Attachment_C__Sample_Call_Order_SOW.docx

Attachment C – BPA Call Order 0001 Statement of Work Sample Call Order (Call Order 001)

The Government intends to award a Call Order based on the Sample Call Order proposal submitted for this solicitation. This Call Order shall be issued as a Firm Fixed Price contract.

1.0 – BACKGROUND

The Peace Corp’s Office of External Affairs/Office of Communications oversees the Agency’s external communications to the American public (including the oversight of brand and visual identities, tone and messaging, multimedia, etc.). Since each office throughout the agency also interacts with external stakeholders on a regular basis, it can be challenging for the Peace Corps to maintain brand continuity at the national, regional, and global levels, particularly for recruitment and outreach efforts.

The Peace Corps existing system is cloud-hosted Software as a Service (SaaS) accessible via Internet browsers. Peace Corps’ approved browsers are Internet Explorer (IE) and Chrome, however, some users will access the service via their personal devices (including mobile) and may also use Safari, Firefox, or others.

Users can search, create, build, and customize a wide variety of static assets and templates in the Digital Asset Manager (DAM). The current system also allows for a comprehensive workflow for approving customized templates before final use and restricting what assets and templates can be seen by defined user roles. Users access the service by navigating to our Agency’s public web site, www.peacecorps.gov/brandcentral. This page redirects to our brand digital asset management system.

1.1) Status of Existing Digital Asset Management (DAM) system The Agency’s current brand DAM system is referred to as “Brand Central.”

The Office of External Affairs has oversight of Brand Central’s functional responsibilities as follows:

· Main Administration- Manages the operation, contract, vendor relationship and user and administrative database of user groups for Brand Central. Manages brand assets and templates and works with programmatic departments on any additions to the platform, including external users, vendor pickup (large package print-ready file download), and establishing the workflow and approval process.

· Marketing – Manages all digital assets and the brand repository, along with directing all aspects of Brand Central.

· Design – Designs templates and static documents for distribution and use on Brand Central.

· Photography/Video – Provides access to approved images and media outside of Brand Central.

· Admin/Project Management – Manages the Brand Store and printing fulfillment on Brand Central.

Peace Corps Headquarters Offices/Regional Peace Corps Staff/Posts/Peace Corps Partners: Access Brand Central to search and download brand-approved assets and in most instances, compose in brand-approved advertising and communications templates for customization.

Segmentation: Primarily consists of user groups aligned with programs (Peace Corps Response), function areas (Recruitment), offices (Posts) and/or audience-base (Returned Volunteers).

User Roles: Each Brand Central user is assigned a role as he/she is added to the system. This indicator determines the rights, level of access, and duties in Brand Central. Users can only be assigned one role per name/email address. The following are roles within the system, listed in order of hierarchy:

1. Current Vendor Admin – This is a role designed specifically for the Vendor admin team to access Brand Central. This role is typically for the Peace Corps’ key customer success account manager, the VP of customer success, a designated creative design manager, the product management team, and system developers.

2. Master Admin/Administrator – With our current contract, Brand Central allows for up to five administrators. Administrators have access to the backend of all functions, including the following tasks:

· Adding new users

· Campaign and content template management, including editing, deleting, and user/location assignment

· Uploading assets and managing the taxonomy associated with the assets

· Workflow management

· Branding of the platform

· Reporting

· Brand Store management

3. Document/Regional Approver – Users in this role provide customized template approval for select templates. Currently, there is only a need to have regional approvers for regional staff. In the future, the Office of Communications may act as an approver for select user groups. Users also have access to the Asset Library and select customizable templates.

4. Normal User – Users in this role have access to the Asset Library and select customizable templates. Some templates require approval from a designated document/regional approver, while other templates do not require an approval.

5. AA/AO User – Users in this role only access Brand Central for printing approved documents for normal users. In the future, users in this role would also use Brand Central for fulfilling premium item orders in the Brand Store.

2.0- SCOPE/OBJECTIVES

This Call Order is phase one of the BPA specific to Section C.3. Content Hub and Brand Repository/Digital Management Solution. The Offeror shall implement and support the online solution with requirements/deliverables as listed in the BPA, specific to:

C.3.1 (3.1.1-3.1.4) DAM/SaaS Solution, C.3.2 (3.2.1-3.2.3I-VI) Set-up/System Migration, and C.3.3 Training and Support Services

Based on the objectives and requirements identified in the BPA, the Offeror shall establish and maintain Peace Corps’ brand asset management system to include cloud hosting, template design, Digital Asset Management, approval workflows, and all associated technical account services and support.

3.0 -TECHNICAL REQUIREMENTS

Note: See the BPA, Attachment B for a list of requirements to complete with your response for this Call Order (instructions are provided).

A. (BPA, C.3.1) Content Hub and Brand Repository/Digital Asset Management Solution The Offeror shall create/implement an online solution to serve as the agency’s central location or content hub for brand assets with a management system and user-friendly interface. This includes the requirements listed in C.3.1 for the SaaS/Hub, Software Integration, Performance Levels/Service, and Hosting and Compliance.

B. (BPA, C.3.2) System Set-Up/Migration The Offeror shall migrate all assets from the current Peace Corps and set-up the new system infrastructure, user-configurations, tagging and asset management, etc. in order for users to access and leverage this new system with minimal disruption to our operations. This includes the requirements listed in C.3.2: Set-Up, Plan, Migration and Implementation.

C. (BPA, C3.0) Training and Support Services The Offeror shall provide training to support the roll-out of the new system for all users based on their role. This includes technical/troubleshooting during on-going use of the system as well as more function/role specific training to acclimate with the system and for on-boarding new staff. The Offeror shall also help facilitate the Peace Corps to train future end-users and administrators of the system.

4.0- DELIVERABLES

Peace Corps directs the Offeror to propose its best approach for migration, implementation, training, etc., for the new system and on-going maintenance and support in response to this SOW. All deliverable dates are noted below.

A.) Content Hub and Brand Repository/Digital Asset Management Solution

· SaaS/Hub

· Software Integration

· Performance Levels/Service

· Hosting and Compliance.

See Attachment A-Requirements

· A brand asset management system with DAM cloud-hosted solution and workflow/permission ability.

· Number of Users: 1,500

· Admin: 5

· Data Storage: 1 TB

· Security, performance level and hosting compliance

· Analytics capabilities By the second week of award.

· System integrations

a. Medial Library

b. PCrm

c. Website

Integrations:

a. second week of award

b. and c. Based on mutual agreement between COR and Offeror but not later than three months after award

B.) System Set-Up/Migration

- Set-Up

- Plan

- Migration

- Implementation

a. Initial kick-off/planning session

b. Plan

c. Import existing assets with tagging/infrastructure in place; road map/timeline

a. and b. One week after award for kick-off session

c. Import starts two weeks after award.

-Subsequent training as requested and mutually agreed upon by COR and Offeror

5.0 - PERIOD OF PERFORMANCE

The period of performance for this Call Order is one year from time of award.

6.0-CALL ADMINISTRATION

6.1. Contracting Officer Authority

The Contracting Officer (CO) is the only person authorized to make or approve changes to any of the requirements of this contact, and, notwithstanding provisions contained elsewhere in this contract the said authority remains solely the CO. The Contractor shall not comply with any order, direction or request of Government personnel unless it is issued in writing and signed by the CO or is pursuant to specific authority otherwise included as part of this contract. In the event the Contractor effects any change at the direction of any person other than the CO, the change will be considered to be unauthorized.

All correspondence concerning matters related to this contract shall be addressed to either the CO or the Contract Specialist (CS) listed below:

Contracting Officer Peace Corps Headquarters Office of the Chief Financial Officer (OCFO) Acquisition and Contract Management (ACM) ATTN: Kara Stith, Contracting Officer 1111 20th Street, NW, Room 4434 Washington, DC 20526 Telephone: 202-692- 1624 Email: kstith@peacecorps.gov

Contract Specialist Peace Corps Headquarters

OCFO/ACM

ATTN: Michael Olsen, Contract Specialist 1111 20th Street, NW, Room 4424 Washington, DC 20526 Telephone: 202-692-1418 Email: molsen2@peacecorps.gov

6.2. Contracting Officer’s Representative

The COR supports and assists the CO in the technical monitoring and administration of this contract. The COR will monitor the Contractor’s technical compliance and progress relative to this contract. Technical direction is defined as direction to the Contractor which fills in details, suggests possible lines of inquiry, or otherwise supplements the scope of work. Technical direction must be confined to the general scope of work of the contract and shall not constitute a new assignment, nor supersede or modify any terms or conditions under the contract. Changes to the contract will be in writing and can only be issued by the CO. The COR is NOT authorized to re-delegate his or her authority.

All correspondence concerning technical matters related to this order shall be addressed to the COR:

TBD Contracting Officer Representative Peace Corps Headquarters Office of Communications EA/COMMS 1111 20th Street, NW, Washington, DC 20526 Telephone: 202-692-xxx Email: xx

6.3 Place of Performance

This Call Order will be performed at the Contractor’s location. Occasional meetings will be required at Peace Corps Headquarters (1111 20th St NW, Washington, D.C. 20526); the Contractor’s key personnel to the BPA may be required to attend these meetings.

6.4 Travel

There will be no travel reimbursement to the Contractor for travel within the Washington D.C. metropolitan area. Any requirements for travel outside of the Washington, DC area (non-local travel) will be identified and negotiated in future modifications under this task order. All non- local travel shall be approved in advance by the Contracting Officer Representative (COR). Reimbursement for actual (approved) travel costs incurred during the performance of support services shall be in accordance with part 31 of the Federal Acquisition Regulations and the Federal Travel Regulations (FTR). Travel requirements under this contract shall be met using the most economical form of transportation available. All travel should be scheduled sufficiently in advance to be able to take advantage of offered discount rates. Individual ‘travel authorization letters’ may be provided to the contractor (for all contractor personnel who are required to travel), which may allow contractor personnel to receive government rates when on long distance travel. The federal travel regulations and per diem rates can be accessed at: www.gsa.gov and type “FTR” in their search box. No travel reimbursement will be authorized unless the Contractor provides sufficient written evidence of actual travel costs incurred to include, but not limited to receipts, ticket stubs, registers, and/or other documentation, as required by the Government.

7.0 Government Furnished Resources- N/A

8.0 ORDER CLAUSES

The following clauses are hereby incorporated by reference:

a. RESTRICTION ON ADVERTISING The Contractor shall not refer to this contract in commercial advertising or similar promotions in such a manner as to state or imply that the product or service provided is endorsed or preferred by the Peace Corps, or any other element of the Federal Government, or is considered by these entities to be superior to other products or services. Any advertisement by the Contractor shall contain the following statement: “This advertisement is neither paid for nor sponsored, in whole or in part, by any element of the United States Government.”

b. DATA RIGHTS

a. The definition of “unlimited rights” is contained in Federal Acquisition Regulation (FAR) 27.401, “Definitions.” FAR clause 52.227-14 “Rights in Data-General” (May 2014), is hereby incorporated by reference and made a part of this contract.

b. Government Furnished Data and Materials. The Peace Corps shall retain all rights and privileges, including those of patent and copy, to all Government furnished data. The Contractor shall neither retain nor reproduce for private or commercial use any data or other materials furnished under this contract. The Contractor agrees not to assert any rights at common law or in equity or establish any claim to statutory copyright in such data. These rights are not exclusive and are in addition to any other rights and remedies to which the Government is otherwise entitled elsewhere in this contract.

c. Contractor Produced Data and Materials. All property rights, including publication rights, in the information and materials produced by the Contractor in connection with this contract shall vest in the Government.

c. DATA ARCHIVING, RESTORATION, AND OWNERSHIP In accordance with the Federal Acquisition Regulations, the Peace Corps will have unlimited rights to and ownership of all data first produced in the performance of this contract including all form, fit and function data; meta data; configurations; customizations; applicable source code; custom developed code; reports; recommendations; briefings; work plans and all other deliverables. This includes the deliverables and data first produced under the basic contract and options exercised by the CO, any additional deliverables and as required by contract modification. The definition of “unlimited rights” and other pertinent terms used in this clause are contained in “Definitions” under FAR 27.401 and FAR 52.227-14(a). FAR 52.227-17 “Rights in Data – Special Works (Dec 2007)” is hereby incorporated by reference.

d. RIGHTS TO INTELLECTUAL AND/OR CREATIVE DATA All Contractor’s rights or interests, including but not limited to, rights under copyright laws (federal otherwise) and copyright common law, in any and all deliverable items, collateral materials, or any other products created or provided under this contract shall hereby be assigned and transferred to the Peace Corps in this contract, including the right to modify same, to use same, and to authorize others to use same in their original or modified form for any purpose.

e. BREACH OF INFORMATION NOTIFICATION REQUIREMENT In accordance with the Peace Corps’ Manual Section 899, Breach Notification Response Plan, the Contractor shall provide notification of a suspected or known breach promptly (within 4 hours) by calling the Peace Corps’ Domestic Services Help Desk at 1-202-692-1000.

A breach and/or incident means the loss of control, compromise, unauthorized disclosure, unauthorized acquisition, unauthorized access, or any similar term referring to situations where persons other than authorized users and for other than authorized purposes have access or potential access to Personally Identifiable Information (PII) or Covered Information, whether physical or electronic. The Peace Corps’ Manual Section 899 will be incorporated into the resulting contract to provide the definitions of PII and Covered Information. If a suspected or known breach occurs, the Contractor shall work with and provide necessary information, as requested, to the Peace Corps’ Response Team who will respond to the notification.