The National Institutes of Health (NIH) awarded Rowan University a $1,336,496 Project Grant under the Trans-NIH Research Support program (CFDA 93.310) to conduct a series of studies examining how social comparison affects physical activity behavior. The 3-year research project, beginning September 1, 2023, will utilize ambulatory and naturalistic assessment methods, as well as randomized experiments, to identify the causal pathways linking social comparison to health behaviors, with a focus on physical activity leaderboards. This innovative approach aims to provide evidence-based recommendations for optimizing the use of social comparison to promote healthy behaviors while minimizing potential negative consequences. The findings are expected to advance behavioral science and have meaningful public health impact by informing the design of more effective chronic disease prevention and health behavior change interventions.
Generated 8/13/24, 6:23 AM