Project Grant ARPML250994OMLS22

Award Date 11/1/21
Completion Date 10/31/22
Dollars Obligated $164K
Federal Grant Program
45.312
Assistance Type
Project Grant
Place of Performance
North Adams, MA 01247, USA

The Mass Museum of Contemporary Art (Mass MoCA) received a $163,849 Project Grant from the Institute of Museum and Library Services (IMLS) under the National Leadership Grants program. Mass MoCA will expand its free online hub for educational and multidisciplinary virtual programming, leveraging newly created digital resources to foster audience engagement, learning, and conversation within broader social networks. This directly pivots from the museum's annual admission-free community day, which was cancelled due to COVID-19 capacity restrictions, to an online experience reaching a wider audience. The online hub eliminates financial and geographic barriers to experiencing the museum's educational offerings. Additionally, Mass MoCA will create an archive of creative works developed at the museum over the past two decades. The museum will collect and analyze audience engagement data and project evaluations, tracking progress through periodic assessments informed by online hub usage statistics, surveys, and staff/participant feedback.

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