendor’s organization, including number of years in business, subsidiaries, parent corporations, officers; include organization charts and details concerning the number of facilities by geographic location

4.2.4.4.6 Names and addresses of all affiliated or related companies, partnerships or associations (including subcontractor, if any) and a brief description of its relationship to the Vendor

4.2.5 TAB 4: CORE TEAM QUALIFICATIONS

4.2.5.1 The Vendor shall describe the qualifications and credentials of their organization with an explanation of why the organization is qualified to meet the needs of this solicitation.

4.2.5.1.1 The Vendor shall submit proof that their organization is not-for-profit.

The Vendor shall not be considered for this RFP without providing proof of not-for profit status.

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4.2.5.1.2 The Vendor shall submit proof of the Vendor’s history and experience of focusing on responsible fatherhood, including providing online resources to fathers, and engaging fathers, father figures, and children through community-based and school-based events to encourage responsible fatherhood. In accordance with Section 409.1464(3)(1)1.

F.S., the Vendor shall not be considered for this RFP without this previous history.

4.2.5.1.2.1. Submit sample material of marketing materials of previous marketing campaign and/or outreach materials to fathers focusing on responsible fatherhood, as evidence of the Vendor’s history and experience.

4.2.5.1.3 In addition, the Vendor must include résumés for key leadership personnel describing their work experience, education, and training as it relates to the requirements of this solicitation and the Department’s

STANDARD CONTRACT PART 1 AND PART 2 (APPENDIX VIII

and APPENDIX IX).

4.2.5.2 The proposal shall include the Vendor’s operational approach to the recruitment, training, supervision, and retention of qualified personnel as described in the Department’s STANDARD CONTRACT PART 1 AND PART 2 (APPENDIX VIII and APPENDIX IX). The proposal should address all applicable personnel grievance and conflict resolution practices. The Vendor should explain how it’s organization, subcontractors, and staffing levels will best meet the performance standards required to perform properly. It is also important to describe the credentials for human resources, quality assurance, financial, information technology, and other key professional level employees.

4.3 Content of the Financial Proposal

4.3.1 Financial Proposal Title Page

The first page of the proposal shall be a Title Page that contains the following information:

4.3.1.1 Title of solicitation;

4.3.1.2 Solicitation number;

4.3.1.3 Vendor’s name and federal tax identification number;

4.3.1.4 Name, title, telephone number and address of person who can respond to inquiries regarding the proposal; and

4.3.1.5 Name of program coordinator (if known).

4.3.2 TAB 1: FINANCIAL INFORMATION

4.3.2.1 Financial Management

The Vendor must describe its current financial management and accounting systems and capability by submitting copies of their independent financial and compliance audit report and/or certified financial statements for the two (2) most recent fiscal years. These documents must be contained separate from the rest of the reply. The documents shall include all applicable financial statements, DCF RFP 2223 018 16 of 35 auditor’s reports, management letters, and any corresponding re-issued audit components.

If the Vendor does not have audit reports for the two most recent years, reviewed or compiled financial statements with the applicable Certified Public Accountant’s report shall be submitted. A newly created entity shall submit the requested financial reports from each of the founding collaborative partners.

The purpose of these criteria is to provide the Department with a basis for evaluating the Vendor’s financial capabilities for undertaking this project.

Examples include:

4.3.2.1.1 How well does the Vendor demonstrate the financial stability required to fulfill the terms and conditions of the contract?

4.3.2.1.2 Does the Vendor have adequate financial resources for performance of the proposed project, or have the ability to obtain necessary financial resources before beginning performance?

4.3.2.1.3 What is the Vendor’s ratio of current assets to liabilities?

4.3.2.1.4 Does the Vendor possess adequate cash or operating capital to meet projected monthly operating expenses pending receipt of first, and subsequent contract payments?

4.3.2.1.5 What is the Vendor’s net worth?

4.3.2.1.6 Has the Vendor satisfactorily completed all corrective actions related to finding in previous audits or areas brought to management’s attention in management letters?

4.3.2.1.7 Can the Vendor conduct business with the Department without relying on advances, especially if the project is not a new one?

4.3.2.1.8 Has the Vendor had any previous financial difficulties in performing contracts for the State?

4.3.2.1.9 Does the reply provide two (2) years of financial information including any of the applicable statements: (1) Statements of Financial Position;

(2) Statements of Activities; (3) Dun and Bradstreet Comprehensive Report; (4) Statements of Cash Flow; (5) Statements of Changes in Financial Position; (6) Auditors’ Reports; (7) Notes to Financial Statements; (8) Summaries of Significant Accounting Policies; (9) Federal Income Tax Return; and/or (10) Any other relevant statistical information.

4.3.2.2 Proposed Service Efficiencies and Re-investment

The Vendor shall provide information on how it plans to develop efficiencies in the services being provided. From this plan, the Vendor shall show how the cost reduction or added services that are realized from these efficiencies will be re-invested into the required services.

4.3.2.3 Ongoing Approach to Reduce Administrative Costs and Expand Services

The Vendor shall provide its ongoing approach to reduce administrative cost, without affecting the quality of the services.

4.3.2.4 Local Match

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Local match is not required for this RFP.

4.3.3 TAB 2: PROPOSED COST FOR SERVICES

The Vendor must complete and submit the Proposed Cost for Services, in APPENDIX VI, for each fiscal year of SFY 2022-2023; 2023-2024; 2024-2025; and 2025-2026. The Vendor will need to have reviewed the Exhibits C, D, E, and F, and Attachments 1 and

2. Based on the services provision and reporting requirements under the contract, the Vendor will propose the unit price for each deliverable and total costs for each deliverable.

The proposed cost totals should be based on funding projections.

4.3.3.1 The Vendor submitting proposals for Part A. must provide proposed costs for #1 through #9, #11, and #13 in APPENDIX VI. For the other sections, the Vendor may put N/A.

4.3.3.2 The Vendor submitting proposal for Part B, must provide proposed costs for #10 through #12, and #14-#15 in APPENDIX VI. For the other sections, the Vendor may put N/A.

4.4 Public Records and Trade Secrets

4.4.1 How to Claim Trade Secret Protection

If the Vendor considers any portion of the documents, data or records submitted in its proposal to be trade secret, as defined in Section 812.081(1)(c), F.S., and exempt from public inspection or disclosure pursuant to Florida’s Public Records Law, the Vendor must submit all such information in a separately bound document (or in the case of electronic media, in a manner compliant with Section 4.1.4, , with the words "Trade Secret" included in the file name) clearly labeled "Attachment to Proposal, Solicitation No. – Trade Secret Material". Appropriate cross-references should be included in nonexempt materials. The first page of the electronic file and hardcopy documents must explain why the information in the document is a trade secret. This submission must be made no later than the proposal submittal deadline. Where such information is part of material already required to be submitted as a separately bound or enclosed portion of the proposal, it shall be further segregated and separately bound or enclosed and clearly labeled as set forth above in addition to any other labeling required of the material. If the Vendor considers any portion of a submission made after its proposal to be trade secret the Vendor must clearly label the submission as containing trade secret information (or in the case of electronic media, include "Trade Secret" in the relevant file names).

4.4.2 Vendor’s Duty to Respond to Public Records Requests

In response to any notice by the Department that a public records request received by the Department encompasses any portion of the separately bound part of the Vendor’s proposal or other submissions labeled as “trade secret,” the Vendor shall expeditiously provide the Department, or the public pursuant to subsection 119.0701(2), Florida Statutes, with a redacted version of the document(s) and identify in writing the specific statutes and facts that authorize exemption of the information from the Public Records Law. If different exemptions are claimed to be applicable to different portions of the redacted information, the Vendor shall provide information correlating the nature of the claims to the redacted information. The redacted copy must only exclude or obliterate

DCF RFP 2223 018 18 of 35 only those exact portions that are claimed confidential or trade secret. If the Vendor fails to promptly submit a redacted copy and justification in response to the notice of a public records request, the Department is authorized to produce the records sought without any redaction.

4.4.3 Department not Obligated to Defend Vendor Claims

The Department is not obligated to agree with or defend any Vendor claim of exemption from inspection and copying under Florida’s Public Records Law. The Vendor is responsible for defending such claims. Further, the Vendor shall protect, defend, and indemnify, including attorney’s fees and costs, the Department for actions (including litigation initiated by the Department) arising from or relating to such claims.

SECTION 5. THE SELECTION METHODOLOGY

The Department intends to award the contract to the responsible and responsive Vendor or Vendors.

whose proposal is determined, in writing, to be the most advantageous to the state, display the most capability in providing services as described in the Department’s Standard Contract Part 2, for each of the key components of this RFP, which include Part A – Campaign and Imitative and Part B – Training and Technical Assistance The Department will award the contract based on a consideration of the relative importance of price and other evaluation criteria set forth in the solicitation. The Department may also make a determination as to whether to deem one or more Vendors ineligible for award due to non-responsibility or non-responsiveness. The Department will electronically post the intent to award in accordance with section 120.57(3)(a), Florida Statutes, and Rule 60A-1.021, Florida Administrative Code.

5.1 Selection Criteria

The Department may consider any information that reflects upon a Vendor’s capability to fully perform the contract requirements and demonstrates the level of integrity and reliability required to assure performance of the contract.

5.2 Evaluation Phase Methodology

All proposals determined to be responsive will be evaluated using the process outlined below.

5.2.1 Programmatic Scoring

The Department’s Evaluators will independently evaluate each Programmatic Proposal in accordance with the following criteria:

Programmatic Criteria Possible Points

Scores for this Criteria will apply to Vendors for both A and B components, and points will not be counted twice for Vendors providing both.

Criteria #1: Approach and Capabilities

The Vendor’s articulation of its solution and ability of the solution to meet the requirements of this RFP and provide additional value.

4.2.4.1.1 Vendor’s approach and philosophy, including mission statement, core values, and vision.

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4.2.4.1.2 Vendor’s organization and governance structure, depicting clear lines of authority including corporate affiliations; describe how the structure represents a lean, efficient, and effective administrative model;

describe experience and achievements in developing a governance model is designed to avoid conflicts of interest.

4.2.4.1.3 The Vendor’s organizational capacity to manage a statewide initiative and successfully carry out the requirements of this RFP.

4.2.4.1.4 The Vendor’s ability to collaborate with other relevant agencies of state government and private organization to develop and implement the initiative.

4.2.4.1.5 Logic model using the table displayed in APPENDIX XII. The logic model is a graphical representation of Vendor’s program. The logic model needs to show the relationship among the resources (inputs) and activities, to the deliverables (outputs) and performance measures (outcomes) that the program will produce, under the contract.

4.2.4.1.6 Information regarding the Vendor’s and subcontractor(s)' ability to successfully complete the work described in this solicitation and its appendices, attachments, exhibits, and referenced supporting documentation.

Criteria #2: Part A – Campaign and Initiative

The Vendor’s ability to create, implement, and manage a statewide mass marketing and advertising campaign.

4.2.4.2.1 The Vendor’s ability to develop and implement the initiative which must, at minimum:

4.2.4.2.1.1. Include website and other related electronic resources that will allow a father to obtain information about effective parenting, identify areas in which support would enable him to enhance his ability to be an effective father, and be connected to such support, including but not limited to, support provided by organizations receiving grants under section 409.1465, F.S;

4.2.4.2.1.2. Proposed elements of the website the Vendor will include on the website, outside of those listed in section C-1.2.4 of the Standard Contract Part 2;

4.2.4.2.1.3. Proposed (#) of hits to the website per month and (#) of hits to the website per year once the website successfully launches and is visible to the public.

4.2.4.2.1.4. Uses of appropriate materials from the fatherhood media campaign available through the National Responsible Fatherhood Clearinghouse;

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4.2.4.2.1.5. Vendor’s Experience in conducting market research, establishing campaign objectives, and identifying target audiences for campaign development.

4.2.4.2.1.8. Marketing and advertising experience of the organization in conducting statewide campaigns.

4.2.4.2.1.9. Relevant work and service experience by the individual(s) that would be working on the Fatherhood Initiative advertising and marketing campaign.

4.2.4.2.1.10. Experience in creating print, television, digital content, still photos, video, digital stories, and social media elements and public events, campaign services, media buying, and may include appearances by and involvement from public figures and influencers, to effectively convey messaging.

4.2.4.2.1.11. Timeline of events to create and implement a mass media marketing and advertising campaign.

4.2.4.2.1.12. Tolling production schedule for the videos/

4.2.4.2.1.13. Experience in promoting fatherhood initiatives through outreach or advertising.

4.2.4.2.2 Proposed number (#) of Media Impression per month and (#) of Media Impressions per year the campaign will receive.

Criteria #3: Part B – Training and Technical Assistance

4.2.4.3.1 The Vendor’s full comprehension of the scope of the work to develop and implement the initiative.

4.2.4.3.1.1. The types of TA and training the Vendor will offer to assist the Department related to best practices for implementing the state-wide campaign to raise levels of awareness of the importance of fathers in the lives of their children and assist the Department in developing outcomes measures to measure the campaign effectiveness.

4.2.4.3.1.2. The experience the Vendor has in providing similar services for similar projects, and the success of the projects.

4.2.4.3.2 The Vendor experience in the RFA and grant writing processes, specifically regarding the grant application process. Any prior RFA/grant experience and the number of years of experience.

4.2.4.3.3 The Vendor’s previous experience in providing TA and training to grantees.

4.2.4.3.3.1. The Vendor’s approach to offering training and TA to organization apply for grant funds and grant recipients to help the organizations meet their goals.

The goal of this training and TA is to enable each awarded organizations to provide measurable high-quality effective services and to strengthen the awarded organizations’ capacity to obtain additional non-state funding in the future.

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4.2.4.3.3.1.1. The methodology and tool for evaluating the efficacy of all training and TA provided.

4.2.4.3.3.1.2. Proposed performance measure is to qualitatively and quantitatively measure the effectiveness of the training facilitated by the Vendor to the training participants. The performance measure will be measured on a monthly basis.

4.2.4.3.3.1.3. Plan to evaluate and report readiness of small not-for-profit organizations to provide high quality effective services and long-term sustainability.

4.2.4.3.3.2. Topics for TA and training shall be focused on application and grant writing process, best practices for implementing programs and non-profit management, and grant data and reporting requirements for outcomes measures.

4.2.4.3.4 The Vendor’s ability to accomplish the Department’s goals related to Part B, which is:

Goal 4. Support the awarded small not-for-profit organizations to enable them to provide measurable high-quality effective services and to strengthen the awarded small not-for-profit organizations’ capacity to obtain additional non-state funding in the future.

Scores for this Criteria will apply to Vendors for both A and B components, and points will not be counted twice for Vendors providing both.

Criteria #4: Core Team Qualifications

4.2.5.1 The Vendor’s qualifications and credentials of their organization with an explanation of why the organization is qualified to meet the needs of this solicitation.

4.2.5.1.1 The Vendor provided proof that their organization is not-for-profit.

The Vendor shall not be considered for this RFP if they do not submit proof that they are a not-for profit organization.

4.2.5.1.2 The Vendor’s history and experience of focusing on responsible fatherhood, including providing online resources to fathers, and engaging fathers, father figures, and children through community-based and school-based events to encourage responsible fatherhood. In accordance with Section 409.1464(3)(1)1. F.S., the Vendor shall not be considered for this RFP without this previous history.

4.2.5.1.2.1. Quality of the sample material of marketing materials of previous marketing campaign and/or outreach materials to fathers focusing on responsible fatherhood, as evidence of the Vendor’s history and experience.

4.2.5.1.3 Résumés for key leadership personnel describing their work experience, education, and training as it relates to the requirements of this solicitation.

4.2.5.2 The Vendor’s operational approach to the recruitment, training, supervision, and retention of qualified personnel. The proposal should address all applicable personnel grievance and conflict resolution practices. The Vendor should explain how it’s organization, subcontractors, and staffing levels will best meet the performance standards required to perform properly. It is also important to describe

DCF RFP 2223 018 22 of 35 the credentials for human resources, quality assurance, financial, information technology, and other key professional level employees.

Total Possible Points Part A – Campaign and Initiative 200

Total Possible Points Part B – Campaign and Initiative 200

5.2.2 Financial Scoring:

Financial Evaluators: The Department’s Financial Evaluators will independently evaluate each Financial Proposal in accordance with the following criteria:

Financial Criteria Possible

Criteria #5: Evaluate the current financial management and accounting systems and capability by submitting copies of the Vendors independent financial and compliance audit report and/or certified financial statements for the two (2) most recent fiscal years. See Section 4.3.2.1

Criteria #6: Evaluate the Vendor’s Proposed Cost for Services, in Appendix VI. The Vendor will need to have reviewed the Exhibits C, D, E, and F, and Attachments 1 and 2. Based on the services provision and reporting requirements under the contract, the Vendor will propose the unit price for each deliverable and total costs for each deliverable. See Section 4.3.3

TOTAL 50

5.2.3 Total Score of Proposals

Vendors will be scored and considered separately for award for Part A – Campaign and Initiative and Part B – Training and TA. The Procurement Officer will add the programmatic score to the financial score to obtain a total, for each Part A – Campaign and Initiative, and if applicable for Part B – Training and TA. See the below for total possible scores:

Criteria Part A – Campaign and Initiative Possible Score Part B – Training and TA Score

1 100 100

2 70 -

3 - 70

4 30 30

5 40 40

6 10 10

Total 250 250

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5.2.4 Report of the Procurement Officer

The Procurement Officer will report those proposals deemed responsive and Vendors deemed responsible. The report will include the Vendor rankings.

5.2.5 Selection of Vendor(s), Decision to Reject All, or Cancel

The Department will make a determination to award to the Vendor(s), reject all proposals, or cancel this procurement. The Department will notice, in writing, it’s decision on VIP: https://Vendor.myfloridamarketplace.com.

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APPENDIX I: CERTIFICATE OF SIGNATURE AUTHORITY

Check below and complete Section A or Section B

Vendor is not a sole proprietorship (Complete Section A) Vendor is a sole proprietorship (Complete Section B)

Section A

I, _______________________________ _______ (name), hold the office or position of…