The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $427,353.80 Project Grant under the Farmers Market and Local Food Promotion Program (CFDA 10.175) to Watershed LLC, a small disadvantaged business in Baltimore, Maryland. The grant, awarded on September 30, 2024, will support the development of "Canningshed," a value-added processing initiative that sources exclusively from local Mid-Atlantic producers.
The key products and services to be delivered through this grant funding include: 1) designing a line of 20 new value-added products that highlight local Mid-Atlantic ingredients, 2) building the marketing infrastructure to support Canningshed and promote partner farms, and 3) launching a comprehensive marketing effort to connect farmers, chefs, retailers, and consumers. The grant aims to enhance the alignment between customer demand and the short harvest window faced by regional producers, while also providing farmers with new outlets to move excess produce. The products will be sold to at least 30 local and regional restaurants, groceries, and retailers, as well as promoted directly to consumers at farmers markets.
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