Project Grant R03CA286623

Award Date 8/11/25
Completion Date 7/31/27
Dollars Obligated $164K
Federal Grant Program
93.393
Assistance Type
Project Grant
Place of Performance
Kentucky, USA
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This federal Project Grant award from the National Cancer Institute (CFDA 93.393 Cancer Cause and Prevention Research) will fund the development and evaluation of smoking health communications targeted to adults who smoke nondaily (ASN). The $164,484 award, effective August 11, 2025 through July 31, 2027, will support two main aims:

  1. Developing and iteratively refining smoking cessation messages for ASN that vary in affective valence (positive vs. negative) and type of consequences (social vs. health). This will involve learner verification and revision procedures with 20 ASN participants.

  2. Evaluating the optimized messages through an online panel of 320 ASN participants to test the effects of affective valence and consequence type on outcomes like knowledge, worry, risk perceptions, motivation, and quit intentions.

The goal is to identify effective messaging components for this vulnerable population to inform future targeted smoking cessation campaigns. The University of Kentucky Research Foundation, a non-profit research entity, will serve as the primary awardee on this project.

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