A04_SOW_LECL_Georeference_Interpretive_Content.pdf

Scope of Work

Lewis and Clark National Historic Trail Georeferenced Interpretive Content

Article I – Definitions and Background

The Lewis and Clark National Historic Trail In 1978 Congress established the trail as part of the national trail system (NTS) as one of four original national historic trails. Today, the trail is approximately 4,900 miles in length connecting Pittsburgh, Pennsylvania to near present-day Astoria, Oregon. Following the historic outbound and inbound routes of the Lewis and Clark Expedition, including the preparatory section from Pittsburgh, the trail connections 16 states:

Pennsylvania, Ohio, West Virginia, Kentucky, Indiana, Illinois, Missouri, Kansas, Nebraska, Iowa, South Dakota, North Dakota, Montana, Idaho, Washington, and Oregon.

The Trail is headquartered in Omaha, Nebraska and administered by the National Park Service.

One of the ways the National Park Service commemorates and protects the Trail is through interpretation. “Interpretation is a catalyst in creating opportunities for audience members to make their own intellectual and emotional connections to the meanings of park resources. Our goal is to help visitors using our digital media to make those connections via this new interpretive content.” (NPS Essentials)

“Interpretation and Education provide dynamic, vibrant, and essential support in fulfilling the NPS mission. The stewardship of park resources is highly dependent upon an engaged and supportive public.’ (NPS Essentials)

By facilitating meaningful and enriching park experiences, Interpretation and Education services provide a mission-critical role — helping visitors discover why they care about park resources so that they will want to help care for those resources.” (NPS Essentials)

Article II – Project Description

The purpose of this contract is to conduct research and provide interpretively written content that will be used for our NPS website, mobile app and other interpretive products.

This contract, and the content produced from it, will serve several purposes:

• Be written interpretively- in order to help give digital visitors an opportunity to discover why they care about Trail resources.

• Be engaging- the content will be a catalyst in creating opportunities for the audience to make their own intellectual and emotional connections with the meanings of Trail resources.

• Follow the format laid out in the SOW (and discussed in the initial meeting) to be used on the NPS systems and for public use. This includes writing formatted as place assets or as articles.

• Have quality, vetted content that is available to third party app and website developers.

These images will be vetted by the NPS as part of the review process.

https://mylearning.nps.gov/library-resources/nps-essentials-interpretation-education/ https://mylearning.nps.gov/library-resources/nps-essentials-interpretation-education/ https://mylearning.nps.gov/library-resources/nps-essentials-interpretation-education/

Next is some background information taken from the NPS Digital Community Site on Place Assets. The content management system and Place Assets described below are the system used by National Park Service employees to creative webpages and content for nps.gov. For some examples of existing webpages from the Lewis and Clark NHT, go to https://www.nps.gov/lecl/planyourvisit/places-to-visit-montana.htm

What Are "Places"?

Throughout this guide, the capitalized word Place asset? refers to a specific type of web-page in the NPS.gov content management system (CMS) to describe a location. The lowercase word "place" is used in the more general sense of a physical location.

A Place is a specific physical location (e.g., a notable farm, a particular bridge, a specific wayside next to a visitor center, etc). Ideally, these areas do not change quickly and require visual orientation to and on the landscape.

Why Create a Place?

Like other types of shared content, a Place asset embodies the Create Once, Publish Everywhere model. Various sites within the NPS.gov umbrella can then reuse Place assets without having to recreate or duplicate content that another park or program already published.

For example, Burnside Bridge is a notable location in Antietam, but the stories related to Burnside Bridge, and the ramifications of the battle there, extend beyond Antietam's physical borders. A single Place with details of Burnside Bridge would certainly be useful on ANTI's site, and other sites that currently exist or that might exist in the future (e.g., military history, etc.).

Places can also be reused by third-parties via the NPS Application Programming Interface (API) and will be used in the NPS servicewide mobile app.

• {LECL note- having the Places for the NPS app and available for third-parties are goals of this project}

Places and the NPS Mobile App As mentioned above, Places aren't just published on NPS.gov. They will be used in the NPS servicewide mobile app in a couple of different ways.

• Categories The app will allow a park to group any number of Places by a variety of categories.

For example, Yellowstone might make an individual Place for each mud pot in the park, and then group them up into a category called "Mud Pots in Yellowstone." Then, a mud pot enthusiast who is traveling to Yellowstone can read about each of them in the app.

There isn't necessarily a set order or any directions connecting Places within a category;

it's just a list of locations that share a common theme / geology / etc.

{ LECL examples- Partner Visitor Centers, Historical Sites, Recreation}

• Self-Guided Tours The app will let a park string together a sequence of Places (and other types of https://www.nps.gov/lecl/planyourvisit/places-to-visit-montana.htm https://www.nps.gov/subjects/developer/guides.htm https://doimspp.sharepoint.com/sites/nps-web-community/SitePages/Apps.aspx https://doimspp.sharepoint.com/sites/nps-web-community/SitePages/Apps.aspx https://doimspp.sharepoint.com/sites/nps-web-community/SitePages/app-categories.aspx content, like campgrounds and visitor centers) into a self-guided tour. When thinking about what stops would work well on a self-guided tour, keep your thinking flexible on what constitutes a Place. Any location that you wish to direct people to visit would work well, no matter how large or small.

For example, any of the following might make a good Place to create and include in a self-guided tour:

• Historic structures

• Grave sites

• Historical markers

• Lewis and Clark Trail sites

For this project, LECL is asking the contractor to develop interpretive content for 65-80 sites along the Trail. Most will be from a list provided by Trail staff but there is some flexibility if the contractor finds sites they feel should be included in telling the story. This list is provided as an attachment to the SOW.

A mix of Place Assets (see information above) and Article assets (a more straightforward type of webpage with text and a photo) can be developed as long as each location get at least one Place asset with a geolocation. Articles may be needed if the interpretive writing for the location is more than would make sense for just one Place asset.

Article III- Scope of Work

This project will interpretively tell the story of the Lewis and Clark expedition and the indigenous tribes using Place and Article assets with geolocated data. This interpretive writing project will serve as the “essential or significant Lewis and Clark sites.” Basically, this will be a set of places spread out along the trail that can be used as anchor points from which to tell the story of the expedition with an interpretive focus. As such, it does not include current attractions such as visitor centers or museums but rather highlights locations significant to the Corps, events that happened, or where they interacted with native peoples.

Future end products will provide visitors with compelling, engaging interpretive messages and culturally sensitive content to learn and experience the story of Lewis and Clark. The contractor must be sensitive to and have experience in writing about tribal communities both historically and presently.

Lewis and Clark National Historic Trail will provide:

• A list of places to provide a starting point for research. Attached.

• Specific format of how the final content should be prepared for us to review and the final version. Attached.

Final project will:

• Contractor will acquire list of suggested places to start research from LECL and begin research from there.

• Contractor will devise strategy for researching, organizing, and writing interpretive content to cover the content areas requested and other important places uncovered via research.

• Follow Foundations of Interpretation Competencies for the 21st Century.

https://mylearning.nps.gov/wp-content/uploads/2017/09/Foundations_of_Interp_2018_508.pdf

• Each place will be written up using a specific format provided by LECL. This will include a place asset format and supplementary article pages. The contractor will also find and provide graphics in the public domain to be used with each place researched.

GIS coordinates will be provided for each place.

• LECL owns all content from this contract for public use and may use it in any future projects

• Citations for all information gathered will be provided with each entry and must conform to the most recent edition of the Chicago Manual of Style.

Deliverables:

Researched and developed place asset and article for each site indicated on our excel sheet and any others that come up during research.

Deliverables shall be provided in Word document as well as a PDF format. The final report will be prepared in Microsoft Word (latest version). Bibliography must conform to the most recent edition of the Chicago Manual of Style. Copies of text, maps, drawings, or other supplementary materials must be clean, clear, and legible. Use 12 point type for text throughout.

• Place assets will o Maximum 400 words in length o Include a photo, public domain with citation. Photos submissions will also include alt photo at makes 508 compliance.

o Follow an interpretive writing style o Include list of amenities o Geolocation data o List of all sources and citations used to write the text o With each Place, provide a short, maximum 480 characters teaser for use in social media posts

• Articles will o Maximum 400 words in length o Include a photo, public domain with citation. Photos submissions will also include alt photo at makes 508 compliance.

o Follow an interpretive writing style o Geolocation data o List of all sources and citations used to write the text https://mylearning.nps.gov/wp-content/uploads/2017/09/Foundations_of_Interp_2018_508.pdf https://mylearning.nps.gov/wp-content/uploads/2017/09/Foundations_of_Interp_2018_508.pdf o May include some information from the place asset but should tell a fuller story o Provide a short, maximum 480 characters teaser for use in social media posts

Deliverables-

A. Attend post-award conference call.

B. Submit electronic notes from post award conference call.

C. Submit preliminary bibliography, research, and update site research.

D. Submit draft report with citations, graphics, geolocation data as word document.

E. Submit second draft with citations, graphics, geolocation data as word document.

F. Final report—submit the original files in word and a pdf file on removable media.

Schedule:

Period of Performance: Delivery date of December 31, 2022

Deliverable Description Completion Time Review Time A Attend a post award conference call.

Within 30 days from award

B Submit electronic notes from post award conference call.

10 Days from call 10 days

C Submit preliminary bibliography, research, and update site research.

60 Days from acceptance of previous deliverable

10 days

D Submit draft with citations, graphics, geolocation data as word document.

Within 120 days of acceptance of previous deliverable.

30 days

E Submit second draft with citations, graphics, geolocation data as word document.

Within 90 days of acceptance of previous deliverable.

20 days

F Submit final report within 60 days of acceptance of previous deliverable

20 days

Attachments:

Geo-referenced Interpretive Content for Contractor

Place Assets