Project Grant H79SP083635

WP COALITION STOP ACT PROJECT - WHITE PLAINS COALITION STOP ACT PROJECT THE WHITE PLAINS CARES COALITION (WPCC) SERVES THE CITY OF WHITE PLAINS, NY, IN WESTCHESTER COUNTY. THE POPULATION TO BE SERVED IS WHITE PLAINS YOUTH AGES 12-18 AND THEIR PARENTS/GUARDIANS. THE WPCC STOP ACT PROJECT WILL INCLUDE THE IMPLEMENTATION OF A WIDE SPREAD EDUCATIONAL CAMPAIGN TO IMPROVE THE ABILITY OF PARENTS TO SET AND FOLLOW THROUGH WITH CLEAR ALCOHOL PREVENTION MESSAGES. WHITE PLAINS IS A DIVERSE CITY OF 59,559 PEOPLE (US CENSUS 2020). THE RACIAL/ETHNIC DEMOGRAPHICS OF THE CITY ARE: 45.1% WHITE; 33.2% HISPANIC OR LATINO; 11.9% BLACK; 7.7% ASIAN AND; 1.9% OTHER. 11.9% OF WHITE PLAINS RESIDENTS ARE LIVING BELOW THE POVERTY LEVEL. THE PROJECT'S PARTICIPANTS WILL REFLECT THE DEMOGRAPHICS OF THE COMMUNITY. THE GOAL OF THE WPCC'S STOP ACT PROJECT IS TO DECREASE UNDERAGE DRINKING AMONG WHITE PLAINS YOUTH AGES 12-18 BY IMPLEMENTING A WIDE SPREAD EDUCATIONAL CAMPAIGN TO IMPROVE THE ABILITY OF PARENTS/GUARDIANS TO SET AND FOLLOW THROUGH WITH CLEAR ALCOHOL PREVENTION MESSAGES. THE CAMPAIGN WILL REACH 300 PARENTS/GUARDIANS EACH YEAR FOR A TOTAL OF 1,200 OVER THE LIFE OF THE PROJECT. BY THE END OF THE FOUR YEAR GRANT PERIOD, THE WPCC WILL ACHIEVE THESE FOLLOWING OBJECTIVES: 1) IMPROVE BY 5% PARENTAL ABILITY AMONG 1200 WHITE PLAINS PARENTS/GUARDIANS OF YOUTH AGES 12-18 TO SET VERY CLEAR FAMILY RULES ABOUT ALCOHOL USE, EVIDENCED BY PARENTAL SURVEY RESULTS. 2) IMPROVE BY 5% AMONG 1200 WHITE PLAINS PARENTS/GUARDIANS OF YOUTH AGES 12-18 PARENTAL REPORT OF PARENTAL DISAPPROVAL OF UNDERAGE DRINKING, EVIDENCED BY PARENTAL SURVEY RESULTS. 3) IMPROVE BY 5% AMONG 1200 WHITE PLAINS 12TH GRADE STUDENTS PERCEPTION OF PARENTAL DISAPPROVAL OF UNDERAGE DRINKING, EVIDENCED BY YOUTH SURVEY RESULTS. 4) DECREASE PAST 30 DAY USE OF ALCOHOL AMONG 1200 WHITE PLAINS 12TH GRADE STUDENTS BY 5%, EVIDENCED BY YOUTH SURVEY RESULTS. 5) DECREASE BINGE DRINKING AMONG 1200 WHITE PLAINS 12TH GRADE STUDENTS BY 5%, EVIDENCED BY YOUTH SURVEY RESULTS.