Project Grant NH28CE004184

The Centers for Disease Control and Prevention awarded $125,000 to Youth Popular Culture Institute, Inc. on July 1, 2026, under the Drug-Free Communities Support Program Grants (CFDA 93.276).

The Faces 4 Change Drug-Free Community Coalition, led by the recipient, implements seven strategies for community-level change to prevent youth substance use in Harrisonburg, Virginia, targeting a population of 51,082. The strategies—provide information, enhance skills, provide support, change access/barriers, change consequences, change physical design, and educate about modifying policies—focus specifically on marijuana and non-medical use of prescription drugs through peer-to-peer and youth-led/adult-guided formats. Short-term outcomes include improved knowledge of youth substance use patterns and coalition efforts, increased outreach to community sectors, and strengthened capacity of local agencies to address substance use. Intermediate outcomes reduce risk factors for substance use, promote protective factors, increase youth access to preventive programs emphasizing self-efficacy and learning skills, and decrease youth access to substances. Long-term outcomes establish sustained collaboration among community members and organizations to reduce substance use among youth and, over time, among adults.

Performance runs through June 30, 2031. The award carries a requirement for 100–150 percent cash or in-kind match and obligates annual Federal Financial Reports and performance reports.