This Project Grant award from the National Institute of Nursing Research (NINR), under the Nursing Research federal grant program (CFDA 93.361), will fund the development and operationalization of a Spatio-Temporal Nowcasting Model (STNM) to enhance data-driven social media health communications for reducing Respiratory Syncytial Virus (RSV) infections in rural areas.
The $378,893 award, granted on March 10, 2025, will enable the awardee, Social Cascade, Inc., to build and deploy the STNM to accurately predict real-time RSV outbreaks, and leverage their social media content and delivery system to positively impact behavioral change related to RSV prevention in the target rural population of eastern North Carolina. As of April 2024, Social Cascade's platform had acquired 65 customers, posted over 6,400 pieces of content reaching more than 500,000 families with 26,935 post engagements, demonstrating the potential for their data-driven approach to deliver relevant health messaging. The project aims to address public health priorities around using innovative technologies and timely data to improve community engagement and health outcomes, particularly among underserved populations.
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