The National Endowment for the Humanities (NEH) awarded a $148,428 Project Grant under the Promotion of the Humanities Office of Digital Humanities program (CFDA 45.169) to the University of Wisconsin - Madison for the "PROJECT BALLYHOO: ANALYZING PUBLICITY TEXT AND PROMOTIONAL IMAGE REUSE ACROSS 20TH CENTURY DIGITIZED PERIODICAL COLLECTIONS" project. The project, expected to run from February 2025 to January 2027, will utilize the Media History Digital Library collection and the university's high-performance computing resources to study the circulation and impact of publicity text and promotional images in 20th century periodicals. The project aims to enhance computational methods for analyzing text and image reuse, and deliver outputs including journal articles, conference workshops, open-source code, and a new section of the Media History Digital Library website. This project aligns with the NEH program's priorities of refining innovative digital humanities methods and enhancing digital infrastructure to benefit communities in film, media, journalism, history, and digital humanities.
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